Expanding World of Rachel Zoe She's a stylist, reality TV star, designer and mom. And she's not done — not even close. July 17, 2011 By Booth Moore Some babies have all the luck. The recent birth of Skyler that tie at the neck, leather-trimmed capes with toggle closures, Morrison Berman, for example, inspired a series of baby gifts faux fur jackets, disco-short dresses with tiers of chiffon or that could have been lifted from the pages of Vogue: a custom- splashes of sequins, and diaphanous chiffon maxi-dresses. made sweater the size of a tea cozy from Angela Missoni, a Accessories include 51/2-inch platform pumps (not for the faint child-size china setting from Marc Jacobs and a shearling of heart) and chain-handle clutch bags. snuggly from Georgina Chapman. The collection — backed by LF USA (a division of Li & Fung, a Of course, when Mom is Rachel Zoe — celebrity stylist-turned- Hong Kong-based global sourcing giant and producer of reality TV star-turned-designer — and the gift-givers are clothing, toys and furniture) — is selling in "contemporary members of fashion's reigning class, glamour is expected. departments" alongside clothes by designers such as Diane von Furstenberg and Alexander Wang. (It's been reported that Zoe On a recent sunny afternoon, lounging by the pool of his Los could earn as much as $20 million from the line.) Neiman Angeles home with his nanny by his side, Skyler is wearing a Marcus bought the collection for all 41 of its stores, and teased blue striped Petit Bateau "1940s-style swimsuit," as Zoe the launch with an "Oh So Zoe" Facebook challenge that let describes it, and brown Bonpoint fisherman's sandals. It's a users style virtual looks and share them with friends. milestone, the first day the 3-month-old wears shoes, though he Bloomingdales is planning to devote the windows of its store at already has more than a dozen pairs in his nursery, including 59th Street and Lexington Avenue in Manhattan to the Gucci loafers. collection. Yet the new mother makes it sound as if life in Zoe land isn't "In entertainment, they talk about people who can act, sing and quite as glamorous as it used to be. "My whole day is about dance as being triple threats. Rachel Zoe is a triple threat in whether my son poops or not," she says. fashion. She has a great eye, a larger-than-life personality and a whole entertainment world built around her," said Catherine "The next thing you know, we'll be moving to Brentwood and I'll Moellering, executive vice president of New York-based trend be driving a minivan." forecasting firm Tobe Report. Doubtful. Zoe's entree into fashion follows the direction in which the industry has been heading for some time, putting a premium on Zoe is wearing a pair of flared tuxedo pants so long they nearly charisma over craft. "In terms of a business model, Jessica sweep the floor, and a sparkly cropped navy blue jacket. Both Simpson or Rachel Zoe would be the model for fashion today," items are from her new line, the Rachel Zoe fashion collection Moellering said. "Instead of being known for an iconic top or landing in stores this month, and they allow her to exude a sort dress, they are iconic personalities themselves, which allows of career-woman vibe, to play the role of "execubitch." (And them to be more flexible in how they branch out into other don't worry — that particular term is a Zoe-ism.) categories." Zoe's career trajectory has been impressive, going from no- Although Zoe's design studio is in New York, Rachel Zoe Inc. is name stylist to red carpet tastemaker, earning $6,000 a day, headquartered in Los Angeles. (She plans to fly back and forth.) with clients including Cameron Diaz, Eva Mendes and Demi Her husband, Rodger Berman, is president of the company, Moore. The next step was full-fledged celebritydom, with a which has different spaces for styling services, product Bravo reality show, QVC line and, now, a fashion collection. development, digital media (including production of her daily And she's done it all in a decade. style blog at RachelZoe.com) and the stylist's fashion archives. There are about 15 employees at the company, including The fall collection, with prices that range from $250 to $700, design director Eric Sartori. oozes '70s style, which should come as no surprise to fans of Zoe's trademark flowy peasant dress/oversized sunglasses Those archives must hold a lot of her clothes because the walk- look. But don't expect "bohemian glamour," Zoe says. "I wanted in closet at her house isn't nearly as stuffed as one might androgyny and the powerful woman look. I've grown up a lot. I expect. There are Chanel purses and Birkin bags tucked into wanted an amazing white tuxedo for under $1,000 and a tidy cubbies. And hanging on a peg is her newest purchase, a cocktail dress for under $500." vintage Celine, bamboo-handled bucket bag so large it's easy to wonder if Zoe could fit inside. A rolling rack in the center of the Most of the pieces are quite tailored and have a vintage Yves closet is filled with pieces from her fall collection, which she has Saint Laurent vibe. "It's very Jane Birkin-y and Anjelica Huston- been wearing out and about recently, in full view of the y and Bianca Jagger-y, with a splash of sequins, a little Liza paparazzi tracking her every move from nail salon to posh baby Minnelli, thrown in," Zoe says. boutique. There are trouser suits with flared legs, plunge-front blouses Zoe knows how to play the game. Don't expect any more drama with her assistants, as in past "How about Jennifer Lopez wearing my white tuxedo dress?" seasons. (Two of her former assistants, Brad Goreski and she says, plucking the double-breasted "Cameron" style from Taylor Jacobson left the reality show in snarky plot twists that the rack. "When I saw that picture, I froze. For the first time in some observers say were engineered to boost ratings. ) "I've my life, I got a taste of what it feels like to a designer when learned lessons," Zoe says. "But you move on, and you realize someone wears their clothes." everyone is replaceable on some level. Except my husband. And my son, of course." Lopez's stylist, whom Zoe says she does not know, pulled the dress from the showroom, and Lopez was photographed Skyler will have screen time during Season 4 and will be sitting wearing it June 15 in Paris. "I can't believe how kind and on Mom's lap front row at the next round of runway shows in gracious stylists in L.A. have been, pulling my designs," Zoe September. (Zoe plans to show her spring 2012 collection says, referring to her competition pulling clothing for their during New York Fashion Week.) celebrity clients to borrow for appearances and red carpet events. "I figured since I was a stylist, and they're stylists, they Later on this day, the Bravo TV crew is coming to the house to wouldn't want it." shoot a barbecue, featuring Rodger's turkey burgers and Rachel's brownies. "I do have a private life," Zoe says. "I'm an Zoe is ready to get back on the red carpet herself after a executive producer, and when I say we're not shooting today, pregnancy hiatus. Although she managed to style longtime we're not shooting today. But as long as people enjoy [the client Oscar host Anne Hathaway in eight different looks for the show] and get the feeling that they are getting enough, great. Academy Awards show in February, she missed the runway When I feel that's not possible anymore, then we move onto the shows in New York and Europe that month because she next thing." couldn't travel so close to giving birth. She also took a break from QVC, but will return in September with new additions to The next thing could be a home accessories line. Another TV her Luxe Rachel Zoe line of outerwear and accessories, which show is also a possibility. tops out at $180. Zoe talks a lot about Oprah and Martha Stewart, and clearly And on Sept. 6, "The Rachel Zoe Project" returns to Bravo for a sees them as lifestyle-branding models. "I would love to do a fourth season. talk show," she says. "I don't have any formal fashion training, and the reason I got into this business is because I love people. The show began as "fashion porn," she says, in reference to So for me, sitting down and digging into peoples' minds … plotlines that have taken viewers behind the scenes at fashion digging into designers' minds … would be really fun." shows with Karl Lagerfeld, and styling sessions with flamboyant figure skater Johnny Weir. But this season will be a little different. "It will be more about seeing me as a career woman."