Guidelines for the Commercial project in windows movie maker
Project : To create an commercial to sell a product
Aim : To learn the software WMM.
The students will take up a project to make a commercial to sell a product to learn Movie maker.
During the project the students should get familiar with basics of movie maker.
They will be given an introduction class for WMM. Also URL of an tutorial.
Design Cycle Folder
The students will organize the folder as-
1. They will make the front page for their design folder.
2. They will write the introduction for their project.
In introduction they will write
i) What is the problem? ( To learn the software Movie maker)
ii) How they intent to solve it? ( By taking up a project to create a commercial)
iii) What are they going to create?
( I am going to create a commercial using WMM, to sell -----------------------)
They will write Areas of interaction involved in the project with proper explanation about
choosing that area .
Investigate: In this section the students will answer following question.
1. What is movie maker?
2. Terms used in WMM-
3. Video transition
4. Video effects
Write down the source of information.
3. The students will choose a product of their choice to create a commercial to sell that product
Plan how the student intends to do the commercial. Here they can tell if they are going to take a
camera and shoot or just take images . What music they will use and from where they will get that
music. Are they planning to narrate in their project ? If yes, draft of the plan should be included.
The students will make a timeline for the project
Start date :
Date of submission:
They will note down different stages along with dates
The students will make 3 different designs for their commercial. They will choose one and justify
They will draw / sketch their designs with pencil and paper and file it under the section Design.
They will refer to the sample design posted on the school wiki.
The students will create the commercial according to the design chosen.
STORY BOARD CHECKLIST
Main idea of the commercial is made clear.
Dialogue and/or written explanations are placed where appropriate (slogans, captions,
Storyline includes a clear reference to product and purchasing information.
Sequence of events is clearly illustrated or written out.
Commercial is presented in about 30 seconds.
All elements needed for the commercial are included.
CATEGORY 4 3 2 1
Required Elements Storyboard included Storyboard included Storyboard included One or more required
all required elements all required elements all required elements* was
as well as a few and one additional elements . missing from the
additional elements. element. storyboard.
Use of Time Used time well, Used time well, Used time for the Used time poorly for
commercial was commercial was 2 commercial was 3 the commercial. It
exactly or within 1 seconds off the 30 seconds off the 30 was 4 or more
second of the 30 time time frame for the time frame for the seconds off the 30
frame for the commercials. commercials. time frame for the
Clarity and Neatness Storyboard is easy to Storyboard is easy to Storyboard is hard to Storyboard is hard to
read and all elements read and most read with rough read and one cannot
are so clearly written, elements are clearly drawings and labels. tell what goes where.
labeled, or drawn that written, labeled, or It would be hard for It would be
another student could drawn. Another another person to impossible for
create the person might be able create this another person to
presentation if to create the presentation without create this
necessary. presentation after asking lots of presentation without
asking one or two questions. asking lots of
Creativity Commercial Commercial Commercial Commercial
demonstrated a high demonstrated a demonstrated some demonstrated little or
level of creativity. It moderate level of level of creativity. It no level of creativity.
was exciting and creativity. It was might have been It was not interesting.
interesting. The interesting. The interesting. The The commercial did
commercial made commercial almost commercial did not not make you want to
you want to buy the made you want to make you want to buy the product.
product. buy the product. buy the product.
elements- Video effects, video transition, audio , narration
The students will evaluate their commercial, work on the suggestions if any.
They will write how they could have done better. Which part of the design cycle they should have
focused more, etc.
What did they learn at the end of the project?