RADIO PROMOTION AND SPONSORSHIP COSTS
NEW RATES Effective 1st September 2010
ACTIVATION SPONSORSHIP
STATION TIME SLOTS VALUE VALUE
WEEKLY COST WEEKLY COST
CITIZEN
5:00am-10:00am kshs 1,600,000 Two presenter talk ups Mon- Fri
10:00am - 1:00pm kshs 1,550,000 2 promos daily Mon-Sunday Ksh's 780,000 Intro & Outro
1:00pm - 4:00pm kshs 1,350,000 (Outro has a tagline)
4:00pm - 7:00pm kshs 1,550,000 (Intro has no Tagline)
Post 7:00pm kshs 1,350,000 Two 30 secs spots daily
Roga Roga (11am - 2pm Sat/Sun) kshs 2,000,000 Promos 3 days prior
INOORO 5:00am-10:00am kshs 1,600,000 Two presenter talk ups Mon- Fri Ksh's 780,000 Intro & Outro
10:00am - 1:00pm kshs 1,550,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 1,350,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 1,550,000 Two 30 secs spots daily
Post 7:00pm kshs 1,350,000
HOT 96 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri Ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
RAMOGI 5:00am-10:00am kshs 1,600,000 Two presenter talk ups Mon- Fri Ksh's 780,000 Intro & Outro
10:00am - 1:00pm kshs 1,550,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 1,350,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 1,550,000 Two 30 secs spots daily
Post 7:00pm kshs 1,350,000
MULEMBE 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
MUUGA 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
MUSYI 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
CHAMGEI 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
EGESA 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
Wimwaro FM 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
Bahari FM 5:00am-10:00am kshs 1,000,000 Two presenter talk ups Mon- Fri ksh's 585,000 Intro & Outro
10:00am - 1:00pm kshs 950,000 2 promos daily Mon-Sunday (Outro has a tagline)
1:00pm - 4:00pm kshs 800,000 (Intro has no Tagline)
4:00pm - 7:00pm kshs 950,000 Two 30 secs spots daily
Post 7:00pm kshs 800,000
16% VAT applicable on all the rates
High frequency properties will cost the same as a sponsorship and not attract any extra airtime .The property will only have sponsorboards
RADIO PROGRAM RATES
New Rates Effective 1st September 2010
Station TIME SEGMENT 15 Mins 30 Mins 1 Hour
Radio Citizen 5.00am-10.00am/ 4.00pm-9.00pm 210,000 350,000 682,500
10.00-4.00pm/ 9.00pm-12.00am
Inooro FM 5.00am-10.00am/ 4.00pm-9.00pm 210,000 350,000 682,500
10.00-4.00pm/ 9.00pm-12.00am
Ramogi FM 5.00am-9.00am/ 4.00pm-9.00pm 210,000 350,000 682,500
10.00-4.00pm/ 9.00pm-12.00am
Mulembe FM 5.00am-9.00am/ 4.00pm-9.00pm 177,000 295,000 619,500
10.00-4.00pm/ 9.00pm-12.00am
Musyi FM 5.00am-9.00am/ 4.00pm-9.00pm 177,000 295,000 619,500
10.00-4.00pm/ 9.00pm-12.00am
Muuga FM 5.00am-9.00am/ 4.00pm-9.00pm 177,000 295,000 619,500
10.00-4.00pm/ 9.00pm-12.00am
Chamgei FM 5.00am-9.00am/ 4.00pm-9.00pm 177,000 295,000 619,500
10.00-4.00pm/ 9.00pm-12.00am
Egesa FM 5.00am-9.00am/ 4.00pm-9.00pm 177,000 295,000 619,500
10.00-4.00pm/ 9.00pm-12.00am
Wimwaro FM 5.00am-9.00am/ 4.00pm-9.00pm 177,000 295,000 619,500
10.00-4.00pm/ 9.00pm-12.00am
Bahari FM 5.00am-9.00am/ 4.00pm-9.00pm 177,000 295,000 619,500
10.00-4.00pm/ 9.00pm-12.00am
Notes:
Band A: 5am - 9am/ 4pm - 9pm
Band B: 9am - 4pm/ 9pm - 12 midnight
If a client wants to take up a 10min program they shall be charged according to the cost of a 15min program
If a client wants to take up a 20min program they shall be charged according to the cost of a 30min program
All programs (pre-recorded and live) shall cost the same to air, however a production cost shall be
charged for pre-recorded programs. Cost to be tailored on a case by case basis.
Pre-recorded programs are limited to 15mins only while live programs will fall in the 30min - 1 hour bracket
All programs shall be accopmanied by three promos/ two spots per day two days prior to the program date,
and two promos/ one spot on the program day
The station reserves all rights to air programs based on the program content
FEATURES/ TIPS
Station Cost Per Day
Radio Citizen 270,000
Inooro FM 260,000
Ramogi FM 260,000
Mulembe FM 250,000
Musyi FM 250,000
Muuga FM 250,000
Wimwaro FM 250,000
Bahari 250,000
Chamgei FM 250,000
Egesa FM 250,000
HOT 96 250,000
Production cost inclusive
Notes:
All features shall be not more than 1min long
The features shall be aired three times a day as follows;* 5am - 10am (once), 2pm - 4pm (once), 5pm - 9pm (once)
* Times are not fixed and can be tailored according to client requirements
16% VAT applicable
15min program
30min program
1 hour bracket
program date,
ce), 5pm - 9pm (once)
LIVE LINKS
NEW RATES EFFECTIVE 1st September 2010
Station Cost per Link
Radio Citizen 350,000
Inooro FM 350,000
Radio Ramogi 350,000
Mulembe FM 300,000
Musyi FM 300,000
Hot 96 300,000
Muuga FM 300,000
Egesa FM 300,000
Chamgei FM 300,000
Wimwaro FM 300,000
Bahari FM 300,000
16% VAT applicable
Rates are net of agency commission
Length of a live link will be 3 to 5 minutes
The Royal media presenter must always be fully branded on ground
RADIO PRESENTER MENTIONS RATES
Effective 1st September 2010
Cost per Mention: Kshs
Radio Citizen 155,000
Inooro FM 150,000
Ramogi 145,000
Mulembe FM 125,000
Musyi FM 125,000
Muuga 125,000
Egesa 125,000
Chamgei 125,000
Wimwaro 125,000
Bahari fm 125,000
Hot 96 130,000
16% VAT applicable
Rates are net of agency commission
Average length of 60 seconds
Total words are 40 on average