Marketing by BrandalJaclson

VIEWS: 45 PAGES: 3

									Marketing
Determine the demand for products and services offered by a firm and its competitors and
identify potential customers. Develop pricing strategies with the goal of maximizing the firm's
profits or share of the market while ensuring the firm's customers are satisfied. Oversee product
development or monitor trends that indicate the need for new products and services.
Skills/Abilities:
        Active Listening                                    Managing
        Adaptability and flexibility                        Mathematical calculations
        Analyzing                                           Monitoring
        Coordinating                                        Motivating
        Creating                                            Negotiating
        Critical Thinking                                   Oral and written communication
        Decision Making                                     Planning
        Developing                                          Problem solving
        Explaining                                          Researching
        Gathering Information                               Social Perceptiveness
        Generating ideas                                    Speaking
        Identifying                                         Supervising
        Implementing                                        Synthesizing/Reorganizing
        Interpersonal                                       Systems Perception
        Investigating                                       Teamwork
        Leadership                                          Visioning
Typical Work Activities:
      Analyzing needs and product requirements to create a design
      Planning ability to influence and persuade
      Explain available services and/or products
      Take payment or arrange for credit
      Manages products and services
      Order, price, display, and inventory merchandise
      Creates advertising campaigns
      Conducts sales analysis
      Develops research methodology and analyzes data, generates reports
      Conducts marketing audits
      Develops marketing strategies and tactics
      Speaking to customers/clients
      Provide feedback
      Using scientific methods to solve problems
Occupations:
Account Representative                               Director of Product Communications
Advertising Copywriter                               Director of Sale
Brokerage Director                                   E-Commerce Marketer
Call Center Software Sales                           E-Commerce Specialist
Consumer Affairs Specialist                          Financial Sales Consultant
Direct Distributor                                   Inside Salesperson


8/07
International Marketer                                    Research Analyst
Internet Marketing Specialist                             Writer
Market Business Analyst                           Marketplace Analyst
Marketing: Communications Specialist              Multimedia Marketer
        Consultant                                Packaging Specialist
        Creative Assistance                       Product Development Director
        Director                                  Project Manager
        Forecaster                                Promotions Director
        Manager                                   Realtor
        Planner                                   Sales Field Coordinator
        Publicist                                 Sales Representative
        Representative                            Sports Industry Information Director
        Researcher                                Telemarketing Representative
SAMPLE WORK SETTINGS:
Advertising Agencies                              Marketing Departments
Athletic Organizations                            Media
Boards of Education                               News & Information Offices
Community Health Centers                          Newspapers
Consulting Firms                                  Nonprofit organizations
Corporate Communications Offices                  Photo Agencies
Entertainment firms                               Photo Studios
Franchise Retailers                               Public Relations Firms
Government Organizations                          Public relations firms
Hospitals                                         Publishing Companies
Independent Production Companies                  Radio
Industrial Transportation Firms                   Television/Cable Companies
Lobbying Organizations                            Theater
Local, State, & Federal Government                Universities
Magazines                                         Video Production Companies
Manufacturers Wholesalers                         Vocational Rehabilitation Agency
Professional Organizations:
Academy of Marketing Science (http://www.ams-web.org/): job listing
American Marketing Association (http://www.marketingpower.com/): job listing
       Silicon Valley Chapter: (http://www.svama.org)
       Southern CA Chapter: (http://www.socalama.org/): job listing
Association of Accounting Marketing (http://www.accountingmarketing.org/): job listing
Association of Travel Marketing Executives (http://www.atme.org/): job listing
Association of Women in Communications (http://www.womcom.org/): job listing
Bank Marketing Association (http://www.aba.com/MarketingNetwork/): job listing
Business Marketing Association (http://www.marketing.org/): job listing for members
Calendar Marketing Association (http://www.calendarmarketplace.com/): links
Color Marketing Group (http://www.colormarketing.org/): job listing for members
Commercial Development and Marketing Association (http://cdmaonline.org/)
DECA - An Association of Marketing Students (http://www.deca.org/)



8/07
Direct Marketing Association (http://www.the-dma.org/): jobs under “resources”
Direct Marketing Fundraisers Association (http://www.dmfa.org/): job listing
e-marketing Association (http://www.emarketingassociation.com/): certification, link to Foxjobs
Entertainment Resources and Marketing Association (http://www.erma.org/): job listing for
       members
Global Association for Marketing at-Retail (http://www.popai.com/): job bank
Hospitality Sales & Marketing Association International (http://www.hsmai.org/): job listing
International Internet Marketing Association (http://www.iimaonline.org/)
Los Angeles Direct Marketing Association (http://www.ladma.org/): job listing, links
Marketing Research Association (http://www.mra-net.org/): internships, jobs for members
National Association for Retail Marketing Services (http://www.narms.com/about.html): job
listing
National Council for Marketing and PR (http://www.ncmpr.org): job listing
Photo Marketing Association International (http://www.pmai.org/)
Publisher's Marketing Association (http://www.pma-online.org/)
Sales and Marketing Executives Int'l (http://www.smei.org): job listing
Trial Ware Professional Organization (http://www.trialware.org/): strives to foster a professional
        image of the trial software industry.
Internet Resources:
Creative Channel ((http://www.creativechannel.com/partners/industry.cfm): job listing
Direct Marketing Educational Foundation (http://www.the-dma.org/dmef/): job listing, internship
Global On-line Marketing Services (http://www.glreach.com/): company
Greenlight Marketing (http://www.greenlightsearch.com/): jobs under “about us”
Know This. Com (http://www.knowthis.com/careers/careers.htm): job listing
The Law Marketing Portal (http://www.lfmi.com/): job listing
Marcro-media Marketing (http://www.macromedia.com/macromedia/hr/marketing.html): SF
Marketing Educational Resource Center (http://www.mark-ed.org/2.0/Joomla/index.php)
Marketing Jobs & Sales (http://www.marketingjobs.com): CA and in US
Marketing Resource Center (http://www.marketingsource.com/): links
Marketing Teacher (http://marketingteacher.com/index.htm): info on the entire field
Multicultural Marketing Resources (http://www.multiculturalmarketingresources.com/)
Public Service Advertising Research Center (http://www.psaresearch.com/): links
Social Marketing (http://www.social-marketing.com/)
Strategic Healthcare Marketing (http://www.strategichealthcare.com/): job listing
Tiger Jobs (http://www.tigerjobs.com/)
Webmarketing Jobs (http://www.webmarketingjobs.com/)




8/07

								
To top