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Contact: Mary Beth Duehr
Duehr & Associates, LLC
1902 Wright Place, Suite 200
Carlsbad, CA 92008-6583
Phone: 760.918.5622
Fax: 760.918.5505

JALAMA – Fresh and Sleek
A playful faucet design inspired by simplicity

(Huntington Beach, CA, June 18, 2009) Except for the remote, well-kept
campground and a quaint general store, Santa Barbara County’s Jalama Beach
looks today as it did before Lewis and Clark set out for the west—nothing for
miles. California Faucets has created a design that captures the spirit of this
natural, unspoiled strand of Pacific coast. With simplicity, and a thread of whimsy
woven through its design fabric, the JALAMA faucet reflects a refreshingly
unpretentious style.

The uncomplicated, streamlined spout stands tall and flat in a generous curved
partial-arch. Elegant, yet playful, cylinder cross-handles with rounded spokes
lend a whimsical flair to the design. Spout and handles sit atop stylish round base
rings. Optional square base rings are available for a more angular geometric

                                      – more –

                   5231 Argosy Drive • Huntington Beach, CA 92649
            Toll-Free: 800-822-8855 • 714-891-7797 • Fax 714-891-2478
California Faucets Press Release (continued):
JALAMA – Sleek and Fresh
Page 2 of 3

List price for the 8" widespread JALAMA faucet with cross handles in Polished
Chrome is $625. In a Special Finish, such as Rustico Bronze, the list is $844.
And for Premium Finishes, from Mocha Bronze (PVD) to 24K Satin Gold, the list
is $1,000.

About California Faucets
California Faucets has been providing its customers with the very best customer
service and delivery of the finest selection of decorative fittings in the industry
since 1988. With over 25 styles and more than 34 decorative finishes, California
Faucets’ Custom Faucetry® allows you to combine any spout with any handle in
any finish. Design choices now exceed two million, and offerings range from
traditional and transitional to contemporary and art deco. And with the Virtual
Faucet Creator®, a revolutionary new online tool by California Faucets, you can
create thousands of designs with just a few clicks of the mouse.

As part of Custom Faucetry®, California Faucets offers Thermostatic Shower
Systems, Tub and Shower Sets, Trim, and Bathroom Accessories. California
Faucets’ products are sold at prominent decorative hardware and plumbing
showrooms and at select kitchen and bath dealers nationwide. For more
information, call 1-800-822-8855 or visit


                                         Noble Roots

Jalama’s name (pronounced: hah-LAM-mah) was taken from a settlement of Chumash Indians
who occupied the area. Among the first inhabitants of North America, the Chumash date back
thousands of years in the Santa Monica Mountains and Channel Islands. The Chumash lived by
three basic laws:
    1. Limitation – Recognize and accept your limitations
California Faucets Press Release (continued):
JALAMA – Sleek and Fresh
Page 3 of 3

     2. Moderation – Take only what you need from land and ocean
     3. Compensation – Give without expecting in return


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