Portfolio Fashion Tips

Niche portfolio Content… • Metro • City Living • North East exclusive • MetroCentre Magazine • Your Wedding • New Horizons • Go Green The best read regional morning newspaper… Frequency of publication: Daily - Morning Distribution – 57,811 Readership - 137,000 Average time spent reading: 18 mins Metro attracts 137,000 readers every day across Tyneside, Wearside and Durham, making it the most popular regional daily morning newspaper in the area. Metro is designed to be read in about 20 minutes and contains bite-sized national and international news wrapped around local information – entertainment previews, listings, weather and travel. Metro is actively sought by a young affluent audience as they commute to work in the morning – with 62,000 of Metro’s readers aged 15-34 Metro is designed to be read in about 20 minutes and contains bite-sized national & international news wrapped around local information – entertainment previews, listings, weather & travel. Metro is distributed on public transport networks (trains, trams, buses) and in high-traffic commuter zones. It’s picked up at a time when commuters’ minds are uncluttered and are most receptive to advertising Demographic profile 7 Male Fem ale 54 46 28 18 23 10 7 14 16 30 20 34 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE Metro attracts a young audience with 46% of readers aged 34 and under. Not only this, but it also has an upmarket audience with 46% readers falling within the ABC1 socio-economic grade 0 10 20 30 40 50 60 NOP Research BEAMER 2005, Total Newcastle area / ABC (February 2008) The best read regional morning newspaper… For 44,000 readers, Metro is the only daily newspaper they read, presenting advertisers with a unique opportunity to reach the region’s urbanites For more information about advertising opportunities in Metro, please contact More Metro readers have responded to local press advertising than have responded to radio, Internet or direct mail advertising Lisa Atkinson t: 0191 204 6160 m: 07818 818 217 e: lisa.atkinson@ncjmedia.co.uk Peter Franklin t:0191 2040 3377 m: 07818 827 929 e: peter.franklin@ncjmedia.co.uk Metro Discount structure 2008… (Solus Set Sizes) 10cm x 2col width Number of inserts 20cm x 3 col colour 24cm x 4 col colour 6cm x 2 col colour Disc Yield 4 6 12 75% 77% 80% £7.47 £6.87 £5.98 Solus Spots £22.15 + 35% colour premium = £29.90 Local section Sentinel build rate £22.15 pscc + 35% colour premium – colour (new) = £29.90 Rate £5.38 £5.08 £4.78 £4.48 Number of inserts Any size 2-6 7-13 14-20 21-28 Discount 82% 83% 84% 85% NOP Research BEAMER 2005, Total Newcastle area / ABC (February 2008) City Living… WORK HARD, PLAY HARDER • The City Living readers are young, high-achieving professionals enjoying cosmopolitan lifestyles in urban Newcastle. • High levels of disposable incomes which they spend on leisure, fashion and entertainment. • Qualified Professionals working in law, media, medicine and finance • They are highly paid, living in smart flats, apartments and shared houses in desirable areas. • Discerning consumers that enjoy premium brands International travelers who target ‘in’ destinations and enjoy skiing and snowboarding • With busy social lives they spend little time at home, enjoying dining out, bars and clubs, cinema and the arts Designed to mirror the interests and aspirations of its readership, City Living provides a monthly snap shot of what’s hot in the city • News - if it’s happening this month you’ll see it here • Fashion - a look at what’s arriving at the best shops in town • Food, drink and entertainment - where to eat, where to meet, where to party • Health & Beauty - ways to tune in, chill out, look good and feel great • Property & Interiors - the latest hot properties to buy and rent plus got-to-have-it items for the home Copy formats & dimensions Advert Full page / Covers ½ page ¼ page Options Bleed/No bleed Horizontal /Vertical Horizontal / Vertical Advert Size 303mm depth x 216mm wide (3mm trim) No Bleed 277mm depth x 190mm wide 137mm depth x 190mm wide Vertical 277mm depth x 94mm wide 68mm depth x 190mm wide Vertical 137mm depth x 94mm wide Full page/ Covers ½ page ¼ page City Living… Catch me if you can… City living can provide businesses with direct access to this affluent, high-octane, hard to reach audience. Displayed in eyecatching POS dispensers, City Living is available from over 140 outlets where our readers work, shop, eat and socialise. Target areas include: ● ● ● ● ● ● Gosforth Jesmond Heaton Newcastle and Gateshead Quayside Newcastle City Centre Large Professional Services companies such as Dickinson Dees and Eversheds Key Facts Frequency of publication: Monthly Distribution: 21,085 Cover Price: Free to targeted households. Available to purchase for £2 An exclusive marketplace… Designed to mirror the values and interests of the North East’s high income earners, North East exclusive provides it’s carefully selected readership with a snapshot of the finer things in life. Unique distribution • Extensive investment has been made to ensure exclusive goes to the most affluent and influential people in the North East. • Through careful MOSAIC mapping and painstaking street-by-street, house-by-house checking, houses are chosen to ensure they match the target profile of the most exclusive housing stock in the North East. • Every month over 20,000 copies of North East exclusive are delivered to the region’s most affluent households, providing advertisers with the key to unlock the fortunes of high-income earners through a unique and precisely targeted distribution route. NOP Research BEAMER 2005, Total North East area / VFD (Jul – Dec 07) MetroCentre Magazine… Essential guide to all things MetroCentre • Brought to you by ncjMedia and GMC, in association with the MetroCentre. MetroCentre Magazine is a full colour glossy publication, stitched and trimmed with an equal mix of advertising and editorial. • The magazine ensures that its readers are kept up to date with the latest fashions and accessories, advice on feeling and looking good, where to wine and dine, how to make your home a haven plus so much more. Every issue includes: • Fashion Tips • Season essentials for men & women • Competitions • Customers services • Home Fashions Solus delivery to approximately 360,000 AB households in the MetroCentre's core marketing area with an additional 40,000 into dispensers located within the Metro Centre. MetroCentre Magazine… Technical specification Covers Back IF/IB 288mm depth x 233mm wide 288mm depth x 233mm wide (3mm bleed on all sides, 7mm critical image on all sides) (Bleed) (No Bleed) (Horizontal) (Vertical) 288mm depth x 233mm wide 285mm depth x 230mm wide 130mm depth x 209mm wide 264mm depth x 102mm wide 130mm depth x 102mm wide 85mm depth x 102mm wide Full Page ½ page ¼ page 1/6 page ARTWORK FORMAT Delivery of artwork is via Adfast to Journal (Newcastle) as a high resolution PDF with the fonts embedded, CMYK, screen 150 and 300dpi with NO CROP MARKS. Failure to send in this format will result in the copy being rejected. Please send and save copy as the URN which will be on your Order Confirmation. CONTACT Debi Coldwell, Regional Niche Products, 2nd Floor Advertising, ncjMedia, Groat Market, Newcastle NE1 1ED Tel: 0191 2043341/07909 564567 Email: debi.coldwell@ncjmedia.co.uk Your Wedding… • Your Wedding magazine. • Each issue is a minimum of 60 pages and offers essential reading for all future brides in the North East area, providing a comprehensive choice of advertising, editorial features and ideas on bridal fashion, jewellery, wedding venues, caterers, photographers, travel and much more. • A bible for brides, it provides the opportunity for advertisers to promote their product or service to a captive audience across the region. is a full colour glossy, A4 Published twice a year: Spring/Summer Autumn/Winter March September P EN IC UIK W IS HAW L AN distributed 15,000 copies ARK across North East via: G AL ASHIE LS B ERW IC K-U PO N- TW EE D •Wedding shows • Bridal shops • Jewellers • Hotels • Florists •Department stores •Eldon Square information points M ARYP O RT HAWIC K AL NW ICK M O RPE T H BLYT H DU MFR IE S NEWCASTLE UPON TYNE CARLISLE CO NS ET T NO RTH S HIELD S SUNDERLAND DURHAM PE T ER L EE P ENR IT H CRO O K BILL IN G HAM RED CAR DA RLING TO N RIC HM OND W H IT B Y WH ITEHAVE N KE ND AL ULV ER ST O N NO RTHA L L ER TO N BE DAL E RIPON Your Wedding… Booking details • All copy to be CMYK, 300dpi, screen 150 and supplied as High Resolution PDF with the fonts embedded and NO CROP MARKS PLEASE. • Delivery via Adfast to Journal (Newcastle) with copy sent and saved as the URN. Failure to supply in this format will result in the copy being rejected Rates (excluding VAT) DPS Covers Back Inside Front/Back Full page Half page Quarter page Eighth page Advertorial £1,500 £1,050 £850 each £780 £420 £210 £105 +40% For more information about the Your Wedding Exhibition 2009, please contact Debi Coldwell For advertising opportunities within Your Wedding magazine: Debi Coldwell, Regional Niche Products Tel: (0191) 204 3341/07909 564567 Email: debi.coldwell@ncjmedia.co.uk Copy Format & Dimensions Full Page/Covers Bleed No Bleed ½ page Horizontal Vertical ¼ page Horizontal Vertical 1/8 page 303mm d x 216mm w 280mm d x 195mm w 140mm d x 195mm w 280mm d x 95mm w 140mm d x 95mm w 280mm d x 43mm w 70mm d x 95mm w New Horizons… NEWCASTLE INTERNATIONAL AIRPORT NEW HORIZONS MAGAZINE 2008 • Now on its fourth issue and published in January by ncjMedia (Newcastle Chronicle and Journal) in association with Newcastle International Airport. • New Horizons is designed to encourage North East residents to make Newcastle International their number once choice of airport. • An initial print run of 400,000 will help to ensure that your business reaches an affluent market of readers looking to book their 2009 break from Newcastle International. With this publication we will give readers: A guide to Newcastle International Airport and its excellent range of facilities Supply them with relevant, up to date information Raise awareness of new routes and operators for 2009 Include destination reviews, how to get to the airport, competitions and special offers • Plus much, much more • • • • When North East residents are looking to book a holiday we want them to fly from Newcastle International Airport. We believe New Horizons can steer them in the right direction by offering the readers travel advice, current and concise information about how to book, where to go. New Horizons… RATE CARD (Rates quoted do not include VAT) Back Cover Inside Front/Inside Back Full Page ½ Page ¼ Page £2500 £2000 £1800 £1000 £600 SIZES Full Page Bleed Image Size 303mm 277mm 137mm 137mm high x 216mm wide high x 185mm wide high x 185mm wide high x 90mm wide Half Page Quarter Page COPY FORMAT Artwork to be supplied as high resolution Jpeg or PDF, text word document. Complete artwork must be supplied as a High Resolution PDF (300dpi) with the fonts embedded, CMYK with no crop marks. Delivery via Adfast (to Journal (Newcastle), it must also be sent and saved as the URN. Artwork not sent in this format or at the correct dimensions will be rejected CONTACT Debi Coldwell, Regional Niche Products Tel: 0191 2043341/07909 564567 Fax: 0191 2043375 Email: debi.coldwell@ncjmedia.co.uk Go Green… Objectives... • To raise awareness among the general public about the importance of protecting the environment • • To provide tips and advice on how we can all make a difference To highlight the good work being undertaken by individuals, local authorities, businesses and other organisations across our region in their quest to Go Green! • To engage families, schools and community groups to work together to renew, reuse and recycle as well as recognise their achievements To initiate a number of activities to improve the environment of the North East • ncjMedia – Promoting environment messages to key audiences • General Public - Our range of in-print and on-line opportunities can effectively promote your public message and through advertising within our local titles, local authorities can make their residents more aware about recycling opportunities. • Young People - Citizenship now forms part of the school curriculum providing opportunities for young people to be actively involved in contributing to the wider community. • Businesses - We can also provide opportunities for organisations to reach the business community, providing advice and education as to how they can be more environmentally aware Contact details Sue Coulson Go Green Campaign (Advertising) sue.coulson@ncjmedia.co.uk 0191 204 3336 07771 946713 Amy Hunt Go Green Campaign (Editorial) amy.hunt@ncjmedia.co.uk 0191 201 6342 07905 761201 Mick Smith Assistant Editor (EC) mick.smith@ncjmedia.co.uk 0191 201 6492 07805 883185