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					Messenger Platform Carrier Whitepaper




  Private and Confidential. Copyright Bulletin.Net (NZ) Limited
Table of Contents
Messenger Platform Carrier Whitepaper ......................................................................................... 1
Bulletin.net Txt Messenger .............................................................................................................. 4
Summary ........................................................................................................................................ 4
Business Challenge ........................................................................................................................ 4
Target Market ................................................................................................................................. 4
Competitive Product Comparison.................................................................................................... 5
Solution Description ........................................................................................................................ 6
   Web2SMS ................................................................................................................................... 7
   Email2SMS ................................................................................................................................. 8
   SMS Mobile Group Messenger .................................................................................................... 8
   Messenger Mobile Touchscreen Interface ................................................................................... 9
   Outlook Mobile Service................................................................................................................ 9
   Dedicated CSR web site.............................................................................................................. 9
Solution Benefits ............................................................................................................................. 9
   Features and Benefits for Your Customers ................................................................................ 10
Technical Specifications................................................................................................................ 11
   Web, Email and Mobile Interfaces ............................................................................................. 11
   System and Company Administration Applications .................................................................... 11
   Bulletin.net Messenger Website ................................................................................................ 11
   Message Replies ....................................................................................................................... 12
   Message Delivery Status ........................................................................................................... 12
   Company Administration Features............................................................................................. 13
   Authenticate Bulletin.net Messenger email usage ..................................................................... 13
   Assign Bulletin.net Messenger email addresses ........................................................................ 13
   Enforce Bulletin.net Messenger System and Company Limits ................................................... 13
   SMS Mobile Group Messenger .................................................................................................. 14
   System Administration ............................................................................................................... 14
      Enable Bulletin.net Messenger for Email and Authorise Usage .............................................. 14
   Create and Maintain Company Accounts................................................................................... 14
   Custom Development ................................................................................................................ 15
   Billing ........................................................................................................................................ 15
   High Availability Option.............................................................................................................. 15
   Domain Names and URLs ......................................................................................................... 16
   Branding .................................................................................................................................... 16
Project Management ..................................................................................................................... 17



                                  Private and Confidential. Copyright Bulletin.Net (NZ) Limited
   Testing ...................................................................................................................................... 17
   Process ..................................................................................................................................... 17
   Timescales ................................................................................................................................ 17
Support ......................................................................................................................................... 17
   Service Level Agreement .......................................................................................................... 17
   Training and Documentation...................................................................................................... 18
   More Information ....................................................................................................................... 18
      Web Sites .............................................................................................................................. 18
   Related Products ....................................................................................................................... 18
      Bulletin.net mQuery ............................................................................................................... 18
      Training and Documentation .................................................................................................. 19
   Appendix A – Glossary of terms ................................................................................................ 20
      Replies Routed to Source ...................................................................................................... 20
      Reply to Phone Option ........................................................................................................... 20
      MS Outlook Messaging Support............................................................................................. 20
      Billing to Carrier Account........................................................................................................ 20
      Delivery Status....................................................................................................................... 20
      SSL ........................................................................................................................................ 20
      Message Limits ...................................................................................................................... 20
      Account Signature.................................................................................................................. 21
      REST API .............................................................................................................................. 21
      WAP Push Media Messages.................................................................................................. 21
      CSR Interface ........................................................................................................................ 21
      MO Messages to Address book Groups................................................................................. 21
      Splitting of Email Domain between company accounts .......................................................... 21
      Allocation of domain to an account ........................................................................................ 22
      Allocation of mail-server IP address to an account ................................................................. 22
      SMS by Email with Address Verification................................................................................. 22
      Mail server IP based Authentication ....................................................................................... 22




                                  Private and Confidential. Copyright Bulletin.Net (NZ) Limited
                             Bulletin.net Txt Messenger




Summary
The Bulletin.net Messenger platform is essentially a two way SMS messaging solution able to be
accessed through multiple interfaces that provides Carriers, Telcos and Service Providers with a
robust, ready to integrate corporate SMS platform. Bulletin.net Messenger comes with a range of
interfaces that can be customised, branded and offered to customers to add value and increase
revenues.

Messenger is a fully integrated solution with the messaging interfaces sharing a common address
book and message logs. Each interface has shared and specific functionality that can be utilised
however your customers want.

Bulletin.net Messenger is currently in operation with Vodafone and Telecom New Zealand as a
rebranded product.

Business Challenge

Large and small enterprises all have differing and changing requirements for their mobile
messaging needs. Changing internal systems to use a message service should be avoided and
with Bulletin.net Messenger's range of options it offers SMS messaging to suit that reduces
implementation time frames and increase customer loyalty and provider revenues.

Target Market

The platform is primarily suitable for organisations that have a need to broadcast to many people
or send targeted messages to individuals. Bulletin.net Messenger has been successful in large
enterprises and SMB's with a growing number of vertical markets becoming heavy users due to the
simplicity of the product (eg Real Estate and Leisure/Sports Groups, Health Boards, Local
Governments and SOHOs).

Once Messenger is being used in an organisation the inertia to move/change is high creating on-
going brand loyalty.

Widgets provide simple consumer interfaces and the simple API is useful for customising branded
applications.



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Competitive Product Comparison
This table shows some of the features available in the products provided by Bulletin.net:

                  Product Feature                     Messenger          TXTmail       BW2T+   eTxt
Standard 160 Char SMS Messaging
Single Recipient
International Messaging
Multiple Recipients
Replies Routed to Source
Reply to Phone Option*
MS Outlook Messaging Support
Billing to Carrier Account**
Multiple Accounts Per Company
High Availability Option
Email2SMS Interface
Online Address books
Large Address books (1000+ contacts)
Address Book Recipients
Delivery Status
SSL
Inbound Message (MO) handling
Message Logs
Online User and Company Reports
Message Limits
Message Templates
Account Signature
REST API Interface
WAP Push Media Messages
Documented SDK
Mobile Safari Interface
Web2SMS Interface
Widgets for Yahoo!, Vista, iGoogle, OSX
Easy to Use CSR Interface
MO Messages to Address book Groups




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Bulk Send (recipients from file)
Recipient Blocking (eg opt-out management)
Locked recipient pool (white list)
Multiple Accounts Billing to single admin mobile
number
Online Documentation
User customisations
Ongoing Development and Improvements
Message Scheduling
Splitting of Email Domain between company
accounts
Allocation of individual email addresses to an
account
Allocation of domain to an account
Allocation of mail-server IP address to an
account
SMS by Email with Address Verification
Mail server IP based Authentication

*Reply to Phone available when using mobile phone number for billing

**Billing to Account rather than mobile number negates Reply to Phone functionality


Solution Description
Bulletin.net Messenger enables messages to be broadcast to many people instantly or targeted directly to
individuals. It provides status tracking information and, using mTag technology, reply messages are seamlessly
linked. Bulletin.net Messenger delivers powerful web and email interfaces as well as integrating with widgets
via an easy to use API and mobile applications. Bulletin.net Messenger has proven very successful with large
enterprises and SMBs. It is also offered directly by Service Providers under their own brand.

Messenger can provide a centralised integration point for SMS throughout your business – including direct
integration with existing email systems.
The flexibility and power of the Messenger platform enables a single deployment hosted by Bulletin.net to
service many different user categories:

         Internal business users
         Customer consumer users
         Customer business users




                           Private and Confidential. Copyright Bulletin.Net (NZ) Limited
The Bulletin.net Messenger components are:

      Web2SMS
      Email2SMS
      SMS Mobile Group Messenger
      Messenger Mobile Safari Interface (iPhone and Android)
      Outlook Mobile Service
      Dedicated CSR web site

                                    Messenger Ecosystem




 q Feature Rich Single Platform
 q Features can be disabled/enabled by
   user account type
 q Fully Supported
 q Built in carrier grade CSR system                 Messenger
 q Robustly hosted
 q Co-branded interface


                                                 Unified Messaging
                                                    Reply to Mobile or
                                                       Web/Email


In addition customers can download one of the simple widgets for SMS messaging from their
desktop, or you can develop your own based on the easy to use Messenger API.

Web2SMS

The Bulletin.net Messenger web site is the central portal for messaging. The company
administrator has many options to manage access and security at a fine grained level if necessary.
Regardless of the interface used to send the message all messages are available here to the
administrator.
Bulletin.net Messenger users can also use one of the simple widgets or make use of the API to
SMS enable their existing tool suite.

If users do not require web access then they need never be aware that it exists. Email to SMS
users can simply send and receive messages with no need to login thus avoiding high
administration overheads that come with account management
.



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Email2SMS
To use the email interface an enabled user will simply add "@BulletinMessenger.com" (your
customised domain/url will be used) to the mobile number they want to send a SMS message to
when addressing an email, and use this as the contacts Bulletin.net Messenger email address.
E.g. 64421123456@BulletinMessenger.com. This email will be sent to the mobile phone number
021123456 as an SMS message. The mobile phone user can reply to this SMS message and the
reply will be returned back to the Bulletin.net Messenger user's Email Inbox.

No special software is required and this can be used with any standards compliant email client and
command line tools to enable easy automation over established protocols.

The user can also send an SMS message to a contact or group in their Bulletin.net Messenger
online Address Book. This can be accomplished by addressing the message to the Contact or
Group. E.g. sales@BulletinMessenger.com.

SMS Mobile Group Messenger

When sending messages from their registered mobile, the user can quickly compose an SMS
using a keyword, contact alias and message content (or template message alias). Using this
feature and taking advantage of the Bulletin.net Messenger online Address Books, users can
initiate hundreds of messages with a single simple SMS.




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Messenger Mobile Touchscreen Interface
Messenger provides a lightweight touchscreen smartphone interface optimised for iPhone and
Android devices. Users can quickly send and receive messages to their contacts, groups or mobile
numbers.

Outlook Mobile Service
Microsoft in Outlook 2007 and 2010 have introduced SMS messaging integration which can be
configured to utilise a customer's Messenger account. Sending an SMS is as simple as clicking
'Send SMS' within MS Outlook. Replies are routed as per the Microsoft specification to the
customer's email address.

Dedicated CSR web site
The primary interface for managing the entire system is simple to use, allowing your administrators
to quickly grasp the basics while at the same time allowing for detailed administration and trouble
shooting when necessary.

Solution Benefits
With Bulletin.net Messenger, customers can maintain their company and personal online address
books, schedule messages to contacts or groups and view/maintain the message logs for
messages both sent and received whether they were generated from email, widget, API or online
via web2sms. Infiltration of the Messenger service (especially the email2sms interface) into
organisation is assisted by the fact there is no software to install. IT departments are one of the
heaviest usergroups and love the simplicity and reliability of SMS notifications. This ease of use
means that they can set up systems easily but it also means that once the system is in place they
are reluctant to change creating a very loyal customer.




                       Private and Confidential. Copyright Bulletin.Net (NZ) Limited
Features and Benefits for Your Customers

Benefits                                                 Features

      Bulletin.net Messenger provides the user                 mTAG patented technology
       with comprehensive messaging functionality                    When replies come through they
       anywhere that there is internet access.                           returned to your Email Inbox
      Great SMS business integration tool                           All messages sent and received
      Extends Email to all SMS capable mobile                           using Bulletin.net Messenger are
       phones (mobile phones themselves do not                           also logged in your Bulletin.net
       need to be configured for Email)                                  Messenger account
      Great as a marketing and promotions tool                      When replies and delivery status
      Ensures that you are notified on lead                             messages are processed, they are
       developments immediately                                          threaded to the original message to
      Global connectivity for effective and efficient                   allow for easy tracking of
       international messaging                                           "conversations"
      Keep mobile work forces updated on                       Dedicated web site
       meetings and events                                           Compose messages for immediate
      Cost Management                                                   delivery or schedule them for later
             A cost effective alternative to voice                      delivery
                communications and instant contact                   Canned messages and Media items
                with hundreds of contacts.                               for those messages you send often
             Keep records of your                                   Online Address Book management,
                communications for future reference                      including exporting and importing,
             Bill messages to your own mobile                           access and restrictions
                phone or a company admin mobile                      Simple API for integration into your
                phone                                                    systems
             Limit message volumes and control                 Email2SMS
                expenditure                                          Assign your Email address against
             Activity Reports (accessed via                             your Bulletin.net Messenger account
                Bulletin.net Messenger)                                  so that messages are logged there,
      Security                                                          your mobile phone is billed and you
             Comprehensive security features to                         can access your Address Book
                secure usage of your Domain, Email                       contacts and groups
                or IP address with Optional IP                       Compose and send messages and
                authentication                                           read message responses using your
             Company Administrator controls                             favorite email client (e.g. Microsoft
                usage of your own authorized                             Outlook)
                addresses                                            Group lists created in Bulletin.net
                                                                         Messenger can be utilised to send
                                                                         one message out to a group of
                                                                         workers or customers
                                                                Widgets for most popular platforms and
                                                                 simple API for developing your own




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Technical Specifications
Web, Email and Mobile Interfaces
Messenger is available from multiple interfaces; Web (including an API), Email, Mobile (SMS and
smartphone) and Widget.

All interfaces have access to the integrated Address Book and all interfaces log their messages
sent and received in the integrated Message Log.

To send from the Web, logon to the www.BulletinMessenger.net website and use the "Send
Message" page. To send from Email, send to the Email address
local_part@BulletinMessenger.com where the local_part can be a phone number or online
address book entry.

To send from Mobile, send a quick SMS to the allocated short code in the format "GM recipient
message_text" where the address is a mobile number or an entry from the address book. The
smartphone touchscreen application is optimised for iPhone and Android devices with access to
users online addressbooks and message logs to allow fast messaging while mobile. Outlook 2007
and above users can use their Messenger credentials to setup a Outlook Mobile Service and
access SMS messaging, reminders and forwarding.

System and Company Administration Applications
Bulletin.net Messenger is administered by CSRs using the system administration application. This
application provides features such as Company and Admin user account maintenance,
billing/account number registration, comprehensive account searching, system limits maintenance,
template messages maintenance, activity reports, Email authorisation, user views and so on.

The Company Administrator user (customer) has additional options available to them when they
login, including user account maintenance, security management, activity reporting, email address
assignment to accounts, and controlling user access to features.

Bulletin.net Messenger Website
The user can logon to Messenger directly. Logon requires a user ID and a password. The user ID
is setup by the company administrator, or in the case of the company administrator by the carrier
CSR. The user can change their password and view their settings online. Access can be from a
carrier branded/hosted page with Messenger launching in a separate window.

Users can quickly generate recipient lists from their online address books or add recipients on the
fly by mixing phone numbers, contacts and groups and then sending their message. Recipients will
only receive one message even if they are in more than one of the groups selected.

Message Templates (predefined content for user, company or system access), media links and
signatures can be added when composing a message.

Messages can be sent immediately or scheduled for future delivery allowing important event
reminders to be setup before it is too late.



                       Private and Confidential. Copyright Bulletin.Net (NZ) Limited
Message limits are checked when messages are created so costs can be controlled and the
company administrator can set their own limits within the system parameters.

A company can set-up and maintain as many company address books as they like, each with as
many contacts and groups as they require. They can also control which users have access to
which address books. Likewise, a user can set-up and maintain as many personal address books
as they like.

The online address books allow power users to harness the power of a single message from email,
online or via their mobile to generate messages to multiple contacts.

Message Replies
Using Bulletin.net's patented mTAG, replies to all messages are returned to the source of the
message whether they are sent via email or online. The integrated online message log also
captures replies and threads them to the original message for instant point of reference.

When sending messages from the Web Interface the user has the ability to determine where the
reply is sent to. The default is that the reply is returned to the web but the user can stipulate that
the reply is returned directly to the Account's mobile phone or indeed to another mobile phone
registered with the company.
All reply handling is transparent to the user and is achieved by using Bulletin.net's unique and
patented mTAG temporary reply address technology for SMS messaging.

Message Delivery Status

All messages sent are tracked through to delivery to the mobile phone (if this information is
provided by the carrier). The messages are updated with incremental status changes and the most
common are described here:


Queued        Queued in Bulletin.net Messenger to deliver to the carrier's SMSC


Not Sent      The SMSC rejected the message as it was improperly formatted


Sent          The message was accepted by the SMSC


Received      The SMSC delivered the message to the mobile phone


Not Received An error condition prevented the SMSC delivering the message to the mobile phone


Expired       The mobile phone was turned off for 5 (dependant on carrier) days




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    Knowing the status of messages allows your customers to escalate or use alternative channels if
    necessary.

    Company Administration Features
   Security of email2sms messaging by restricting message origination to specific IP addresses.
   Restriction of messaging to accepted contacts only via email or online
   Shared and restricted access to online address books
   Message volume limits

    Authenticate Bulletin.net Messenger email usage
    The Company Administrator can authenticate usage of the Email interface by adding IP addresses
    against the company. Therefore if an Email is to be sent to the destination mobile phone then it
    must have originated from one of the IP addresses in the list. This facility also logs attempts to use
    Bulletin.net Messenger Email from IP addresses not in the list (whenever an IP address is newly
    discovered) and the CA is notified by email. Thus a company administrator is able to add the
    logged IP address to the authentication list if it is ok. This feature also enables the Company
    Administrator to detect unauthorized usage.

    Assign Bulletin.net Messenger email addresses
    The Company Administrator can assign Domains, IP addresses and Email addresses to user
    Accounts. As each user Account is attached to a unique billing number this has the effect of
    utilizing separate cost centers. For example if the domain, xxxxx.com, has been authorized then
    the Company Administrator could assign joe@xxxxx.com to one account and xxxxx.com to another
    account. In this situation emails to Bulletin.net Messenger from joe@xxxxx.com would be billed
    against a different mobile phone.
    Assignment of addresses (Domain, IP or Email) against different accounts also affects the logging
    of messages. Messages are logged against the account the address is assigned to.


    Enforce Bulletin.net Messenger System and Company Limits
    System limits are maintained by a Super Admin (CSR). Company Limits are maintained by the
    Company Administrator and must be less than those set by the Bulletin.net Messenger Super
    Admin. Every time a message is sent these limits are checked. If a limit is exceeded then the
    message is not sent and has an error status code attached to it.




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SMS Mobile Group Messenger
With Bulletin.net Messenger a user can send messages from their registered mobile. The real
power here is that this feature provides access to their online address books and all their template
messages. In addition all messages generated are recorded in the online message history.
The user formats the message as follows:

GM Alias messageText

The Alias group or contact alias from the users online address books. The messageText is either a
custom message or may be a canned message alias that the user has configured online. GM
stands for Group Message.
The message is sent to a dedicated number (shortcode). This number is routed to Bulletin.net
Messenger which then looks up the address book for the account the senders number is assigned
to. The message(s) are then dispatched to the phone number, contact or group requested.

System Administration
System Administration is carried out by the service provider or its agents (e.g. Carrier or ISP). The
separate secure website is easy to use and offers access to all user features to allow effective
management and customer assistance in all facets of Bulletin.net Messenger.

Enable Bulletin.net Messenger for Email and Authorise Usage

The ability to send from email makes Bulletin.net Messenger accessible and simple to use. This
feature is enabled by default for new companies.

Once Bulletin.net Messenger is enabled, the CSR needs to authorize access by the company for
one or more domain, email or IP addresses. For example, in the simplest case, a company's mail
domain may be authorized (as in the case of "bulletin.net").

Create and Maintain Company Accounts

The CSR can create new company accounts and modify existing ones as well as running reports
at system, company or account level.




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Custom Development
Bulletin.net Messenger has been customised for a number of Network Operators. Customisations
include

              integrated billing
              work flow integration
              network specific functional changes
              reskinning and changes to look and feel for corporate branding

Billing
The following carrier billing integration techniques are supported out-of-the-box:

      Billing via SMSC CDRs
      Billing through the Bulletin.net enterprise billing platform
      Tagging billing details onto the sender number

Dependant on the selected approach, billing/reply numbers have to be added to a company by a
CSR through the CSR web interface. As you could imagine allowing customers to set the reply
number to anything they like has potential for abuse so these need to be validated by a CSR and
added to the system by a CSR before they can be used for billing and reply purposes. Once the
number is listed against a company any user of that company with access to the web logins can
choose to have messages appear to come from that number and therefore any replies will be sent
to that number as well as billing to that number. Multiple logins associated to a mobile number so
that charges can be passed onto that cost centre and the replies can be sent to that sender’s
mobile.

The facility exists for user accounts under a company to be "billed to the admin number" which
allows multiple distinct logins to bill their messages to one primary number so that they can take
advantage of price breaks by billing to one account. If the users send via email then the messages
will be billed to the admin number and any replies will go back to the email account that sent the
message. Sending via the web their messages will be billed to the admin number unless they
choose the "reply to phone option" and choose one of the available numbers.

High Availability Option

Bulletin.net can provide a fully redundant environment within a different datacentre for an additional
SLA fee. This provides a secondary instance of the service using different data links. Should the
primary service have any kind of failure, the secondary instance will be switched over to under the
terms and conditions outlined in the SLA.

It is possible to split the highly available service into a separately accessed value-add for the
customers by using differing domain names. For example:

www.yourconsumeroffering.com -> standard availability
www.yourbusinessoffering.com -> high availability




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Domain Names and URLs
Messenger can be run under any top level or sub domain. The Messenger application sits at a root
web context e.g. www.yourdomain.com and none of the URL’s within the application contain a
reference to Bulletin.net.

Branding
The Messenger platform can be tailored to match your corporate branding.

Bulletin.net have an in-house team of designers who can work closely with your business to ensure
that the colours, branding and layout meet your needs.

Standard changes cover:

      Images and graphics e.g. logos/names
      Colour scheme changes
      Menu options
      Minor CSS or layout changes such as fonts/links




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All other changes will be accommodated if minor, however certain changes may require additional
costs such as:

      Moving and/or removing features outside of the agreed scope
      Additional features not currently available or roadmapped



Project Management
Testing
Bulletin.net Messenger is a mature and widely used product. Testing is integrated with the agile
process, utilising a balance of both test automation and manual testing. Iterations vary in size
depending on the project size, with an average iteration being between two and three weeks.

We provide shared testing environments, allowing customer access throughout the implementation
and migration processes.

User acceptance testing is part of standard customer acceptance criteria.

Process
Prior to project signoff, each requirement will be covered inside this document. Upon initiation of a
project, requirements will have a detailed design phase undertaken in conjunction with the
customer.

Timescales
A standard implementation of Messenger, which for example includes some small branding
changes, a message rate limited consumer version and fully featured business version takes two
months from signoff to delivery.

Support
Service Level Agreement

      SLA terms are available with varying support hours and response times to suit your needs
      Bulletin.net offer 24/7 support with regional offices in the USA, UK and New Zealand
      A high availability option is available, providing fault tolerance and redundancy




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Training and Documentation
Bulletin.net has a suite of documentation for the Messenger product and can both customise and
host this for customer purposes.

Training of customer staff is strictly on a train the trainer basis, Bulletin.net will provide training for
both the CSR and Messenger application. This training includes but is not limited to:

        Customer service workflows
        Messenger Features and operation
        Troubleshooting

More Information
The range of messaging avenues provided by Bulletin.net Messenger make it an easy service for
your team to sell, one that with minimal setup costs can be tailored to fit within and add value to,
your product portfolio.

For the latest information about our product and services, please see the following resources:

Web Sites

http://www.bulletin.net/

Related Products
Bulletin.net mQuery

Bulletin.net mQuery is a simple interface to a powerful SMS query management system. With
mQuery you can setup automated responses to dedicated keywords with enhanced media
management you can deliver 3G contact, calandar, video, audio and real-time internet information.
Routing options include SMS to email and mobile aliasing. mQuery supports shortcodes and
premium billing options.

With the global connectivity of Bulletin Connect and the extensive experience of Bulletin.net in this
arena, mQuery is positioned as a low cost, easy to use system for SME, SOHO and growing
corporate businesses.




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Training and Documentation

Bulletin.net provide a suite of documentation for the Messenger product which can be both
customised and hosted on behalf of a customer.

Training of customer staff is strictly on a train the trainer basis, Bulletin.net will provide training for
both the CSR and Messenger application. This training includes but is not limited to:

       Customer service workflows
       Messenger Features and operation
       Troubleshooting




                        Private and Confidential. Copyright Bulletin.Net (NZ) Limited
Appendix A – Glossary of terms

Replies Routed to Source

Replies to a sent message conversation are sent to the originator via the original means be that
SMS or email. Use of the patented mTag threads the replies so they can be matched to the original
message and routed in the appropriate manner e.g. when the original was sent by email all replies
will route back to the email address.

Reply to Phone Option

Sent (MT) messages can have the from address set to a user’s MSISDN, so that the user can
reply directly to a mobile phone outside of the application. Messages replied to in this way are no
longer visible within the Messenger interface and look to the recipient as if they were sent by a
mobile number.
To allow this functionality Bulletin.net must be allowed to define the SMS source as a mobile
number which is currently restricted.

MS Outlook Messaging Support

Microsoft Outlook Messaging allows SMS messages to be sent through Outlook 2007 and 2010 by
clicking ‘New SMS’. Users have all the power and flexibility of Outlook and corporate
addressbooks, coupled with the ability to send SMS. Replies to sent SMS messages are received
via email back to the registered user’s email address.

Billing to Carrier Account

The ability to integrate directly with a carrier billing system as messages sent from the system have
billing information in the source MSISDN. Messenger can send messages with either an
embedded source MSISDN to flag to a billing system or a billing account.
If the billing account is used as the customer identifier, reply to mobile is not possible as the source
MSISDN is missing and hence unavailable within the reply path.

Delivery Status

Indication within the Web message logs that a message has been sent, awaiting delivery, delivered
or failed based on delivery status receipts provided by the carrier.

SSL

Secure Sockets Layer (SSL) is industry standard browser based encryption based on certificates
signed by a safe third party entity known as a Certificate Authority. Commonly known as the lock
icon within the browser with the addressing scheme https://

Message Limits

Rules can be put in place to throttle the number of messages against an account type flag. These
limits can be daily throughput based.




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Account Signature

Text that can be included in a message sent from the web site that is inserted on demand when a
message is composed or is used as the default message content for all new web messages.
Similar to an email signature in concept as it is the default when a new message is created that the
user can then edit before sending the message. These characters are deducted off your remaining
character total automatically within the interface.

REST API

A simple HTTP based API (Application Programming Interface) that allows customers to send
messages through the Messenger platform in an automated manner. Extremely easy to use and a
great enabler for businesses who have access to technical resource. For more details see
Wikipedia

WAP Push Media Messages

This type of message will open a WAP page containing your media using the phones Web
Browser. Only use this option when you are certain that the recipient is able to receive and open
this type of message.
Also note that users will not be able to reply to your message when sent using WAP Push.
In both cases messages are sent as a type of SMS and what the recipient receives/experiences
will depend on their network and handset configuration.

CSR Interface

The user friendly web interface for customer service representatives to administrate subscriber’s
accounts, view reports and edit configuration options.

MO Messages to Address book Groups

Messenger can receive inbound messages from Shortcodes or Long Numbers with the message
body being of the format gm <group alias> message body
Messenger will then text the group from your addressbook with the message body. It identifies the
MO user by doing a reverse lookup on the MSDISN and matching against the account. An
example message is:

To: 4040
Body: gm cleandept Please do not activate the alarm system after cleaning tonight.

Which sends the message body to the members of the group aliased with cleandept

Splitting of Email Domain between company accounts

Current TXTmail functionality is primarily domain based which means there is no fine grained
allocation of email addresses to different logins/users.
Messenger allows clients that have admin rights to explicitly assign email addresses from their
domains to their accounts allowing reports to be run and cost allocation to occur if required.




                        Private and Confidential. Copyright Bulletin.Net (NZ) Limited
Allocation of domain to an account

As with TXTmail an entire domain can be allocated to a single account/login to reduce the
overhead of administering individual email addresses. All messages from yourdomain.co.nz would
then be mapped to the single login/account.

Allocation of mail-server IP address to an account

As with TXTmail a mail server IP address can be allocated to a single account/login to reduce the
overhead of administering individual email addresses. All messages from that IP address
regardless of the sender address would then be mapped to the single login/account. For example
if 223.154.12.15 was allocated then any message from that mail server would be valid.

SMS by Email with Address Verification

Address validation is a process by which each address (IP, domain or email) that is added to the
system requires the client to respond by email in order to validate it. This adds steps to the
process that are not really necessary.

Mail server IP based Authentication

To reduce abuse, company admin users have the option of only allowing mail servers defined
within an IP whitelist to generate SMS via the Messenger system. This is used as an extra layer of
authentication for Domain and email address authorisation if they are concerned about email
address spoofing.




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