Who We Are
and What We Do
Points.com improves both sides of the loyalty universe. Our suite of proprietary and
consumer solutions enhances the loyalty experience for both program operators and
customers.
We Help You What We Bring to a Relationship
Reduce costs Industry-leading technology
Generate revenue Knowledge of what works, and how to guarantee
results, based on vast experience with partner
Increase member loyalty marketing campaigns and initiatives
Speed to market and fast, agile reaction to changing
conditions
Ease of integration
Points.com Business Solutions
For program operators, Points.com offers private-label
online currency sales and data-exchange loyalty services.
Based on our proprietary loyalty currency data exchange platform, Points.com Business
Solutions enables the world’s leading loyalty programs to manage their programs more
effectively, creating new revenue streams and freeing up time to focus on other important
aspects of their business.
Points.com Consumer Portal
For consumers, Points.com operates the
world's first loyalty management portal.
Points.com enables members of multiple loyalty programs to manage their loyalty assets from
a single location. Points.com members can personalize their loyalty objectives, track balances in
multiple programs, consolidate miles and points between different programs, purchase and earn
more points and miles, and redeem their miles and points for a variety of services and merchandise.
We Work With The Best!
A sample of Points.com Business Solutions and
Points.com clients and loyalty partners include:
Points.com is led by an executive team with significant experience and an extensive track record in the
loyalty, marketing, financial services, and loyalty technology industries. Based in Toronto, Points.com is a
public company with shares traded on the TSX Exchange (under the stock symbol PTS) and the Nasdaq
Over-The-Counter Bulletin Board (under the stock symbol PTSEF). The company has over 65 employees,
and also has offices in Dallas and Chicago.
For more information about Points.com or
Points.com Business Solutions please contact:
Martin Tongue Peter Lockhard
VP Partner Development SVP Partners
(t) 416.596.6363 (Toronto) (t) 416.596.6392 (Toronto)
(e) martin.tongue@points.com (e) peter.lockhard@points.com
Private Branded Products
All Points.com Business Solutions products are directly linked from the partner’s home
page. The products are fully hosted and managed by Points.com, but are branded to look
and feel like the partner’s loyalty program site. Each product has simple instructions, rate
charts, business rules and terms, allowing loyalty program members to complete their
transactions easily and quickly.
Buy Gift Transfer
Members buy additional miles Members buy additional miles Members pay a fee to share or
or points to reach an award or points to give as a gift transfer earned miles or points
level quickly. to others. between member
accounts.
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Buy Gift Transfe
Points International Ltd.
Points International Ltd.
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Auction Elite Integrate
Members bid, using their miles or Members purchase tier status online, With a single electronic connection,
points, on goods and merchandise either as a requalification initiative loyalty programs can exchange
displayed at a special or to reach a preferred and reconcile partner
site built and recognition level. activity across the
maintained for you Points.com platform, te
Auction Elite Integra
by Points.com and Elite Rewards lets you and add new partners
its partner, offer special gifts to without the normal
eCommerce your most valuable cost and lengthy
Points International Ltd.
Points International Ltd.
Points International Ltd.
leader Truition. 100 members. integration process.
Book With Points Travel Club Corporate
This innovative product lets members Members can join this custom-branded Enables partner organizations to
book hotel stays through the travel and entertainment purchase miles into an online
industry-leading discount club and account or purchase
Travelocity engine, benefit from unique codes to distribute
and pay using their ith benefits and offers as incentives to te
Book W Travel Corpora
miles or points Points that help them save Club customers,
time and money business associates
when they travel. and employees.
Points International Ltd.
Points International Ltd.
Points International Ltd.
Consumer Portal
Points.com – online loyalty asset management
portal for consumers with multiple programs
Offering several different ways for consumers to utilize loyalty currencies, Points.com is
the world’s first online loyalty management portal. Members unlock value: Swap their
miles and points to increase a preferred program balance, Redeem for gift certificates,
Buy additional miles and points to reach an award goal or Gift them to a friend, Earn
more with bonus offers, and Join additional loyalty programs from one site.
For operators of loyalty programs, Points.com offers several ways to provide added value
and utility for members and to keep them engaged and active. In addition, it extends
redemption options with attractive overall economics, delivers incremental revenues, and
provides an ongoing stream of new targeted marketing opportunities.
For more information please contact:
Martin Tongue Peter Lockhard
VP Partner Development SVP Partners
(t) 416.596.6363 (Toronto) (t) 416.596.6392 (Toronto)
(e) martin.tongue@points.com (e) peter.lockhard@points.com
Buy and Gift Product Features
The Points.com Buy & Gift products enable
Proven and flexible technology
frequent flyer program members to purchase
built on a J2EE platform
additional miles or points online and quickly reach
an award level. The sites are fully hosted and
Partner Integration Engine
maintained by Points.com and are accessible from
provides easy, fast and
a link on the program’s site. Private branded to seamless integration to your
any program website’s “look and feel” (including loyalty database system
branding, color, graphics, images, language, etc.),
they create a straightforward and seamless Target offers by tier, month,
member experience. discount, etc.
Benefits to Your Program Web Analytics and reporting,
enabling optimization of
Strengthens Member Loyalty marketing initiatives
• Increases the appeal and relevance of any loyalty
program by providing members with an easy way to
reach redemption/award levels more quickly. Real-time and fully secure
credit card payment processing
• Built-in targeted marketing capabilities enable
extensive and targeted promotional capability.
Multi-currency capable
Generates Revenue
• Quickly and easily creates a substantial new revenue Multi-language capable
stream for your loyalty program.
Complete Private Branded
Lowers Internal Costs
“look & feel”
• Proven, world leading integration process means
limited IT involvement by loyalty program.
• Complete outsourced management means low
overhead cost for loyalty program.
Buy
Gift
Points International Ltd.
Points International Ltd.
Points.com Business Solutions
Transfer Product Features
The Points.com Transfer product enables loyalty
Proven and flexible technology
program members to transfer existing miles or built on a J2EE platform
points to family and friends, for a fee per mile.
The site is fully hosted and maintained by
Partner Integration Engine from
Points.com and is accessible from a link on the Points provides easy, fast and
program’s site. Private branded to any program seamless integration to your
website’s “look and feel” (including branding, loyalty database system
color, graphics, images, language, etc.), they
create a straightforward and seamless Target offers by tier, month,
member experience. discount, etc.
Benefits to Your Program Web Analytics and reporting,
enabling optimization of
Strengthens Member Loyalty marketing initiatives
• Increases the appeal and relevance of any loyalty
program by providing members with an easy way to
Real-time and fully secure
give miles or points to their family and friends to help
them reach redemption/award levels more quickly. credit card payment processing
• Built-in targeted marketing capabilities enable special
Multi-currency capable
promotions to specific membership tiers.
Generates Revenue Multi-language capable
• Quickly and easily creates a substantial new revenue
stream for your loyalty program.
Complete Private Branded
• No additional liability as miles or points have been “look & feel”
accounted for previously.
Lowers Internal Costs
• Proven, world leading integration process means
limited IT involvement by loyalty program.
• Complete outsourced management means low
overhead cost for loyalty program.
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Points.com Business Solutions
Corporate Product Features
The Points.com Corporate product enables
Enrollment process allows
companies and organizations to purchase frequent
management of access to the
flyer miles to use as incentives for customers, program
business associates, employees and charities.
The Corporate site is fully hosted and maintained Purchase miles into an online
by Points.com. Private branded to any program account and award them via
website’s “look and feel” (including branding, direct deposit, email or
color, graphics, images, language, etc.), they certificates
create a straightforward and seamless member
Miles purchased as codes
and participating organization experience. This which customers then
product enables you to generate new revenues download and distribute in
while allowing organizations to effectively virtually any manner
self-administer their own incentive program.
Online redemption site where
members redeem codes for
Benefits to Your Program miles to deposit directly into
their account
Strengthens Member Loyalty
• Increases the appeal and relevance of any loyalty Customize purchase terms to
program by providing members with increased means cater to different customers
of earning program miles.
• Expand Frequent Flyer Program brand presence into Web Analytics and reporting,
local markets by leveraging marketing partnerships. enabling optimization of
marketing initiatives
Generates Revenue
Payment Options of wire
• Quickly and easily creates a substantial new revenue
stream for your loyalty program. transfer, check, money order
or credit card
Lowers Internal Costs
Multi-currency, multi-language
• Proven, world leading integration process means capable
limited IT involvement by loyalty program.
• Complete outsourced management means low
overhead cost for loyalty program.
ate
Corpor
Points International Ltd.
Points.com Business Solutions
Elite Product Features
Every loyalty program recognizes the critical importance
and life-time value of providing an expanded level of Proven and flexible technology
attention and benefits to its most loyal customers. The built on a J2EE platform
Points.com Elite solution expands on this principle with
an online offering of features important to this member
segment. Partner Integration Engine
provides easy, fast and
Elite or tier-status members can purchase or renew
membership status, can select tier features and special seamless integration to your
rewards, and can purchase other premium travel services loyalty database system
with an easy to use, state-of-the-art online solution.
Typical uses are to offer members an opportunity to Target offers by tier, month,
retain tier status for a fee when the member has failed to discount, etc.
re-qualify for the year, to purchase status levels for a fee,
to purchase club memberships – annual or day pass, and
to offer self selected perks for responding to tier Web Analytics and reporting,
challenges and meeting status levels. enabling optimization of
marketing initiatives
Branded completely in the look and feel of the sponsor,
these programs expand the normal call center offering to
an engaging and custom offering unique to the target Real-time and fully secure
audience. credit card payment processing
Benefits to Your Program
Multi-currency capable
Leverages Points.com State-of-the-Art
Technology and Experience
Multi-language capable
• Member validation, status validation, real-time or batch
debiting and posting
• Easy credit card acceptance, reliable and secure Complete Private Branded
processing, member confirmation messaging “look & feel”
Added Flexibility for Your Members
• Retain or purchase important premium recognition
services online, 24/7
Fulfill Tier Program Objectives
• Targeted recognition messaging
• Customize premium web services for your most
important membership
• Revenue generation Elite
• Strong economics fully within airline control, no
incremental technology cost
Points International Ltd.
Points.com Business Solutions
Integrate Product Features
Integrating new partners doesn't have to involve
Supports a wide variety of
massive investments of time and money. Integrate integration technologies
from Points.com Business Solutions lets you add including XML/SOAP, Direct
new partners or vendors to your loyalty program Database Access, API, batch
in days rather than months. You could be finished files
while a competitor is still costing out a similar
project, thanks to the proven power of the Points Supports multiple messages
Integration Engine (PIE). from multiple sources
Benefits to Your Program Records and tracks status of
all partner transactions for
support purposes
State-of-the-Art Technology
• Integrate is constantly evolving to keep pace with
changes in your business. High degree of scalability and
fault tolerance
• Easily scalable, with a high degree of fault tolerance.
Flexibility for You and Your Partners
• A single connection to PIE using your current
integration specifications / file formats enables
connections with any other partner integrated into
PIE.
Lowers Internal Costs
• Wide variety of integration technologies supported
means no need to make costly technical changes to
your integration process.
• Development and integration is performed by Points,
meaning extremely low initial investment on your part
and limited demands on your IT department.
• Completely outsourced management means low
overhead cost for you, frees up your internal resources
for other work.
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Integra
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Points.com Business Solutions
Travel Club Product Features
The Points.com Travel Club product is a new,
Proven and flexible technology
customizable tool you can use to offer members of
built on a J2EE platform
your loyalty program to obtain discounts and special
offers on travel and entertainment services—and, in
Partner Integration Engine
the process, cement their loyalty to your program.
provides easy, fast and
Your Travel Club site is built, maintained and hosted seamless integration to your
by Points.com and accessible through a link on your loyalty database system
site or sites. The site is branded in whatever
corporate look and feel you choose: we can use the Web analytics and reporting,
styles of your loyalty program site or develop a enabling optimization of
wholly new look and feel. marketing initiatives
Benefits to Your Program Real-time and fully secure
processing of membership
payments
Strengthens Member Loyalty
• By restricting membership to those who already
belong to your program, you reinforce customer Multi-language capable
commitment—and encourage new members to join
your program.
Complete private-branded
• Include your own products and services in the benefits “look and feel”
package and gain multiple new marketing
opportunities.
Generates Revenues
• Membership is fee-based, with automatic rolling
renewal. Design of the benefits package encourages
long-term membership, and thus a steadily increasing
flow of revenue.
Achievable at Low Cost
• Development is on a cost-recovery basis, meaning
extremely low initial investment on your part.
• Proven, world-leading integration process means
limited involvement by your IT department.
• Completely outsourced management means low
overhead cost for you. Travel
Club
Points International Ltd.
Points.com Business Solutions
Book with Points Product Features
This solution enables loyalty program members to
directly book travel products by redeeming variable Proven and flexible technology
amounts of points and miles for real-time online inventory. built on a J2EE platform
There is growing consumer demand for anytime access
to travel redemption rewards, but internal systems Partner Integration Engine
constraints, high demand, and award inventory controls provides easy, fast and
have led to member frustration with the process. seamless integration to your
Points.com has partnered with Travelocity to develop a loyalty database system
turn-key redemption platform with no blackout dates, no
capacity controls, no special technology requirements,
and member access to a global inventory of hotels, Target offers by tier, month,
travel packages, car rentals and cruises. discount, etc.
Members go to Points.com, search for desired hotel,
select, book, and pay completely online with points or Web Analytics and reporting,
miles instead of credit card. The Book with Points enabling optimization of
platform can also combine points plus credit card as marketing initiatives
form of payment. The program will be expanded in
Phase 2 to enable members to use points and miles to
book real-time air travel inventory. Real-time and fully secure
credit card payment processing
Benefits to Your Program
Complete Private Branded
Leverages Points.com and Travelocity “look & feel”
State-of-the-Art Technology
• Brings reward travel booking in line with industry trend to
highly reliable, user-friendly, self-serve, online booking.
• Member validation, real-time or batch debiting and
posting, dynamic online booking platform and
customer service all provided
Added Flexibility for Your Members
• Use points or miles to get real-time travel inventory -
any time, any place
• Access to global inventory of 24,000+ properties, with
no black-outs
Simplifies Redemption
• Independent of award management, the Book with
ith
Book W
Points solution is enabled with a single data
connection to Points.com
• Strong economics fully within airline control, no
Points
incremental technology cost
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Points.com Business Solutions
Auction Product Features
The Points.com Auction product is a new,
Proven auction technology from
customizable tool that lets members of your loyalty
Truition, an industry leader
program bid on merchandise and experiences,
using your loyalty currency instead of cash. Offered
Partner Integration Engine from
in partnership with Truition, an industry leader in
Points provides easy, fast and
eCommerce platforms, Auction lets you enhance seamless integration to your
the value of your program with the excitement of a loyalty database system
proven online entertainment model.
Web analytics and reporting,
Benefits to Your Program enabling optimization of
marketing initiatives
Strengthens Member Loyalty
• Offering the excitement of online auctions brings World-class transaction
members to your site. Letting them bid using your management for winning bids
loyalty currency encourages them to build their
account balances.
Complete private-branded
• Ease of redemption, and excitement of the auction “look and feel”
experience, increases member satisfaction and
strengthens commitment to your program.
Your Site Becomes a Destination
• Members keep returning to check on auction and bid
status.
• Variety of auctions gives members plenty to explore:
your site is "sticky".
Cost-effective Operation
• Never worry about going over budget
• Lower cost for redemption than standard redemption
options
Achievable at Low Cost
• Proven, world-leading integration process means
limited work for your IT department
• Completely outsourced management means low
overhead cost for you. Auction
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