From Wikipedia, the free encyclopedia Better Homes and Gardens (magazine)
Better Homes and Gardens (magazine)
Better Homes and Gardens
Brand extension
The Meredith Corporation publishes a number of books
on home economics and gardening under the BH&G
brand, the best known of which is the Better Homes and
Gardens New Cook Book, colloquially known as the "Red
Plaid" book. Now in its 15th edition (published in August
2010), the Red Plaid was originally published in 1930.
Meredith also publishes the New Junior Cookbook for
children learning to cook.
The magazine’s title was used by Meredith’s real es-
tate arm, which was sold and then called GMAC Real Es-
tate. In October 2007, Meredith entered a 50-year licens-
ing agreement with Realogy Corporation to license the
Better Homes and Gardens name to Better Homes and
Gardens Real Estate. The company is based in Parsippany,
New Jersey, and has offices across the country.
Meredith’s broadcasting division began producing
November 2005 cover the television program Better in the fall of 2007, which is
a lifestyle show which has a mix of content from Mered-
Editor-in-chief Gayle Butler
ith’s various magazine titles (included BH&G), consumer
Categories home economics, interior design advice and celebrity interviews. The program currently
airs on stations owned by Meredith, Journal, Fisher and
Frequency 12 issues/year
LIN TV groups.[2] Some Meredith-owned stations pro-
Publisher Meredith Corporation duce their own local edition of Better.
Total circulation 7,648,900[1] The brand offers a line of home decor products
(2011) through a partnership with Home Interiors, a company
based on direct selling.
First issue 1922
Country USA
Overseas editions
Based in Des Moines, Iowa
An Australian edition is also published, under licence,
Language English by Pacific Magazines and there is also a television show
which airs on the Seven Network. The Australian edition
Website bhg.com
is the 6th best selling consumer magazine in Australia.
ISSN 0006-0151 The Australian edition has been publishing since July
1978.
Better Homes and Gardens is the fourth best selling mag-
azine in the United States. The editor in Chief is Gayle
Butler. Better Homes and Gardens focuses on interests re- References in popular culture
garding homes, cooking, gardening, crafts, healthy liv- Mad Magazine published a satire in 1958 (issue #53) titled
ing, decorating, and entertaining. The magazine is pub- "Bitter Homes and Gardens," including articles titled
lished 12 times per year by the Meredith Corporation. It "They Built Their House on a Lot 22 Inches Wide" (A
was founded in 1922 by Edwin Meredith, who had previ- house built between two office buildings); a "How-The..."
ously been the United States Secretary of Agriculture un- department which suggests putting a lawn on rollers so
der Woodrow Wilson. one can drag it "to a nearby spot where it’s raining"; and
Better Homes and Gardens is one of the "Seven Sisters", an article on how to convert a second bathroom into a
a group of women’s service magazines. basement (with a photo of the author’s wife, who has just
stepped out of the shower and covers herself with a tow-
el). The magazine was also spoofed in the 1970s as "Bitter
1
From Wikipedia, the free encyclopedia Better Homes and Gardens (magazine)
Homes and Garbage", in a set of "Crazy Magazine Covers" • Hugh Curtis (1952–1960)
produced by Fleer. • Bert Dieter (1960–1967)
In an episode of "I Love Lucy", Lucy jokes about the • James A. Riggs (1967–1970)
magazine as, "Better Homes and Garbage" when she and • James Autry (1970–1979)
Ethel redecorate Lucy’s apartment. • Gordon Greer (1979–1983)
An episode of The Simpsons showed a brief shot of a • David Jordan (1984–1993)
magazine entitled Better Homes Than Yours. • Jean LemMon (1993–2001)
In Little Shop of Horrors Audrey sings in Somewhere • Karol DeWulf Nickell (2001–2006)
That’s Green about her dream house is a "picture out of • Gayle Butler (2006–present)
Better Homes and Gardens Magazine"
In country recording artist Miranda Lambert’s 2010
hit single titled "The House That Built Me", there is a
See also
verse that says, "Mama cut out pictures of houses for • Better Homes and Gardens Best New Product Awards
years from Better Homes and Gardens magazine".
The music video of the song Sliver by American
grunge band Nirvana shows a short take of the magazine
References
at second 00:42. [1] "eCirc for Consumer Magazines". Audit Bureau of
Brandon Flowers mentions the magazine in the song Circulations. June 30, 2011.
’The Clock Was Tickin’ from his 2010 album Flamingo. http://abcas3.accessabc.com/ecirc/
magtitlesearch.asp. Retrieved October 18, 2011.
[2] [1]
Editors
•
•
Chesla Sherlock (1922–1927)
Elmer T. Peterson (1927–1937)
External links
• Frank W. McDonough (1938–1950) • Official site
• J. E. Ratner (1950–1952) • Official site (Australia)
Retrieved from "http://en.wikipedia.org/w/in-
dex.php?title=Better_Homes_and_Gardens_(magazine)&oldid=457083162"
Categories:
• American magazines
• Horticultural magazines
• Publications established in 1922
• American monthly magazines
• American lifestyle magazines
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