BACKGROUNDER 24 November 2010 Palace Cinemas Central

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					BACKGROUNDER

24 November 2010

Palace Cinemas Central Europe

Mission Statement Palace Cinemas is about People, Entertainment and Fun.

We work to give our audience a great night out at the movies.

Overview

Palace Cinemas Central Europe is the leading multiplex cinema operator in the Czech Republic, Slovakia and
Hungary, operating 22 sites with 185 screens. The Company has expanded its business successfully into ad sales with
Palacemedia as well as film distribution with Palace Pictures in all three markets. Palace Cinemas has developed
proprietary business management software End2End (E2E) which has become a technological advantage in its
operations. Looking to the future, the Company has developed a strategy with XDC for a complete digital projection
roll out which includes 3D. Palace Cinemas is well positioned to take advantage of the attractive dynamics in the
developing Central and Eastern European markets.

Ownership and Structure

Palace Cinemas was officially launched in December 1999 by founders Arthur Goldblatt and V.J Maury and backed
by ARGUS Capital Partners L.P.

ARGUS Capital Partners is a private equity fund with commitments in excess of US$ 400 million focusing on
countries in Central and Eastern Europe. The Fund's investors include leading global institutional investors from
North America, Western Europe, the Middle East and the Far East. The fund is managed by ARGUS Capital Group,
which at present has offices in London, Prague, Warsaw and Budapest with eight investment professionals.

Palace Cinemas Management

The managers of Palace Cinemas have extensive knowledge of the entertainment industry and have already spent
considerable professional time in Central Europe in the entertainment business.

The corporate management team consists of:

V.J Maury, CEO and Founding Partner
David Jelinek, CFO
David Horacek, Country Manager Czech Republic, www.palacecinemas.cz
Andrea Baisova, Country Manager Slovakia, www.palacecinemas.sk
Andrea Lovasz, Country Manager Hungary. www.palacecinemas.hu
Greg Bridle, CTO
Mark Waldman, Digital Technology Manager
Palace Cinemas Central Europe Sites

                                                                                                               PC
 No.   Country             Name          City        Screens Digi Scrns   3D Units   3D System     Seats    Open/Acq   Opened
  1      CZ      Park Hostivar    Prague               8          1          1       MasterImage   1,730     Jun 02    Oct 00
  2      CZ      Slovansky Dum    Prague               10         3          3       MasterImage   1,852     Jun 02    Dec 00
  3      CZ      Novy Smichov     Prague               12         3          3       MasterImage   2,726     Jun 02    Nov 01
  4      CZ      Letnany          Prague               8          2          2       MasterImage   2,239     Oct 02    Oct 02
  5      CZ      Olympia          Brno                 10         2          2       MasterImage   2,248     Jun 02    Oct 99
  6      CZ      Velky Spalicek   Brno                 7          2          2       MasterImage   1,413     Jun 02    Aug 01
  7      CZ      Usti nad Labem   Usti nad Labem       5          3          2       MasterImage    685      Apr 10    Apr 10
  8      CZ      Liberec          Liberec              5          5          2       MasterImage    880      Sep 10    Sep 10
  9      SK      Aupark           Bratislava           12         3          2       MasterImage   2,316     May 02    May 02
  10     SK      Polus            Bratislava           8          3          2       MasterImage   1,613     Apr 09    Nov 00
  11     SK      Eurovea          Budapest             9          3          2       MasterImage   1709      Mar 10    Mar 10
  12     HU      MOMPark          Budapest             9          2          2       MasterImage   2,467     Mar 02    Mar 02
  13     HU      West End         Budapest             14         4          4             RealD   3,039     Jun 02    Dec 99
  14     HU      Campona          Budapest             11         2          2       MasterImage   2,391     Jun 02    Dec 99
  15     HU      Mammut           Budapest             13         2          2       MasterImage   2,293     Nov 05    Nov 99
  16     HU      Dunaplaza        Budapest             7          1          1       MasterImage   1,682     Aug 06    Oct 96
  17     HU      Lurdy haz        Budapest             10         1          1       MasterImage   2,036     Aug 06    Oct 98
  18     HU      Polus            Budapest             6          1          1       MasterImage   1,271     Aug 06    Oct 96
  19     HU      Eurocenter       Budapest             7          1          1       MasterImage   1,373     Aug 06    May 00
  20     HU      Nyíregyháza      Nyíregyháza          6          1          1       MasterImage   1,003     Aug 06    May 02
  21     HU      Kaposvar         Kaposvar             4                                            634      Aug 06    Sep 00
  22     HU      Tatabanya        Tatabanya            4          1          1       MasterImage    594      Jun 07    Jun 07
                                             TOTAL    185        46         39                     38,194


For further information, please contact:
V.J Maury
Tel: +361-301-8079
Email: vjmaury@palacecinemas.net

				
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