2nd International Conference of SAVE Programme
Naples, 27. September 2000
Speech of the President of CECED
Mr. Hans-Peter Haase
Dear ladies and gentlemen,
First of all I would like to thank Mr. Bertoldi who has invited me here today, as President of CECED, to
give you an update on the major achievements in our goal, to increase the Energy Efficiency of our
Appliances in the Household Industry.
CECED stands for ”European Committee of Manufacturers of Domestic Equipment”. This European
manufacturing sector is operating at the forefront of global markets, and maintains a significant
contribution to the EU economy.
CECED is represented today by:
- 13 National Associations of manufacturers and
- 13 Direct Members, e.g. companies with own operations in European countries
Direct Members National Associations
Bosch Siemens Belgium
De’ Longhi Germany
Naples, September 27 th 2000
Main Figures on the Industrial Sector:
200,000 employees, directly, and approximately 500,000 overall, considering
upstream and downstream activities
280 companies, 90% of which are small to medium independent enterprises
Turn-over of approximately, 35 billion Euro
- 63 % from large appliances
- 17 % from small appliances
- 20 % from HVAC appliances
50 million large appliance units produced in Europe every year
The industrial main figures of our Association:
- The household appliance industry reports a turn-over of approximately 35 billion EURO, produced
by more than 280 companies with 200.000 direct employees, and about 500.000 employees in total.
- Approximately 50 million large and 200 million small appliances, such as vacuum cleaners, irons
or coffee makers, are sold in Europe every year. Thanks to the work of domestic appliances, 200
million hours are freed up from the consumers domestic hard work routine every day.
- Each single unit has a limited environmental impact, and even the cumulative effect represents a
limited share of the total environmental issue. Nevertheless, our industry does not ignore the
relationship between environment and use of domestic appliances.
With respect to this responsibility, the European Household Appliance Industry, organised within
CECED, shares the targets declared in the Kyoto Protocol and agrees with the European Community’s
commitment to reduce CO2 emissions.
It is our goal to supply durable and sustainable technology, conserving natural resources. This includes
not only processes and materials used during production, but also includes the reduction of the environ-
mental impact of the product during its use, and at the end of its life.
We are equally committed to the continuous research and development of appliances to improve the
quality of life of our consumers.
The industry therefore commits itself specifically to the following priorities:
Firstly: - delivering affordable, innovative, high-quality products to consumers to
enhance their home lifestyles.
Secondly: - providing a continued programme to improve energy efficiency and to
reduce environmental impact during the whole lifecycle of the product,
from the cradle to the grave!
The household appliance industry has worked in the past for the constant development of new
technology. The remarkable results are:
Washing machines more than 20% reduction in 4 years achieved
(equal to 7 Terawatthours per year)
Dishwashers 20% reduction in 6 years committed
El. water heaters ~15% reduction in 4 years committed
These are the results of our efforts to reduce energy consumption.
But, ladies and gentlemen, producing more efficient appliances by our industry and offering them to
the market is not enough!
They must be chosen and installed in households to deploy their effect!
In addition, in order to achieve the Kyoto protocol targets as fast as possible, the existing appliances in
the households must be changed to more efficient ones. That is what we call early replacement.
To illustrate the leverage effect of such a market transformation and early replacement, look at the
Displayed on the left side is the total CO2 equivalent emissions and the related CO2 savings potential in the EU. The
4% indicates the total CO2 emissions caused by electricity use in Domestic Appliances. Indeed, our sector is only
one among other industries involved in the efforts of CO2 reduction, and each industry deserves an appropriate level
of intervention, depending on its contribution to the emission of CO 2.
The proposed savings at Kyoto are 8% for the whole EU. This 8% is the pie shown on the right side. 25% of this,
which stands for ¼ of the total savings target, could be achieved by early replacement. Furthermore the energy
efficient products to do so are already offered by the industry!
It is clear, that such a radical market transformation and early replacement is a long term strategic
But the household appliance industry is convinced of its significance!
It is therefore important that there has to be an active, progressive commitment of all relevant bodies,
with a clear knowledge about the costs of replacement and who is going to bear them.
This requires a long lasting policy to shift the demand of this consumer segment and to change their
This process should be complemented by the actions of all stakeholders and be focused on two goals:
No. 1 - to increase consumer awareness towards an efficient pattern.
No. 2 - to remove social barriers which limit the penetration and early replacement
of energy efficient products.
The European household appliance industry is ready to be proactive within the European Climate
Change Programme, in order to achieve the targeted reduction of emissions at the lowest cost for the
In order to take this process further, we have identified two strategic options:
Firstly: Our technological options:
European manufacturers have invested heavily over the last decades in efforts to reduce the
environmental impact of household appliances. This is mostly driven by the strong competition bet-
ween manufacturers on the market, but is also influenced by regulatory authorities setting thresholds
for the energy consumption and other limits.
The development of production according to Energy Efficiency, shown with the product group
refrigeration and washing as an example:
GEA 93 GEA94 1995 1996 1997 1998 1999
Refr/Freezers Washing Machines
Naples, September 27 th 2000
Experience has shown that voluntary agreements within the industry can be a bonus compared to less
efficient governmental regulations. They are especially favourable in:
- providing fast implementation,
- finding the most effective approach in utilising the full knowledge of the industry, and
- addressing the whole transformation of the market, not just the phase out of the least
At present, the following voluntary agreements are in place:
Washing Machines established in 1996
Dishwashers established in 1999/2000
Electric Storage Water Heaters established in 1999/2000
Let us make sure that we can continue in our successful co-operation with authorities, to contribute to
the protection of our environment, in the spirit of voluntary agreements!
The second strategic option: the market transformation options:
Technological development and innovations by the industry are only fruitful for the environment if we
can implement a continuous process of market transformation. This requires a strong co-operation
between all stakeholders.
Today, the household appliance industry has expressed its commitment to further contributions to
market transformation. The emphasis must move from energy efficiency to the market aspects of
Rational Use of Energy Programmes, anticipating EU top-down market transformation initiatives!
This is what the CECED strategy is focusing on: an interaction of interested parties via voluntary
agreements, in order to reach the goal of low environmental impact with the highest level of
transparency towards the consumer.
Two main areas are to be covered by market transformation:
- Further support of Energy Labelling activities by communication and incentives in order to
raise consumers sensibility.
- Appropriate Social programmes to shift demand towards more efficient products, especially
for the medium to low-income families. Traditional rebate programmes do not really address
In this context I would like to make some remarks regarding the consistency of data, declared by
individual manufacturers for the Energy Labels. There has been debate about the reliability and
comparability of manufacturers data declarations.
Ladies and gentlemen, let me assure you that none of the manufacturers, will accept a distortion of the
market, by allowing a competitor to cheat on a declaration, nor will we accept risking our image with
our appliances as we have invested so much (about 200 Million Euro) to get our appliances fulfilling the
requirements of the Energy label directives.
Manufacturers, consumers, and testing labs have conducted intensive investigations looking into the
reasons for deviations. They have shown that
- different laboratory procedures and materials,
- different interpretation of standards,
- not considering necessary tolerances between measurements, and
- differences between hand-made samples and mass production
are mainly responsible for these deviations.
CECED has set-up an efficient system for the market surveillance of the Energy Label on a voluntary
basis, to complement National Authorities enforcement activity. The main target of this verification
procedure is to introduce a self-control-system within the competition of manufacturers.
In the case of wrong declaration, the challenged manufacturer has to inform his business partners, re-
label the appliances, and renew the sales documents. The total costs of the verification procedure has to
be paid by the "looser"!
It is our goal and responsibility: the consumer must receive an "A" appliance, if an "A" is declared by
Let me summarise the achievements in protecting our environment. The household appliance industry
- works proactively within the European Climate Change Programme to achieve the targeted
reduction of emissions,
- is committed to improve the Energy Efficiency of their products continuously!
- agrees to reduce the environmental impact during the whole lifecycle of the product, i.e.
from the cradle to the grave,
- delivers affordable, innovative, high quality products to enhance consumers life-styles,
- supports the European Labelling strategies on a voluntary base,
- take actions to avoid label declarations, which can not be justified by test results from
- contributes to market transformation and early replacement actions to the Rational Use of
But we now need appropriate programmes to shift demand towards more efficient products, as it has
been proposed by the representative of the Italian Ministry of Industry.
Thank you for your attention.