Electronics Recycling
What Works Today at Sony
• Electronics Manufacturing Waste - >80%
– $2,000,000/yr
• Refurbishing Center Waste > 95%
– $200,000/yr
• In Service Warranty Waste >95%
– No cost
• Closed Loop Manufacturing – STC-P
• Post Consumer Content
– 8,000,000 lbs plastic/yr: $4,600,000/yr savings
– Clean Glass Cullet: +$200 per ton
We all have of a role to play
Manufactures Design
Retailers Market
Consumers Recycle
Municipalities Collect
Recyclers Process
Use
Material Suppliers
Responsibility as a Manufacturer
• Sony will design product to be recycled
• Sony will use recycled material in its products
• Sony will identify and approve recyclers who
share our vision
• Sony will work with recyclers to improve their
profitability
TV Design Activities
• Developing Post
Consumer Plastic
Sources
• Lead Free Panel
• Recycled glass in
funnel - post consumer
• Reduce
plastic/materials
• 100% post Consumer
Plastic in Speaker Box
• Lead-free solder
Use and Reuse are not Recycling- Inefficient
Balanced Poor reverse Logistics
No efficiencies of scale
Poor market for materials
Use - Efficient
Mass Production,
Mass Marketing,
Efficient Logistics,
Competitive Retail
Education
Collection
Processing
Design
6
We all have of a role to play
Manufactures Design
Retailers Market
Consumers Recycle
Municipalities Collect
Recyclers Process
Use
Material Suppliers
Our Goal
• Make recycling a profitable business
• Make collection for recycling as easy and
simple as collection for disposal
• Make waste electronics part of a closed loop
system – cradle to cradle
• Resources conserved
• Energy use minimized