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					Electronics Recycling
        What Works Today at Sony
• Electronics Manufacturing Waste - >80%
  – $2,000,000/yr
• Refurbishing Center Waste > 95%
  – $200,000/yr
• In Service Warranty Waste >95%
  – No cost
• Closed Loop Manufacturing – STC-P
• Post Consumer Content
  – 8,000,000 lbs plastic/yr: $4,600,000/yr savings
  – Clean Glass Cullet: +$200 per ton
      We all have of a role to play
  Manufactures          Design


         Retailers             Market


               Consumers                Recycle


              Municipalities        Collect


         Recyclers              Process

                         Use
Material Suppliers
   Responsibility as a Manufacturer

• Sony will design product to be recycled
• Sony will use recycled material in its products
• Sony will identify and approve recyclers who
  share our vision
• Sony will work with recyclers to improve their
  profitability
                         TV Design Activities
•   Developing Post
    Consumer Plastic
    Sources

•   Lead Free Panel
•   Recycled glass in
    funnel - post consumer
•   Reduce
    plastic/materials
•   100% post Consumer
    Plastic in Speaker Box
•   Lead-free solder
Use and Reuse are not               Recycling- Inefficient
Balanced                            Poor reverse Logistics
                                    No efficiencies of scale
                                    Poor market for materials



Use - Efficient
Mass Production,
Mass Marketing,
Efficient Logistics,
Competitive Retail

                       Education
                       Collection
                       Processing
                         Design


                                                                6
      We all have of a role to play
  Manufactures          Design


         Retailers             Market


               Consumers                Recycle


              Municipalities        Collect


         Recyclers              Process

                         Use
Material Suppliers
                Our Goal
• Make recycling a profitable business
• Make collection for recycling as easy and
  simple as collection for disposal
• Make waste electronics part of a closed loop
  system – cradle to cradle
• Resources conserved
• Energy use minimized

				
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posted:12/2/2011
language:English
pages:8