IAADFS DUTY FREE
NEWS RELEASE SHOW OF THE AMERICAS
3 March 2008 Booth 2616
MAUI JIM® SUNGLASSES MAKES IT BIG IN THE USA
Compromise between high fashion and technical excellence is a thing of the past
thanks to the new larger styles of Maui Jim® Sunglasses.
Maui Jim has released four new styles of super premium eyewear designed to
suit modish mademoiselles and sporting heroes from the boulevards of Paris to
the beaches of Bali and, like the rest of the range, they offer the unique ultra-
protective properties of PolarisedPlus®2 lens technology.
Akoni (#117) is a modern take on the classic aviator shape, crafted in the finest
Monel metal for resilience and adjustability. Akoni is available in black, gold or
matte bronze frame with a choice of three lenses, Neutral Grey, HCL® Bronze or
Maui Rose®, with varying degrees of glare reduction and colour contrast to suit
varying light conditions. SuperThin™ lenses with scratch resistance and crystal
clear optics ensure that this style is excellent for action sports or high street
cruising for men and women.
'Bamboo' (#104) is an oversized square shaped frame in high-gloss lightweight
Grilamid, with side bars modeled on bamboo sticks and bamboo leaves at the
temples to create a very fashionable look. Styled in gloss black with silver bars
and Neutral Grey lenses or Rootbeer Fade and HCL Bronze lenses, Bamboo is a
trendy addition to the extensive Maui Jim range. Constructed from Maui Jim's
proprietary Maui Evolution® lens material, a fusion of SuperThin glass and
polycarbonate, Bamboo offers superior optics with scratch and impact resistance.
Kai (#201) offers a large rectangular frame that suits many face shapes and is
particularly popular with stylish women. Constructed in durable Grilamid in gloss
black with Neutral Grey or Maui Rose-coloured Maui Evolution lenses or
alternatively Rootbeer Fade with HCL Bronze lenses, Kai is a fashionable
sunglass that wraps comfortably around the face for superior protection.
Topsail (#505) offers fashion with function. Slim Gunmetal or Espresso coloured
stainless steel frames which are sturdy, lightweight and non-corrosive are fitted
with Neutral Grey or HCL Bronze Maui Evolution lenses for excellent glare
protection in bright sunlight or duller hazy days respectively. Topsail offers a
smooth, strong look and excellent vision.
Contd/2…
2.
Giles Marks, Director Duty Free Sales, Maui Jim said, “Maui Jim Sunglasses are
first and foremost designed to protect the eye from damaging UV and
uncomfortable glare but they do it with infinite style. Now fashionistas no longer
need to squint behind their fashionable frames. Bamboo, Kai, Topsail and Akoni
are four large sized newcomers to the Maui Jim range which combine
immaculate looks with flawless vision."
For further product details consult www.mauijim.com or visit Maui Jim on stand
2616 at IAADFS Duty Free Show of the Americas (6-10 April, Fort Lauderdale).
Ends
Press enquiries:
Essential Communications Email: kate.appleton197@btinternet.com
Kate Appleton kate@essentialcommunications.org
Tel: +44 1784 434666
Trade enquiries:
Maui Jim Sunglasses Email: gmarks@mauijim.com
Giles Marks Tel: +1 905 338 5524
One Aloha Lane, Peoria, IL61615, USA