In this chapter, the group presents the highlights, descriptive definition, long- range objectives, feasibility criteria, history and basic conclusions of studying the business viability of “Biba Lavendera” laundry shop.
A. Name of the Enterprise Biba Lavandera Laundry Shop A business name is one of the most essential things to be prepared in starting a business. Biba Lavandera as the primary name of the business, originated from the noun word “bibo” that means smart or bubbly. It is used to refer a person that is active and has energy. “Lavandera” or a laundress is a lady who does the cleaning of the clothes through manual washing. It is the traditional term for the lady that a person hires to do the laundries. Thus, that is how Biba Lavendera originated and the though of the name gives an extraordinary attention for the target audience to build a new image in the market. The name “Biba Lavandera” is unique, simple and easy to remember. People will easily visualize what the business is about and it will aid to their memory. It includes the information that the business does and can easily be understood by various target market. B. Location The location of the business is at Blk 79 lot 3 Ginseng Road, Robinsons Homes East Bgy. San Jose, Antipolo City. Biba Lavandera is inside the Robinsons Homes. Basically, the business is intended for the residents of the community because not all the residents have house helpers to do the laundry. Many residents are working and they are too busy to do the laundry so this kind of business is good enough for the people inside the community. The lot measures 24 sq2 and the laundry shop is expected to occupy 16 sq2. Originally, the location was occupied by a salon. The rates of renting the place range from 3,000php to 4,500php a month since it is located on the main road; hence it projects a higher rate. The cost of renting the place is good enough for the productivity of the business because it is easily seen by the target audience. The main location is near the Robinsons clubhouse, the chapel and the main gate so it is accessible for all the residents of the subdivision. An efficient site for “Biba Lavandera” is seen
in the community because the need for an instant way to clean the resident’s clothes is high. The village is in the city so raw materials and other utilities will be available for the business owners.
This is the map of the whole Robinsons Homes East which has approximately 3, 400-4,000 occupied houses (from wikimapia).
This is the exact location of the business inside the Robinsons Homes. Strengths of the location: The size and layout of the subdivision lends itself to easy manageability of its resources. There is a stable electric power, water supply and telecommunication services. The subdivision is developing more houses and expanding its area. The location is less prone to natural disasters because of its well- developed structure.
C. Description of the Project Primarily, the project is intended for the residents of Robinsons Homes and not in line with any other government advocacies. However, this may support a clean living which is aimed by the Department of Health but this project is basically to help the residents lessen their workload and ensure that their clothes are clean. It does not support any political aspects of the government or other organizations in the community.
Biba Lavandera significantly acts as a helper for the people who does not have enough time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing the laundry, an extra time to bond with other family members or do other productive things. Instead of doing the laundry that is tiring, people could just deposit their clothes in the shop and wait for it to get done. More time and effort will be saved by the residents and perhaps, it could be spent on other household chores, doing paper works and other. This project will be managed by the people who know the feeling of being unsatisfied with what results they get from doing the laundry at home. The owners thought of more advantages and benefits that their co- residents will get from having their dirty clothes and stuffs done in an easy manner. The use of technology today should be able to respond to the needs and wants of the customers. In that case, a laundry shop is the answer to the need for clean clothes in less time, less cost and less effort.
D. Long- range Objectives To be able to expand the business in other areas of the community in its three operating years. To gain 50% of loyal customers in a year. To dominate the market in the community and define the edge of Biba Lavandera laundry shop from its competitor inside the subdivision in six months time. To establish a good brand to customers and gain brand loyalty in its first three months of operation by prevailing a socially responsible enterprise. To increase profits in half a year’s time.
E. Feasibility Criteria As a socially responsible business, it adheres to the responsibility of having a good impact on the environment. Profitability is not just the major aim of the project but also to be a socially responsible business by promoting a healthy environment in a simple way of wearing clean clothes. According to Renteria (2007), a laundry industry is a recession- proof industry
because everyone has dirty clothes. A laundry business has been a sleeper and has also stayed well below the radar, but profitability is very visible in this kind of business. Judging the viability of the project, it is important to consider aspects like how it is able to operate in the market, how it differs from other laundry shops inside the subdivision and how long it stays in spite of the competition. Its profitability can not be judged on the first months of its operation though, because this kind of industry gives higher cash returns if it attracts customers in a long- run basis.
F. Highlights of the Project i. History Today, innovation has emerged worldwide and the use of technology is applied everywhere, even on household chores. The use of washing machine has been accepted as an important appliance at home for an averaged-income family. It serves as an effective and attractive way of saving time and effort for washing dirty clothes. Before, people hire a person to do the laundries for some reasons. However, people come into realization about the essence of how technology could lessen the workload. Although, some people still hire a person to do their laundries especially for delicate fabrics, washing machines are always adamant as a helpful tool. Choosing the right business to launch does not have to be complicated but there are certain factors that have to be taken account. Also, the group considered the business to have an exceptional growth potential and having a high financial stability. Laundry shops are a multimillion peso industry that is proven to be recession proof. Clothing is a necessity for people and should be cleaned. Putting up a laundry shop does not have to invest for an extensive inventory. Laundry services may not appear to be extravagant as any other businesses but it (more often than not) makes the owners earn millions. That is because there is an indefinite shortage of dirty clothes. A lot of people take their clothes to a laundry shop and hundred thousands of new kinds of garments have delicate fabrics that need to be dry cleaned only or washed in a careful manner. This kind of business is not seasonal because customers are apt to have their clothes cleaned in a specialized way. Certainly, laundry shop is seen to be a need for the residents of the Robinsons Homes. This kind of business does not require much effort for the customers and the business owners as well. For the customers, it is as easy as leaving their dirty clothes in the shop and return after it is
done. For the business owners, hiring few employees that would manage the business is just the only task to do. Employees will be needed for operating the laundry machines. Thus, the group thought of this kind of business for practicability and demand from the target audience. It will be a good help for meeting the customer’s expectations for having a clean clothing that is done professionally.
ii. Project Timetable Status The project is expected to be in operation for ten years and be able to be promoted to a different stage at a later time such as extending a detergent store near the laundry shop. The business will still be operational after the expected year; however the focus of the business will be more on the expansion of the industry. Presently, the business is in the stage of introducing a new brand in the market. A laundry shop is not new in the market though so product innovation and sales management are important in order for the business to grow. The launching of the business has to be unique and catchy to attract prospects in the future and develop a loyalty for the brand.
iii. Nature of the Industry Laundry industry is a strong and energetic business. Also, what makes it more appealing to the market is the fact that this steadfast service industry continues to grow and succeed. The demographic trends toward an even greater dwelling segment of the population forecast continued success. The biggest threat for the business is the competition. Considering that the business site is inside a subdivision, it is possible that other businessmen would think of putting up the same business and hence, the market will be more segmented and it yields a smaller target market for the laundry shop. However in the long- run, the business will not just dominate the whole subdivision but will also extend to other places like the nearby subdivisions near the Antipolo church and probably other areas like Taytay, Cainta or Pasig. Laundry shops are easily managed through the use of new technology. It lessens the time and effort that are spent in getting the clothes cleaned. The normal time spent in getting dirty clothes cleaned is like two hours depending on the number of clothes to be washed and its sizes. However, the laundry industry belongs to the service industry where the product is primarily the
service given to the customers. Take note of the service, it comprises of the use of detergent soaps to be used for the clothes, the water consumption, space to be saved by the customers in hanging their clothes to dry and the electricity that can be saved for ironing them. Generally, this kind of industry is really seen on the go for the target audience because of convenience and practicability.
iv. Mode of Financing and Investment costs The mode of financing will be from the partnership of Alburo sisters. It will come from the savings of both and this business will be their primary investment. A laundry shop is a not big business that needs an extravagant capital so there is no need to borrow from the bank or a lending company. The partners chose to finance the business because it will lessen the cost of interests. The estimated cost of the total business is ????????????. Funds will be allocated as follows (php): Store rental Total price of the equipments (approx) Maintenance Store renovation Manpower
(a detailed analysis of costs will be further discussed on the following chapters)
v. Investment costs G. Major Assumptions and Summary of Findings i. Market Feasibility ii. Technical Feasibility iii. Financial Feasibility iv. Socio- economic Feasibility v. Management Feasibility
H. Conclusion of the Study
Market Study This chapter covers the most important part of the project that intends to define the size, nature and growth of the demand for the product, description and price of the product, supply situation, nature of competition, different marketing factors affecting the market of the product and the marketing program needed.
A. Product/ Service Description i. Logo
The business logo shows a bubbly girl to represent Biba, a sun to denote a bright day for doing laundry with the name of the enterprise. The colors used are on the light shades to be more attractive and leave a clean and fresh image. ii. Features/ Services Biba Lavandera offers services that are comprised of wash, dry, fold (WDF), pressing and hand wash. It is an operator- based laundry shop that requires two employees as a receptionist and a washer. For the laundry process, WDF is service package for the customers. It is comprised of machine washing, drying and folding for the customers. This will be done through the washing machines operated by the employee. Detergents will be properly measured to avoid damaging the clothes most especially those with the delicate fabrics. Other services offered include the ironing or pressing of clothes and hand washing. Biba Lavandera provides a separate service for pressing that lessens the workload of the customers to
remove the wrinkles on their clothes. It saves power consumption for the customers, plus the hassle of spending too much effort and time getting the clothes done. Hand washing as the traditional way of getting the dirty clothes cleaned is also available. However, this may require a longer time before the customer could claim the cleaned clothes because it has to be done manually. iii. Major Users of the Product Majority of the potential customers falls under the category of housewives, women, ages 20 above, living independently, those who are working and have no time to do the laundry. For the location of the business, major users are primarily individuals who belong to the mentioned demographics. Residents are mostly housewives that have no time for doing the laundry. Some users could be men, whose wives are working abroad (more often than not), and students living on their own. iv. Geographical Areas of dispersion The business could be found in the Robinsons Homes East near the recreational center or the clubhouse. It is accessible to all the residents because it is adjacent to all the main streets. Demand for the service is highly visible on the location because the area is still developing. B. Demand- Supply Analysis Demand This proposed project would provide the target market mostly composed of the residents of Robinsons Homes East Barangay San Jose Antipolo City. The residents usually come on weekends to have their clothes laundered for the weekdays and for special occasions. Biba Lavandera would be the favorable laundry shop in the village because of its location. It is located at the very heart of Robinsons Homes East. Unlike its competitor, Biba Lavandera has an excellent service quality that would leave their customers happy and satisfied. ● Primary Market Residents of Robinsons Homes East Parents, Employees, Students (18 and above) The customers of Biba Lavandera are the busy people residing near the village, primarily working parents, single employees and working students who do not have enough time to do
their laundries on time because of their workload. Practically, these people have their clothes laundered which also saves them money and time. The total population of Robinsons Homes East is approximately 2000 and the number of household is 500. ● Secondary Market Residents outside Robinsons Homes East The number of households outside Robinsons Homes East is approximately 100. The people who might be looking for Laundry shops might be aware of the store’s location by advertising campaigns of Biba Lavandera which is the tarpaulin outside the village gate, pamphlets and leaflets that will be distributed to the residents outside the village.
Total Market Area Potential =Potential customers x Number of weeks x Average price = (600) (52) (300) = 9,360,000
DEMAND PROJECTION FOR THE NEXT 5 YEARS Projected Years Previous Year’s Demand (a) Average Population Growth (b) =(a x 1.5%) 2009 2010 2011 2012 1013 9,360,000 9,500,400 9,642,906 9,787,549.59 9,934,362.83 140,400 142,506 144,643.59 146,813.24 149,015.44 9,500,400 9,642,906 9,787,549.59 9,934,362.83 10,083,378.27 Projected Yearly Demand
The demand for laundry shop in the specified area is expected to increase by 1.5% yearly.
D. Factors Affecting the Market a.) Population Growth – The growth of population affect the demand situation of the market. As the population increases, these should be a changing preference or needs of the customers. b.) Income Changes – this can affect the standard of living of demand situation of the market. Customers who have enough income will have the capacity to purchase a product, and those who don’t have enough income don’t have the capacity to buy. c.) Preferences – customer’s preferences directly affect the demand situation of the market. d.) Prices of Substitute Products – analysis on the prices of substitute products could give the business an idea on what types of products consumers can afford. e.) Marketing Tools – the effectiveness of the method of marketing tools such as advertising, sales promotion, and public relations used by the business can greatly affect the demand situation of the market. Factors Affecting Supply a.) Development of Substitute Products – this give consumers a wide variety of choices on their preferred product b.) Entry/Exit of Firm – Competitors existence and/or loss directly affect the market. If there would be less competitors, there’s a chance to win more portion of the market share. c.) Sources/Cause of Production Process – Sources of raw materials has large effect on cost of production. d.) Improved Technologies – Machines that are highly innovative needed for production help in the fast and more improved outputs or products which meet the satisfaction of the customer’s needs and wants. E. Analysis of Research Data
F. Promotions/ Advertising Advertising and Sales Promotions Advertising the business on its introductory stage requires an effort of attracting customers that are not into the use of laundry services. Print advertising such as leaflets and flyers will be used for the opening of the business with freebies on the first day. Leaflets and flyers are good ways of communicating with the target audience as it presents the information about the business and what services are offered. The use of this tool does not need a large budget and yet the response rate can be relatively high. Normally, advertising on this kind of business goes to the yellow pages and creating a free website over the internet could add up to the publicity of the business. But as an introduction, a tarpaulin will be used for advertising the business.
Leaflets and flyers Services Offered Price List (back) Company Address and Contact Number Business Hours Business Slogan
Tarpaulin Business Name, Address, Contact No. Business Logo Business Hours Business Slogan Services Offered (See Appendix for larger images)
In addition to, for its sales promotion, technique, Biba Lavandera will give aways free detergent soaps on its first day of operation customized with the logo of the business.
G. Conclusions and Recommendations
Technical Feasibility In this chapter, the group presents the products, manufacturing process, plant size and production schedule, machinery and equipment, plant location and layout, building facilities and the raw material and supplies for the operation of “Biba Lavendera” laundry shop. A. Services Biba Lavandera will be providing customers with the following laundry services: Wash, Dry, Fold (WDF),Wash Dry Press (WDP), Pressing Only, Hand Wash, and Dry Cleaning services. Wash, Dry,Fold or WDF is the most common sought service from a laundry shop. This service provides basic machine washing and drying; and folding for customers’ clothes, comforters, towels, curtains and seat covers with or without foam. This process is done with the aid of washing machines and dryers. Washing machines perform several rinses after the main
wash to remove most of the detergent. Then, the clothing would be placed on a clothes dryer or tumble dryer that is used to remove moisture from a load of clothing and other textiles. Then, the clothes or garments would be manually folded and bagged for pick up for the customers. Wash, Dry,Press or WDP is the modified service of the usual Wash,Dry,Fold. This service provides basic machine washing and drying; and pressing of clothes before folding of customers’ clothes, comforters, towels, curtains and seat covers with or without foam. The process is highly identical with the WDF process, only with the addition of pressing or smoothing of clothes using an iron. Pressing or Ironing or smoothing is the work of using a heated tool, or tools, such as an iron to remove wrinkles from fabric. Ironing works by loosening the bonds between the longchain polymer molecules in the fibers of the material. While the molecules are hot, the fibers are straightened by the weight of the iron, and they hold their new shape as they cool. Some fabrics, such as cotton, require the addition of water to loosen the intermolecular bonds. Aside from this, ironing may also be used as a germ/parasite killing hygienic operation. Most ironing is done on an ironing board, a small, portable, foldable table with a heat resistant top. Some commercialgrade ironing boards incorporate a heating element and a pedal-operated vacuum to pull air through the board and dry the garment. But technology has paved its way in improving the traditional iron to steam irons which allow pressing without an ironing board.
Hand Washing is the traditional manual cleaning of clothes. Some delicate clothing pieces require gentle cleansing, thus the need for hand washing service. The laundry worker would wash the specified clothing one by one by hand and bar soap and the clothing would also be air-dried before it could be folded. Dry Cleaning is a cleaning process for clothing and textiles using an organic solvent rather than water. The solvent used is typically tetrachloroethylene (perchloroethylene), abbreviated "perc" in the industry and "dry-cleaning fluid" by the public. Dry cleaning is necessary for cleaning items which would otherwise be damaged by water and soap or detergent. The cleaning process of dry cleaning is more time consuming compared to the usual wash, dry, fold process, but there are clothing that requires such service like gowns and barongs, coats, suits, dresses, jackets, caps and neckties. The international GINETEX laundry symbol for dry cleaning is a circle. It may have a letter P inside to indicate perchloroethylene solvent, or a letter F inside to indicate a hydrocarbon solvent. A bar underneath the circle indicates that only mild cleaning processes should be used. A crossed out empty circle indicates that no dry cleaning is permitted. A. Manufacturing Process There are different processes involved in a laundry business depending on the specified service ordered by the customer and the service required with the type of garment or fabric. We also have the International Washing Symbols to refer to in washing the clothes to assure the customers that their garments are handled in the best way by a customer-satisfaction oriented business.
Production Process and Technology
The modern laundry industry has developed into an efficient and cost-effective operation that has benefited from significant research into washing techniques and continuous innovations of washing machines, dryers and specialized devices for ironing or pressing. Machineries and Equipments are electrically driven, typically operating on 110V AC Supplies.
In the laundry process, there are three basic functions: cleaning, drying and finishing. Initially, garments are pre-treated for stains to make it easier to remove and more complete. Pre-treatment of stains may include application of bleaching agent to the fabric for stubborn stains or manual brushing with a washboard. Then, the garments are machine washed in a solution of a solvent, soaps and detergents. The solvent is extracted by first draining, then spinning the clothes. Finally, the garments are dried through a combination of aeration, heat and tumbling, and then they are, optionally, pressed.
These functions are the core of any fabric cleaning process, although the details vary and steps may be minimized or omitted depending on the cleaning requirement of the garment. A laundry symbol, also called a care symbol, is a pictogram which represents a method of washing, for example drying, dry-cleaning and ironing clothing. Such symbols are written on labels, known as care labels, attached to clothing to indicate how a particular item should best be cleaned. There are different standards for care labels for the different countries/regions of the world. In some standards, pictograms coexist or are complemented by written instructions. Treatment indicated by the symbols is "the maximum permitted treatment" and is not or recommended. GINETEX (a European organization that has defined one standard) states that "milder forms of treatment and lower temperatures than those indicated on the label are always permitted." For example, if a symbol indicates washing in hot water and tumble drying, washing in cold water and drying on a clothes line are also acceptable.
Washing Symbols Symbol Description Wash in commercial machine in water not exceeding 95°C, at normal setting.
Wash in commercial machine in water not exceeding 95°C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 70°C, at normal setting. Wash in domestic or commercial machine in water not exceeding 60°C, at normal setting. Wash in domestic or commercial machine in water not exceeding 60°C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 50°C, at normal setting. Wash in domestic or commercial machine in water not exceeding 50°C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 50°C, at delicate/gentle setting. Wash in domestic or commercial machine in water not exceeding 40°C, at normal setting. Wash in domestic or commercial machine in water not exceeding 40°C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 40°C, at delicate/gentle setting. Wash in domestic or commercial machine in water not exceeding 40°C, at normal setting. Wash in domestic or commercial machine in water not exceeding 30°C, at permanent press setting. Wash in domestic or commercial machine in water not exceeding 30°C, at delicate/gentle setting. Wash gently by hand in water not exceeding 40°C. Wash gently by hand in water not exceeding 30°C.
Wash in domestic or commercial machine at any temperature, at normal setting. Do not wash.
Bleaching Symbols Symbol Use any bleach when needed. Use only non-chlorine bleach when needed. Do not bleach. Description
Drying Symbols Symbol Description Tumble dry at high heat (not exceeding 75°C) at normal setting. Tumble dry at medium heat (not exceeding 65°C) at normal setting. Tumble dry at medium heat (not exceeding 65°C) at permanent press setting. Tumble dry at low heat (not exceeding 55°C) at permanent press setting. Tumble dry at a low heat (not exceeding 55°C) at delicate cycle. Tumble dry any heat. Tumble dry no heat/air dry. Do not tumble dry. After extraction of excess water, line dry/hang to dry.
Hang up the soaking wet article to "drip" dry. After extraction of excess water, dry the article on a suitable flat surface. Dry in the shade (symbol added to line dry, drip dry, or dry flat). Do not dry. To be used with "Do not wash" symbol .
Ironing/Pressing Symbols Symbol Description Iron with or without steam by hand, or press on commercial equipment, at a high temperature (not exceeding 200°C). Recommended temperature for cotton and linen textiles. Iron with or without steam by hand, or press on commercial equipment, at a medium temperature (not exceeding 150°C). Recommended temperature for polyester, rayon, silk, triacetate and wool textiles. Iron with or without steam by hand, or press on commercial equipment, at a low temperature (not exceeding 110°C). Recommended temperature for acetate, acrylic, modacrylic, nylon, polypropylene and spandex textiles. Do not steam. Do not iron or press.
Professional Textile Care Symbols Symbol Description Dry-clean, normal cycle. Any solvent except trichloroethylene Dry-clean, normal cycle. Petroleum solvent only. Do not dry-clean.
Use of Dots For Defining Temperature of Water for Washing Symbol Symbol Definition 95°C 70°C 60°C 50°C 40°C 30°C Description Near boil Extremely hot Very hot Hot Warm Cool
Supplementary Care Symbol Symbol Do not wring Wet-clean Do not wet-clean. Description
INITIAL PROCESS IN ACQUISITION OF GARMENTS
The initial processes involved in the acquisition of the garments are: Tagging and Inspection, Garment Segregation, Weighing and Pricing, , Process of Service Ordered and Finishing for preparation for pick-up.
The first step in the process is the Tagging and Inspection. A vital stage in the commercial laundering of domestic fabrics is the individual marking of every article in a customer’s wash. In this step, as the customer submits their laundry for servicing, the garments are labeled for identification and are sorted into laundry bins classified according to the wash process involved. Tagging can be done through color coding which indicates the customers identification.
In the Garment Segregation step, the attendant has to segregate the laundry according to category and washing requirements. Usually this step is merged with Tagging and Inspection process.
Then the assorted garments are Weighed and Priced according to its category and the attendant issues an order slip to the customer for the charges incurred for the ordered
laundry service, including the claiming date for the laundry, and the amount the customer has to pay.
Next process would be the actual washing of clothes. In this step, process varies according to the clothes category and washing requirement. This step typically involves the three basic functions in laundering: Washing, Drying and optionally, Pressing.
Last step in the process is the Finishing, or the quality check. This is also the stage that the clothes are actually bagged and prepared for pick-up.
Wash Dry Fold Service Per 10 Kilo Wash Load
For Thin Garments including Bed Sheets, Curtains, Towels and Seat Covers with or without Foam.
For Thick Garments such as Blankets and Comforters.
For thin garments including Bed Sheets, Curtains, Towels and Seat Covers with or without foam, per 10 kilo wash load, the clothes would be washed for about 30 minutes. This process requires 4 scoops of detergent during washing and 1 cap of fabric softener during rinsing. Then, the clothes would be tumble dried for another 30 minutes. Finally, the clothes would be quality checked, folded and bagged for another hour and forty-five minutes, approximately.
For thick garments such as blankets and comforters, per 10 kilo wash load, the clothes would be washed for 60 minutes. This process requires 4 scoops of detergent soap during washing and 1 cap of fabric softener during rinsing. Then the garments would be tumbled dry for another 60 minutes. Finally the garments would be quality checked, folded and bagged for another hour, approximately.
In washing white clothes and garments, per 10 kilo wash load, clothes would be initially machine washed for 10 minutes and left soaked into the soap solution for another 2 hours. Then, the clothes would be machine washed and rinsed for another 30 minutes. Next, clothes would be tumble dried for 30 minutes,, quality checked and folded and bagged approximately for an hour and 45 minutes.
Wash, Dry, Press For Thin Garments including For Thick Garments such as
Bed Sheets, Curtains, Towels and Seat Covers with or without Foam.
Blankets and Comforters.
In the Wash, Dry, Press Service, per 10 kilo wash load, the process follows the same initial procedure as the WDF service, only, the pressing procedure is added at the last step before the folding and bagging procedure.
Pressing Only Service
In the pressing only service, clothes are initially inspected and segregated according to the heat requirement. Then, clothes requiring higher heat temperatures are pressed first followed by clothes requiring medium to low heat.Clothes are folded subsequently after pressing. Lastly, clothes are segregated accoding to tag identification, bagged and prepared for pick up.
Hand Washing Process
In hand washing service, clothes are initially soaked and rinse in luke warm water to loosen up the fabric for cleaning, then clothes are soaked in luke warm water with detergent for an hour. Then, clothes would be hand washed with bar soap and bleach, if needed. Clothes would be rinsed thrice with cold water and on the third rinse, water would have 1 cap of fabric conditioner. Clothes that can be tumble dried would be tumble dried for about 10 minutes and clothes that cannot be tumble dried would be air-dryed. Then, clothes would be segregated and folded according to tag identification. Lastly, clothes would be bagged and prepared for pick-up.
DRY CLEANING PROCESS
In the Dry Cleaning process, the dry cleaning fluid would be placed on a basin, then the clothes would be immersed and soaked into the chemical for a minimum of 8 minutes but not exceeding 30 minutes, depending on the stain or dirt on the garment that has to be removed.
A. Store Size and Production Schedule
Biba Lavandera is located at Blk 79 lot 3 Ginseng Road, Robinsons Homes East Bgy. San Jose, Antipolo City. Biba Lavandera is inside the Robinsons Homes. The commercial space of 28.7 square meters with a store area of 22.9 square meters owned by one partner.
Included are the receiving area with a floor area of 6 square meters, comfort room with a
floor area of 2.48 square meters, storage room with a floor area of 4.88 square meters, hand washing and dry cleaning area with a floor area of 3.27 square meters and laundry room with a floor area of 6.27 square meters. The arrangement of the store will make the operation flow smoothly,which will result to the efficient production utilization.
Biba Lavandera will operate seven days a week from Monday to Sunday, for twelve (12) hours from Monday to Sunday, from 9:00 am to 9:00 pm .Three employees will be hired in shifting schedules to facilitate the production of the business. The store’s operating capacity depends on the expected laundry volume that the store can acquire. This may refer to the total volume of clothes that the store can accommodate for the laundry service. Biba Lavandera can accommodate a maximum of 350 kilograms of laundry per week.
B. Machinery and Equipment
2 Whilpool Topload Washers Model : 4PWTW5905
Features: 27”Super Capacity Plus 10.5 Kg. Dry Linen Capacity Fully Automatic Washer with Silver Panel Exta Roll Action Agitator MagiClean Lint Filter Polypropylene Outer Tub Direct Drive System Extra Rinse Option Self Balancing Basket and Tub Rat-Proof Base
Tripod Suspension System
Specicifations: MODEL LOAD CAPACITY WASHER TYPE SPIN CAPACITY SPIN SPEED NO. OF WASH PROGRAMS SoakWash FUNCTIONS EXTRA RINSE TURBO PERFORMANCE WATER USAGE per WASH AGITATOR CONTROL TYPE WASH WATTAGE COLOR NET DIMENSIONS (h:w:d) in inches POWER SOURCE NET WEIGHT GROSS WEIGHT 4PWTW5905 10.5 Kgs. Top Load 10.5 Kgs. 650 rpm 9 cycles No Yes No 87 Liters= Yes Push Button / Knob 880W Biscuit/White 42.5 X 27 X 26.5 220V / 60Hz 72 Kgs. 78 Kgs.
2 Whirlpool Dryers Model : 4PWED5905 Features: Features: 10.5 KG. Fully Automatic Electric Dryer with Silver Panel Automatic Dry
Gentle Heat System Removable Lint Filter End-of-Cycle Signal Wrinkle ShieldTM Option Quiet Dry Noise Reduction SpillGuardTM Top
Specifications: MODEL LOAD CAPACITY NO. OF CYCLES AND OPTIONS .4PWED5905 10.5 Kgs 8 Cycles
NO.OF TEMPERATURE SETTINGS 4 ACCUDRY SENSOR DRYING REMOVABLE LINT FILTER CONTROL TYPE MATERIAL AND FINISH POWER SOURCE WATTAGE COLOR NET DIMENSIONS (h:w:d) in inches NET WEIGHT GROSS WEIGHT Automatic Dry Top Mounted Push Button and Knob Enamel, Powder Coated 220V / 60Hz 5400W Biscuit / White 42.5 X 29 X 28 53 Kgs. 56 Kgs.
1 Philipps Steam Flat Iron Model: GC 4400 Series
Features: 2400W for quick heat up and powerful steam Ionic DeepSteam to remove the toughest creases StemGlide soleplate with Steam tip for hard-to-reach areas Continuous steam up to 40 g/min with up to 100 g / min of steam boost Vertical Steam for crease removal in hanging fabrics Electronic safety shut-off when iron is left unattended Drip-Stop system keeps your garments spotless while ironing Double Active Calc System prevents scale build-up 335 mL water tank The ionization process creates smaller steam particles that reach deepe into fabric. This means even the toughest creases are removed easily.
C. Store Location
The location of the store is at Block 79 lot 3 Ginseng Road, Robinsons Homes East Brgy. San Jose, Antipolo City. The lot measures 24 m2 and the laundry shop is expected to occupy 16 m2. The main location is near the Robinsons clubhouse, the chapel and the main gate so it is accessible for all the residents of the subdivision. An efficient site for “Biba Lavandera” is seen in the community because the need for an instant way to clean the resident’s clothes is high. The village is in the city so raw materials and other utilities will be available for the business owners.
Distance from Raw Materials and Markets Biba Lavandera chose the nearest and local suppliers of raw materials and supplies needed in the shop operation to continuously provide the best service to the customers in an affordable price. Biba Lavandera is located inside the Robinsons Home Subdivision, near the clubhouse and the main gate, thus, the accessibility of the store with its target market is an advantage for the business. This location is considered an efficient site for the business because the community has a need for the service Biba Lavandera offers.
Transportation and Other Facilities Biba Lavandera is along Ginseng Road, the main street within the village of Robinsons’ Homes. It is near the village clubhouse and chapel, thus, the exposure of the store among the residents of the village is guaranteed.
D. Store Layout
Location Features The site is located along the main entrance and exit point of the Robinsons’village. Since that, it is expected to have a large number of passers by which will be considered as prospects.
The shop will have a clean,simple and cozy design to ensure the smooth flow of operation of the business.
On the exterior design, windows are glass type to have a clear view inside and outside of the shop.The exterior sign will be parallel to the street or hanging perpendicularly to the street.
E. Building and Facilities
To ensure the effective and efficient transaction flow of the store, the building is divided into three main functions. The Receiving Area
The receiving area provides the area for the reception where the customers will be accommodated. It provides also the weighing scale and cabinets where clean and washed clothes are display for easy access of picking it up. Laundry Room
The section of the store where the dirty clothes are washed and dried by the use of the washing and drying machine Dry Cleaning and Hand Washing Area
The section of the store where clothes requiring dry clean and hand wash service will be facilitated. Storage area
The section of the store is divided into two corners; the one is where the cleaning supply is place like detergents and soap and the other corner is where dirty clothes that will next to be washing are place.
F. Raw Materials and Supplies
Bleach A bleach is a chemical that removes colors or whitens, often via oxidation. Common chemical bleaches include household "chlorine bleach", a solution of approximately 3–6% sodium hypochlorite (NaClO), and "oxygen bleach", which contains hydrogen peroxide or a peroxide-releasing compound such as sodium perborate, sodium percarbonate, sodium persulfate, sodium perphosphate, or urea
peroxide together with catalysts and activators, e.g. tetraacetylethylenediamine and/or sodium nonanoyloxybenzenesulfonate.
Fabric Conditioner Fabric Conditioner (also called fabric softener) is used to prevent static cling and make fabric softer. It is available as a liquid or as dryer sheets. Fabric softeners work by coating the surface of the cloth fibers with a thin layer of chemicals; these chemicals have lubricant properties and are electrically conductive, thus making the fibers feel smoother and preventing buildup of static electricity. Other functions are improvements of iron glide during ironing, increased resistance to stains, and reduction of wrinkling.
Dry Cleaning Fluid Shieldclean Dry Cleaning Fluid Shieldclean Dry Cleaning Fluid is a reusable dry cleaning fluid that works excellently on tough dirt and stains on delicate fabrics. It contains an ultra pure cleaning fluid with a fast dry formula. Easy to use, save time and money.
* Ideal on delicate fabrics such as silks, jusi, knits and other delicate fabric materials (suits, dresses, sweaters, Barong Tagalog, etc.) * Ideal on color fast clothes, rugs, drapes and upholstery * Ideal in removing stains caused by solvent spills, crayons, colored pencil, inks, oil and grease * Designed for convenience, just dip/soak and dry * Mildly scented that leaves a fresh clean scent. * Safe for all fabrics, clothes don't shrink, fade nor lose its shape
1 Ironing Board 1 Weighing Scale 4 Power Regulators 1 Pair of Gloves 1 Water Hose (50 ft.) 1 Water Tank 2 Small Laundry Baskets 6 Large Laundry Baskets Hangers (Plastics) Calculator Order Slips Delivery Slips Ballpens Mask 1 File Organizer Rack 1 Record Book Plastics for Clothes Bagging 24x40 23x26 24x60 G. Utilities
Electrical Power, water, and telephone line are the major utilities involved in the operation of the business. Electrical power will be supplied by the MERALCO Company, water will be supplied by the MAYNILAD Water Company and a telephone line would be provided by
The projected monthly billings are the following;
Electrical Power Water Supply Telephone Bill
P 5,000.00 P 1,300.00
H. Waste Disposal
Since it is costly to avail a water treatment plant, Biba Lavandera will be intact with the drainage sytem of the Robinson’s Homes East Village. The business will be providing an improvised filter screen where the water will flow through to the drainage system.
The management will conform to the policies and guidelines provided by the administration of the subdivisionin handling waste disposal.
I. Production Cost A. Direct Materials per week consumption
Detergent Soap Bleach Bar Soap Fabric Softener
5.7 kilos / week 1 Gallon 5 Bar Soaps 1215 mL
P 199.50 P P P 70.00 75.00 46.98
Dry Cleaning Agent 1 can Total
P 606.75 P 998.23
Expenses per Week Multiplies to 4 (month) Total
P 998.23 X 4
B. Direct Labor
Pay Scale per Employee
= P 7296.00 / month = P 48.00 per hour = P1536.00 /pay from Monday- Saturday = P 288.00/pay every Saturday
Salary Expense per Employee Multiplied by: No. of Employees Total X
P 21, 888.00
Direct Materials Direct Labor Total
P 3,992.92 P21,888.00 P25,880.92
J. Labor Requirements
Biba Lavandera will have three employees having shifting schedules within the week. Each employee willbe working 5 days and will have 2 day offs per week.The following table have the detailed information about the employee shifting schedule:
EMPLOYEE 1 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
The following table is the detailed information about the shifting schedules:
Monday to Saturday WORK HOURS SHIFT 1 SHIFT 2 9:00 am to 6:00 pm 1:00 pm to 9:00 pm BREAK TIME 1:00 pm – 2:00 pm 5:00 pm – 6:00 pm
Sunday(Peak day) WORK HOURS SHIFT 1 SHIFT 2 SHIFT 3 9:00 am to 4:00 pm 11:00 am to 6:00 pm 3:00 pm to 9:00 pm BREAK TIME 11:00 am – 12:00 pm 12:00 pm – 1:00 pm 5:00 pm – 6:00 pm
K. Appendixes A. Store Layout / Equipment B. Equipment Listing and Cost
2 Whilpool Topload Washers Model : 4PWTW5905 2 Whirlpool Dryers Model : 4PWED5905 1 Philipps Steam Flat Iron Model: GC 4400 Series Total
P 34,498.00 P 31, 998.00 P 4,600.00 P 137, 592.00
1 Ironing Board
1 Weighing Scale 4 Power Regulators 1 Pair of Gloves 1 Water Hose 1 Water Tank 2 Small Laundry Baskets 6 Large Laundry Baskets Hangers (Plastics) Calculator Order Slips Delivery Slips Ballpens Mask 1 File Organizer Rack 1 Record Book Plastics for Clothes Bagging 24x40 23x26 24x60 Total (50 ft.)
P 2,799.75 P P P 349.75 / each 49.75 / each 730.00 / each
P 9,999.75 P P P P P P P P P P 100.00 / each 250.00 / each 79.75 /6 pcs. 200.00 33.75 / 50 sheets 52.00 / 50 sheets 100.00 30.00 / each 400.00 75.50
P 284.00 / 100 pcs. P 256.00 / 100 pcs P 426.50 / 100 pcs. P158,690.50
Detergent Soap Bleach Bar Soap Fabric Conditioner Dry Cleaning Agent
P P P P P
35.00 / Kilo 70.00/ Gallon 15.00/Pc. 58.00 / 1.5Liter 606.75 / can
C. Utilities Calculation Utilities per Month
Electricity Water Telephone Line Total
P 5,000.00 P 1,300.00 P 399.00
D. Projected Cost of Production Per Week
Direct Materials per week consumption
Detergent Soap Bleach Bar Soap Fabric Softener
5.7 kilos / week 1 Gallon 5 Bar Soaps 1215 mL
P 199.50 P P P 70.00 75.00 46.98
Dry Cleaning Agent 1 can Total
P 606.75 P 998.23
Socio- Economic Study The laundry shop, BIBA Lavandera, will definitely have good role in the community. This will create employment and income especially to those residents of the village. The laundry shop will provide steady source of income that eventually improve the standards of living of the employees that will affect the growth of the economy. Laundry shop is a large, growing and unique industry in the Philippines. In connection to this, the BIBA Lavandera will obviously help the economy by being a good tax payer. These taxes are the land taxes, individual income tax of the employees, social tax paid by employers, VAT taxes paid by the operators, and the like. The laundry shops provide significant economic and social contributions to Filipino families and to the country as a whole. The production of the laundry shop favorably affects the supply situation of the industry in different ways. Robinsons Homes East already had laundry shop; the establishment of BIBA Lavandera in the premise will help reduce the supply shortage within the village that will result in cheaper prices. A. Socio- Economic Benefits i. Employment and Income ii. Taxes iii. Supply of commodities iv. Demand for materials
Organization and Management Study A. Formulation of Goals and Objectives The business Biba Lavandera has established goals or objectives that are expected to be attained within affirmed future dates. The Laundry shop is likely to expand the business in other areas of the community to be able to reach those areas which are somewhat far from the Biba Lavandera, likewise spread-out its efficient and quality service for other target market. The shop also targets to gain 50% of loyal customers that could be a home or non home owners in the subdivision. That is to have an increase on the clients of the laundry shop due to the shop’s excellent service. This will also clear the ways on Biba Lavandera’s rule on market and uplift the shop against its competitors within the subdivision that will label and identify Biba Lavandera amongst others. Another strong feature of the shop is its friendly, approachable and fun nature of its personnel and the shop itself and Biba Lavandera’s sense of social responsibility that will ascertain a good brand to customers and will gain their loyalty upon the first three months of operation. To increase profits in half a year’s time.
B. Basic Considerations C. Forms of Ownership The Biba Lavandera is a partnership between the sisters Jenlyn and Jenibe Alburo that contributed money and effort to finance the shop whereas the assets of the business are owned on behalf of the other partners, and they are each personally liable, jointly, for business debts, taxes and liability. ARTICLES OF PARTNERSHIP
KNOW ALL MEN BY THESE PRESENTS:
That we, Jesile Alburo, single, and Jenibe Alburo, married ,all Filipinos, of legal ages, and residents of Quezon City and Antipolo, Rizal, Philippines, have on this day, covenanted to establish a partnership, in accordance with the laws of the Republic of the Philippines;
AND WE HEREBY CERTIFY:
1. That the names and addresses of the respective partners are as follows: Name Jesile Alburo Jenibe Alburo Address 143 Nagkaisa St. Batasan Hills, Quezon City Blk. Lot Robinson Homes East, Antipolo, Rizal
2. That the name of this partnership shall be Biba Lavandera and it shall exist for _____________ (_____) years from the execution of this instrument, unless the partners mutually agree in writing to a shorter period. Should the partnership be terminated by unanimous vote, the assets and cash of the partnership shall be used to pay all creditors, with the remaining amounts to be distributed to the partners according to their proportionate share.
3. That the capital of this partnership shall be _____________ (P_________), Philippine Currency, broken down, in contributions, as follows:
Name of Partner Contribution _____________ P_____________ _____________ P_____________ _____________ P_____________
The partnership shall maintain a capital account record for each partner; should any partner's capital account fall below the agreed to amount, then that partner shall (1) have his share of partnership profits then due and payable applied instead to his capital account; and (2) pay any deficiency to the partnership if his share of partnership profits is not yet due and payable or, if it is, his share is insufficient to cancel the deficiency. 4. That the purpose(s) for which this partnership is established (is/are) as follows: __________________________;
5. The partners shall provide their full-time services and best efforts on behalf of the partnership. No partner shall receive a salary for services rendered to the partnership. Each partner shall have equal rights to manage and control the partnership and its business. Should there be differences between the partners concerning ordinary business matters, a decision shall be made by unanimous vote. It is understood that the partners may elect one of the partners to conduct the day-to-day business of the partnership; however, no partner shall be able to bind the partnership by act or contract to any liability exceeding Pesos: __________________________ (P_____________), Philippine Currency, without the prior written consent of each partner. 6. That the profits and losses shall be divided among the partners pro rata, in proportion to their respective contributions. 7. In the event a partner withdraws or retires from the partnership for any reason, including death, the remaining partners may continue to operate the partnership using the same name. A withdrawing partner shall be obligated to give _____________ (______) days' prior written notice of (his/her) intention to withdraw or retire and shall be obligated to sell (his/her) interest in the partnership.
8. No partner shall transfer interest in the partnership to any other party without the written consent of the remaining partner(s). The remaining partner(s) shall pay the withdrawing or retiring partner, or to the legal representative of the deceased or disabled partner, the value of his interest in the partnership, or (a) the sum of his capital account, (b) any unpaid loans due him, (c) his proportionate share of accrued net profits remaining undistributed in his capital account, and (d) his interest in any prior agreed appreciation in the value of the partnership property over its book value. No value for good will shall be included in determining the value of the partner's interest.
9. A partner who retires or withdraws from the partnership shall not directly or indirectly engage in a business which is or which would be competitive with the existing or then anticipated business of the partnership for a period of _____________ (____) years within the City/Province of _____________ where the partnership is currently doing or planning to do business.
IN WITNESS WHEREOF, we have hereunto set our hands this _____________ at _____________, Philippines (SIGNATURES OF PARTNERS)
SIGNED IN THE PRESENCE OF:
D. Organizational Chart:
Job Description Operations Manager- They are the one responsible for the operational aspects of the business. This includes directing or supervising of all service activities, its maintenance and conditioning and scheduling and arranging of the demands of the customers. Accounts Manager- They are the one in charge of administrating the company’s financial eminence. This includes from supervision of accounting and purchasing actions to regulation of all operational costs and in updating of all financial statements and cash flows.
Receptionists- He/She accommodates all customers that enter the store premises. Washer- The one that performs the major activity of washing, drying and all other corresponding special services that are provided by the Biba Lavandera.
E. Officers and Key Personnel The Biba Lavandera has the following job descriptions for the following job offer on the subordinate level; Receptionists Gender : Age Height Education Skills Personality Female : : : : : 18 years old and above At least 5’2 High School Graduate Good Communication Skills Pleasing Personality, Cheerful, Honest and Accommodating
*Does not require work experience. Washer Gender Age Height Education Personality : : : : : Male/Female 18 years old and above At least 5’2 High School Graduate Meticulous
*Does not require work experience. Compensation:
F. Project Schedule
July Project Creation
Feasibilit y Study Preparati on Legalizin g the Registrati on Building and Facility Renovati on Dry Run Operation
Start of the Operation
Environmental Impact Analysis