Published based on Off Page Optimization For Enhancing Search Engine Rankings of a Business Website
Off Page Optimization For Enhancing
Search Engine Rankings of a Business
Off Page Optimization For Enhancing Search Engine Rankings of a Business Website
Article by Bharat Rawat
Off page optimization is one of the important online promotion works that enhances website ranks in search
engines. It involves optimization works that are done outside the web pages of the site to be promoted. In web
promotion works, off page optimization is equally important as on page optimization and plays a vital role in
upgrading ranks of a website in search engines.
Below mentioned works are strategically done during off page optimization of a website.
1. Link exchange with websites of the same field is indispensible. Two-way linking works a lot in improving
website ranks and in getting quality traffic on the website.
2. Submission of website in leading web directories like Dmoz and Yahoo and others is good in view of one way
links on them.
3. Article Marketing can do miracle in website promotion field. Fresh article written in convincing way and
submitted to article directories like Ezine, Go Article, Self Growth, Sooper can work wonder. As you can place
your website's URL with the appropriate anchor text in these articles, it enhances ranks with the keywords used in
4. Classified ads provide one way links and it helps in getting business enquiries. Providing convincing content for
specific products and services on these classified ad sites helps you target your customers easily as search
engine ranks of these sites are usually high. Google local listing can also be used for your business as your
website becomes visible in local search results on both Google search and Google map.
5. Online press releases are essential for your business as it helps you in informing people or your targeted
audience about your services or products. Further, links on these press releases sites enhance rankings of the
6. Forum posting is one of the best off page works that can improve rankings of your website with particular
7. Creating blogs and posting comments on various do follow blogs play good role in getting top ranks in search
engines. For blog comments, theme related blogs are generally targeted.
8. Social media optimization is the best tool for off page optimization of a business website. Creating profiles in
social networking sites and sharing your profile, products and services through regular posts can help in
improving search engines rankings.
Above mentioned works for off page optimization of websites if done properly can help your website reach top ten
rankings in every search engines including Google, Yahoo and Bing.
About the Author
Prashant Kumar is Project Coordinator at e-Definers Technology. e- Definers Technology is an IT company that
offers website design in Delhi, web designing in Delhi and SEO services in Delhi.
You can also find this article published on Off Page Optimization For Enhancing Search Engine Rankings of a
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