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AXA Equitable Life Insurance Company







I want to know my options

a guide to life insurance









Life Insurance: • Is Not a Deposit of Any Bank • Is Not FDIC Insured • Is Not

Insured by Any Federal Government Agency • Is Not Guaranteed by Any Bank

or Savings Association • Variable Life Insurance May Go Down in Value

GE-61369 (4/11)

getting started





Table of Contents

Protection for Your Family 1



What Is Life Insurance? 2

A Multipurpose Financial Planning Tool 2

Basic Types of Life Insurance 3

Features of Permanent Life Insurance 4

Permanent Life Insurance 5



Tax-Related Benefits 7

You Keep More for Yourself and Your Family 7



Chosing a Life Insurance Company 9

Your Financial Professional Can Help 9

Life Insurance Worksheet 10



Life Insurance Terminology 12

protection for your family

One of the most important things in life is knowing that the financial needs of your loved ones

will be taken care of should something happen to you. Providing this type of security for your

family is easy when you and your financial professional add life insurance to your financial plan.







important note

There are fees and charges associated with life insurance policies and, depending on the policy, can include cost

of insurance charges, surrender charges, administrative charges, investment management fees, mortality and

expense risk charges, and charges for any optional benefits.

what is life insurance?









A multipurpose financial planning tool

Life insurance is designed primarily to protect your family’s financial security after you die. It is a

contractual agreement in which premiums are paid to an insurance company. In return for these

premium payments, the insurance company will provide a benefit to a beneficiary upon the Insured’s

death. But some types of life insurance can also help you build assets to meet needs during your

lifetime. So it can be a smart addition to any financial plan — because it can serve different functions

within your overall investment strategy.



Security for your family, should something happen to you

Life insurance can help:

• Pay off your debts and taxes after your death

• Allow your family to maintain its standard of living

• Support your dependents’ goals and dreams

• Provide immediate access to cash



Financial support during your lifetime

Cash value life insurance also may serve as:

• A supplement for your retirement income

• A supplemental funding vehicle for a college

education, starting a business, or buying a second home

If you need cash, know that withdrawals from life insurance policies may be subject to fees, penalties

and income taxes depending on the specific life insurance policy and the policyholder’s tax situation.

Withdrawals reduce the policy value and death benefit.



2

Basic Types of Life Insurance

You choose what’s right for you

There are essentially two types of life insurance: term

term insurance example

insurance and permanent insurance. The difference

between the two is similar to the difference between A married couple want to insure the life

renting and owning. The choice you make will depend of the primary wage earner, age 45, until

upon your financial situation and your goals. Your the mortgage on their house is paid off.

financial professional can help. So they purchase a 10-year level term life

insurance policy.

Term life insurance: “renting”

After 10 years, the couple may have up to

• Offers protection for a specified period of

three options: they can renew their policy at a

time — the term of the policy

highter cost, convert to permanent insurance

• Requires the policyholder to pay only for the

for a higher premium without having to provide

protection against death

evidence of insurability, or, if they no longer

• Does not enable policyholder to build cash value.

need the protection, they can end the policy

• Death benefit is paid if the Insured dies during

and walk away with no cash.

the specified period

• Premiums generally remain level or increase

throughout the specified period

• It can be considerably less expensive initially

than permanent insurance and gives policyholders

the alternative of using the savings to invest on important note

their own

All guarantees are subject to the claims-paying

Permanent life insurance: “owning” ability of the issuing life insurance company.



• Offers the opportunity for protection for the entire life Death Benefit Differences:

of the Insured Death benefit options include the option to

• Allows you to potentially grow the cash value of use non-guaranteed dividends to purchase

the policy additional death benefits for traditional whole

• Comprises four main types: whole life, variable life, life. Interest-sensitive whole life has level and

universal life, and variable universal life variable death benefit options.

• Each type may offer different premium payment

methods, death benefit features, investment options,

3

and degrees of flexibility

Features of Permanent Life Insurance

Increase your options and flexibility

If you and your financial professional decide

that permanent life insurance will best meet

Buying Insurance That Meets Your Needs

your family’s financial needs, you have a number

WHOLE LIFE of options to choose from. Again, the decisions

Cash value build-up

you make will depend on your specific needs and

Choice of death benefit options

how you believe they may change throughout

Guaranteed fixed premiums

your life.





VARIABLE LIFE

Potential for cash value build-up

Underlying investment options important note

Current interest rate or investment For variable and variable universal life

performance crediting policies, investment management fees are

Guaranteed fixed premiums assessed on each investment option. They

are deducted on a daily basis and vary

UNIVERSAL LIFE

from option to option.

Potential for cash value build-up

Current interest rate A surrender charge may be applicable to

Premium payment flexibility whole, universal, variable and variable

Choice of death benefit options universal life. It is a contingent fee for

surrendering the policy or reducing the

VARIABLE UNIVERSAL LIFE cash value(s) from a life insurance policy

Potential for cash value build-up during the surrender charge period. A few

Underlying investment options carriers impose a partial surrender charge

Current interest rate or investment on withdrawals of cash value.

performance crediting

Premium payment flexibility

Choice of death benefit options



For permanent policies, total cash value is never guaranteed.

Whole life, however, does have a guaranteed minimum cash value.





4

Permanent Life Insurance





Whole Life Insurance important note

• You pay a guaranteed fixed premium for the life of the Variable life and variable universal life policyholders

contract.

should understand that while poor investment

• Premiums are invested in the insurance

company’s general account.

performance can lead to a reduced cash value and

• Regardless of the general account’s a lower death benefit, and possible lapse of policy

performance, you’re guaranteed to without value, strong investment performance

receive the policy’s guaranteed minimum can lead to a higher cash value and increased

cash value and your beneficiary is guaranteed

death benefit. Also, assets invested in underlying

to receive a minimum death benefit.

investment portfolios are kept completely separate

• You may also receive dividends, which are not

guaranteed. from the insurance company’s general account.

• The amount of the cash value and death benefit above Therefore, in the event that the insurance company

the guaranteed minimum will depend upon whether becomes insolvent, separate account assets that

non-guaranteed dividends are paid. support the cash value are protected from the

company’s creditors. However, death benefits

Variable Life Insurance (VL)

in excess of cash value do not have this same

• You make guaranteed fixed premium payments and protection. Variable life offers policyholders more

receive a guaranteed minimum death benefit. upside potential for growth than whole or universal

• You have the flexibility to invest your premiums in one or

life. However, both the policy’s cash value and the

more underlying portfolios that offer different levels of risk

and growth potential. These investments portfolios provide amount of the death benefit have the potential to

long-term growth potential, tax-deferred earnings, and the fluctuate up or down based on the performance

ability to make tax-free transfers of the investment options that are selected. Your

among the investment portfolios.

cash value may be worth more or less than the

• The cash value of the policy is

premiums you paid.

not guaranteed.

• In addition to the variable investment Amounts in the policy’s variable investment

portfolios, many insurance companies options are subject to fluctuation in value and

offer a guaranteed investment option providing a

market risk, including loss of principal.

minimum guaranteed rate for a specific period of time.





5

Universal Life Insurance Universal life policyholders should

• Premium payments are flexible. After the first initial premium payment, understand that a decrease in the

you decide the amount and timing of premium payments (subject to death benefit may result in the

certain minimums and maximums).

imposition of surrender charges.

• The policy continues as long as there is enough cash value to

cover monthly costs of insurance and administrative charges.

• Your cash value earns interest at a rate

that is set periodically by the insurance

company and is generally guaranteed

not to drop below a certain level.

Please consider the charges, risks,

• Choose one of two death benefit options: a level

expenses and investment objectives

benefit equal to the policy’s original face amount, OR a variable

benefit equal to the original face amount plus any existing policy carefully before purchasing a variable

account value. life insurance policy. For a variable

life insurance prospectus containing

Variable Universal Life Insurance (VUL)

this and other information, please

• Premium payments are flexible. After the first initial premium payment,

ask your financial professional or

you decide the amount and timing of premium payments (subject to

certain minimums and maximums). contact the company. Read it and

• The policy continues as long as there is enough cash value to cover consider this information carefully

monthly costs of insurance and administrative charges. before you invest or send money.

• You have the flexibility to invest your premiums in one or more

underlying portfolios that offer different levels of risk and growth potential.

These investment portfolios provide long-term growth

potential, tax-deferred earnings, and the ability to make tax-free

transfers among the investment portfolios.

• In addition to the variable investment keep in mind

portfolios, many insurance companies

offer a fixed-rate account providing a All guarantees are subject to the

minimum guaranteed rate for a specific claims-paying ability of the issuing

period of time. life insurance company.

• Choose one of two death benefit options: a level benefit equal to

the policy’s original face amount, OR a variable benefit equal to

the original face amount plus any existing policy account value.









6

tax-related benefits



important note

Distributions from life insurance policies

identified as Modified Endowment

Contracts (MECs) under the Internal

Revenue Code are taxed differently from

You Keep More For Yourself those life insurance policies that are not

and Your Family modified endowments. A life insurance

policy will be a MEC when it is:

Death benefit is generally income-tax-free 1. A life insurance policy as defined by

The death benefit of your permanent life insurance policy is Section 7702 of the Internal Revenue

generally passed on to your beneficiaries free from federal Code; and

income tax. 2. The policy’s premium payment is

deemed “too large” when measured

Premium withdrawals may be tax-free against the death benefit provided by

Under current federal tax rules, you may generally take the policy.

income-tax-free withdrawals under a life insurance policy,

which is not a Modified Endowment Contract (MEC), up to Please contact your financial professional

your basis of the contract. Special rules apply to MECs for more details on MECs. Withdrawals

and to certain withdrawals taken during the policy’s first made from a life insurance policy during

15 years. Withdrawals and loans reduce the policy’s cash the surrender charge period may incur

value and death benefit, and increase the chance that the surrender charges. Loans and withdrawals

policy may lapse. will reduce the cash value and the amount

of the death benefit. Outstanding loans

Transfers are tax-free will accrue interest. Withdrawals will be

Transfers among the underlying investment options of a taxed at the recipient’s current tax rate.

VL or VUL insurance policy are not subject to current

income or capital gains taxes.





7

Withdraw early with no penalty

You can take loans or withdrawals from a life Without taxes, earnings that would normally end up

insurance policy prior to age 59½ without the

in Uncle Sam’s pocket may remain in your policy to

10% early withdrawal penalty as long as the

potentially generate additional earnings.

policy is not a MEC.



Accumulation is tax-deferred

Any earnings accumulated in your insurance

policy’s cash value grow free from taxes until you

withdraw them. Please note that in a variable life With Taxes

insurance policy, cash value growth is not Without Taxes

guaranteed.



Your money may grow faster

without taxes

• $10,000 annual hypothetical investments

• Assumed 8% hypothetical annual compounded

rate of return

• Results shown at the end of 10, 20 and

30 years

Taxable results assume a 25% federal tax rate. The results do not

Whether you purchase whole life, variable life,

reflect actual performance of any underlying investment portfolio,

universal life or variable universal life insurance, and your own results will vary. Results without taxes taken out do

you may have the opportunity to take advantage of not include mortality and expense risk charges, administrative

some important tax-related benefits. fees, or any other expenses associated with life insurance. If these

charges were included, the results would be lower. Recipients will

pay taxes at the time of distribution.









8

choosing a life

insurance company





Your Financial Professional Can Help

A little research can go a long way when buying life

insurance. After all, the financial strength of an insurance

company is what enables that company to deliver on its keep in mind

promise to you. Your financial professional can help you

Although a high financial rating does

review important factors, such as the independent

not guarantee financial stability, it

ratings of insurance companies, as well as their

customer service quality, before you purchase a policy.

may be an accurate indication of a

company’s ability to meet its financial

Independent ratings obligations to its policyholders. Keep in

There are a number of independent rating organizations mind, however, that the ratings provided

that measure the financial strength of insurance by these companies. do not reflect

companies, including: the performance of the underlying

• A.M. Best Company investment portfolios contained in a

• Standard & Poor’s Corporation

variable policy, and that each portfolio

• Moody’s Investors Service

subjects investors to a different degree

• Fitch, Inc.

of risk.

Service quality

Unless you purchase term insurance, you may own your

policy for life. So it makes sense to consider a company

that offers high-quality customer service, including:

• Easy-to-read policy statements

• Easy telephone and Internet access to policy information

• Knowledgeable service representatives 9

Life Insurance Worksheet

Estimate your life insurance needs

With this information, you and your financial professional can start to develop an insurance plan that

suits your budget and provides the financial protection your family needs.







Step 1

Determine what your family’s financial needs might be if you passed away.

1. Final expenses 4. Mortgage balance

Final medical/hospital costs Current mortgage balance $

Attorney/executor fees

Probate costs 5. Debt repayment

Total needed $ Auto loans

Home equity loan

While these expenses may vary

depending on your situation, typically

Credit card balances

they range between $5,000 and $15,000. Other

(Source: Fidelity Investments, 2011.)

Total currently needed $





2. Emergency funds 6. Annual dependent/home care expenses

Major home repairs Care for dependent(s)

Auto repairs Home maintenance

Medical emergencies Food/clothing

Total needed $ Annual amount $

Years to continue support

3. Children’s education funds Total needed* $

Total cost of degree(s)

Number of children 7. Calculate total amount needed __________

Total needed $ Add “totals needed” from numbers 1–6.

* No inflation factor used.



According to the National Center for Education Statistics, the average yearly cost of public and private college as of

12/2010 were $19,100 and $37,000 respectively. So, if your child wanted to attend a private four-year college,

the total estimate would be $148,000.





10

A must-have for your financial plan

No matter what kind of life insurance you choose, there’s no substitute for the peace of mind it may be able

to provide. Life insurance is one of the ways you can protect your family’s financial security should something

happen to you.



Talk to your financial professional about

your long-term needs, and he or she can

Step 2 help you determine:

Detrmine your existing liquid assets and life

• Which type of insurance is right for you

insurance protection.

8. Total assets and life insurance • How much protection you and your

Life insurance family need

(including group life policy)

• The best way to invest your

Cash and savings accounts

premium dollars

Other liquid assets

Total available $





Step 3

Calculate the amount of additional life insurance

you need.

9. Enter total of your family’s $

financial needs

From number 7





10. Enter total available liquid assets and $

existing life insurance

From number 8





11. Calculate the additonal $

life insurance neededs

Subtract number 10 from number 9 above.





To protect your family’s financial security, how much can

you comfortably set aside each month?







11

life insurance

terminology





Beneficiary – The person you, the policyowner, designate to receive the insurance benefit when you

die. (You may designate more than one beneficiary.)



Cash value – The cumulative value of your premium payments and the earnings of the account, minus

any front-end sales fees, state premium taxes, insurance costs and other administrative expenses.



Death benefit – The money your beneficiary will receive when you die.



General account – The account where whole life as well as universal premiums and other assets of

the insurance company are invested.



Investment management fee – For variable and variable universal life policies, investment

management fees are assessed on each investment option. They are deducted on a daily basis and

vary from option to option.



Premiums – The payments you make into your insurance policy.



Separate account – The account where the premiums (or cash value) of a variable life or variable

universal life insurance policy are invested.



Surrender charge – A fee assessed for terminating or withdrawing cash value(s) from a life insurance

policy during the surrender charge period. Surrender charges may be applicable to whole, universal,

variable and variable universal life.









12

This brochure was developed in conjunction with Fidelity Investments. Fidelity Investments and AXA Equitable Life Insurance Company are

not affiliated.

Neither AXA Equitable, AXA Advisors, LLC nor AXA Distributors, LLC provide tax or legal advice. You should seek the guidance of competent

legal and tax counsel before making final investment or planning decisions.

Please be advised that this document is not intended as legal or tax advice. Accordingly, any tax information provided in this document

is not intended or written to be used, and cannot be used, by any taxpayer for the purpose of avoiding penalties that may be imposed

on the taxpayer. The tax information was written to support the promotion or marketing of the transaction(s) or matter(s) addressed,

and you should seek advice based on your particular circumstances from an independent tax advisor.

Life insurance is issued by AXA Equitable Life Insurance Company, New York, NY 10104. Variable life insurance is co-distributed by affiliates

AXA Advisors, LLC and AXA Distributors, LLC, both located in New York, NY 10104.

© 2011 AXA Equitable Life Insurance Company. All rights reserved.

1290 Avenue of the Americas, New York, NY 10104, (212) 554-1234

Visit our website at www.axa-equitable.com.

Fidelity Investments® and pyramid design are registered service marks of FMR Corp. Fidelity Investments Institutional Services Company, Inc.,

82 Devonshire Street, Boston, MA 02109.









G26665

GE-61369 (4/11) Cat. #132722 (4/11)


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