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Guidelines for creating PowerPoint presentations by P5HYvd

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									Guidelines forEmployer of Choice
creating PowerPoint and
presentations Employer Branding


                    Dave Doughty
     Director of International HR Developments
            Nottingham Business School
                       2008
                     Employer of Choice

• EOCs promote a positive company image based on demonstrating
  understanding of, and due consideration to, employee needs


• An EOC is an organisation that is able to meet growth and
  profitability goals because it attracts and retains the quality and
  quantity of employees it needs


• Successful organisations offer a compelling reason for people not
  only to join but to stay


• An EOC depends upon individuals‟ perceptions
                    Employer of Choice

• Employees‟ Perceptions are reflected in how or what they:
 Feel; think; experience.


• What do talented people want?


They want to be in employment where they:
a) feel …..
b) are able to ….
c) receive …..
     Factors that promote a positive
                 image?
• Management leadership styles
• Career opportunities
• Company reputation and recognition in the community
• Family friendly and work-life balance
• Happy/exciting work environment
• Employability/Training initiatives
• Communication/Consultation with employees
• Performance rewards
•?
•?
                 Employee Engagement

• EOCs look for employee engagement - ensuring the skills and
  capabilities for employees to perform their jobs, as well as
  motivation, commitment and understanding
• Employee engagement is a positive attitude held by employees
  towards the organisation and its values
• EOCs need Managers of Choice and Employees of Choice who will
  actively promote the company as an EOC and help „organisational
  brand building‟
                    Four strategic EOC options

               SHORT-TERM               LONG-TERM
               • Base pay               • Stock Options
   Tangibles




               • Yearly incentives      • Profit-sharing plans
               • Health Insurance       • Pension


               • Work-life benefits
Intangibles




                                        • Work climate/culture
               • Hiring Practices
                                        • Supervisor behaviour
               • New hire engagement
                                        • Trust in leaders

                                         - Branham, L. (2005)
                   Employer Branding

• A brand is “essentially a seller‟s promise to consistently deliver a
  specific set of features, benefits, and services to the buyer’ (Kotter
  1997).


• Employer Branding is „applying traditional marketing principles to
  achieving the status of Employer of Choice…..the process of placing
  an image of being a great place to work in the mind of the
  employee pool’ (Branham 2000)
                  Employer Branding

• EB is the creation and communication of a specific image or
  message though which the EOC promotes and markets its unique
  qualities as an employer.


• “For the foreseeable future, current and potential employees are
  likely to want to work for ethical, successful and well-managed
  organisations.” (Holbeche, p. 317)
   CREATING THE EMPLOYER BRAND

-EB is:
 a targeted, long-term strategy to manage
 the awareness and perceptions of
 employees, potential employees and related
 stakeholders in relation to a particular
 firm……….to drive recruitment, retention
 and productivity management efforts.
           Methods of Recruitment
• Employment Agencies (Government and Private)
• Press Advertising – Newspapers, Specialist Journals,
• Other Advertising – TV, Radio, Vacancy boards,
  leaflets, posters
• Word of mouth
• The Internet
• Links with schools/colleges/universities
• Head-hunters
• University milk round
• Open days, recruitment fairs, careers conventions
• Speculative applications
    CREATING THE EMPLOYER BRAND

• Firstly, the „value proposition‟ must be identified and defined


 - This comprises the information that summarises the
   organisation‟s values, culture, leadership and management styles,
   qualities of current employees, and opportunities for potential
   employees (etc.) and is developed into a promotional tool that will
   be used to communicate the unique employment opportunities
   that a company can offer to potential employees.
        CREATING THE EMPLOYER BRAND

• Secondly, the value proposition is presented to the targeted
  potential employees, via recruiting agencies, head-hunters, web
  sites and carefully constructed advertising to specifically promote
  the company‟s image as an EOC.


• Thirdly, the value proposition of the employer brand is also actively
  marketed internally to the existing workforce to demonstrate
  commitment to these values and the goals set by the organisation.


• Implementation of this three phase process should contribute
  significantly toward changing external perception of a firm.
Best Company to Work for 2008
  Sunday Times March 2008
Companies rated on the following factors:
-Leadership; how employees feel about the head of
 the company and senior managers.
-Wellbeing; how staff feel about stress, pressure
 and the balance between their work and home
 duties.
-My Manager; peoples feelings towards their
 immediate boss.
-My Team; peoples feelings about their immediate
 colleagues.
-Fair Deal; how happy the workforce are with its
 pay and benefits.
-Giving Something Back; how much companies are
 thought by their staff to put back into society and
 the local community.
-My Company; feelings about the company people
 work for as opposed to the people they work with.
-Personal Growth; whether staff feel challenged by
 their job, their skills are being used and if there is
 scope for advancement
Best Employers in Central Eastern Europe

•As surveyed by Hewitt Associates(2007/8 Best
 Employers Study)
•About 120,000 employees and 3,000 business
 leaders and HR Professionals from 591 companies
 working in 12 countries participated.
•“Like a love affair it can be both fragile and
 volatile. Employers who work at the courtship can
 make love last throughout the entire employee
 lifecycle-despite rapidly rising employee
 expectations and the fierce battle for talent”
•BUSINESS BENEFITS
-Attractive HR Brand
-Low level of turnover
-Effective practices of talent retention
-High performance workforce
-High level of client satisfaction
-Growth of Business results
-Stability in the period of change
•Best Employers excel at:
•Making employees feel connected to the business.
-They communicate with employees about the
 organisations goals.
-They align people with the business through
 performance management and aggressive career
 development.
-They link pay with the performance of the individual
 and the organisation.
Employees of Best Employers
-express a high degree of trust and confidence in
 leadership.

								
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