DailyCamera.com
Camera
readers
Gender
Men . . . . . . . . . . . . . . . . . . . . . . . .49%
Women . . . . . . . . . . . . . . . . . . . . .51%
Age
18 - 34 . . . . . . . . . . . . . . . . . . . . . .25%
35 - 44 . . . . . . . . . . . . . . . . . . . . . .21%
45 - 54 . . . . . . . . . . . . . . . . . . . . . .23%
55 - 64 . . . . . . . . . . . . . . . . . . . . . .17%
65 and over . . . . . . . . . . . . . . . . . .14%
Household Income
Less than $55,000 . . . . . . . . . . . . .19%
$55,000 - $74,999 . . . . . . . . . . . . .14%
$75,000 - $99,999 . . . . . . . . . . . . .15%
WE’VE BEEN THE MARKET LEADER FOR 119 $100,000 - $149,000 . . . . . . . . . . .16%
YEARS. The Camera’s content is second to none:
$150,000 or more . . . . . . . . . . . . .17%
local, relevant, in-depth, vibrant, award-winning.
Home Ownership
We don’t just report the news, we’re a vital part of
Own . . . . . . . . . . . . . . . . . . . . . . .79%
the community we serve donating more than $2.5
million of our own resources to more than 170 local Rent . . . . . . . . . . . . . . . . . . . . . . . .17%
nonprofit organizations and programs annually.
Other
That’s why we reach so many more of the market’s College degree or more . . . . . . . . .82%
active, affluent consumers ... more than 123,300 Employed . . . . . . . . . . . . . . . . . . . .68%
consumers every week and nearly eight-of-10 Married/partnered relationship . . .69%
Boulder adults ... than our competition. Always have, Children in household . . . . . . . . . .39%
always will. Newcomers . . . . . . . . . . . . . . . . . .26%
Call your advertising consultant or 303.473.1400
today to place your message in the Camera.
Local Knowledge. Total Coverage.
Call your advertising consultant today at 303.473.1400.
Source: Wilkins Research 2008. Total readership is for Boulder Valley/Broomfield market. Reader profile based on 111,000 Boulder Valley adults who read the Camera during the past week.
Updated March 2010.
Readership Demographics
BOULDER VALLEY DAILY CAMERA
READERS
Total % Past %
Adults Market Week Reach
Adults in Market 150,100 100% 111,000 74%
Gender Profile
• Men 75,200 50% 54,900 73%
• Women 74,900 50% 56,200 75%
Age Profile
• 18-24 20,600 14% 7,400 36%
• 25-34 33,200 22% 20,700 62%
• 35-44 29,000 19% 23,100 80%
• 45-54 30,000 20% 25,100 84%
• 55 to 64 19,900 13% 18,500 93%
• 65 and older 17,000 11% 15,800 93%
Education Profile
• High school graduate or less 14,900 10% 4,800 32%
• Some college 24,000 16% 14,700 61%
• College graduate 53,700 36% 43,200 80%
• Post graduate study 56,000 37% 47,400 85%
Employment Profile
• Employed 99,000 66% 75,900 77%
• Not in the workforce 47,500 32% 32,700 69%
Household Income Profile
• Less than $55,000 37,600 25% 21,100 56%
• $55,000-$74,999 21,100 14% 15,700 74%
• $75,000-$99,999 18,500 12% 16,100 87%
• $100,000-$149,999 22,600 15% 17,500 77%
• $150,000 or more 21,600 14% 19,000 88%
Home Ownership Profile
• Homeowners 106,500 71% 88,200 83%
• Home renters 30,600 20% 19,000 62%
Length of Residence Profile
• 5 years or less 52,000 35% 29,400 57%
• 6-10 years 23,300 16% 17,900 77%
• 11-20 years 23,200 15% 19,200 83%
• More than 20 years 51,400 34% 44,400 86%
Marital Status Profile
• Married/Partnered relationship 93,800 62% 76,100 81%
• Single/Never married 31,600 21% 14,400 46%
• Divorced/Widowed/Separated 17,000 11% 14,100 83%
Family Profile
• Adults with children under 18 57,200 38% 42,900 75%
– Adults with children under age 12 42,900 29% 31,800 74%
– Adults with children ages 12-17 22,900 15% 18,400 80%
• Adults with no children 89,700 60% 66,600 74%
Source: Wilkins Research, 2008 for Boulder Valley geography (Boulder, Louisville, Lafayette, Superior and Erie), this does not represent the Camera’s total print readership.
Not all market profiles equal 100% as not all respondents provided personal/demographic data.