Teleuse@BOP
In partnership with Supported by
Teleuse@BOP: Line-up…
• Watch Teleuse@BOP film (13 mins)
• Teleuse@BOP interactive quiz (60 mins:
Nalaka Gunawardene with LIRNEasia
researchers and our contestants!)
• Introduction to regional Mobile
Opportunities publication by DIRSI
(10 mins: Judith Mariscal)
What we’re trying…
• Teleuse@BOP: LIRNEasia’s innovative
action research bringing up fascinating
insights from emerging Asia
• Presenting to ICT players in govt, industry,
civil society, donors Evidence for better
informed decisions & choices
• TVE Asia Pacific: communicating research
using moving images & other formats
Teleuse@BOP
Teleuse@BOP: An Interactive Quiz
1 Telecom landscape
2 Access @BOP
3 Uses and benefits
4 Clever strategies
5 Gender @BOP
6 Connecting the next billion
7 Mixed bag
Quiz format
• Two teams, 3 members each
• Compete as teams, not individuals
• Each round: 6 Q&A x 4 rounds today!
• What, When, Who, Where?
• Researchers add: Why and how?
Quiz rules
• Each question: 10 seconds to answer in
1 attempt
• Correct answer: 10 points
• If missed, offered to other team (most of
the time!)
• Correct answer there: 5 points
• No negative scoring
• Audience gets questions missed by teams!
• Real time, transparent scoring…
Team effort on both sides!
• Contestants: work as teams of 3
• LIRNEasia+TVEAP will engage you as a
production team for this quiz:
– Nalaka
– Ayesha
– Dimuthu
– Nirmali
– Lara
– Rohan
– Wipula & Manori
Meet the Teams!
Telecom Landscape
In partnership with Supported by
Theme 1: Telecom Landscape
1.1 The Independent Commission for
Worldwide Telecommunications
Development, led by Sir Donald Maitland,
noted in 1985 that over three quarters of
all telephone lines at the time were found
in nine 'advanced industrialised' countries.
How many phone lines existed then?
A 250 million
B 600 million
C 750 million
D 900 million
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 1: Telecom landscape
1.1 The Independent Commission for
Worldwide Telecommunications
Development, led by Sir Donald Maitland,
noted in 1985 that over three quarters of
all telephone lines at the time were found
in nine 'advanced industrialised' countries.
How many phone lines existed then?
A 250 million
B 600 million
C 750 million
D 900 million
Theme 1: Telecom Landscape
1.2 The GSM Association says that mobile
coverage has already reached 90% in
some developing countries, and by a
certain year the coverage would increase
to 90% worldwide. By which year?
A 2010
B 2012
C 2015
D 2020
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 1: Telecom Landscape
1.2 The GSM Association says that mobile
coverage has already reached 90% in some
developing countries, and by a certain year the
coverage would increase to 90% worldwide. By
which year?
A 2010
B 2012
C 2015
D 2020
Source:
http://www.gsmworld.com/documents/universal_ac
cess_full_report.pdf
Theme 1: Telecom Landscape
1.3 Here's the latest ITU data on mobile
subscribers. The world average in 2006
was 41.5 per 100 persons. Can you guess
within 5 per centage points the Asia
Pacific average?
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 1: Telecom Landscape
1.3 Here's the latest ITU data on mobile
subscribers. The world average in 2006
was 41.5 per 100 persons. Can you guess
within 5 per centage points the Asia
Pacific average?
29.1 per 100
Source: ITU
Theme 1: Telecom Landscape
1.4 During 2006, which Asian country
according to ITU topped telecom growth,
adding an average of 6.3 million new
mobile subscribers every month?
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 1: Telecom Landscape
1.4 During 2006, which Asian country according
to ITU was topped telecom growth, adding an
average of 6.3 million new mobile subscribers
every month?
India
• India has overtaken China in terms of mobile
growth rates. India has had growth rates of 91%
per annum since 2001.
• However China represents almost 43% of the
entire Asia Pacific mobile market in terms of
subscriber numbers.
Source: ITU
Theme 1: Telecom Landscape
1.5 The LIRNEasia survey sampled BOP
populations (aged 18 to 60) in five
countries – India, Pakistan, Philippines, Sri
Lanka and Thailand. Between them, how
many people in total currently live at BOP?
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 1: Telecom Landscape
1.5 The LIRNEasia survey sampled BOP
populations (aged 18 to 60) in five countries –
India, Pakistan, Philippines, Sri Lanka and
Thailand. Between them, how many people in
total currently live at BOP?
Almost 400 million (actually 397m) million
This number is made up as follows:
• India: 260m @BOP
• Pakistan: 77m @BOP
• Philippines: 41m @BOP
• Sri Lanka: 4m @BOP
• Thailand: 15m @BOP
Theme 1: Telecom Landscape
1.6 Of all those involved in the survey, how
many people had used a phone at least
once during the preceding 3 months?
A 50%
B 66%
C 75%
D Over 90%
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 1: Telecom Landscape
1.6 Of all those involved in the survey, how
many people had used a phone at least
once during the preceding 3 months?
A 50%
B 66%
C 75%
D Over 90%
Actual figures:
Pakistan 98%; Thailand 95%; India 93%;
Philippines 93%; Sri Lanka 92%
Access@BOP
In partnership with Supported by
Teleuse@BOP: An Interactive Quiz
1 Telecom landscape
2 Access @BOP
3 Uses and benefits
4 Clever strategies
5 Gender @BOP
6 Connecting the next billion
7 Mixed bag
Theme 2: Access@BOP
2.1 Among non-owners at the BOP in the
five countries, the survey found that a
majority can get to a phone in a fairly short
time. What is this average time?
A Less than 5 mins
B 10 mins
C 15 mins
D 30 mins
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 2: Access@BOP
2.1 Among non-owners at the BOP in the
five countries, the survey found that a
majority can get to a phone in a fairly short
time. What is this average time?
A Less than 5 mins
B 10 mins
C 15 mins
D 30 mins
Theme 2: Access@BOP
2.2 Which of the surveyed countries has
the highest access to a phone at the BOP
(countries listed in descending order by
GNP per capita)?
A Thailand
B Philippines
C Sri Lanka
D India
E Pakistan
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 2: Access@BOP
2.2 Which of the surveyed countries has
the highest access to a phone at the BOP
(countries listed in descending order by
GNP per capita)?
A Thailand
B Philippines
C Sri Lanka
D India
E Pakistan
Theme 2: Access@BOP
2.3 The Filipinos were the most generous
allowing others to take calls from their
phones. Which country's BOP people were
the least generous -- where 66% said they
would ‘never allow someone else to use
their phone’?
A India
B Pakistan
C Sri Lanka
D Thailand
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 2: Access@BOP
2.3 The Filipinos were the most generous
allowing others to take calls from their
phones. Which country's BOP people were
the least generous -- where 66% said they
would ‘never allow someone else to use
their phone’?
A India
B Pakistan
C Sri Lanka
D Thailand
Theme 2: Access@BOP
2.4 Which country has the highest number
of BOP people using their own mobiles?
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 2: Access@BOP
2.4 Which country has the highest number
of BOP people using their own mobiles?
Philippines
Theme 2: Access@BOP
2.5 This chart compares additional
transport costs incurred by rural and urban
BOP people to get to their nearest phone.
Can you guess which country has the
highest disparity for rural & urban people?
20%
18% 17%
16%
% of non-owners at BOP
14% 13%
12%
10%
8%
6%
6%
4%
4%
2% 2%
2% 1%
0% 0% 0%
0%
Urban Rural Urban Rural Urban Rural Urban Rural Urban Rural
? ? ? ? ?
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
20%
18% 17%
16%
% of non-owners at BOP
14% 13%
12%
10%
8%
6%
6%
4%
4%
2% 2%
2% 1%
0% 0% 0%
0%
Urban Rural Urban Rural Urban Rural Urban Rural Urban Rural
India Thailand Philippines Pakistan Sri Lanka
Answer: Pakistan
Theme 2: Access@BOP
2.6 The survey probed the modes of
telephone access at BOP. People fall into
two broad categories:
- those who own their phone; and
- those who use others'/public phones.
Here's what the mode of phone use looks
like for the five countries. Which country has
the highest number of BOP people using
public phones?
Most frequently used access mode
100%
% at BOP
90%
80% Public phone
70% Relative / friend's phone
60% Neighbours phone
50% Household fixed phone
40%
Mobile of another household
30% member
Own mobile
20%
10%
0%
? ? ? ? ?
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Most frequently used access mode
100%
% at BOP
90%
80% Public phone
70% Relative / friend's phone
60% Neighbours phone
50% Household fixed phone
40%
Mobile of another household
30% member
Own mobile
20%
10%
0%
India Pakistan Sri Lanka Thailand Philippines
Answer: India!
Uses & Benefits
In partnership with Supported by
Teleuse@BOP: An Interactive Quiz
1 Telecom landscape
2 Access @BOP
3 Uses and benefits
4 Clever strategies
5 Gender @BOP
6 Connecting the next billion
7 Mixed bag
Theme 3: Uses & Benefits
3.1 On average at the BOP, how does the
number of incoming calls compare with the
number of outgoing calls?
A Incoming > outgoing
B Incoming = outgoing
C Incoming outgoing
B Incoming = outgoing
C Incoming < outgoing
Theme 3: Uses & Benefits
3.2 The average number of phone calls –
incoming and outgoing – per month at
BOP was broadly similar in four surveyed
countries. Which combination here
represents the lowest and highest average
number of calls per month?
A Philippines and Thailand
B India and Thailand
C Pakistan and Philippines
D Sri Lanka and Philippines
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 3: Uses & Benefits
3.2 The average number of phone calls –
incoming and outgoing – per month at
BOP was broadly similar in four surveyed
countries. Which combination here
represents the lowest and highest average
number of calls per month?
A Philippines (lowest) Thailand (highest)
B India and Thailand
C Pakistan and Philippines
D Sri Lanka and Philippines
Theme 3: Uses & Benefits
3.3 The average duration of phone calls
made by people at the BOP in all 5
countries was broadly similar. What was
this average call duration?
A Less than 1 minute
B 2 – 3 minutes
C About 5 minutes
D About 10 minutes
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 3: Uses & Benefits
3.3 The average duration of phone calls
made by people at the BOP in all 5
countries was broadly similar. What was
this average call duration?
A Less than 1 minute
B 2 – 3 minutes
C About 5 minutes
D About 10 minutes
Theme 3: Uses & Benefits
3.4 Which time/s of the day were cited as
when most people at the BOP initiated or
received phone calls across all 5 surveyed
countries?
A Before 8 am
B Between 8 am and 12 noon
C Between 1 pm and 5 pm
D Between 5 pm and 8 pm
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 3: Uses & Benefits
3.4 Which time/s of the day were cited as
when most people at the BOP initiated or
received phone calls across all 5 surveyed
countries?
A Before 8 am
B Between 8 am and 12 noon
C Between 1 pm and 5 pm
D Between 5 pm and 8 pm
Theme 3: Uses & Benefits
3.5 What was cited by people at the BOP
as the main purpose of making calls?
A Social (keeping in touch with family &
friends)
B Business
C To check something/deliver message
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 3: Uses & Benefits
3.5 What was cited by people at the BOP
as the main purpose of making calls?
A Social (keeping in touch with family and
friends)
B Business
C To check something/deliver message
Theme 3: Uses & Benefits
3.6 The following are all among the perceived
impacts of direct telecom access at the BOP –
that is, owning a phone. Which of these was
ranked highest by BOP respondents?
A Family & social relations (keeping in touch)
B Ability to earn or save (business)
C Ability to act in an emergency
D Improved social status
E Efficiency in daily activities
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 3: Uses & Benefits
3.6 The following are all among the perceived
impacts of direct telecom access at the BOP –
that is, owning a phone. Which of these was
ranked highest by BOP respondents?
C Ability to act in an emergency: 4.56
A Social (keeping in touch): 4.38
D Improved social status: 4.38
E Efficiency in daily activities: 4.164
B Ability to earn and save (Business): 3.178
Clever Strategies/Gender
In partnership with Supported by
Teleuse@BOP: An Interactive Quiz
1 Telecom landscape
2 Access @BOP
3 Uses and benefits
4 Clever strategies
5 Gender @BOP
6 Connecting the next billion
7 Mixed bag
Teleuse@BOP: Clever Strategies
The survey found tele-users at the BOP used a
variety of cost-saving techniques. These included:
• Using a fixed phone only for incoming calls
• Using fixed/mobile phones mostly during off-
peak times
• Giving a 'Missed call' or 'ring cut'
• Using SMS/text instead of voice calls
• Fixed-to-fixed calls only
• Mobile-to-mobile calls only
Theme 4: Clever Strategies
4.1 A surprisingly high number of surveyed
people said they regularly used the strategy
called a "missed call" or "ring cut" – where a
phone call is initiated; the network connects it to
the intended phone; but the caller quickly
terminates the call before it's answered. How did
the use of 'missed call' at BOP compare with
the rest of the income pyramid?
A Yes, more at BOP
B No, less at BOP
C Equal at BOP and other levels
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 4: Clever Strategies
4.1 A high number of surveyed people said they
regularly used the strategy called a "missed call"
or "ring cut" – where a phone call is initiated; the
network connects it to the intended phone; but
the caller quickly terminates the call before it's
answered. How did the use of 'missed call' at
BOP compare with the rest of the income
pyramid?
A Yes, more at BOP
B No, less at BOP
C Equal at BOP and other levels
Theme 4: Clever Strategies
4.2 Which of the 5 countries reported the
highest percentage of ‘missed calls’ by
mobile owners at BOP?
A India
B Thailand
C Philippines
D Pakistan
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 4: Clever Strategies
4.2 Which of the 5 countries reported the
highest percentage of ‘missed calls’ by
mobile owners at BOP?
A India
B Thailand
C Philippines
D Pakistan
Theme 4: Clever Strategies
4.3 Even fixed phone owners are slowly
turning to using the missed call strategy.
Among the 5 countries, which two reported
higher levels of missed call use by BOP
fixed phone owners?
A Philippines and Thailand
B Philippines and Sri Lanka
C India and Thailand
D Pakistan and Sri Lanka
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 4: Clever Strategies
4.3 Even fixed phone owners are slowly
turning to using the missed call strategy.
Among the 5 countries, which two reported
higher levels of missed call use by BOP
fixed phone owners?
A Philippines and Thailand
B Philippines and Sri Lanka
C India and Thailand
D Pakistan and Sri Lanka
Theme 4: Clever strategies
4.4 Over 90% of users at the BOP across
all 5 countries use pre-paid phone
packages as a way to control their teleuse
costs. Which country reported a relatively
higher percentage of post-paid package
use, i.e. 8% at BOP?
A India
B Pakistan
C Philippines
D Sri Lanka
E Thailand
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 4: Clever strategies
4.4 Over 90% of users at the BOP across
all 5 countries use pre-paid phone
packages as a way to control their teleuse
costs. Which country reported a relatively
higher percentage of post-paid package
use, i.e. 8% at BOP?
A India
B Pakistan
C Philippines
D Sri Lanka
E Thailand
Theme 5: Gender
4.5 Taking all 5 countries together, who at
the BOP made the more phone calls per
month – men or women?
A Men made more phone calls
B Women made more phone calls
C Both numbers were largely similar
D Men declined to disclose numbers
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 5: Gender
4.5 Taking all 5 countries together, who at
the BOP made the more phone calls per
month – men or women?
A Men made more phone calls
B Women made more phone calls
C Both numbers were largely similar
D Men declined to disclose numbers
90 85
79
80
70
average calls per month
37
32
60
46 46
50 43 Outgoing
40 Incoming
19 20
18 27
30 25 24
48 48
20 10 9 12 16 15
25 27 26 5 5
10
15 14 15 11 10
0
Male Female Male Female Male Female Male Female Male Female
Pakistan India Sri Lanka Philippines Thailand
Theme 5: Gender
4.6 Which gender was found to take longer
duration calls – men or women?
A Men took longer calls
B Women took longer calls
C Durations largely similar
Teleuse@BOP: An Interactive Quiz
www.lirneasia.net www.tveap.org
Theme 5: Gender
4.6 Which gender was found to take longer
duration calls – men or women?
A Men took longer calls
B Women took longer calls
C Durations largely similar
The only exception to this general pattern was
Pakistan, where women made longer calls.
Teleuse@BOP: An Interactive Quiz
The Winners Are…………
Teleuse@BOP: An Interactive Quiz
Coming up tomorrow…
1 Telecom landscape
2 Access @BOP
3 Uses and benefits
4 Clever strategies
5 Gender @BOP
6 Connecting the next billion
7 Mixed bag
Teleuse@BOP
In partnership with Supported by