Client: Colorado Lottery
Campaign: July-June FY11
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGET
ver. FINAL, updated 8/22 (AO)28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20
Media Plan Strategy:
Media Format
TV
Games :30 Broncos Holiday $20M Crossword MatchPlay $1,584,220
Games :30 2cd $373,811
Games :15 cash ext Jkpt Games Tu,F $5 Scratch Tu,F $10 Scratch $665,812
Games :15 Raffle Raffle launch Raffle end $583,282
Scratch Sponsorship Broncos 2cd -ROOT $120,253
Online
Games Various Cash Broncos Green Hornet Holiday Jkpt Games $20M Crossword Raffle launch MatchPlay Raffle end $529,726
Scratch PPC Green Hornet $18
Scratch Flash Crossword $15,252
Scratch Flash 2cd online $64,183
Raffle Flash Raffle $89,654
Mega Jackpot Flash Powerball/Mega Millions $396,197
NPGAW Flash $25,213
OOH
Scratch 30 Sheet Posters Monopoly Cash Broncos Raffle Green Hornet Holiday Jkpt Games $20M Crossword $5 Scratch 2cd $671,807
Scratch Bulletins Green Hornet $86,056
Transit Kings Raffle Raffle $95,868
Mega Jackpot Bulletins Powerball/Mega Millions $1,330,487
Proceeds Bulletins Proceeds $57,160
Radio
Games Sponsorhip Broncos 2cd -KOA $61,834
Games :60 Cash Holiday $20M 2cd MP 2cd MP 2cd MP 2cd MP $980,332
Games :60 Raffle Raffle $322,234
Games :30 Raffle $181,584
Proceeds NPR NPR $50,277
Print
Scratch various Broncos Crwd MP $237,936
Proceeds various Proceeds Giving Back Contest $1,945
Proceeds various Proceeds $54,589
Other
Paid POS Various Raffle $153,817
Cinema Various Green Hornet $54,485
Events/Sponsorships
Kroenke Sports Sponsorship Kroenke $315,000
Broncos In stadium Broncos $150,000
Rockies In stadium Rockies - Raffle Rockies $145,000
CSU Pueblo Sports Sponsorship Football/Basketball Sponsorship $8,200
Rocky Mountain Showdown In stadium $2,400
Country Jam Music $15,000
$9,423,632