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					                                                                                                                Full-time MBA Program 2012
                                                                                                                                                       Full-time MBA Program 2012
The Berkeley MBA
Full-time MBA Program 2012

430 Student Services Building #1902
Berkeley, CA 94720-1902
Tel 1-510-642-1405
Fax 1-510-643-6659


mba.haas.berkeley.edu




                                                                                                            The Berkeley MBA
                                                                                                                                             The Berkeley MBA
                                                                        Find Haas on....
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    Question the Status Quo                                                      Podcasts     flickr
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    Beyond yourself                                                     Visit:
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                                            Printed on recycled paper                                                                                   Leading Through Innovation
As the second-oldest business
school in the United States, the
Haas School of Business at the
University of California, Berkeley is
one of the world’s leading producers
of new ideas and knowledge in all
areas of business. The school offers                               The Berkeley MBA Program is about innovative
outstanding management education
to about 2,200 undergraduate and                                   leadership, fresh thinking, positive impact, and an
graduate students each year.                                                                                                                                                    ”Innovative leaders know
                                                                   incredibly talented, diverse, collaborative community—                                                       how to create business
                                                                   one that forms an invaluable, lifelong network. As the                                                       opportunities from the
                                                                   faculty and staff work with you to achieve your                                                              major challenges facing
                                                                   professional goals, you will experience the highly                                                           the world. Berkeley-haas
                                                                   personal nature of an MBA program like no other.                                                             has the proven ability to
                                                                                                                                                                                produce such leaders.”
                                                                                                                                                                                rich lyons
                                                                                                                                                                                Dean, haas School of Business




                                                                   Developing Innovative Leaders
                                                                   who know how to put new ideas to work, and to do so responsibly
                                                                   A rigorous general management                            A distinct culture of fresh thinking,               Table of Contents:
                                                                   curriculum gives you the breadth and depth of            embodying the core values of the haas School:       2 Curriculum
                                                                   knowledge to be a leader in any type of organization.    Question the Status Quo, Confidence Without         6 Careers
                                                                                                                            Attitude, Beyond Yourself, and Students Always.     8 Faculty
                                                                   Top-ranked career services
                                                                   give you access to the best jobs at the world’s most     An unparalleled location                            10 Community
                                                                   selective firms, and the tools and support you need to   that leverages the innovative, energetic business   14 Location
                                                                   further your career or launch a new one.                 ecosystem of the San Francisco Bay Area.            18 Alumni

                                                                   Expertise of renowned faculty                            A worldwide alumni network
                                                                   members who have been recognized worldwide               of more than 36,000 haas School graduates—
                                                                   for their innovative research and thought leadership.    and over 458,000 UC Berkeley graduates—
                                                                                                                            that you can leverage from your first day as a
                                                                                                                            Berkeley MBA student.



       D   Haas School of Business    Leading Through Innovation                                                                                                                Full-time Program 2012    Haas School of Business   1
                                                                                                                                                                                                              As part of the school’s acclaimed
                                                                                                                                                                                                              Haas@Work course in applied
                                                                                                                                                                                                                                                   learning by Doing
                                                                                                                                                                                                              innovation, students work with       Students can choose from among the 
The goal of the Berkeley MBA Program is to develop you                                                                                                                                                        top executives at major firms such   following core experiential learning options, 
                                                                                                                                                                                                              as Visa, Cisco, Disney, Schwab,      many of them unique to the Berkeley MBA 
as an innovative leader and teach you fundamental                                                                                                                                                             Panasonic, Clorox, Wells Fargo,      Program and first of their kind. 
                                                                                                                                                          “Problem Finding, Problem Solving aims to           and Virgin America (pictured
business concepts. We define innovative leadership as the                                                                                                 provide some basic tools for innovative             here). Haas@Work is just one
                                                                                                                                                                                                                                                   Haas@Work                          Corporate Social 
                                                                                                                                                          thinking, enhancing students’ ability to            of many options students may
ability to put new ideas into action in every corner and                                                                                                  identify assumptions, learn through direct 
                                                                                                                                                                                                              choose from to complete their        Teams of Berkeley MBA
                                                                                                                                                                                                                                                   students work with top
                                                                                                                                                                                                                                                                                      responsibility
                                                                                                                                                                                                                                                                                      Students engage with
                                                                                                                                                                                                              experiential course requirement.
every function of an organization, and to do so responsibly.                                                                                              observation, synthesize meaningful insights                                              executives at major firms          companies such as Wal-
                                                                                                                                                                                                                                                   such as Virgin America             Mart to develop business
                                                                                                                                                          from complex data, generate a wide range  
This concept is based on a set of specific capabilities that                                                                                              of ideas, and tell inspiring stories to engage 
                                                                                                                                                                                                                                                   (pictured here) to research        strategies that are both
                                                                                                                                                                                                                                                   and develop solutions              socially responsible and
are valued in today’s marketplace by employers. You gain                                                                                                  others and get feedback.”                                                                for real-world business            aligned with business
                                                                                                                                                                                                                                                   challenges. The best               objectives and core
the knowledge to become a leader who defines what’s                                                                                                       Sara l. Beckman                                                                          ideas are then selected by         competencies.
                                                                                                                                                          Sr. Lecturer and Winner, University of California                                        each firm’s executives for
next—for our markets and for our societies. Berkeley-Haas                                                                                                 Distinguished Teaching Award, 2001                                                       implementation.                    entrepreneurship
                                                                                                                                                                                                                                                                                      Students select from a
is uniquely positioned to deliver such leaders.                                                                                                                                                                                                    International Business             variety of opportunities that
                                                                                                                                                                                                                                                   Development                        challenge them to come up
                                                                                                                                                                                                                                                   In the first global program        with real business solutions
                                                                                                                                                                                                                                                   of its kind, student teams         and business plans for high-
                                                                                                                                                                                                                                                   tackle business projects           potential enterprises.
                                                                                                                                                                                                                                                   across the globe, ranging
                                                                                                                                                                                                                                                   from creating business             Managing New Product 
                                                                                                                                                                                                                                                   plans for nonprofit or             Development
                                                                                                                                                                                                                                                   government programs to             Cross-disciplinary student




The Path to Innovative Leadership
                                                                                                                                                                                                                                                   providing market research          teams develop innovative
                                                                                                                                                                                                                                                   or financial analysis for bur-     products or services from
                                                                                                                                                                                                                                                   geoning corporations. After        original ideas through first-
                                                                                                                                                                                                                                                   working on each project            pass prototypes.
                                                                                                                                                                                                                                                   throughout the spring              real estate  
                                                                                                                                                                                                                                                   semester, the student              Investment Analysis
                                                                                                                                                                                                                                                   teams then travel for three        Students work with

built on timely and relevant capabilities
                                                                                                                                                                                                                                                   weeks for hands-on experi-         stakeholders to conduct
                                                                                                                                                                                                                                                   ence with their client orga-       comprehensive analyses
                                                                                                                                                                                                                                                   nizations.                         that include concept
                                                                                                                                                                                                                                                   Social Sector Solutions            development, full market
                                                                                                                                                                                                                                                   Students work with partner         analysis, funding strategy,
                                                                                                                                                                                                                                                                                      and entitlement and
A General Management Foundation                                    A Connected leadership Curriculum                                     A Supportive Culture and environment                                                                      McKinsey & Co. to engage in
                                                                                                                                                                                                                                                                                      stakeholder consultation
                                                                                                                                                                                                                                                   innovative consulting
Your haas education is anchored in the fundamentals of general     Innovative leadership is a connecting theme that runs through         A unique aspect of the Berkeley MBA leadership approach is                                                projects, providing plans,         and approval strategies.
management, including the latest theories of and best practices    the entire Berkeley MBA Program—in both the required (core)           the conscious use of the haas School culture to shape how                                                 creative ideas, and solutions      The Haas  
in business—from accounting and finance to marketing and           and elective portions of the curriculum. The process starts           and what you learn. The school recently codified its culture into                                         for challenges unique to           Investment Fund
strategy. You learn to lead and manage an enterprise as a whole.   with the careful selection of Berkeley MBA students, who have         four defining principles: Question the Status Quo, Confidence                                             nonprofit organizations.
                                                                                                                                                                                                                                                                                      Groups of students apply
The rigorous curriculum provides you with a basic framework        demonstrated leadership and exemplify the school’s defining           Without Attitude, Students Always, and Beyond Yourself.                                                   Clean Tech to Market               the skills acquired in
of qualitative, quantitative, analytical, strategic, and problem   principles. In the core, you begin to learn the capabilities of the   The defining principles are heavily influenced by the school’s                                            Students work with                 finance and other courses
solving skills. You not only gain knowledge about best business    innovative leader, such as the skills to define opportunities. For    location in the San Francisco Bay Area—the world’s epicenter                                              scientists at Lawrence             to develop and implement
                                                                                                                                                                                                                                                   Berkeley National                  a real trading strategy.
practices, but also learn about the fundamental principles         example, the Problem Finding, Problem Solving course teaches          for innovation and entrepreneurship. And they are shaped by
                                                                                                                                                                                                                                                   Laboratory to evaluate the         Team-initiated Project
behind them—the “how” and the “why.”                               you several modes of thinking—such as design thinking—in              the culture of UC Berkeley, a world-class research generator                                              commercial viability of
                                                                   order to find, frame, and solve difficult problems. The courses       with a legendary atmosphere of fresh thinking.                                                                                               Students may choose to
                                                                                                                                                                                                                                                   next-generation
                                                                                                                                                                                                                                                                                      work with faculty members
                                                                   Leading People and Leadership Communications teach specific                                                                                                                     technologies aimed at
                                                                                                                                                                                                                                                                                      to create their own team-
                                                                   motivational skills, such as influencing others without having                                                                                                                  addressing critical energy
                                                                                                                                                                                                                                                                                      based experiential project.
                                                                   direct authority over them. A required experiential learning                                                                                                                    and climate change issues.
                                                                   course gives you practice in solving real-world business
                                                                   problems and emphasizes innovative leader capabilities. The list
                                                                                                                                                                                                                                                   For more information, visit mba.haas.berkeley.edu/ 
                                                                   of experiential options ranges from applied innovation projects                                                                                                                 academics/experiential.html.
                                                                   with major firms to global consulting opportunities.

2   Haas School of Business    Leading Through Innovation                                                                                                                                                                                              Full-time Program 2012    Haas School of Business   3
                                                                                         You will experience the Berkeley MBA’s rigorous,                                                                                                                   The school’s acclaimed International
                                                                                                                                                                                                                                                            Business Development (IBD) course,
                                                                                         comprehensive curriculum in which you master the essential                                                                                                         which is one of the options for
                                                                                                                                                                                                                                                            fulfilling the experiential learning
                                                                                         skills of management and leadership. After fulfilling the                                                                                                          requirement, sends an average of 120
                                                                                                                                                                                                                                                            students around the world each year
                                                                                         requirements of the core curriculum, you will find a high                                                                                                          to consult for a variety of firms and
                                                                                                                                                                                                                                                            organizations. One group of students,
                                                                                         degree of flexibility to tailor your education to meet your own                                                                                                    including Robbie Bhathal (pictured
                                                                                                                                                                                                                                                            left), MBA 12, was charged with
                                                                                         goals and interests through a wide variety of cutting-edge                                                                                                         researching three industries--rubber,
                                                                                                                                                                                                                                                            rice, and shrimp for a new venture in
                                                                                         elective offerings and global opportunities.                                                                                                                       Cambodia.




                                                                                         A rigorous, Flexible Curriculum
                                                                                         prepares you for every kind of leadership challenge

                                                                                         The Core                                             electives                                          Global Perspective                                learning Beyond the Classroom
                                                                                         The Berkeley MBA curriculum consists of              A central feature of the Berkeley MBA program      global experience is an integral aspect of the    Providing students with hands-on exposure to
                                                                                         12 required core courses that provide the            is its level of flexibility that enables you to    Berkeley MBA experience. global business is       real-world business situations is a key strength
                                                                                         analytical tools and essential knowledge to lead     customize your studies according to your           part of many courses, including courses with a    of the Berkeley MBA Program. You are required
                                                                                         effectively. For example, you will learn how to      own goals. An impressive menu of original          specific focus on international topics, such as   to take an experiential course that emphasizes
                                                                                         set direction in your strategy course, and how       elective courses comprises 60 percent of           global Strategy and Multinational enterprises,    innovative leadership. Additional experiential
                                                                                         to manage complex projects and enterprises           the curriculum, meaning you begin to design        and Doing Business in China. You are              learning activities are required in many courses.
                                                                                         in your operations course. Throughout the            your own course of study in the first year of      encouraged to take advantage of international     You can also participate in numerous out-of-
                                                                                         core, you are taught the lessons of leading          the program. You may choose from a wide            opportunities, such as spending a semester        classroom opportunities that build upon your
   Concurrent Degree Options                                                             responsibly. Core courses, which make up             variety of constantly evolving electives and       abroad, attending international seminars,         leadership skill set. Teamwork is emphasized
                                                                                         about 40 percent of a typical student’s course       dual degree offerings—from within the haas         planning study trips to other countries during    throughout, including skill development
   The Haas School offers concurrent degree programs in 
   areas of special interest to business professionals,                                  of study, are usually all taken in the first year.   School and from the wider university—as well       breaks, or serving as a consultant through the    and group coaching on how to be optimally
   including the following:                                                                                                                   as design courses of your own in conjunction       International Business Development program.       effective in teams.
                                                                                                                                              with a faculty member.
   •  JD/MBA Program
   •  MBA/MPH Program in Health Management
   •  MBA/MA Program in International and                                                                                                                                                       For a comprehensive curriculum overview including full course descriptions,
                                                            Students in Sara Beckman’s
     Area Studies
                                                            Problem Finding, Problem                                                                                                            visit mba.haas.berkeley.edu/academics/curriculum.html
   For more information, visit mba.haas.berkeley.edu/       Solving core course.
    academics/concurrentdegrees.html.
4   Haas School of Business    Leading Through Innovation                                                                                                                                                                                           Full-time Program 2012    Haas School of Business   5
     2011 full-time Berkeley MBA
     graduates went to work at
     111 organizations in 17                                         When the world’s most selective organizations seek new,                                                                            Top hiring Firms 2011
     countries around the world.                                     innovative talent, they turn to Haas. Top financial
     *as of August 1, 2011                                           institutions, consulting firms, consumer products
                                                                     manufacturers, and technology companies are among
                                                                     those firms that hire Haas graduates as interns and full-
                                                                     time employees. Employers seek out Berkeley MBA
                                                                     students because they demonstrate not only a mastery of
                                                                     powerful quantitative and management tools, but also a
                                                                     solid understanding of best practices for the changing
                                                                     technological, global, and human dimensions of business.




                                                                     Opening Doors
                                                                     to Future Success
                                                                     with the tools and connections that will set you apart

                                                                     An Impressive Array of Services                                   A Personal Approach 
                                                                     The school’s key location and deep ties to global firms           The school’s small MBA class size allows career advisors to
                                                                     provides you the tools and connections you need to launch         offer a personalized, hands-on approach to your career search.
                                                                     the next stage of your career. The haas School offers access to   The goal of the Chetkovich Career Center is to provide you
                                                                     employers through multiple channels. On-campus interviews         with resources and opportunities to successfully match your
                                                                     and corporate presentations are popular forums for presenting     skills and interests with an employer. The Career Center also
                                                                     oneself to a prospective employer. The haas School’s Career       offers a broad range of seminars, programs, and services from
                                                                     Management Office facilitates hundreds of on-campus               experienced advisors, coaches, managers, and practitioners at
Berkeley-Haas alumni hold top                                        interview opportunities for positions spanning the globe and      all stages of the career planning process.
jobs at leading firms across the
globe. Recent alumni working in                                      over a thousand electronic job postings specifically targeting
New York include McKinsey & Co.                                      Berkeley MBA students each year. In addition, you are given         Students in the full-time Berkeley MBA class of 2012
Associate Will Wright, MBA 09;                                       the opportunity to interact with hiring managers and recruiters     interned for 237 organizations in 23 countries and
Deloitte Sr. Consultant Amy Bai,                                     in more informal ways, including industry firm nights, career       15 US states, with 19% working outside the US.
MBA 09; American Express                                                                                                                 *as of August 1, 2011
Marketing Manager Nick                                               panels, corporate visits, alumni mixers, and job fairs.
Jablonski, MBA 10; Unilever
Associate Brand Manager
Silvia Lacayo, MBA 09; and Etsy
Business Operations Manager
Jeff Shah, MBA 09.
         6   Haas School of Business    Leading Through Innovation                                                                                                                                       Full-time Program 2012    Haas School of Business   7
                                                                                                                                                         Berkeley-Haas Professor Emeritus Oliver E.
                                                                                                                                                         Williamson was awarded the 2009 Nobel Prize
                                                                                                                                                         in Economic Sciences—the second time a Haas
                                                                                                                                                         professor has won the honor since 1994—for his
Haas School faculty members are explorers and                                                                                                            work in the area of economic governance.

discoverers, seeking new ideas and insights at the frontiers
of knowledge. They are internationally recognized leaders
in the study of the economic, social, political, and
technological forces shaping global markets today. Haas                                                                                                  Berkeley-Haas Professor Carl Shapiro was appointed
                                                                                                                                                         a member of the Council of Economic Advisers in
faculty members play an active role in national and                                                                                                      2011 by President Obama. Shapiro formerly served
                                                                                                                                                         as deputy assistant attorney general for economics
international business communities, serving as                                                                                                           in the U.S. Department of Justice’s Antitrust Division.
                                                                                                                                                         He joins a growing list of Haas School and UC
consultants, board members, and speakers at major                                                                                                        Berkeley faculty members who have served on the
                                                                                                                                                         council, including Haas Professor and former Dean
business conferences and seminars.                                                                                                                       Laura Tyson and Haas Professor Emerita Janet
                                                                                                                                                         Yellen. Haas professors Jonathan Leonard, David
                                                                                                                                                         Levine, and Jim Wilcox have served on the staff of
                                                                                                                                                         the council as senior economists.




Passionate Scholars and Teachers
at the forefront of new ideas
A roster of experienced                                             real-World Insights                                                A Tradition of Teaching excellence
Thinkers and leaders                                                from Industry Practitioners                                        The cornerstone of the entire Berkeley MBA program is its
                                                                                                                                                                                                                   John Morgan                              Laura Tyson                                 Teck Ho                                            Kristiana Raube
Several faculty members are authors of widely used textbooks        The MBA program also makes creative use of experienced             distinguished faculty members and the high quality of their
                                                                                                                                       courses. At haas, teaching excellence is a high priority. In the            Gary & Sherron Kalbach Chair in          S. K. and Angela Chan Chair in              William Halford, Jr. Family                        Adjunct Professor and Executive Director
in marketing, economics, and management. Severin Borenstein         practitioners from industry in its classes as adjunct professors                                                                               Entrepreneurship                         Global Management                           Professor of Marketing
is a nearly constant presence in the national media explaining      and lecturers. For example, Wall Street veteran Peter goodson,     Berkeley MBA classroom, faculty members emphasize both                                                                                                                                                              Haas professional faculty members 
                                                                                                                                       theory and practice by using a variety of teaching methods.                 Haas School Professor John Morgan’s      Students in Professor laura Tyson’s         learning, according to Professor Teck Ho,          such as Dr. kristiana raube share expert 
the ups and downs of the nation’s energy markets. Michael Katz      former partner of private equity firm Clayton, Dubilier & rice,
                                                                                                                                       Case studies, seminars, simulations, guest speakers, and group              popular course on game theory            International Business course have the      is more “concrete when it is hands-on.”            business and leadership knowledge 
is a leading thinker and strategist in telecommunications policy.   Inc., teaches the Mergers and Acquisitions course. In his
                                                                                                                                       projects all facilitate the learning process. Classroom learning            challenges students to formulate         opportunity to learn from an expert         That’s why at least one in four of each            with Berkeley MBA students. In addition 
John Morgan and Teck ho are actively utilizing behavioral and       Innovation and entrepreneurship in Telecommunications and                                                                                      strategy by learning to forecast the     who has had a hand in shaping global        of his marketing course sessions is 
                                                                                                                                       is enhanced by numerous opportunities to apply the lessons to                                                                                                                                                       to serving as executive director of Haas’ 
experimental economics to make advances in understanding            Media course, Dr. reza Moazzami draws from his more than                                                                                       reactions of rivals. Morgan’s cutting-   economic policy. Tyson chaired President    interactive. Using computer simulations 
                                                                                                                                       real-world situations.                                                                                                                                                                                              International Business Development 
strategic decision making. Jennifer Chatman is a top authority      fifteen years of experience as an engineer, entrepreneur/                                                                                      edge behavioral economics research       Clinton’s Council of economic Advisors.     and role-playing, his students engage in           program, raube is a renowned 
on organizational culture and post-merger integration. And          CeO, investor, patent holder, and educator in the IT and                                                                                       often has far-reaching implications.     She is currently a member of President      price wars and auctions, negotiate B2B             researcher and teacher in the area of 
David Teece is a widely sought expert in the field of innovation    communications industries.                                                                                                                     He recently worked with yahoo!           Barack Obama’s economic Advisory            contracts, and put themselves in the shoes         health management who has worked to 
and knowledge management.                                                                                                                                                                                          labs to design and launch a zombie-      Panel. In addition, she is a member of      of CeOs, marketing directors, suppliers,           increase health management capacity 
                                                                                                                                                                                                                   based social video game to study         the board of directors for several U.S.     and retail partners. In 2010, Ho was               through executive education and 
                                                                                                                                                                                                                   the differences between successful       companies and a senior adviser to           recognized with the Berkeley Distinguished         program development in the US and 
                                                                                                                                                                                                                   and unsuccessful economic game           the Center for American Progress and        Teaching Award, the university’s highest           around the world.
                                                                                                                                                                                                                   strategies.                              Mckinsey Global Institute.                  teaching honor.

8   Haas School of Business    Leading Through Innovation                                                                                                                                                                                                                                                                                         Full-time Program 2012    Haas School of Business   9
Guided by four defining principles, the distinctive
Berkeley-Haas culture is integral to shaping its MBA
students as they learn how to be innovative leaders.                                                                                                                       Berkeley-Haas students have the
Berkeley-Haas students question the status quo, possess                                                                                                                    opportunity to get involved in a
                                                                                                                                                                           wide range of formal and informal
confidence without attitude, think beyond themselves,                                                                                                                      clubs and activities. For example,
                                                                                                                                                                           members of the Haas MBA rugby
and act as students always. These attributes combine to                                                                                                                    team, including co-captains Hans
                                                                                                                                                                           Lintermans and Blake Holland, both
create an environment conducive to teamwork,                                                                                                                               MBA 12 (pictured left), participated
                                                                                                                                                                           in the Rugby World Championship
collaboration, and involvement. Students are members of                                                                                                                    held at Duke University last spring.
                                                                                                                                                                           The rugby team is just one of more
a close-knit, supportive peer network that draws on both                                                                                                                   than 45 current student clubs and
                                                                                                                                                                           organizations led by Berkeley-Haas
shared experiences and a diversity of ideas and                                                                                                                            graduate students.

backgrounds to build bonds that last a lifetime.




A Collaborative Culture
cultivates a unique, dynamic community
                                                                                                                                                                                                                  Question the Status Quo                       Confidence Without Attitude                   Beyond Yourself                                              Students Always
A Diversity of experiences                                              Involvement in a Dynamic Community                                Going Above and Beyond
                                                                                                                                                                                                                  “The high level of student engagement         “The notion that Berkeley-Haas students       “The idea of going Beyond Yourself,                          “For me the idea of Students Always 
Among the school’s greatest assets is the community of                  The diverse and outgoing nature of the Berkeley-haas culture      UC Berkeley has a long tradition of social responsibility and a
                                                                                                                                                                                                                  at Berkeley-Haas is the best example of       embody Confidence Without Attitude is         became real to me in my work with                            means accepting that I don’t know 
fellow students, who form a lifetime network of friends and             translates to a vibrant, thriving community of fellow students,   commitment to creating a better world. In keeping with that
                                                                                                                                                                                                                  Question the Status Quo. The students         100% true in my experience. These are         Durationator, a lousiana start-up. I was                     everything. No matter how much I grow, 
professional contacts. The relatively small size of the MBA             alumni, faculty, and staff. From networking mixers to annual      spirit, Berkeley MBA students get involved to make a difference.
                                                                                                                                                                                                                  are constantly looking for—and                some of the smartest people I’ve met, but     one of a team of eight who spent a                           there is always room for more growth.”
program (only 240 students enroll in each entering class)               conferences, guest speakers to intramural sports competitions,    Almost the entire MBA class participates during the year in             investing their own time and energy           you often have to dig to find out just how    month working on marketing and pricing 
encourages students to get to know all members of their                 there’s always something happening here. At haas, virtually       one of the many fun events that are a part of the Challenge for         into--ways to improve the school.             accomplished they are.”                       strategies for this start-up. Then we spent                  Didem Ersoz, MBA 12
class. Students represent a wide range of ethnic backgrounds,           everyone gets involved in clubs and community service,            Charity—talent shows, charity auctions, and sports competitions         This year, for example, a group of us                                                       a week working on-site in New Orleans.                       Internship: Labs Project Management
religious affiliations, and sexual orientations. About a third of the   managing major conferences, participating in international        that help raise money for the Special Olympics and other                created a Private equity Club, filling a      Jenny Stingle, MBA 12                         Seeing the city, its business, and its                       Intern, Mozilla Labs, Mountain View,
students are from outside the United States, representing more          case competitions, and organizing ski trips to nearby Sierra      organizations. Many Berkeley MBA students also volunteer as             gap in the long list of extra-curricular      Internship: L’Oreal, New York, New York       citizens struggle back from the devastation                  California
than 30 countries.                                                      nevada resorts.                                                   mentors for disadvantaged high school students through the              opportunities.”                               Previous degree: B.A., American Studies,      of Hurricane katrina, was inspiring.”                        Previous degree: M.Sc., Electrical &
                                                                                                                                          Young entrepreneurs at haas (YeAh) program.                                                                           Stanford University                                                                                        Electronics Engineering, Bogazici University,
                                                                                                                                                                                                                  Serge Stanek, MBA 12                          Job prior to Haas: Account Manager,
                                                                                                                                                                                                                                                                                                              Joe Wadcan, MBA 12                                           Istanbul, Turkey
                                                                                                                                                                                                                  Internship: Partners Group, Private Equity,   Red Bricks Media, San Francisco, California   Internship: Javelin Venture Partners,                        B.Sc., Electrical & Electronics Engineering,
                                                                                                                                                                                                                  Zug, Switzerland                                                                            San Francisco, California                                    Bogazici University, Istanbul, Turkey
                                                                                                                                                                                                                  Previous degree: B.A., Business                                                             Previous degrees: B.S., Business Administration,             Job prior to Haas: Project Manager,
                                                                                                                                                                                                                  Administration, University of St.Gallen                                                     Rochester Institute of Technology                            Procter & Gamble, Istanbul, Turkey
                                                                                                                                                                                                                  (HSG), Switzerland                                                                          Job prior to Haas: Senior Vice President,
                                                                                                                                                                                                                  Job prior to Haas: A-Connect Group, AG,                                                     Citigroup, New York, New York
10   Haas School of Business    Leading Through Innovation                                                                                                                                                        San Francisco, California                                                                                                                      Full-time Program 2012    Haas School of Business   11
                                                                                                                                                                                                                                                                                                                                 Coming to Berkeley-Haas means joining a vibrant, thriving community of fellow 




    A Dynamic Community
                                                                                                                                                                                                                                                                                                                                 students, alumni, faculty, and staff. From networking mixers to annual conferences, 
                                                                                                                                                                                                                                                                                                                                 guest speakers to schoolwide events, there’s always something happening here. And 
                                                                                                                                                                                                                                                                                                                                 as a member of the Berkeley MBA student community, you have the opportunity to not 
                                                                                                                                                                                                                                                                                                                                 only attend these activities, but also to participate in creating and planning them. Here 
                                                                                                                                                                                                                                                                                                                                 is a sample of the many events and activities MBA students were a part of last year.




    August-September                                             • Berkeley MBA students presented                      • Michael lewis, best-selling author of
                                                                                                                                                                              October                                          • IDeO general Manager Tom kelly,
                                                                                                                                                                                                                                                                                     november-December                            • Peter levene, chairman of Lloyd’s of
                                                                                                                                                                                                                                                                                                                                                                                          January
                                                                   summaries of their summer International                The Big Short, explained his original                                                                  MBA 83 became the 2nd alumnus to                                                                   London, spoke on financial risk manage-
                                                                   Business Development (IBD) projects                    view of the financial crisis to the haas                                                               receive the Haas leading Through                                                                   ment in light of the global economic crisis.
                                                                   undertaken in gabon, Brazil, Finland and               community in a Dean’s Speaker Series                                                                   Innovation Award. PHOTO #7 BelOW                                                                   PHOTO #8 BelOW
                                                                   many other locations. PHOTO #1 BelOW                   event. PHOTO #3 BelOW                                                                                                                                                                                   • larry Baer, BA 80, president of the
                                                                                                                                                                                                                               • Former Financial Accounting Standards
                                                                 • Senior lecturer Sara Beckman won                     • haas students learned about leadership                                                                 Chairman robert H. Herz spoke on                                                                   San Francisco Giants visited Berkeley-haas
                                                                   the Academy of Management’s MeD                        from Don knauss, CeO of Clorox, as                                                                     “Financial reporting at the Crossroads”                                                            as a guest lecturer a week after the team’s
                                                                   Best Symposium in Management                           part of the Dean’s Speaker Series.                                                                     at the 21st annual Conference on                                                                   World Series win.
                                                                   education and Development Award for                  • haas Professor emerita Janet yellen                                                                    Financial reporting in San Francisco.                                                            • Berkeley MBA team won the title of
                                                                   a symposium on teaching design thinking.               was sworn in as Vice Chairman of                                                                                                                                                                          “America’s most innovative MBA team” and
                                                                                                                                                                                                                               • haas lecturer Sandy Alderson was                                                                                                                           Dean rich lyons announced the
                                                                                                                          Federal reserve. PHOTO #4 BelOW                                                                        named the general Manager of the                                                                   $20,000 in the 8th annual Innovation                    creation of the Garwood Center for 
                                                                 Orientation Week featured prominent                                                                          Wired editor-in-Chief, Chris Anderson was          New york Mets.                                                                                     Challenge and credited their success to                 Corporate Innovation at the haas
                                                                                                                                                                                                                                                                                      A team of Berkeley-haas MBAs won
                                                                 business leaders, including Twitter                                                                          one of many futurists who predicted the future                                                          $10,000 in the elite eight Brand              haas’ new Problem Finding, Problem                      School, expanding the school’s focus on
                                                                 Co-Founder Biz Stone.                                                                                        of technology at haas’ student-organized                                                                Management Case Competition                   Solving course. PHOTO #9 BelOW                          large-enterprise innovation.
                                                                                                                                                                              >play 2010 digital media conference.                                                                    at the University of Minnesota.




1                                                                2                                              3                     4                                 5                           6                                                                            7                           8                                                           9                                                     10                 11



    February
     March                                                              Tesla and other thought leaders was held at
                                                                      • haas for the 2nd won the UNC real estate 
                                                                        Berkeley–MBAs year in a row.                    March                                                 The student-run Women in leadership 
                                                                                                                                                                              Conference helped attendees                      April                                                  ed Catmull, CeO of Pixar, spoke to
                                                                                                                                                                                                                                                                                      Berkeley-haas students about not being
                                                                                                                                                                                                                                                                                                                                 May                                                        Five hundred students from the Full-time
                                                                                                                                                                                                                                                                                                                                                                                            and evening & Weekend MBA programs
                                                                        Development Challenge at Kenan-Flagler                                                                understand how to redefine their                                                                                                                                                                              graduated after hearing Barbara Desoer,
                                                                     • The student-run Women in leadership top                                                                leadership styles with panels including                                                                 afraid to make mistakes as a part of the
                               The Chief Marketing                      after beating out competitors from other        • Legendary investor Warren Buffett welcomed                                                                                                                  Dean’s Speaker Series.                      • haas students, staff, and faculty celebrated the        MBA 77, president of Bank of America home
                                                                        Conference helped attendees understand                                                                “A Woman’s guide to negotiating                  • haas’ 11th annual student-organized
                               Officer Insight Series                   schools including Columbia and Wharton.           20 Haas Finance Club members to Omaha                                                                                                                                                                     end of another successful year at the annual            Loans, speak about how the Berkeley-Haas 
    • Warren Buffett welcomed 20 Haas 
                           course kicked off                            how to redefine their leadership styles with                                                          effectively” and “Finding Your Passion.”           Berkeley Asia Business Conference
                                                                        A team of Berkeley MBA students received
                                                                      • panels including “A Woman’s guide to              where he took them to lunch at his favorite                                                            focused on rising consumption and was                                                              Haas end of year Party. PHOTO #10 ABOve                 Defining Principles have shaped her career.
      Finance Club members to Omaha where
                           featuring leaders from
                            at his favorite
      he took them to lunchtop firms, including                         a crash course on acquisitions, company           steakhouse. PHOTO #5 ABOve                                                                             keynoted by Shantanu Narayen, MBA 93,                                                            • Dean rich lyons and 50 other haas acts took to
                                                                        negotiating effectively” and “Finding Your
      steakhouse.          John Carmichael,                             growth strategies, and hedging in the oil and
                                                                        Passion.”                                       • Stephanie DiMarco, CeO & founder of                                                                    CeO of Adobe Systems.                                                                              the stage in the 3rd annual Haas Talent Show.
                                                                        gas business when they took on—and won—           Advent Software and a haas alumna stressed
                                CeO & Founder sales
    • Stephanie DiMarco,vice president ofof                             the Wells Fargo MBA Case Competition
                                                                                                                                                                                                                               • Berkeley MBA/MPh team prescribed the                                                             • Berkeley MBAs won the coveted Golden 
                               operations and customer
      Advent Software and a haas alum stressed                                                                            the importance of believing in your gut instincts                                                      winning prescription in the inaugural Health                                                       Shovel for a 4th straight year after defeating
                               development at                           at SMU’s Cox School. PHOTO #2 ABOve               in a talk as part of the Dean’s Speaker Series.
      the importance of believing in your gut                                                                                                                                                                                    Services Case Competiton at Kellogg.                                                               Stanford in the NAIOP real estate Challenge.
                               Dreyers, as well
      instincts in a talk as part of the Dean’s as other             • Branding guru and haas Professor emeritus           PHOTO #6 ABOve
                                                                                                                                                                                                                               • Pandora Founder Tim Westergren                                                                     PHOTO #11 ABOve
      Speaker Series.          leaders and CMOs from                   David Aaker returned to speak on his             • The economist’s Annual Innovation 
                               companies such as                                                                                                                                                                                 headlined the Haas Alumni Conference                                                             • Virgin America CeO David Cush spoke on how
                                                                       new book “Brand relevance: Making                  Conference featuring elon Musk,
    • The economist’s Annual Innovation 
                          Del Monte, Taco Bell,                                                                                                                                                                                  giving a speech entitled: “The Pandora Story:                                                      his firm built a high quality, medium cost product
                                                                       Competitors Irrelevant”                            CeO of Tesla and other thought leaders
      Conference featuring elon Musk, CeO of
                          Levi’s, and Chevron.                                                                                                                                                                                   The Long and Winding road”.                                                                        as part of the Dean’s Speaker Series.
                                                                                                                          was held at haas for the 2nd year in a row.


    12   Haas School of Business    Leading Through Innovation                                                                                                                                                                                                                                                                                                                           Full-time Program 2012    Haas School of Business   13
                                                                      The Haas School’s location in the San Francisco Bay
                                                                      Area is a profound asset, a business ecosystem of
                                                                      innovation and entrepreneurship that is unrivaled
                                                                      anywhere. And it defines the people we attract, the
                                                                      education we deliver, and the leaders we produce.
                                                                      Once you arrive, you will quickly understand how the
                                                                      University of California, Berkeley—one of the world’s
                                                                      top universities—both shapes and is shaped by the                                                                The Bay Area is one of the few places on earth where countless corporate powerhouses
                                                                                                                                                                                       such as Oracle (pictured above) are nestled among some of the world’s most famous
                                                                      forces of innovation in the Bay Area. This is a place                                                            landscapes and outdoor playgrounds. Only an hour from Berkeley, you can cruise through
                                                                                                                                                                                       the alluring wine country of Napa and Sonoma counties. Or visit one of the many open
                                                                      that continues to move knowledge forward, looking                                                                beaches or picturesque seaside towns dotting the Pacific coastline, including Big Sur,
                                                                                                                                                                                       Carmel-by-the-Sea, and Mendocino. Only three hours from campus, explore Yosemite
                                                                      for and embracing what comes next.                                                                               National Park, with its exquisite glacier-carved valley of towering waterfalls and granite
                                                                                                                                                                                       mountains, or ski the world-famous Olympic runs at Lake Tahoe.




                                                                      The Perfect Location
                                                                      where natural beauty meets endless opportunity

                                                                      Home to Tomorrow’s Industries                                      A legendary Campus Setting                                          A Great Place to learn and Play
                                                                      Widely recognized as the heart of the global technology            The Berkeley campus is perched on a hillside; its upper reaches     The San Francisco Bay Area is perennially designated
                                                                      industry, a hotbed for venture capital, and the center of the US   are devoted to a vast nature preserve—excellent for a run or a      the world’s most popular tourist destination—and for good
                                                                      wine market, the Bay Area is also the new hub for the up-and-      contemplative walk with postcard views of San Francisco, the        reason. The area’s stunning natural beauty and seductively
                                                                      coming clean energy and biotechnology industries. In addition      golden gate Bridge, and the Pacific Ocean beyond. Surrounding       benign weather complement an atmosphere charged with a
                                                                      to serving as a launch pad for some of the most successful         the campus is the legendary city of Berkeley, the quintessential    worldly sophistication and a distinctive openness to new
                                                                      recent startups—google, LinkedIn, Facebook and Twitter among       university town, complete with a multitude of coffee houses,        ways of thinking.
                                                                      them—the Bay Area is also headquarters to a wide range of          shops, churches, theaters, world-famous gourmet restaurants,
                                                                      established Fortune 500 companies, as well as a long roster of     charming neighborhoods, beautiful gardens, and some of the
The San Francisco Bay Area                                            firms—such as Intel, Charles Schwab, gap, Adobe, Clorox, Pixar,    best bookstores anywhere.
features a wealth of diversity
among its breathtaking
                                                                      genentech, and Chevron.
landscapes and energetic people.
Berkeley-Haas students reflect
the global nature of the region,
coming from all corners of the
world. Pictured above are Inaki
Ruiz of Spain, Claudia Dias of
Brazil, and Nit Agrawal, of
Nepal, all MBA 12.
         14   Haas School of Business    Leading Through Innovation                                                                                                                                                           Full-time Program 2012    Haas School of Business   15
                                                                                                                                                                                                                                                      UC Berkeley Academic and Faculty Distinctions  
                                                                                                                                                                                                                                                     •  ranks first nationally in        •  ranked #1 in the nation in      •  216 American Association             •  135 National Academy of   
                                                                                                                                                                   Multi-disciplinary                                                                  the number of PhD                   the 2009 Washington                for the Advancement of                  Sciences Awards
In addition to attending one of the premier business                                                                                                               Opportunities                                                                       programs in the top 10 in           Monthly College rankings,          Science Fellows                       •  12 National Medal of        
                                                                                                                                                                   Berkeley MBA students involved in                                                   their fields (National              based on three main           
schools in the world, Berkeley MBA students earn a                                                                                                                 the Berkeley Energy and Resources                                                   research Council)                   criteria: performance as an  
                                                                                                                                                                                                                                                                                                                            •  223 American Academy of  
                                                                                                                                                                                                                                                                                                                              Arts and Sciences Fellows
                                                                                                                                                                                                                                                                                                                                                                      Science Awards
                                                                                                                                                                   Collaborative (BERC) work with                                                                                          engine of social mobility,                                               •  115 Sloan Fellows
degree from a university whose name and reputation                                                                                                                 scientists at Lawrence Berkeley National
                                                                                                                                                                                                                                                     •  ranked the #1 public       
                                                                                                                                                                                                                                                                                           research output, and             •  74 Fulbright Scholars                •  4 Wolf Prizes
                                                                                                                                                                   Laboratory to evaluate the commercial                                               university in the US for    
open doors around the globe. The mission of the                                                                                                                    viability of new technologies, such as                                              the eleventh year in a row by       promotion of a service ethic     •  359 Guggenheim Fellows               •  4 Pulitzer Prizes
                                                                                                                                                                   a novel solar-chemical storage device,                                              U.S. News & World report          •  21 Nobel Prize laureates        •  32 MacArthur Fellows
University of California is to excel in research,                                                                                                                  and the use of ionic liquids to pre-treat                                         •  The leading institution in         (including Haas professors  
                                                                                                                                                                                                                                                                                                                                                                    •  1 National Poet laureate
                                                                                                                                                                   biomass for conversion to biofuel. This                                                                                                                  •  91 National Academy of    
                                                                                                                                                                                                                                                                                           Oliver Williamson and  
teaching, and public service. Over the decades, this                                                                                                               Berkeley Innovative Leader Development
                                                                                                                                                                                                                                                       awarding doctoral degrees to  
                                                                                                                                                                                                                                                                                           John Harsanyi)
                                                                                                                                                                                                                                                                                                                              engineering Awards
                                                                                                                                                                   experiential requirement option, called                                             minorities and women
mission has developed a culture at UC Berkeley that                                                                                                                CleanTech to Market, is just one of the
                                                                                                                                                                   many opportunities Haas students have
stimulates greatness.                                                                                                                                              to work with top thinkers across diverse
                                                                                                                                                                   disciplines at UC Berkeley.




The Berkeley experience
a university second to none

A Distinguished record                                                A History of Path-Bending Innovation                                  explore the Opportunities
The Berkeley MBA Program draws on the incredible breadth and          Since its founding in 1868, UC Berkeley has grown with the            You are encouraged to supplement business courses with
depth of the University of California at Berkeley, whose graduate     rapidly expanding population of California and has responded to the   graduate classes outside the business school in areas ranging
programs are consistently ranked among the best in the world,         educational needs of the developing state. By the 1930s, research     from engineering, law, and urban planning to foreign languages,
and whose undergraduate programs are among the most                   at UC Berkeley burgeoned in nuclear physics, chemistry, and           international area studies, and public policy. In addition, special
selective. The proof is in the university’s distinguished record of   biology, leading to the development of the first cyclotron, the       interdisciplinary opportunities within the Berkeley community
nobel-level scholarship, constant innovation, a concern for the       isolation of the human polio virus, and the discovery of all the      enable you to learn from top experts in almost every field. Joint
betterment of our world, and consistently high rankings of its        artificial elements heavier than uranium, including Berkelium and     courses with students in law, engineering, information systems,
schools and departments—the haas School among them.                   Californium. Twenty-one members of the UC Berkeley faculty            and public health enhance the educational experience of many
                                                                      have been awarded nobel prizes for these and subsequent               MBA students.
                                                                      achievements in science, literature, and economics. In 2011, the
                                                                      Times of London ranked UC Berkeley the 4th best university in
                                                                      the world. The national research Council in 2010 awarded UC
                                                                      Berkeley the largest number of high-ranked graduate programs
                                                                      in the US for the third decade in a row—of the 52 programs                                                                                  UC Berkeley’s University Library
                                                                      assessed, 48 were in the top 10 in their categories.                                                                                        was ranked the No. 1 public
                                                                                                                                                                                                                  research university library in
                                                                                                                                                                                                                  North America by the Association
16   Haas School of Business    Leading Through Innovation                                                                                                                                                        of Research Libraries.                                                                                               Full-time Program 2012    Haas School of Business   17
   From your first day as a
                                                                                                                                                                                                                                   Katie Coughlin, MBA 97          Amir Sharif, MBA 03
   Berkeley MBA student, you                                                                                                                                                                            John McMahon,
                                                                                                                                                                                                                                   Founder                         VP, Virtualization
                                                                                                                                                                                                                                   Oslo Children’s Museum          Infrastructure
   are able to leverage the                                                        Chuck Frizelle,
                                                                                                                                                                                                        BS 79
                                                                                                                                                                                                        Managing Director,
                                                                                                                                                                                                                                   Oslo, Norway                    Parallels
                                                                                                                                                                                                                                                                   Moscow, Russia
   power of one of the best                                                        MBA 98
                                                                                   Director, Xbox                                           Robert Nicholson,
                                                                                                                                                                                                        Europe
                                                                                                                                                                                                        Sony Pictures                       Eleni Tsakopoulos
                                                                                                                                                                                                        Home Entertainment                  Kounalakis, MBA 92
   professional networks.                                                          Microsoft
                                                                                   Corporation
                                                                                                                         Don Wurster,
                                                                                                                         MBA 80
                                                                                                                                            MBA 95
                                                                                                                                            Managing Director,                                          London, U.K.                        Ambassador                                                                                Andrew (Chi Fai) Chan,
                                                                                   Redmond,                                                                                                                                                 to Hungary                                                                                MBA 79
   More than 36,000 Haas                                                           Washington       Darrin Steele,
                                                                                                                         President          Energy and Power
                                                                                                                         National Indemnity Group                                                                                           Budapest, Hungary                                                                         Associate Dean,
                                                                                                    MBA 08               Company            RBC Capital Markets                                                                                                                                                                       Undergraduate Studies                Hyuk-Jun Kwon,
   School graduates—and over                                        Anne Marie Mehlum,
                                                                    MBA 81                          CEO                  Omaha, Nebraska Toronto, Canada                                                                                                                                                                              The Chinese University of            MBA 98
                                                                                                    U.S. Bobsled &                                                                                   Greg Greeley,                                                                                                                    Hong Kong                            Vice President
                                                                    CEO
   458,000 UC Berkeley                                              Summit Bank                     Skeleton Federation                                                                              MBA 98                                                                                                                           Hong Kong, China                     Samsung C&T
                                                                    Eugene, Oregon                  Colorado Springs,                                                                                Vice President of                                                                                                                “My Berkeley                         Corporation
   graduates—are connected by                                                                       Colorado                                                                                         European Retail               Marcus Riecke,
                                                                                                                                                                                                                                   MBA 96
                                                                                                                                                                                                                                                                                                            Sangeeta
                                                                                                                                                                                                                                                                                                            Chakraborty,              experience taught me                 Seoul, Korea
                                                                 Paul Otellini,                                                                   Jeff Woods,                                        Amazon Europe                                                                                                                    to think outside the
                                                                                                                                                                                                                                   CEO
   a robust alumni network that                                  MBA 74                                                                           MBA 98                                             Luxembourg
                                                                                                                                                                                                                                   StudiVZ
                                                                                                                                                                                                                                                                                                            MBA 06
                                                                                                                                                                                                                                                                                                            Vice President,           box, to think big—that                                    Atsushi Toda,
                                                                                                                                                                                                                                                                                                                                                                                                MBA 94
                                                                 CEO                                                                              COO, Liquidity Solutions                                                         Germany                                                                                            anything is possible,
                                                                                                                                                                                                                                                                     Yossi Bachar,                          Professional Services
   includes career resources,                                    Intel Corporation
                                                                 Santa Clara,
                                                                                                                                                  JP Morgan Chase &
                                                                                                                                                  Company                                                                                                            MBA 85, PhD87                          at Digital Fuel           and that we should
                                                                                                                                                                                                                                                                                                                                      care about society.”
                                                                                                                                                                                                                                                                                                                                                                                                Managing Director
                                                                                                                                                                                                                                                                                                                                                                                                UBS Investment Bank
                                                                                                                                                                                                                                                                     Former Director General                Technologies, Inc.                                                                  Tokyo, Japan
   online communities, and local                                 California                                    Dawna Stone,
                                                                                                               BS 90
                                                                                                                                                  New York, New York
                                                                                                                                                                                                                               Joe Jimenez,                          Israel Ministry of Finance             New Dehli, India                                             Andy Lee, BS 97
                                                             Barbara J. Desoer, MBA 77                                                                                                                                         MBA 84                                Tel Aviv, Israel                                                                                    Managing Director
   alumni chapters in major                                  President, Home Loans
                                                                                                               President &
                                                                                                               Founder                    Ken Brill, MBA 73
                                                                                                                                                                                                                               CEO                                   “During my first ten                                                                                Asia Kabam
                                                             Bank of America                                                                                                                                                   Novartis                              weeks at Berkeley, I                                                                                Beijing, China
   cities around the globe.                                  Calabasas, California
                                                                                                               Women’s Running
                                                                                                               Magazine
                                                                                                                                          Fmr. Ambassador to
                                                                                                                                          Cypress and India,
                                                                                                                                                                                                                               Basel, Switzerland                    studied more than all                                                                                               Rong Lu, MBA 93
                                                             “The Berkeley MBA                                 St. Petersburg,            current President & CEO                                                              “The marketing                        of my undergraduate                                                                                                 Head of Financial Products
                                                             Program provided                                  Florida                    The Fund for Peace                                                                   courses that I took                   studies put together.”                                                                                              Bank of China International
                                                             me with a foundation           Ricardo Guajardo,                             Washington, D.C.                                                                     at Haas helped me                                                                                                                                         Hong Kong
                                                             of technical skills            MBA 72                                                                                                                             understand how
                                                             which I have applied                                                                                                                                              to think about                                                                                                                                            “It was fascinating to see
                                                                                            President and                                                                                                                                                                                                                                                                                people [at Berkeley-Haas]
                                                             in various roles               Fmr. Chairman & CEO                                                                                                                the customer and
                                                                                                                                                                                                                               the consumer in a                                                       Shaukat Khan, BS 62                                                               debating with opposing
                                                             throughout my                  BBVA Bancomer                                                                                                                                                                                              Director, Mehboob
                                                             career.”                                                                                                                                                          deep way.”                                                                                                                                                views because in China,
                                                                                            Mexico City, Mexico                                                                                                                                                                                        Film Studios                                     Christopher                      if you had your own




   Connecting You
                                                                                                                                                                                                                                                                                                       Bandra, India                                    Zobrist, BS 02                   opinions, you did not
                                                                                                                                                                                                                                                                                                       “I received a very well-                         Founder                          voice them strongly.”
                                                                                                    Ismael Benavides                                                         Marcio Faria,                                                                                                                                                              Zobrist International
                                                                                                    Ferreyros, MBA 67                                                        MBA 75                                  Patrick Awuah,                                                                    rounded education,
                                                                                                                                                                                                                                                                                                       which gave me the                                Vietnam
                                                                                                    Fmr. Minister of Agriculture                                             Chief Investment &                      MBA 99
                                                                                                    Ministry of Agriculture                                                  Financial Officer                       Founder                                                                           confidence to talk to
                                                                                                                                                                             Fundacao Atlantico de                                                                                                     professionals in all                         Kwee Liong Tek,
                                                                                                    Lima, Peru                                                                                                       Ashesi University                          Julie Earne,                                                                        BS 68




   to the World
                                                                                                                                                                             Seguridade Social                       Ghana                                                                             different disciplines.”
                                                                                                    Federico Amprimo,                                                        Sao Paulo, Brazil                                                                  MBA/MPH 04                                                                          Chairman
                                                                                                    MBA 03                                                                                                                                                      Investment Officer                                                                  Pontiac Land
                                                                                                    Director, Consulting and                                                                                                                                    International                                                                       Singapore
                                                                                                    Go-to-Market Programs,                                                                                                                                      Finance Corp.,                                                                                                    Takeshi Yamada,
                                                                                                    Latin America                                                                                                                                               World Bank Group                                                                                                  PhD 93
                                                                                                    International Data                                                                                                                                          Nairobi, Kenya                                                                                                    Associate Professor
                                                                                                                                                                                                                                                                                                                                                                                  of Finance                    Anders
                                                                                                    Corporation
                                                                                                    Lima, Peru                                   Raimundo Silva,
                                                                                                                                                                             Daniel M. Sousa,                                                                                                 endless Networking Opportunities                                                    The University of             Hansson, BS 94
                                                                                                                                                                             MBA 03

   through a robust, global alumni network                                                                                                       MBA 10                      Investment Officer                                                                                               With alumni chapters in over 43 countries all over the world,                       Adelaide                      Executive Director,
                                                                                                                                                 VP Corporate                                                                                                                                 including more than 30 chapters in the US, there are haas alumni                    Adelaide, Australia           Investment
                                                                                                                                                                             IFC/World Bank                                                                                                                                                                                                                     Banking
                                                                                                                                                 Finance                     Sao Paulo, Brazil                                                                                                events happening an average of five out of seven days a week all
                                                                                                                                                 LarrainVial                                                                                                                                                                                                                                                    Goldman Sachs
                                                                                                                                                                                                                                                                                              over the world.                                                                                                   Australia, LLC
                                                                                                 Marcos Kulka Kuperman, MBA 01                   Santiago, Chile                                                                                                                                 Whether in Shanghai, Santiago, London, or new York, you will                                                   Sydney, Australia
                                                                                                 Board Member, Santiago Climate                                                                                                                                                               have immediate access to local alumni who get together often to
                                                                                                 Exchange, and Gerente General/CEO                                           Juan Navarro,
                                                                                                                                                                             MBA 92                                                                 Norbert Doerr,                            strengthen their personal and professional contacts at chapter and                                       Anna Munn,
                                                                                                 at Fundacion Chile                                                                                                                                                                           regional gatherings. In addition, a variety of online and in-person
                                                                                                 Santiago, Chile                                                             Founder                                                                MBA 88                                                                                                                                             MBA 99
                                                                                                                                                                             Hexacta Software                                                       Managing Partner                          alumni groups and clubs formed around special interests—from                                             General Manager,
                                                                                                 “To develop new business, beyond                    Martin Huffmann,        Buenos Aires,                                                          Sub-Saharan Africa                        biotech and real estate to business in greater China—can provide                                         Leadership and Talent
                                                                                                 having personality, you need a                      MBA 04                  Argentina                                                              McKinsey & Company                                                                                                                                 Coles Limited
                                                                                                                                                     Founder & CEO                                                                                                                            you with insights and contacts. And, as a graduate of the Berkeley
                                                                                                 background in finance, marketing,                                                                                                                  Johannesburg,                                                                                                                                      Melbourne, Australia
                                                                                                 and negotiations. That’s what I                     Telediagnosis                                                                                                                            MBA Program, you will not only continue to have full access to all
                                                                                                                                                                                                                                                    South Africa                              networking tools, you will also enjoy a full menu of career services,
                                                                                                 strengthened at Haas.”                              Buenos Aires,
                                                                                                                                                     Argentina                                                                                                                                as well as personal development and educational resources.
18   Haas School of Business    Leading Through Innovation                                                                                                                                                                                                                                                                                                            Full-time Program 2012    Haas School of Business   19
Apply to the Berkeley MBA Program
at mba.haas.berkeley.edu

Each fall, the Full-time MBA Program enrolls                     Admission Criteria                                      Financial Aid
                                                                 Admission to the Berkeley MBA Program is based on       The Berkeley MBA program has one of the most
240 bright, diverse, and creative future business                a combination of factors, including the following:      reasonable tuition and fee structures of any top
leaders. We admit candidates with solid                          • Professional experience—The quality of an MBA
                                                                                                                         MBA program. Almost 70 percent of haas students
                                                                                                                         receive some form of financial assistance, including
professional experience and leadership potential                   program is immeasurably enhanced by the real-         scholarships and loans. For complete financial aid
                                                                   world business experience that students bring to
who come from a wide variety of industries and                     the classroom. Most of our students have two or
                                                                                                                         and tuition information, visit www.haas.berkeley.edu/
                                                                                                                         mba/finaid.
backgrounds, and who possess the Berkeley-Haas                     more years of full-time professional work
                                                                   experience following the completion of their
defining principles: Question the Statue Quo,                      undergraduate degree. We are also interested in       learn More
                                                                   the progression and milestones of your career, as     The best way to know what it’s really like to be a
Confidence Without Attitude, Beyond Yourself,                      well as your supervisor’s assessment of your value    Berkeley MBA student is to come visit, meet students
and Students Always.                                               as an employee and potential as a leader.             and faculty, and observe a class. We strongly
                                                                                                                         encourage this investment of your time to help you
                                                                 • Academic Aptitude—In reviewing your transcripts,      decide if the program is a good fit for you. For details
                                                                   we take into account your choice of coursework,       on how we make it easy for you to explore haas, visit
                                                                   the rigor of your undergraduate major, the            www.haas.berkeley.edu/admissions/visit.html.
                                                                   competitiveness of your academic institutions, and
                                                                   your grade point average (gPA). Although we do        For those who can’t make it to campus, the Full-time
                                                                   not have a minimum requirement, a gPA of B (3.0)      MBA Admissions office also sponsors off-campus
                                                                                                                                                                                                                                                                                                                                          W I N
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Consortium for Graduate                                       




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                                                                   or better is generally the standard for serious       information sessions and participates in MBA




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Study in Management
                                                                                                                                                                                                                                                                                                                                     Sonoma
                                                                   consideration. All applicants should have             Fairs around the world. You’ll hear from school




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                                                                   completed, at a minimum, a college-level              representatives and, in some sessions, students and
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                                                                                                                                                                                                                 S

                                                                                                                                                                                                                         E S
                                                                                                                                                                                                                     H
The Haas School of Business is a proud member of The 
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                                                                                                                                                                                                                                                                                             Novato




                                                                                                                                                                                                                             N A T
                                                                   mathematics or statistics course.                     recent alumni. To learn about upcoming events in




                                                                                                                                                                                                                         E
Consortium for Graduate Study in Management. An alliance of 
                                                                                                                                                                                                                                               1                                               37




                                                                                                                                                                                                                                   I O N A
leading American business schools and some of our country’s                                                              your area, visit mba.haas.berkeley.edu/admissions/
                                                                                                                                                                                                                                                                                     101                                                                                              80
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                                                                 • exams—The gMAT is required for all applicants.
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top corporations, The Consortium seeks to enhance diversity                                                              offcampus.html. Online, you can also participate in
                                                                                                                                                                                                                                                                    San                                                                     Vallejo
                                                                                                                                                                                                                                                                    Rafael


in business education and leadership by helping to reduce the      Applicants who received their university degrees in   chats hosted by MBA admissions throughout the year.
                                                                                                                                                                                                                                                                                Richmond
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                                                                                                                                                                                                                                                                                Rafael                                     80
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                                                                   countries other than the US, the UK, Australia, or
                                                                                                                                                                                                                                                                                Bridge
                                                                                                                                                                                                                                                                                       580           Richmond

serious underrepresentation of African Americans, Hispanic 
                                                                                                                                                                                                                                                                                                                                      4

                                                                                                                                                                                                   Pacific                                                          101
                                                                                                                                                                                                   Ocean                                                                                                                   University
Americans and Native Americans in both member schools’             english-speaking Canada are also required to take
                                                                                                                                                                                                                                                       Golden
                                                                                                                                                                                                                                                       Gate

                                                                                                                                                                                                                                               San
                                                                                                                                                                                                                                                       Bridge                                Berkeley                      of California,
                                                                                                                                                                                                                                                                                                                           Berkeley
                                                                   the TOeFL or IeLTS exams.
                                                                                                                                                                                                                                               Francisco
enrollments and the ranks of management. Candidates 
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                                                                                                                                                                                                                                                                                     Oakland
                                                                                                                                                                                                                                                                                                                                          Concord
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who apply and are accepted to the Berkeley MBA Program 
                                                                                                                                                                                                                                       City                                                                                                                                      Pittsburg

                                                                                                                         round:   Online                Tests              Decision posted/ 
                                                                                                                                                                                                                                                                                                                 13
                                                                                                                                                                                                                                                                South                                                                            Walnut
                                                                                                                                                                                                                                                                                                Alameda                                          Creek

                                                                 • Personal Qualities—We seek applicants who                                                                                                     San                                            San

through The Consortium are considered for full-tuition, merit-
                                                                                                                                                                                                                                                                Francisco
                                                                                                                                  application           taken by:          emailed by:    
                                                                                                                                                                                                                             280
                                                                                                                                                                                                                 Francisco
                                                                                                                                                                                                                 International                                                                                       580



                                                                   represent the school’s four defining principles:
                                                                                                                                                                                                                 Airport                                                        Oakland

based Fellowships and benefit from ongoing professional                                                                           submitted by:                                                                                   Millbrae

                                                                                                                                                                                                                                                                      San
                                                                                                                                                                                                                                                                                International
                                                                                                                                                                                                                                                                                Airport                  880
                                                                                                                                                                                                                                                                                                                 San
                                                                                                                                                                                                                                                                                                                 Leandro
                                                                                                                                                                                                                                                                                                                                                 San
                                                                                                                                                                                                                                                                                                                                                 Ramon
                                                                                                                                                                                                                                                                                                                                                                                              Haas Student Ambassadors
development opportunities.                                         confidence without attitude, question the status
                                                                                                                                                                                                                                                                      Francisco
                                                                                                                                                                                                                                                   San                Bay


                                                                                                                         One         Oct 12, 2011       Oct 12, 2011       Jan 12, 2012
                                                                                                                                                                                                                                                   Mateo                            San
                                                                                                                                                                                                                                                                                    Mateo
                                                                                                                                                                                                                                                                                                                     Hayward               680
                                                                                                                                                                                                                                                                                                                                                                                              Haas Student Ambassadors (HSA) are the
visit www.cgsm.org                                                 quo, beyond yourself, and students always.
                                                                                                                                                                                                                         92                                                         Bridge          92

                                                                                                                                                                                                                                                              101
                                                                                                                                                                                                                                                                                                                           Pleasanton
                                                                                                                                                                                                                                                                                                                                                       Dublin/
                                                                                                                                                                                                                                                                                                                                                       Pleasanton                             student voice within the Full-time Program
                                                                                                                         Two         Dec 1, 2011        Dec 1, 2011        Mar 1, 2012                                          35
                                                                                                                                                                                                                                                                          Redwood
                                                                                                                                                                                                                                                                          City                                                                                   580
                                                                                                                                                                                                                                                                                                                                                                                              Admissions Office. HSA’s offer unique, real-
                                                                 Visit mba.haas.berkeley.edu for a complete list of
                                                                                                                                                                                                                                                                                     Dumbarton
                                                                                                                                                                                                                                                                                     Bridge    84                                                                      Livermore
                                                                                                                                                                                                                                                                                                                       Fremont
                                                                                                                                                                                                                                                                                                                                                                                              life perspectives about being enrolled in the




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                                                                                                                         Three       Jan 18, 2012       Jan 18, 2012       Apr 12, 2012




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                                                                 admissions criteria and application requirements, as
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                                                                                                                                                                                                                                                                                                                                                                                              Berkeley MBA Progam. To participate in one of
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                                                                                                                         Four        Mar 7, 2012        Mar 7, 2012        May 17, 2012




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                                                                                                                                                                                                                                                                                                                                                                                              the group’s daily information sessions during
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                                                                 well as information pertaining to concurrent degree
                                                                                                                                                                                                                                                                           A L
                                                                                                                                                                                                                                                                               L E Y
                                                                                                                                                                                                                                                          Sunnyvale

                                                                                                                                                                                                                                                                                                                                                                                              the school year, or for more information during
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                                                                                                                                                                                                                                                                                                                 Milpitas

                                                                 program admissions.                                                                                                                                                                      9               85
                                                                                                                                                                                                                                                                                    Santa
                                                                                                                                                                                                                                                                                    Clara
                                                                                                                                                                                                                                                                                                          San
                                                                                                                                                                                                                                                                                                                                                                                              any stage of the application process, contact
                                                                                                                                                                                                                                                                                       San       Jose
                                                                                                                                                                                                                                                                                                                                                                                              an HSA member at hsa@haas.berkeley.edu
                                                                                                                                                                                                                                                                                       Jose
                                                                                                                                                                                                                                                                                       International                                               BART                              N
                                                                                                                                                                                                                                                                                       Airport                                                     (Bay Area

                                                                                                                                                                                                                                                                                                                                                                                              or 510.642.5610.
                                                                                                                                                                                                                                                                                                                                                   Rapid Transit)




20   Haas School of Business    Leading Through Innovation                                                                                                                                                                                                                                                                                                                                   Full-time Program 2012    Haas School of Business   21

				
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