From Wikipedia, the free encyclopedia Starburst (candy)
Starburst (candy)
in the United States in 1967[1] as Starburst Originally,
Starburst.
Starburst came in the same flavors as Opal Fruits and the
first variant, "Sunshine Flavors", later renamed "Tropical
Opal Fruits", was released thereafter. In Europe, Lemon
and Lime were combined to become "Lemon and Lime"
Official Starburst logo to make room for a Blackcurrant flavor. The brand name
’Opal Fruits’ was phased out in the UK, followed by Ire-
land in 1998 in order to standardize the product in a glob-
alized marketplace.[citation needed] In 2008, the supermar-
ket chain Asda revived the original Opal Fruits in the UK
for a period of 12 weeks starting May 10, 2008.[2] On Octo-
ber 6, 2008, Mars acquired Wrigley, and transferred Mars’
non-chocolate candy brands, including Starburst, to the
Wrigley subsidiary.[3] In the US, Starburst are manufac-
tured in Waco, Texas.
The original flavors are now branded "Original
Starburst candies Fruits", and Starburst now comes in several assortments:
Limited Edition Retro Fruits, Tropical, Baja California,
Fruits)
Starburst (originally known as Opal Fruits is the brand Sour, Strawberry Mix, and Berries & Creme. Among the
name of a cuboid-shaped, fruit-flavoured soft taffy candy additional flavors are Kiwi, Banana, Plum, Passion Fruit,
manufactured by The Wrigley Company, a subsidiary of Raspberry, Strawberry-Banana, Mango, Melon, Tropical
Mars, Incorporated. Starburst also exist as jellybeans Punch, Green Apple, Blue Raspberry, Watermelon, Mixed
(known as Joosters), lollipops, gummies, hard candy, can- Berries & Cream, Peaches & Cream, Orange Cream, and
dy canes, and lip gloss (the latter in a partnership with Strawberry & Cream. Europe also has the "Sour" assort-
Lip Smackers). ment, which includes Apple, Cherry, Pineapple and Rasp-
berry, as well as Strawberry Mix. As of early 2010 it was
History decided that Strawberry was the most popular flavor in
the United Kingdom.
Lime Starbursts made a comeback in 2007 as a
limited-edition ’retro’ flavor in packages of the ’Baja’ ver-
sion, while the range in the UK was further extended
with a version named Starburst Choozers. These lozenge
shaped chews have a liquid fruit juice center, and come
packaged with the tag line "The chews that ooze." Each
packet contains three flavors; Orange & Mango, Raspber-
ry & Orange, and Pineapple & Orange.
Starburst engaged in a marketing tie-in for the movie
Pirates of the Caribbean: Dead Man’s Chest by replacing Kiwi
Banana and Tropical Punch with Royal Berry Punch.
The current slogan for Starburst in the U.S. is "It’s A
The UK ’Opal Fruits’ limited edition branding Juicy Contradiction"[4] and in the UK and Australia it is
"Tastes Like Summer."
The Starburst brand was introduced by Mars in 1959, Some time after June in the summer of 2009, Star-
named by Peter Pfeffer in a competition that won him £5 burst discontinued their Baja California flavor worldwide
as Opal Fruits [1] The four original flavors were strawber-
Fruits. due to low sales.
ry, lemon, orange, and lime. Lime was later replaced with
cherry. In the 1970s Opal Fruits were well known for their
advertising tag line "Opal Fruits - made to make your
mouth water! Fresh with the tang of citrus. Orange! Le-
mon! Cherry! Strawberry!" Opal Fruits were introduced
1
From Wikipedia, the free encyclopedia Starburst (candy)
Products • Sweet Fiesta - ( Cherry-Mango, Peach-Guava,
Strawberry-Pineapple, Melon-Berry)
• Sour and Sweet (Sweet Blue Raspberry and
Strawberry/Sour Green Apple and Watermelon)
• Starburst Twisted Chews (Blueberry & Banana,
Strawberry & Lime, Cherry & Lemon)
• Starburst Smoothies (Strawberry & Banana,
Strawberry & Blueberry & Yogurt, Mango &
Passionfruit).
• Starburst Squirts (Similar to Gummiburst but has
more flavors and is made for New Zealand and
Australia only, as they do not sell Gummibursts in
those countries).
• Starburst Easter Chews (Wrapper shaped like Laffy
Taffy, but inside the wrapper has original fruit
chews.)
A pack of Starburst GummiBurst.
• Original Fruit Chews (US: Cherry, Lemon, See also
Strawberry, Orange. UK: Blackcurrant, Orange, • Now and Later
Strawberry, Lemon & Lime) • Mambas
• Starburst - "All Strawberry Pack" • Skittles
• Starburst - Strawberry Mix • Sugus
• Starburst - California Fruits (Red Cherry, Strawberry
Watermelon, Malibu Punch, Wild Berry)
• Baja California Fruit Chews (discontinued) (Limon, References
Aztec Punch, Baja Dragonfruit, Strawberry [1] ^ Starburst.com: About
Watermelon, Plum) [2] Mercer, Charles (2008-05-01). "Opal Fruits return to
• Tropical Fruit Chews (Strawberry Banana, Royal British playgrounds". The Daily Telegraph.
Berry Punch, Mango Melon, Piña Colada) http://www.telegraph.co.uk/news/1917207/Opal-
• Sour Starburst (US: Sour Strawberry, Sour Green Fruits-return-to-British-playgrounds.html.
Apple, Sour Tangerine, Sour Blue Raspberry. UK: Retrieved 2008-05-02.
Cherry, Pineapple, Raspberry and Green Apple) [3] Mars Wrigley Press Feed
• Berries & Crème Fruit Chews (Mixed Berry & Creme, [4] Wrigley.com :: Starburst
Strawberry & Creme, Blueberry & Creme, Raspberry
& Creme)
• Fave Reds - (Cherry, Strawberry, Fruit Punch, External links
Watermelon) • Starburst Brand official site
• Summer Fun Fruits - (Kiwi-Banana, Lemon Limeade, • Starburst UK Site at Wrigley
Cherry Splash, & Strawberry Watermelon) • Starburst Australia
• Joosters Jelly Beans • Timeline of Candy
• Starburst Gummibursts (Liquid Filled Gummies). The • Starburst’s Facebook Page
idea was adapted for the UK as Starburst Choozers,
and later Starburst TongueTangles
Retrieved from "http://en.wikipedia.org/w/index.php?title=Starburst_(candy)&oldid=461182201"
Categories:
• 1960 introductions
• Mars confectionery brands
• Wrigley Company brands
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