Everything You Never Knew About Facebook
By Brian Solis, blogger at PR 2.0 and principal of FutureWorks PR, Co-Author Putting the Public Back in Public Relations and Now Is Gone
Shot at SXSW While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state of the Facebook platform. I believe that they reinforce many of our hunches and assumptions and also introduce facts that may alter the ingredients of your next Social Media initiative.
General:
Facebook has more than 250 million users
120 million users log on to Facebook at least once each day
People 35 years old and older represent the fastest growing demographic
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
Engagement:
The average social graph equates to 120 friends
More than 5 billion minutes are spent on Facebook each day (worldwide)
30 million users update their statuses at least once each day 8 million users “fan” Fan Pages each day
Applications:
1 billion photos are uploaded to the social network each month
10 million videos are uploaded to Facebook each month
1 billion social objects (web links, news stories, blog posts, notes, photos, etc.) shared each week
2.5 million events are created each month
45 million active user groups exist on Facebook International:
About 70% of Facebook users are outside the United States
Platform:
More than one million developers from more than 180 countries are active
Every month, more than 70% of users engage with applications developed for the Facebook platform
There are more than 350,000 active applications currently available on the Facebook Platform Over 200 applications maintain an active monthly user base of more than one million
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
15,000, and counting, websites, devices and applications have implemented Facebook Connect since its launch in December 2008
Mobile:
30 million users currently access Facebook through their mobile devices People that use Facebook on their mobile devices are almost 50% more active on the social network than non-mobile users
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. He actively contributes his thoughts and experiences through speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, TechCrunch, and BrandWeek. Solis is co-founder of the Social Media Club and is a founding member of the Media 2.0 Workgroup. Solis has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry – he coined PR 2.0 along the way. Solis is considered an expert in traditional PR, media relations, and Social Media. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. PR 2.0 has earned a position of authority in the Technorati blog directory and currently resides in the top 1.5% of indexed blogs. BrianSolis.com is also ranked among the most influential blogs in the Ad Age Power 150 listing of leading marketing bloggers. Working with Geoff Livingston, Solis was co-author of “Now is Gone,” a new book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, and Blogger Relations. His next book, co-authored with Deirdre Breakenridge, “Putting the Public back in Public Relations,” is now available from FT press. Connect with Solis on: Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook --Subscribe to the PR 2.0 RSS Feed
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis