ADS Technologies
                           12627 Hidden Creek Way
                           Cerritos, CA 90703

Contact: Andy Marken                                       FOR IMMEDIATE RELEASE
         Marken Communications, Inc.
         408-986-0100                                         NAB Booth # SL7910

 ADS Tech Brings Leading-edge Technologies to Broadcast Industry
            with New PYRO AV Line of Mini-converters

    Latest Video Processing Semiconductors Enable New 10-12 Bit Encoders to Meet
                         Higher Video Professional Standards

LAS VEGAS, NV (April 16, 2007) – Leveraging the success of its transcoding products for
small broadcast stations as well as on-location news and event broadcast crews, ADS Tech
(, unveiled today its new PYRO® AV line of professional video solutions.
The first products to be launched under the PYRO AV brand range from a 10-bit SDI-to-analog
mini-converter to a 12-bit Analog Component video to HD/SD-SDI mini-converter. The new
PYRO AV mini-converters, which include technical advancements that were previously
unavailable with lower-cost professional transcoders, will be showcased this week at ADS
Tech’s NAB Booth #SL7910.

“Our PYRO AV line is being launched in response to the many customers and dealers who
asked us to develop more products for the broadcast and professional video industries,”
explained Mike McCoy, president of ADS Tech. “The new products continue ADS Tech’s
tradition of delivering the most recent technologies and the highest quality at prices that make
them easy to justify. By offering these products under the PYRO AV brand, we’re also making it
easier for our customers and dealers to differentiate our consumer-level products from our
broadcast-quality products,” he added.
PYRO AV Converters and Video Processors are unique new designs that use the latest video
processing semiconductors to meet or exceed SMPTE standards. Complete and ready to use
right out of the box, the PYRO AV family includes:

The SD10DAC is a 10-bit standard definition SDI (Serial Digital Interface) to Analog Video
Encoder that is ideal for video monitoring, dubbing and desktop video applications. The
SD10DAC accepts 10-bit SDI (SMPTE 292M and 259M-C) video to support NTSC/PAL video
standards and automatically detects the format of the SDI input stream. Users can output 10-bit
analog video in YPbPr, RGB or simultaneously in S-video (Y/C) and Composite video.

The HD10DAC is a 10-bit Multi-Rate HD/SD-SDI to HD Component Analog Video Encoder. The
device also provides two re-clocked and equalized Multi-Rate SDI outputs for using the device
as a distribution amplifier and three BNC connectors for analog video output. With the high-
quality 10-bit DACs, users can output HD resolutions up to 1920 x 1080P 24. The HD10DAC
accepts 10-bit SDI 4:2:2 and 4:4:4 serial digital video to support NTSC/PAL video standards and
automatically detects the resolution and format of the SDI stream. Users can select YPbPr,
Betacam, SMPTE, RGB, Y/C or Composite video output for SD-SDI input streams.

The HD10DAC utilizes a very high-quality HD/SD video encoder with 16X oversampling for SD
video and 4X oversampling for HD video. Also included is a video reconstruction filter designed
ADS Tech Unveils PYRO AV Line (cont.)
Page 2

to handle the most demanding HD video applications for studio-quality video playback in PAL or

The HD12ADC is an exceptionally versatile Multi-Rate 12-bit Analog-to-HD/SD-SDI Mini-
converter. It accepts analog video from any source (Composite, Y/C, Betacam, YPbPr, RGB) at
resolutions up to 1920 x 1080i 60. After automatically detecting the format (NTSC or PAL) and
resolution, the device’s 12-bit analog-to-digital converters generate three duplicate multi-rate
video streams--either SD-SDI or HD-SDI, depending upon the resolution of the analog video
signal input.

All three PYRO AV mini-converters include a convenient LED to indicate that the SDI signal has
been locked. In addition to serializing the video stream with superior jitter rejection, the devices
provide NRZI-to-NRZ encoding and scrambling according to the SMPTE 292M and 259M-C
standards and EDH (Error detection and handling) packet generation.

Measuring only about 4”x3”x1”, the ADS Tech PYRO AV Mini-converters are housed in a
rugged yet lightweight case designed for portability. From the steel locking power connector
and the cast aluminum enclosure with steel end plates to the solid-state circuitry inside, PYRO
AV converters are designed to last a lifetime in the studio but can also withstand the rigors of
mobile events.

Pricing, Availability
Available in April, ADS Tech’s PYRO AV products will be distributed by OneSource Distributors,, The MSRPs range from US$599.00 for the SD10DAC to US$1,150.00
for the HD10DAC and US$899.00 for the HD12ADC. Offered as complete, ready-to-use
solutions, the mini-converters come with a 5 VDC Power Supply with a Locking Connector as
well as Velcro strips and rack mounting screws for easy mounting, and a user guide. PYRO AV
mini-converters are backed by a 5-year warranty.

PYRO AV is the Broadcast Solutions division of ADS Technologies, Inc. The PYRO AV
division is made up of a team of dedicated engineers with more than 15 years experience
designing and developing high-quality video capture and conversion technologies. PYRO AV
develops solutions for the pro-sumer, broadcast and post-production markets and is currently
shipping a line up of broadcast-quality video converters.

PYRO AV products are distributed by OneSource Distributors and authorized dealers across
North America. For more information, visit

About ADS Technologies
ADS Technologies is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions.
Since 1992, the company has introduced high-quality multimedia, networking and presentation
products at consumer-friendly prices. ADS Tech pioneered the consumer video editing industry
with several USB MPEG-2 conversion devices designed to make archiving video to DVD easy
and affordable. Going even one step further, ADS Tech not only enables customers to capture
their video content, but also take their video, television and music to go anywhere whether on
DVD, CD, or portable video players.

ADS Technologies’ products are distributed by Ingram Micro in the United States, Canada and
Europe. ADS Technologies’ products are available in nearly 3,000 consumer electronic and
computer retail stores and through OEM private label customers around the world who market
ADS Technologies products under their own brand name. For more information, visit or call 800.888.5244.

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