More Information From: http://www.chinaccm.com/4S/4S07/4S0707/news/20090714/153348.asp
2009--2010 Deep Investigation and Research on and Investment Return Analysis Report on China's Underwear Industry
Summary Based on the information from the State Statistical Bureau, General Administration of Custom, Ministry of Commerce , Development Research Center of Sate Council, underwear Industry Statistic Bureau, National Business Information Center, China Underwear Industry Association, National Economy Monitoring Center, the newspapers and magazines from domestic and oversea, the report made analysis on the current status of China Underwear industry, the development, the import and export, the operation of those big players in China, competition, industry policies and regulation and so on. We made lots of analysis on the underwear market, it also contains the investment return, challenge the enterprises faced and the strategy they made. It is a good study for the underwear enterprises and investors who have interest on the industry to fully understand the industry development, the market operation in China, and to make correct competition strategy and investment plan
Table of Contents Chapter i foundation and investment characteristics of underwear industry Section i analysis of the foundation of underwear industry I. Definition of research scope Ii. Development course of the industry Section ii analysis of industrial investment characteristics I. Analysis of the characteristics of the underwear industry Ii. Analysis of the industrial life cycle Iii. Analysis of the industrial profitability Iv. Analysis of barriers for entering and exiting the industry Chapter ii research on and analysis of the status quo of china's underwear market Section i china's underwear market from 2007 to 2008 I. Underwear market scale from 2002 to 2008 Ii. The condition of underwear market in 2008
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More Information From: Iii. Competition pattern of chinese underwear market Iv. Profitability of key underwear enterprises in china Section ii operation characteristics of underwear market in 2007 I. Transformation of export sales enterprises into domestic sales enterprises Ii. Advancement of underwear chain at sea Iii. Initial presentation of capital market operation Iv. March of large agents towards upstream V. Continuous way exploration by international brands Vi. March of enterprises in other industries towards the underwear industry Vii. Blowout growth of homewear Section iii problems of the industry and the suggestions for development I. Problems of china's underwear industry Ii. Suggestions for the development of china's underwear enterprises Chapter iii analysis of underwear segment market in 2007 Section i analysis of knitted underwear market I. Status quo of knitted underwear market Ii. Knitted underwear market consumption Iii. Analysis of the competition between leading brands Section ii women's underwear I. Status quo of women's underwear market Ii. Market consumption of women's underwear Iii. Analysis of the competition between leading brands Section iii men's underwear I. Status quo of men's underwear market Ii. Consumption of men's underwear Iii. Analysis of the competition between leading brands Chapter iv analysis of homewear market in 2007 Section i homewear market I. Definition of homewear Ii. Profile of homewear industry Section ii investigation and research on homewear industry in 2007 I. Analysis of enterprise structure in 2007 Ii. Analysis of competing brands Iii. Analysis of sales channels in 2007 Section iii analysis of homewear market capacity I. Analysis of market capacity Ii. Analysis of consumption trend Chapter v competition and profit of enterprises in underwear segment markets Section i knitted underwear enterprises
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More Information From: I. Analysis of competition among enterprises in 2007 Ii. Analysis of enterprise profit making in 2007 Section ii analysis of bra industry I. Analysis of enterprises competition in 2007 Ii. Analysis of enterprises profit making in 2007 Section iii analysis of underpants industry I. Analysis of enterprises competition in 2007 Ii. Analysis of enterprises profit making in 2007 Section iv analysis of sleepwear industry I. Analysis of competition among enterprises in 2007 Ii. Analysis of enterprises profit making in 2007 Chapter vi analysis of underwear import and export in 2008 in china Section i analysis of underwear import in 2008 I. Overview of underwear import from 2007 to 2008 Ii. Categories of imported underwear products from 2007 to 2008 Iii. Analysis of underwear imports origins from 2007 to 2008 Section ii analysis of underwear exports in 2008 I. Overview of underwear exports from 2007 to 2008 Ii. Categories of exported underwear products from 2007 to 2008 Iii. Analysis of countries to which underwear products are exported from 2007 to 2008 Chapter vii analysis of underwear sales channel in 2007 Section i analysis of underwear distribution channel in china I. Distribution mode of underwear in china Ii. Underwear retailing status in china Section ii analysis of the marketing channels of underwear abroad I. Comparison on the basic marketing modes of underwear between china and foreign countriesii. Marketing mode of brand underwear in europe 40 Section iii comparison on the underwear retail of china and america in 2007 I. Overall marketing situation in 2007ii. II. Analysis of the characteristics of channels in 2007 Iii. The underwear material of china and america is good. Iv. Analysis of the market characteristics of china and america Section iv analysis of the development trend of underwear's marketing channels I. The characteristics of future underwear marketing channel Ii. The trend of marketing channel of underwear Chapter viii analysis on the key regional bases of underwear in china Section i analysis of the underwear industry cluster of china Section ii yanbu, nanhai---one of the important bases
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More Information From: I. A brief introduction to yanbu underwear industry Ii. Five big advantages of yanbu underwear industry Iii. Comparison between yanbu underwear brands and international brands Iv. Analysis on competitive edges of industrial leading brands Section iii yiwu, zhejiang---one of the important bases I. Overview of underwear industry Ii. Analysis of industrial structure Iii. Analysis on brand pattern Section iv key base- underwear in wenzhou I. General situation of underwear industry Ii. Proposal for development of wenzhou underwear industry Section v key base- shenzhen gongming I. Overall summary of the industry Ii. Entry standards of underwear industry gathering base in shenzhen city Chapter ix competitiveness of famous underwear brand enterprise in 2007 Section i germany triumph I. Market status of triumph in china Ii. Strategy of triumph in china Iii. Latest development of triumph underwear Section ii taiwan ordifen I. Overview of ordifen Ii. Market orientation of ordifen products Iii. Features of ordifen products Iv. Brand culture of ordifen V. Ordifen development strategy Section iii japan wacoal I. International development of wacoal Ii. Operation status of beijing wacoal garment co., ltd. In 2007 Iii. The product location of wacoal company Iv. Brand strategies for segment market of wacoal Section iv shanghai three gun I. Enterprise introduction Ii. Analysis of operation conditions of three gun in 2007 Iii. Development of three gun products Iv. The development strategy of three gun brand V. The latest news of three gun Section v jiangsu ab I. Enterprise background Ii. The marketing network of ab company
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Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
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More Information From: Iii. The underwear products of ab company Iv. Analysis of operation conditions of jiangsu ab group in 2007 Section vi beijing aimer I. Enterprise overview Ii. Analysis of operation conditions of aimer in 2007 Iii. The marketing strategies of aimer brand Iv. Aimer product introduction Section vii beijing gracewell I. Company profile Ii. Competitive advantages Iii. Road to internationalization Iv. Analysis of operation conditions of gracewell in 2007 Section viii maoren in wuhan I. Company profile Ii. Analysis of operation conditions of maoren in 2007 Iii. Analysis of marketing strategies of maoren in wuhan
Contact Info:
Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com