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2009 Annual Report on China Coating Industry
Report Summary Based on the information and data from the State Statistical Bureau, General Administration of Custom, Ministry of Commerce , Development Research Center of Sate Council, Coating Industry Statistic Bureau, National Business Information Center, China Coating Industry Association, National Economy Monitoring Center, the newspapers and magazines from domestic and oversea, the report made analysis on the current status of China coating industry, the development, the import and export, the operation of those big players in China and abroad, competition, industry policies and regulation and so on. We made lots of analysis on the coating market, it also contains the challenge the enterprises faced and the strategy they made. It is a good study for the coating enterprises and investors who have interest on the industry to fully understand the industry latest development, the market operation in China under the world huge financial crisis, and to make correct competition strategy and investment plan. Report Outline Chapter 1 Analysis on Development Status of Coating Industry 1 Section 1 Coating and its Relevant Properties 1 I. Composition of Coating 1 II. Functions of Coating 1 III. Classification of Coating: 1 IV. Film Forming Theory of Coating: 2 Section 2 Analysis on Coating Industrial Policies in 2008 2 I. Influences of Policies in 2008 to the Sales of Coatings. 2 II. Analysis on Import Taxes of Synthetic Resins in 2008 2 III. Analysis on Some Coating Project Plans in 2008 2 IV. Analysis on the Import and Export Policies of Coating and Paint in Xiamen in 2008 4 V. Analysis on Abolishment of the Exemption System of Coating in China in 2008 5 Chapter 2 Analysis on Relevant Industries of Coating Industry 6 Section 1 Analysis on Development of Chemical Industry 6
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More Information From: I. Main Economy Indicators of Manufacturing Industry of Chemical Materials and Products in 2008 6 II. Import and Export Conditions of Products of Chemical and Its Relevant Industries in 2008 10 III. Analysis on Development of Chemical Industry in the 4th Quarter of 2008 10 Section 2 Analysis on Development of Real Estate Industry 10 I. Analysis on Policies on Real Estate Industry of China in November 2008 10 II. Conditions of Real Estate Industry in the 3rd Quarter in 2008 11 III. Development Trend of Real Estate Industry in 2009 11 Section 3 Analysis on Automobile Industry 12 I. Statistics on Automobile Output in 2008 12 II. Economic Situation of Automobile Industry of the First Three Quarters of China in 2008 18 III. Situation of Automotive Import & Export in 2008 19 IV. Future Trend of the Domestic Auto Market 19
Chapter 3 Analysis on Development of the Coating Raw/Auxiliary Material Industries 22 Section 1 Analysis on Development of the Resin Industry 22 I. Output of the Synthetic Resin Manufacturing Industry in 2008 22 II. Development Situation of the Synthetic Resin Market 24 III. Analysis on the Synthetic Resin Market Prospect 24 Section 2 Analysis on Development of the Pigment Industry 24 I. Output of Chinese Pigment Manufacturing Industry in 2008 24 II. Direction of the Pigment Industry Development in 2008 26 III. Imports and Exports of Chinese Pigment Manufacturing Industry in 2008 26 IV. Situation of National Organic Pigment Development from 2007 to 2008 26 V. Situation of Chinese Titanium Pigment Development in 2008 26 Section 3 Analysis on Development of Other Raw/Auxiliary Materials Industries 27 I. Application and Prospect of Water-based Industrial Coating Additive 27 II. Development of the Solvent Market 28 Part 2 Analysis on Industry Development at Home and Abroad 29 Chapter 4 Analysis on the World's Paint Industry Development 29 Section 1 Overview of the World's Paint Industry Development 29 I. Situation of the World's Paint Market in 2008 29 II. Ranking of the World's Famous-Brand Paints and Coatings from 2007 to 2008 29 III. Forecast on the Scale of Global Coating Market in 2012 31 Section 2 Analysis on Coating Industry of the USA 31 I. Forecast on Ceramic Coating Market in North America in 2012 31 II. Development Status of US Coating Industry in 2008 31
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More Information From: III. Forecast on the US Coating Demand in the Next Four Years 32 IV. Research & Development of Nano Coatings in Canada in 2008 32 Section 3 Analysis on Coating Industry of Asia 32 I. Analysis on the Trend of Demand for Coatings in Asia in 2008 32 II. Analysis on Coating Market of Japan 33 III. Development of Coating Industry in Indonesia 33 IV. Development of Coating Industry in India 34 V. Demand Conditions of Coating Market in Tajikistan 34 Section 4 Analysis on European Coating Industry 34 I. Development Situation of European Coating in 2008 34 II. Development Situation of British Coating Industry 35 III. Development Situation of French Coating Market 35 IV. Introduction to Famous German Transnational Coating & Chemicals Enterprises 35
Chapter 5 Analysis on Current Development Situation of Chinese Coating Industry 38 Section 1 Analysis on Development of Chinese Coating Industry 38 I. Analysis on Development Opportunity of Coating Enterprises at Post-Olympic Era 38 II. Analysis on Influence of 2008 Financial Crisis on Coating Industry 38 III. Analysis on Quality Reform of Chinese Coating Industry in 2008 39 IV. Analysis on Holding of Large-Scale Coating Exhibitions in China in the First Half of 2009 39 Section 2 Analysis on Economic Operation of Chinese Coating Industry 39 I. Sales Status of Coating Industry in 2008 39 II. Operational State of Coating Industry in 2008 40 Section 3 Analysis on Problems of Chinese Coating Industry 41 I. Analysis on Factors Obstructing Development of Chinese Coating Industry in 2008 41 II. Analysis on Challenges against Coating Industry Development 42 III. Analysis on Main Problems against Coating Industry Development 43 Part 3 Analysis on Market Development Situation 43 Chapter 6 Analysis on Current Development Situation of Chinese Coating Market 43 Section 1 Development Situation of Chinese Coating Market 43 I. Analysis on Services of Chinese Coating Market in 2008 43 II. Analysis on Risks of Chinese Coating Market in 2008 44 III. Price Fluctuation of Coating Market in November 2008 44 Section 2 Analysis on Development of China's Coating Market 45 I. Analysis of China's Coating Market Demand in the Coming Years 45 II. Analysis on Coating Customers in China's Market 45 III. Analysis on Operation of Medium and Small Coating Franchisers 46
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More Information From: Chapter 7 Analysis on China's Regional Coating Market in 2008 47 Section 1 Analysis on Bohai-Rim Coating Market 47 I. Industry Development Situation about Bohai-Rim Coating Market 47 II. Operation Situation of Coating Industry in Beijing and the Surrounding Area in 2008 48 III. Building Coating Market Situation in Beijing in the First Half of 2008 48 IV. Investigation on Survival Situation of Building Coating Franchisers in Beijing 50 V. Quality Situation of Paint and Coating in Hebei Province in 2008 51 Section 2 Analysis on Coating Market in Shanghai 52 I. Influence of Macro-Control on Shanghai's Coating Market in the First Half of 2008 52 II. Quality Status of Interior Wall Coating in Shanghai in 2008 54 III. Layout of Coating Selling Spots in Shanghai 60 Section 3 Analysis on Market of Coating Industry in Zhejiang 62 I. Development Situation of Coating Industry in Zhejiang in the First Half of 2008 62 II. Output Situation of Building Coating in Zhejiang Province in 2008 64 III. Analysis on Differentiated Development of Coating Industry in Ningbo, Zhejiang Province 65 Section 4 Analysis on Coating Market of Guangdong Province 66 I. Development status of Guangdong Province from January to August of 2008 66 II. Status of Coating Quality in Shenzhen in 2008 67 III. Analysis on the Opportunity for Building Energy Saving Coatings in Shenzhen in 2008 67 IV. Operating Conditions of Small-and-Medium Coating Enterprises in Shunde in 2008 68 Section 5 Analysis on Coating Markets in Other Areas 68 I. Policy on Coating in Shandong Province in 2008 68 II. Analysis on the Impact of Economic Crisis in 2008 on Coating in Sichuan Province 69 III. Quality Status of Coating in Shaanxi Province in 2008 69 IV. Quality Status of Coating in Gansu Province in the Second Quarter of 2008 69
Chapter 8 Analysis on Building Coating and Paint Market 70 Section 1 Analysis on the Market Status of Building Coating Industry 70 I. Analysis on the Current Status of Building Coating in China 70 II. Output of Chinese Building coatings in 2008 71 III. Status Quo and Development of Chinese Building Coating Technical Standard 73 IV. Analysis on the Market Demand of Building Coating Materials in Central China 73 Section 2 Analysis on the Development of Building Coating Market 75 I. The Sales Status of Waterproof Coating in China 75 II. Reasons Restricting the Development of Chinese Building Coating Industry 75 III. Analysis on Network Marketing of Building Coating Materials 75 IV. Development Trend of Overseas Building Coating Markets 76 Section 3 Development of Paint Industry 76
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More Information From: I. Development of China's Paint Industry in 2008 76 II. Analysis on the State of China's Paint Output in 2008 77 III. Import and Export Situation of China's Paint in 2008 78
Chapter 9 Market Analysis on Automotive Coating and Powder Coating 80 Section 1 Market Profile of Automotive Coating 80 I. Development of Asian Automotive Coating Market in 2008 80 II. Current Situation of Automotive Coating Market 80 III. Situation of China's Automotive Market 82 Section 2 Development Trend of Automotive Coating Market 83 I. Analysis on the Demand of Automotive Coating Market 83 II. Analysis on Developing China's Automotive Coating Market of Nippon Paint in 2008 84 III. Analysis on Automotive Coating Colors with Chinese Ecological Consciousness 84 IV. Analysis on the Influence of Color on the Future of Automotive Coating Market 86 Section 3 Current Situation of Powder Coating Industry 86 I. Development of Asian Powder Coating Market in 2008 86 II. Development of China's Powder Coating Industry 88 III. Analysis on the Distribution Pattern of China's Powder Coating Enterprises 89 IV. Analysis on Protective Coating of Reusable Glass Bottle 91 V. Analysis on the Development Trend of Powder Coating Market 92 Chapter 10 Analysis on Special Coating Market 96 Section 1 Development of Special Coatings 96 I. Analysis on China's Special Coating Industry Profile 96 II. Development of China's Special Coating Industry 96 III. Demand Forecast of China's Special Coatings from 2008 to 2010 97 Section 2 Anti-corrosion Coatings 97 I. Analysis on the Development of China's Heavy-duty Anti-corrosion Coating Industry 97 II. Development of China's Ship Coating and Finishing Industry 97 III. Analysis on the Demand of Anti-Corrosion Coatings for Petroleum Reserve Construction 98 IV. Initiation of "Green Revolution"in Heavy-duty Anti-corrosion Coating Industry 99 V. Analysis on the Factors to Foster the Development of Heavy-duty Anti-corrosion Coating Industry 99 VI. Development Trend of Anti-corrosion Coating Industry 100 Section 3 Fire-retardant Coatings 101 I. Development Situation of China's Finishing Type Fireproof Coatings 101 II. Analysis on the Development Trend of China's Fire-retardant Coatings 102 III. Analysis on the Development Trend of Cable Fire-retardant Coatings 103 IV. Analysis on Development Prospect of Ecology Fire Retardant Coatings 103
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More Information From: Section 4 Nanometer Coating 107 I. Introduction to Nanometer Coatings 107 II. Application of Titanium-Alloy Nanometer Coatings to Machinery Industry 110 III. Analysis on the Development Prospect of Nanometer Coatings 112 IV. Prospects of the Industrialization of Chinese Nanometer Coatings 112 Section 5 Fluorocarbon Coatings 113 I. Overview of Fluorocarbon Coating Industry 113 II. Main Development Areas of Chinese Fluorocarbon Coating Industry 113 III. Tendency towards Civilization of Chinese Fluorocarbon Coating in 2008 114 IV. Development Tendency of Chinese Fluorocarbon Coating Industry 115
Chapter 11 Competitive Analysis of Coating Market 116 Section 1 Analysis on the Competition on Coating Markets at Home and Abroad 116 I. Comparative Analysis on Medium and Small Coating Enterprises at Home and Abroad 116 II. Comparison on the Scales and Economic Effects of Coating Enterprises in China and America 116 III. Competition of Foreign Brands on the Third and Fourth Coating Markets 117 IV. Analysis on the Competition Pattern of Global Coating Markets in 2008 119 V. Development in Terms of Internationalization of Chinese Coating Industry in 2008 120 VI. Sales Statistics of Famous Paints & Coatings Enterprises in the World 121 Section 2 Competition on Chinese Coating Market 122 I. Analysis on Polarization Tendency of Chinese Coating Market 122 II. Analysis on the Competition of Chinese Coating Industry in 2008 122 III. Analysis on Competitive Environment of Chinese Coating Market 123 IV. Analysis on the Competition of Coating Enterprises in 2008 124 V. Competitive Analysis of Coating Market at a Maturity Stage 125 VI. Integration of Coating Industry 126 Section 3 Coating Competition in Some Regions of China 127 I. Analysis on the Layout of China's Coating Bases in 2008 127 II. Competition of Coating Enterprises in Central Plains 127 III. Analysis on Competition Pattern of Fluorocarbon Coating Market in Sichuan 128 IV. Competition of Coating Enterprises on the Market in North China 129 V. Competition of Powder Coating Enterprises in Henan 131 Chapter 12 Foreign Famous Coating Company 133 Section 1 Akzo Nobel 133 I. Company Profile 133 II. Analysis on Operation of Akzo Nobel in 2008 133 III. Akzo Nobel Updates in 2008 in China 133
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More Information From: Section 2 PPG Industries 133 I. Company Profile 133 II. Coating Industry Layout of PPG in 2008 134 III. PPG Updates in 2008 134 Section 3 Sherwin-Williams 134 I. Company Profile 134 II. Coating Industry of Sherwin-Williams in 2008 134 III. Sherwin-Williams Updates in 2008 135 Section 4 DuPont in America 135 I. Company Profile 135 II. Analysis on Transformation of Company in 2008 135 III. Company Updates in 2008 136 Section 5 BASF in Germany 136 I. Company Profile 136 II. Analysis on Company Strategy 137 III. Analysis on Acquisition Strategy of the Company 137 Section 6 Valspar in America 137 I. Company Profile 137 II. Analysis on Financial Conditions in the First to Third Quarter in 2008 138 Section 7 Nippon Paint Co., Ltd. 138 I. Company Profile 138 II. Analysis on the Company's Marketing Strategy of Female Paint in 2008 138 III. Developments of Nippon Paint in China in 2008 139 Section 8 Bayer AG 139 I. Company Profile 139 II. Operation Status of Bayer in the First Three Quarters of 2008 139 III. Developments of Bayer in China in 2008 139 Section 9 Rohm and Haas Company 140 I. Company Profile 140 II. Operation Status of ROH in the First Three Quarters in 2008 140 III. Developments of ROH in China in 2008 140 IV. Strategic Plan of 2010 140 Section 10 Dow Chemical Company 141 I. Company Profile 141 II. Research and Development Strategy in China of the Company in 2008 141 III. Sales Status of Company in the first Three Quarters of 2008 142
Chapter 13 Analysis on Domestic Famous Paint Company 143 Section 1 Huarun Paints Holdings Co., Ltd. 143
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More Information From: I. Company Profile 143 II. State of Operation in 2008 143 Section 2 Guangzhou Pearl River Chemical Industry Group Co., Ltd. 144 I. Company Profile 144 II. Analysis on Products of Company 445 144 III. Product Certification of the Company 144 Section 3 Guangdong Carpoly Chemical Co., Ltd. 144 Section 4 Hunan Xiangjiang Paint Group Co., Ltd. 145 I. Company Profile 145 Section 5 Shanghai Coatings Co., Ltd. (SCC) 145 Section 6 Guangdong Maydos Chemical Co., Ltd. 146 I. Company Profile 146 II. Analysis on Coating Brands of the Company 146 III. Analysis on New Marketing Mode of the Company in 2008 146 Section 7 VABC GROUP LIMITED 147 I. Company Profile 147 I. Analysis on Business Strategy of Company 147 Section 8 Northwest Yongxin Chemical Industry Co., Ltd. 147 I. Company Profile 147 II. Financial Standing of Company from 2004 to 2007 148 III. Company Development in 2008 151 Part V Development Trend and Strategy of Industry 152
Chapter 14 Prospects for Development Trend of Coating Industry 152 Section 1 Analysis on Development Trend of Dry Powder Coating Market 152 I. Inorganic Dry Powder Coating is Development Trend of Coatings 152 II. Analysis on Development Trend of Domestic Powder Coating Market 153 III. Analysis on Future Application Market of Powder Coating 155 Section 2 Development Trend of Building Coating Market from 2008 to 2009 156 I. Global Development Trend of Building Coatings in 2009 156 II. Analysis on Development Direction of International Building Coating Industry 156 III. Analysis on Future Development of China Building Coating Market 156 IV. Prospect Analysis on China Building Energy Conservation Coating Market 157 Section 3 Analysis on Development Trends of Other Coating Markets 158 I. Analysis on Future Development of Automotive Coating Industry 158 II. Trend Analysis on Coatings in 2008 158 III. Development Trend of Fire-resistant Coating for Steel Structure 159 IV. Development Trend of Technologies of External Thermal Insulation and Thermal insulation Coatings 159
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More Information From: V. Development Trend of China Fluorocarbon Coating Market 160
Chapter 15 Analysis on Development Strategy of Coating Industry 162 Section 1 Analysis on Business Strategy of Coating Industry 162 I. Strategy of Risk Response in Coating Industry in 2008 162 II. Differentiated Competition Strategy in Coating Industry 164 III. Analysis on Breakthrough Strategy of Domestic Coating Enterprises 164 Section 2 Analysis on Strategy of Coating Distribution Channels 165 I. "Meticulous and Intensive cultivation"Trend of Distribution Channels 165 II. Strategy of Expanding Distribution Channels for Coating Enterprises 165 Section 3 Analysis on Marketing Strategy of Coating Market 167 I. Analysis on Marketing Strategy of Coating Brands 167 II. Selling Strategy of Coating Industry 169 III. Marketing Strategy of Coating Industry 169 IV. "Odorlessness"Marketing Strategy in China Coating Market in 2008 170 V. Victory Strategy of Products in Coating Market 171 Graphs Graph 1: Main Economy Indicators of Manufacturing Industry of Chemical Materials and Products in 2008 Graph 2: Import and Export of Products of Chemical and its Relevant Industries in 2008 10 Graph 3: Statistics on the Output of Automobile in 2008 12 Graph 4: Statistics on the Output of Refitting Car in 2008 14 Graph 5: Statistics on the Output of Highway Passenger Car in 2008 15 Graph 6: Statistics on the Output of Auto-Truck in 2008 17 Graph 7: Automotive Import & Export in 2008 19 Graph 8: Change in Increase of Domestic Auto Sales over Past Ten Years 19 Graph 9: Auto Sales in China Catches up with America 20 Graph 10: Historical Sales Record of Mazda 6 Coupe 20 Graph 11: Predict on Proportion of Various Types of Auto for each year 21 Graph 12: Statistics of Output Value of the Synthetic Resin Manufacturing Industry from Jan. to Nov in 2008 Unit: RMB 1,000 22 Graph 13: Output of Chinese Pigment Manufacturing Industry in 2008 Unit: ton 24 Graph 14: Imports and Exports of Chinese Pigment Manufacturing Industry in 2008 26 Graph 15: Ranking of Top Ten World's Famous Brands of Paint in 2007 29 Graph 16: Ranking of Top Ten World's Famous Brands of Paint in 2008 30 Graph 17: Sales Status of Coating Industry in 2008 39 Graph 18: Operational State of Coating Industry in 2008 40
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More Information From: Graph 19: Statistic Graph of Production and Sales Situation of Cement in Beijing in the First Half of 2008 48 Graph 20: Statistic Graph of Gross Profit Situation of Beijing' Building Industry from January to May in 2008 49 Graph 21: Names of Qualified Products and Enterprises in the Supervision and Sampling Check of Shanghai Interior Coating in the First Quarter of 2008 54
Graph 22: Names of Unqualified Products and Enterprises in the Supervision and Sampling Check of Shanghai Interior Coating in the First Quarter of 2008 59 Graph 23: Layout of Coating Selling Spots in Shanghai 60 Graph 24: Output Statistics of Building Coating in Zhejiang Province from Jan. to Jul of 2008 (unit: ton, %) 64 Graph 25: Output of Chinese Building Coatings in 2008 Unit: Ton 71 Graph 26: China's Paint Output from January to November of 2008 Unit: tons 77 Graph 27: Import and Export of Polymer Paint, Clear Lacquer and the Like Dissoluble in Non-Aqueous Media in 2008 78 Graph 28: Growth of China's Powder Coating in Recent Years 89 Graph 29: Geographical Distribution of China's Powder Coating in 2006 90 Graph 30:Geographical Distribution of China's Powder Coating in 2007 90 Graph 31:Geographical Distribution of China's Powder Coating Industry from 2006 to 2007 91 Graph 32: Comparison Graph of Ecology Coating Mode with Traditional Mode 104 Graph 33: Definition Graph of Ecology Fire Retardant Coating 105 Graph 34: Comparison on Corrosion Resisting Properties of Two Titanium-Alloy Nanometer Coatings in China and Related Products in Foreign Countries 111 Graph 35: Sales Statistics of Famous Paints & Coatings Enterprises in the World in 2007 121 Graph 36: Analysis on Profitability of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 148 Graph 37: Analysis on Operation Ability of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 148 Graph 38: Analysis on Debt Paying Ability of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 149 Graph 39: Capital Structure of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 149 Graph 40: Analysis on Development Capacity of Northwest Yongxin Chemical Industry Co., Ltd. from 2004 to 2007 150 Graph 41: Main Operating Revenue of Northwest Yongxin Chemical Industry Co., Ltd. from 2007 to 2008 150
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