From Wikipedia, the free encyclopedia Saab Automobile
Saab Automobile
Saab Automobile AB
Type Aktiebolag
Industry Automotive
Founded Trollhättan, Sweden (1937)
Founder(s) Svenska Aeroplan Aktiebolaget
Headquarters Trollhättan, Sweden Saab 92001
Area served Worldwide
evaporated, the company began looking for new markets
Key people Victor Muller (Chairman) (CEO)
in which to diversify.
Products Automobiles
Production output 32,048 units (2010)[1]
Svenska Aeroplan AB (1948–1969)
Revenue SEK 6.301 billion (2010)[2]
Operating income SEK -3.126 billion (2010)[2]
Net income SEK -3.009 billion (2010)[2]
Employees 3,355 (2009)[3][4]
Parent Swedish Automobile N.V.
Website Saab.com
AB,
Saab Automobile AB better known as Saab (English pronun-
SAAB,
ciation: /ˈsɑːb/, or SAAB an acronym for Svenska Aeroplan
Aktiebolaget),[5][6] is a Swedish car manufacturer owned
b Saab 92
by Dutch automobile manufacturer Swedish Automobile
NV, formerly Spyker Cars NV.[7] It is the exclusive auto-
mobile Royal Warrant holder as appointed by the King of
Sweden.[8] Originally the automobile manufacturing divi-
sion of Svenska Aeroplan Aktiebolaget (English: Swedish
Aeroplane Limited), later known as Saab AB, Saab Automo-
bile was acquired by General Motors in 1990 who sold it
to Spyker Cars N.V. (now Swedish Automobile) in 2010.
Company history
Saab was originally a division of Svenska Aeroplan Ak-
tiebolaget (English: Swedish Aeroplane Limited), which had
been created in 1937 in Linköping. The company had
been established in 1937 for the express purpose of build- Saab 93B
ing aircraft for the Swedish Air Force to protect the coun-
try’s neutrality as Europe moved closer to war. As the war In 1944, Project 92 began, with the goal of creating the
drew towards a close and the market for fighter planes first Saab passenger car. The result, the Saab 92001 (or
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From Wikipedia, the free encyclopedia Saab Automobile
windscreen, self-repairing bumpers, headlamp washers
and side-impact door beams.
The design by Sixten Sason was no less revolutionary
than the underlying technology, and elements like the
Saab "hockey stick" profile graphic continue to influence
Saab design.
Saab-Scania (1969–1989)
Saab 96
Saab 99
Saab 99
Ursaab), was unveiled three years later, with a design
that highlighted the company’s roots in aviation.
Notably, the car’s drag coefficient of 0.30 was the lowest
of any production car of the time.
Three years into Project 92, a company site in Troll-
hättan was converted to allow automobile assembly and
the project moved there. The company has remained
headquartered there since.
In 1949, Saab was ready to bring the car to market, Saab 9000
and the Saab 92 went into production, selling 20,000 ex-
amples through the mid-1950s.
The 92 was thoroughly redesigned and reengineered
in 1955, and accordingly was renamed the Saab 93. The
car’s engine gained a cylinder, going from two to three
and its front fascia became the first to sport the first in-
carnation of Saab’s trademark trapezoidal radiator grill.
A wagon variant, the Saab 95, was added in 1959.
The decade also saw Saab’s first foray into perfor-
mance motoring with the Saab 94, the first of the four
Saab Sonetts.
1960 saw the third major revision to the 92’s platform
in the Saab 96. The 96 was an important model for Saab: Saab 900
it was the first Saab to be widely exported out of Sweden.
It proved very popular, selling nearly 550,000 examples. In 1969, Saab merged with the Swedish commercial ve-
Even more important to the company’s fortunes was hicle manufacturer Scania-Vabis AB to form Saab-Scania
1968’s Saab 99. The 99 was the first all-new Saab in 19 AB.
years, and unlike its predecessors, severed all ties with The 99 range was expanded in 1973 with the addition
the 92. The 99 had many innovations and features that of a combi coupe model, a body style which quickly be-
would come to define Saabs for decades: wraparound
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From Wikipedia, the free encyclopedia Saab Automobile
came synonymous with Saab. Owing to its great success,
the millionth Saab was produced in 1976.
Saab entered into an agreement with Fiat in 1978 to
sell a rebadged Lancia Delta as the Saab 600 and jointly
develop a new platform. The agreement yielded 1985’s
Saab 9000, sister to the Alfa Romeo 164, Fiat Croma and
Lancia Thema; all rode atop a common Type Four chassis.
The 9000 was Saab’s first proper luxury car.
1978 also was the first year for the 99’s intended re-
placement: the Saab 900. Nearly one million 900s would
be produced, making it Saab’s best-selling model. A pop-
ular convertible version followed in 1986, all of which
were made at the Saab-Valmet factory in Finland, making Saab 9-3 sport combi
up nearly 20% of 900 sales. Even today, the "classic 900"
retains a cult following among enthusiasts.
General Motors ownership (1989–2010)
Saab Aero-X
Saab 900
second generation Saab 9-5
el never achieved the cult following of the "classic 900"
and did not achieve the same reputation for quality.
Saab 9-5
1997 marked Saab’s 50th anniversary as an automak-
er. The company used their jubilee owner’s convention
In 1989, the Saab car division of Saab-Scania was restruc-
to launch a replacement for the aging 9000: the Saab 9-5.
tured into an independent company, Saab Automobile
The 900 received a facelift and renaming complimentary
AB, headquartered in Sweden; General Motors and In-
to its new larger sibling: it would now be called the Saab
vestor AB controlled 50% each. GM’s investment of US
9-3. The 9-5 was the first Saab without a combi coupe
$600 million gave them the option to acquire the remain-
bodystyle option in twenty years. Filling that space was a
ing shares within a decade.
wagon variant, introduced in 1999.
GM’s involvement spurred the launch of a new 900 in
GM exercised their option to acquire the remaining
1994. The new car shared a platform with the Opel Vec-
Saab shares in 2000, spending US $125 million to the turn
tra. Due in large part to its success, Saab earned a profit in
the company into a wholly owned subsidiary.
1995 for the first time in seven years. However, the mod-
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From Wikipedia, the free encyclopedia Saab Automobile
As the talks progressed, GM’s support receded, and
the company went into administration, the Swedish
equivalent of America’s Chapter 11 bankruptcy. Saab’s
managing director Jan-Åke Jonsson said that this was
"the best way to create a truly independent entity that
is ready for investment".[9] For its part, the Swedish gov-
ernment was reluctant to become involved, with Maud
Olofsson, industry minister, saying: "The Swedish state
and taxpayers in Sweden will not own car factories.
Sometimes you get the impression that this is a small,
small company but it is the world’s biggest automaker so
we have a right to make demands."[10]
On 16 June 2009, Koenigsegg, the Swedish supercar
maker, announced their intentions to purchase the
brand from GM.[9] The bid was backed by a group of Nor-
wegian investors and the Chinese carmaker BAIC. The
following month, both parties announced that GM had
consented to the deal. There were outstanding financial
details, but a loan from the European Investment Bank
was expected to cover them. The loan was approved in
October, but on November 24, Koenigsegg announced
that it had "come to the painful and difficult conclusion
that it could no longer carry out the acquisition."[11]
It was announced on 14 December that the Chinese
automaker would acquire the intellectual property rights
and production equipment for the previous generation
Saab 9-3 and Saab 9-5 in a deal worth about US$197 mil-
lion, which was enough for the company to run for three
second generation Saab 9-5
months.[12][13] BAIC has expressed their intent to create a
new brand around the purchased technology and admit-
The newly close relationship yielded its first product
ted to the purchase of "three overall vehicle platforms,
in 2003’s all-new 9-3. The new model, marketed as a sport
two engine technologies and two transmission sys-
sedan, dropped Saab’s iconic hatchback in favor of a
tems."[14]
more conventional four-door approach. The model
Following the collapse of talks with Koenigsegg, GM
shared a platform and components with the Vectra
announced that the brand would be eliminated in 2010
again, but the relationship was much closer than had
if it failed to secure a buyer before the close of 2009.[15]
been in the past.
As talks with several firms failed, including the
Under GM’s direction, the badge-engineered Saab
Netherlands-based boutique supercar maker Spyker, GM
9-2X (based on the Subaru Impreza) and Saab 9-7X (based
formally announced their intention to wind down the
on the Chevrolet Trailblazer) were introduced in the
Saab brand.[15]
American market in 2005 with the hope of increase sales.
Undeterred, a new offer round materialized. Earlier
Both models were a critical and commercial failure and
bidders Spyker and Merbanco revised offers and were
were scrapped a few years after production. GM also de-
joined by a submission from Luxembourg-based Genii
layed the 9-3 wagon by three years, canceled a 9-5 re-
Capital, who boasted the support of F1 chief Bernie Ec-
placement in 2005 and announced a planned shift of pro-
clestone.[15] GM continued accepting bids until a self-im-
duction away from Saab’s historic home in Trollhättan to
posed deadline of January 7, 2010. Acknowledging that
Opel’s factory in Rüsselsheim.
the chances for reaching a deal with any party were very
Owing to fading fortunes across their entire business,
slim, they pledged to evaluate each offer with due dili-
GM announced that the Saab brand was "under review"
gence.[16][17]
in December 2008, a process which included the possi-
bility of selling or shuttering the carmaker. Reportedly,
27 potential buyers emerged, including BMW, Fiat, Geely,
Hyundai, Magna, Renault and Tata Motors; serious talks
progressed with three bidders: Koenigsegg, Merbanco
and Renco Group.
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From Wikipedia, the free encyclopedia Saab Automobile
Swedish Automobiles ownership deal collapsed on May 12 when it failed to get the nec-
essary approvals.[32] Spyker is still hopeful a deal can be
(2010-present) made with Hawtai. Great Wall Motor, another Chinese
2010 carmaker, was also rumoured to be in talks with Spyker
about investing, this was however denied by Great Wall
On 26 January, General Motors confirmed that Spyker
on May 13.[33]
and General Motors had come to an agreement allowing
On Monday, May 16, Spyker announced that they
Spyker to purchase Saab,[18] subject to regulatory and
have signed a Memorandum of Understanding with Chi-
government approval; the sale was completed on Febru-
na’s Pang Da Automobile Trade Co., Ltd that would give
ary 23, 2010.[19] General Motors will continue to supply
Saab the financing needed to restart production, and give
Saab with engines, transmissions and also completed ve-
Pang Da an equity stake in Spyker.[34] On May 27 it was
hicles in the shape of the new Saab 9-4x from GM’s Mex-
announced that ’Saab Automobile today restarted pro-
ican factory.[18] The deal includes a loan from the Euro-
duction at its production facility in Trollhättan.’[citation
pean Investment Bank, guaranteed by the Swedish gov- needed]
ernment. It comprises $74m in cash up front, payable to
On June 8, Saab said it had stopped production due
GM by July 2010, and shares in Spyker to the tune of
to lack of spare parts. This occurring only two weeks af-
$320m (US).
ter resuming production following a seven-week hiatus.
Saab announced that it was going to build its US
Saab will begin production again starting August 9. [35]
headquarters in Royal Oak, Michigan.[20] A new Saab 9-3
On June 23, Saab announced that they were unable to
was confirmed for 2012,[21] while production restarted
pay June salaries to the entire workforce of 3800 employ-
at the Saab plant in Sweden in March 2010.[22] Victor
ees due to lack of funding.[36][37] The trade union IF Me-
Muller, CEO and founder of Spyker Cars stated in an in-
tall gave Saab seven days to pay the salaries to their em-
terview that the take-over was financed solely by
ployees, otherwise IF Metall threatened to force a liqui-
Vladimir Antonov with the knowledge of General Mo-
dation of the company.[38][39] On June 29, Saab employees
tors.[23]
were paid.[40]
In July, the Company expected to sell between 50,000
In June, Youngman and Pang Da announced the in-
to 55,000 vehicles in 2010.[24] As part of its expansion
tention to buy 54% of Saab for 245 million euro.[41][42]
programme Saab announced plans to return to China af-
They also announced that they would finance three new
ter General Motors withdrew the brand from the Chinese
models, Saab 9-1, Saab 9-6 and Saab 9-7.[43][44]
market in 2008 due to the global financial meltdown,
On July 26, Saab announced that they were unable to
Saab plan to sell between 2,000 and 5,000 cars initially
pay July salaries to 1,600 white-collar workers. The com-
and should reception of the vehicle go well they plan to
pany was also unable to verify when the salaries would
move production to China as well, the deal will see 10
be paid.[45] However the entire workforce of blue-collar
dealerships opened. The deal will be signed with China
workers were paid on July 25. On July 27, it was reported
Automobile Trading Co. Ltd.[25]
that Bahama-based Gemini Fund would ensure employee
In October, the Company revised its production tar-
salaries did not pay out to Saab, because of the uncer-
get for the year to 30,000 to 35,000 vehicles from 45,000
tainty arising in securities that would protect the pay-
vehicles as a result of longer time was needed to recover
ment.[46] On the same day it was also confirmed by Russ-
from plant shutdown for two months at the beginning of
ian businessman Vladimir Antonov’s Swedish represen-
the year and reverse liquidation proceeding. It was re-
tative Lars Carlström that Antonov has close ties to the
ported that it was the second time forecast was cut in less
fund.[47] On July 28, the trade union, Unionen announced
than three months.[26] Eventually Saab sold 31,696 cars in
that if Saab did not pay the white-collar workers within
2010.[27]
two weeks, Unionen will force the company into bank-
2011 ruptcy.[48] On the same day, European Investment Bank
(EIB) announced they rejected the request from Vladimir
On February 25, Spyker Cars N.V. announced they had
Antonov to become part-owner of Saab.[49] In response
agreed to sell the sports car arm to focus on Saab.[28]
to that decision, the director general of Swedish National
They intend to change their name, in May, to include the
Debt Office, Bo Lundgren severely criticized the EIB for
Saab name.[29]
their handling of Antonov in recent months.[50] On Au-
At the beginning of April several suppliers halted
gust 5, Saab paid the salaries to the white-collar workers
shipment of components to the Trollhättan assembly
through equity issuance where the Gemini Fund bought
plant because of unpaid invoices. As a result Saab had
five million shares in Saab.[51]
to stop production on April 5.[30] On 3 May 2011, Spyker
On August 17, the Swedish Enforcement Administra-
Cars reached an agreement with Chinese automaker
tion started a distraint process of Saab as a result of the
Hawtai Motor to obtain emergency funding for Saab aim-
company not settling its debts.[52] On August 19, it was
ing to restart production within a week.[31] However, the
confirmed that the Enforcement Administration had
5
From Wikipedia, the free encyclopedia Saab Automobile
Country Cars Cars Cars Cars Models
(2010) (2009) (2008) (2007)
Sweden 32,048 20,950[71] 75,073 102,915 9-3 Sedan, Wagon, and Convertible, 9-5 Sedan and
Trollhättan Wagon
Mexico 0 98[72] 0 0 9-4x (Q2 2011)
Ramos
Arizpe
Total 32,048 20,905 89,086 125,397
more than 90 cases with claims amounting to 169 million 2nd bankruptcy protection
SEK ($25.5 million/€18.4 million) against Saab, of which On September 7, 2011, Saab Automobile filed for bank-
22 are currently in the distraint phase.[53] On the same ruptcy protection for the second time in less than three
day, the Enforcement Administration found an account years. The aim was to keep the company alive until Chi-
at Skandinaviska Enskilda Banken, which they hoped nese government approval for a € 245 million deal agreed
contained at least 5.1 million SEK ($0.8 million/€0.555 in June 2011 with Pang Da Automobile Trade co. and Zhe-
million) which would be used to pay off Saab’s debt to jiang Youngman Lotus Automobile could be obtained.[61]
Kongsberg Automotive.[54] On August 23, Saab On September 8, Swedish courts rejected Saab’s bank-
spokesperson, Gunilla Gustav, announced there was a ruptcy petition, expressing doubt that the automaker
chance the August salaries may not be paid because of could secure the funding necessary to continue.[62] On
lack of funding. One reason is that Saab has not received September 12, Saab announced that they had signed a
the money they were promised. The President of Unio- technology license agreement worth € 70 million with
nen, Cecilia Fahlberg, is highly critical of unpaid slaries Zhejiang Youngman Lotus Automobile.[63] On the same
becoming an issue for the third time during the summer, day, it became known that the trade unions, Unionen and
and would restart bankruptcy proceedings unless the Swedish Organization for Managers (Ledarna) submitted
salaries were paid. As a result of the announcement, the application to request Saab into liquidation.[64] Saab
shares of Saab’s parent company Swedish Automobiles, Automobile confirmed through a press release that the
plummeted by 20%.[55] On August 25, it was confirmed trade unions had filed for bankruptcy of the company.[65]
that the August salaries had not been paid to the blue- However, on September 22, Saab Automobile AB and its
collar employees, and most likely its white-collar work- subsidiaries Saab Automobile Powertrain AB and Saab
ers also, whose salaries were rumoured to be paid on Au- Automobile Tools AB (collectively Saab Automobile) re-
gust 26.[56] On the same day, Enforcement Administra- ceived approval for their proposal for voluntary reorga-
tion announced that it has foreclosed on about 50 milli- nization from the Court of Appeal in Gothenburg, Swe-
on SEK ($7.9 million/€5.45 million) and they are entitled den.[66]
to the money from the company’s payroll account if they On 28 October 2011 it was reported that the Chinese
do not find the remainder earlier. Saab must have ap- carmaker Youngman and the Chinese automotive retail-
proximately 100 million SEK ($15.8 million/€10.9 million) er Pang Da Automobile Trade Co had agreed a joint $140
each month in the payroll account in order to remuner- million takeover of Saab Automobile and its UK dealer
ate their entire workforce.[57] On August 26, Swedish Au- network unit from Swedish Automobile, with Youngman
tomobile announced that they have pushed forward the and Pang Da taking 60 and 40 percent stakes respective-
interim report until next week (week 35).[58] On the same ly.[67][68][69]
day it was reported that Saab was preparing an applica-
tion for reconstruction of the company. Saab was lacking
the appropriate funds to start production, pay salaries Production
to their employees, and debts to their subcontractors.[59] Saab’s total world production in 2008 was 90,281 vehicles
On August 31, after a 5-day delay, Saab released its inter- produced in 3 countries.[70][71]
im report which announced a loss of € 201.5 million with Saab manufactured various models at the Valmet Auto-
revenues of € 359 million after the first six months.[60] It motive plant in Uusikaupunki, Finland, between 1969 and
was also reported that Saab was preparing an application 2003, in a joint-venture established in 1968 together with
for reconstruction of the company. Again this is as a re- Valmet. Since 2003, Saab no longer manufactures any
sult of insufficient funds preventing the start of produc- cars in Finland as the production of the 9-3 Convertible
tion, payment of employee salaries, and payment of sub- was moved to Graz, Austria. In 2010 production of the 9-3
contractor debts.[59] Convertible was moved to Trollhättan. This marked the
first time that the Trollhättan facility manufactures the
9-3 Convertible.
6
From Wikipedia, the free encyclopedia Saab Automobile
1956 Saab Sonett I
Saab’s main production facilities in Trollhättan
Models
A common feature of Saab car types is the use of the
number 9 in the model numbers. Current models are the
9-3 and 9-5, both of which are manufactured in Trollhät-
tan, Sweden. Until 2008, the 9-7X was manufactured by
General Motors along with the Chevrolet Trailblazer and
its platform-mates. The exception to this naming rule is
the Saab-Lancia 600, which was a rebadged Lancia Delta.
1959 Saab 93
Current models
• Saab 9-3 SportSedan (2002–present) second
generation
• Saab 9-3 Convertible (2004–present) second
generation
• Saab 9-3 SportCombi (2006–present) second
generation
• Saab 9-3X (2009–present)
• Saab 9-5 Sedan (2010–present) second generation
• Saab 9-5 Sportcombi (September 2011 – present)
second generation
• Saab 9-4X (June 2011 – present)
Future models 1975 Saab 96
• Unnamed Saab 9-3 replacement (Production planned
for October 2012, on sale in Q1 of 2013)
• Small tear-drop shaped car, codename "92". Inspired
by the classic Saab 92.
Historical models
• Saab 92 and descendants:
• Saab 92 (1949–1956)
• Saab 93 (1955–1960)
• Saab GT750 (1958–1960)
• Saab 94 Sonett I (1956)
• Saab 95 estate car (1959–1978) 1995 Saab 900SE NG convertible
• Saab 95 3 cylinder two-stroke (1960–1967)
• Saab 95 V4 (1967–1980)
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From Wikipedia, the free encyclopedia Saab Automobile
• Saab 96 (1960–1980) • 1969: Saab creates an ignition system near the
• Saab 96 3 cylinder two-stroke (1960–1968) gearstick - instead of behind the steering wheel like
• Saab Sport 3 cylinder two-stroke (1962–1966) most cars - in an attempt to reduce the very common
• Saab Monte Carlo 850 3 cylinder two-stroke serious and permanent knee injuries during
(1966–1967) collisions, caused by the knee impacting the key.
• Saab 96 V4 (1967–1980) • 1970: Saab introduces a world-first - headlamp
• Saab Monte Carlo V4 V4 (1967–1968) wipers and washers.
• Saab 97 • 1971: Heated front seats are introduced, the first
• Sonett II (1966–1970) time in the world they are fitted as standard.
• Sonett III (1970–1974) • 1971: Saab develops the impact-absorbing, self-
• Saab Formula Junior single seat racing car (1960) repairing bumper[citation needed].
• SAABO caravan/camper/travel trailer (1964–1968) • 1976: Saab was the first manufacturer to produce a
• Saab 99 and descendents: turbo engine with wastegate to control boost.
• Saab 99 (1968–1984) • 1978: Saab introduces another ’world-first,’ the
• Saab 900 "Classic" (1979–1994) passenger compartment air filter (pollen filter).
• Saab 90 (1984–1987) • 1980: Saab introduces Automatic Performance
• Saab 600 (1985–1988) Control (APC), and an anti-knock sensor that allowed
• Saab 9000 (1985–1998) higher fuel economy and the use of lower grade fuel
• Saab 900 "New Generation" (1994–1998) without engine damage.
• Saab 9-3 first generation (1998–2002) • 1981: Saab introduces the split-field side mirror. This
• Saab 9-2X (2005–2006) reduces the drivers blind spot.
• Saab 9-7X (2005–2009) • 1982: Saab introduces asbestos-free brake pads.
• Saab 9-5 first generation (1997–2009) • 1983: Saab introduces the 16-valve turbocharged
engine
Concepts and prototypes • 1985: Saab pioneers direct ignition, eliminating the
• Saab 92 line: distributor and spark plug wires.
• Saab 92001 or Ursaab the prototype for the first • 1991: Saab introduces a ’light-pressure’ turbo.
Saab production car (1946) • 1991: Saab is the first manufacturer to offer CFC-free
• Saab Monster (1959) air-conditioning.
• Saab 60 (1962) • 1991: Saab develops its ’Trionic’ engine management
• Saab Quantum (1962) system, equipped with a 32-bit micro-processor.
• Saab Catherina (1964) • 1993: Saab introduces the ’Sensonic clutch’ and the
• Saab MFI13 (1965) ’Black Panel’, later to be called the ’Night Panel’.
• Saab Toad (1966) • 1993: Saab develops the ’Safeseat’ rear passenger
• Saab 98 (1974) protection system.
• Saab EV-1 (1985) • 1994: Saab introduces the ’Trionic T5.5’ engine
• Saab 9000 Cabriolet management system, its processor is a Motorola
• Saab 9XX Concept (1991) 68332.
• Saab 9-X (2001) • 1995: Saab presents an asymmetrically turbocharged
• Saab 9-3X (2002) V6 at the Motor Show in Frankfurt am Main,
• Saab 9-3 SportHatch (2003) Germany.
• Saab 9-5 Aero BioPower (2006) • 1996: Saab introduces active head restraints (SAHR),
• Saab Aero-X (2006) which help minimize the risk of whiplash.
• Saab 9-4X BioPower (2008) • 1997: Saab introduces Electronic Brake-force
• Saab 9-X Biohybrid (2008) Distribution
• Saab 9-X Air (2008) • 1997: Saab fits ventilated front seats to their new 9-5.
• Saab 9-3 ePower sport wagon (2010) • 1997: Saab introduces ComSense; an alert delay
• Saab PhoeniX (2011) feature that reduces the risk of distraction by briefly
postponing lower priority alerts when the brakes or
indicators are activated
Innovations • 2000: Saab introduces SVC; a Variable Compression,
• 1958: The GT 750 is the first car fitted with seatbelts an engine in which the compression ratio is varied
as standard.[73] by tilting the cylinder head in relation to the pistons.
• 1963: Saab becomes the first volume maker to offer • 2002: Saab developed ReAxs System provides crisp
diagonally-split dual brake circuits. steering feedback and contributes to enhanced
driving stability in curves
8
From Wikipedia, the free encyclopedia Saab Automobile
• 2003: Saab introduces CargoSET; automatic storage
well retraction for the convertible, a two-step
Marketing and ownership
tonneau action for quicker soft-top deployment
• 2008: Saab introduces Cross-wheel drive, an
advanced all-wheel drive system with eLSD.
Safety
Safety has a high priority in the design of Saab cars. The
cars are subjected to the Älgtest (elk test) as elk are a com-
mon cause of accidents in Sweden. Saab have compiled
a database containing over 6,100 real-life accidents with
Saabs. The first recorded event was in 1948 where Julian
Shermis had an accident.[74]
All modern Saabs (except the 9000 and 9-2X) have a
floor-mounted ignition. This is for many reasons, some
of which follow:[citation needed] Saab believes this is a safer Saab Performance Team at Linköping, in 1997 (Saab 91 Safirs
position in case of an accident. The driver’s knee often in background)
jerks upward in a collision; the compact and dense ig-
nition module on the steering column of many other Dating back to 1937, Svenska Aeroplan AB (SAAB) created
cars has shattered many kneecaps. Saabs have bolstered airplanes, introducing their first car, the Saab 92001, in
dashboards for both front seat occupants. Also, the floor- 1947. Currently, Saab AB is separate from Saab Automo-
mounted position yields more space, allowing modern bile (which is owned by Swedish Automobile, formerly
Saabs to have a metal bar that rotates over and up into Spyker Cars), and is probably best known for its Saab 37
the ignition when the key is turned to the "Lock" posi- Viggen (the Viggen badge would be shared by a 9-3). This
tion. This makes Saabs very challenging to hotwire. Er- has led to an ad campaign, "Born From Jets", evoking the
gonomically, the ignition’s location next to the parking days when Saab produced both aircraft and automobiles.
brake lever, gearshift, and seatbelt, saves time. Last of all, Saab is imported into many countries. Each company has
the ignition is located on the floor because, in the air- a president to the subsidiary or importer. In the case of
craft that inspired Saab automobiles, the throttle con- the U.S., the first president was Mr. R. Millet.
trols were all located on the floor. Originally Saabs also In 1987, Saab created a TV advertisement called "Saab
had the key located on the right side of the steering col- suite" (subtitled Ballet in 3 acts for 8 Saab 9000 Turbos). In
umn, but when they changed from a column shifter to a the film, stunt drivers show incredible driving with stock
floor shifter, the ignition key followed along, except in cars, such as one-wheeled burnouts, bumper-to-bumper
the Sonett III and 9000. driving through a slalom, cars slaloming from opposite
directions on the same course, two-wheel driving, sliding
in full speed, and jumping over passing cars—all on a
Endurance records closed airport runway with classical music playing in the
In October 1986 the Saab Long Run took place. Three background. Click Here to view the video.
standard Saab 9000 Turbos set 2 world records and 21 To commemorate its 40th anniversary, Saab formed a
international records at the Talladega Superspeedway in Performance Team in 1987, which laid on exhibitions of au-
Talladega, Alabama, USA. 100,000 km (62,000 mi) were tomobile acrobatics and formation driving. Initially this
covered with an average speed of 213.299 km/h was done with Saab 9000s, as above, then later models,
(132.537 mph) and 50,000 miles (80,000 km) with an aver- such as the Saab 900 (NG) were used. All of the team’s
age speed of 213.686 km/h (132.778 mph). members have previously competed in rallies, but what’s
Ten years later, in 1996, three standard Saab 900 (NG) unusual is that all 5 Performance Team members hold
Turbos driven by factory test drivers and two standard regular jobs at Saab: there are two engineers, a quality
naturally aspirated Saab 900s driven by journalists set controller, a technician and the head of Saab’s photo stu-
new world records on the same speedway. dio. The picture shows these vehicles on display at the Di-
In early December 2006, a Wisconsin traveling sales- amond Jubilee celebrations of the Saab Aircraft Compa-
man donated his 1989 Saab 900 SPG (Special Performance ny, at Linköping, in 1997. Click here to view one of their
Group) to the Wisconsin Automotive Museum after videos
amassing 1,001,385 miles (1,611,573 km) on the original A Hewlett-Packard CPU-support chip features a Saab
factory engine. This mileage was verified by Saab.[75] 900 Turbo 16 Cabriolet etched into its structure.[76]
9
From Wikipedia, the free encyclopedia Saab Automobile
Ownership and brand loyalty • People Who Test Drive a SAAB, Usually Buy One[84]
• We don’t make compromises. We make Saabs.[84]
As the brand has an unusual image in most markets, Saab
• Saab. It’s what a car should be.[84]
owners tend to be correspondingly offbeat: intellectuals
• The Command Performance Car.[84]
and enthusiasts.[77][78] In his studies of brand commu-
• The Well-Built Swede[85]
nities, Albert Muniz, professor of marketing at DePaul
University in Chicago, found significant characteristics of
Saab owners which he called Snaabery.[79] These includ- Literature and the arts
ed ownership of an original, pre-GM Saab; camaraderie
The Saab 900 Turbo was James Bond’s vehicle of choice
with other Saab drivers and contempt for other brands
in many of the John Gardner Bond novels of the 1980s,
such as BMW. Writer John Crace characterised the typical
beginning with Licence Renewed. In the second novel, For
"Snaab" as a creative advertising executive with large
Special Services, the 900 was dubbed the "Silver Beast".[86]
spectacles and an asymmetric hairstyle.[80] Rüdiger
The car is Bond’s private vehicle that he had outfitted
Hossiep, a psychologist at Ruhr University Bochum,
with various gadgets by the real-life company Commu-
found that Saab drivers have the highest level of psycho-
nication Control Systems, Ltd. (CCS). In conjunction with
logical involvement with their cars, being over 10 times
the release of Licence Renewed, Saab had a real "Silver
more passionate than the average Volkswagen driver.[79]
Beast" created that was virtually identical to the speci-
Saab’s main three markets are Sweden, the United King-
fications in the book. The car is currently located at the
dom and the United States.[80]
Saab Museum in Trollhättan, Sweden.
In an essay originally published in In These Times in
Slogans November, 2004 entitled Have I Got A Car For You,[87]
writer Kurt Vonnegut recounts his experiences as the
owner/operator of a Saab dealership in West Barnstable,
Massachusetts and humorously claims that his criticism
of Swedish engineering is the reason he was never
awarded a Nobel Prize in Literature. The essay also ap-
peared in the 2005 anthology A Man Without A Country.
In Motorsport
Saab competed in the Trans Am Series in 1966, entering a
96 and a 850. Saab also entered its 9-3 in the Castrol Cana-
dian Touring Car Championship.
See also
• Talbot Horizon - This vehicle replaced the Saab 96 on
the Valmet line and used many of the same parts,
especially in the interior
• Saab Turbo Mobil Challenge
• Barber Saab Pro Series
• Trionic 8
• Saab hockey stick
Saab Made in Trollhattan by Trolls sticker, 1970s • Saab XWD
• Built by Trolls in Trollhättan (Decal - 1960s/70s
Works 96 Rally Cars - side windows)[81]
References
• Go Swift - Go Safe - Go Saab (Advertisement Page - [1] "Saab Automobile Sees Ongoing Momentum in
1970s FIA Year Book)[82] 2010 Sales". media.saab.com.
• The most intelligent cars ever built. (1980s)[83] http://media.saab.com/press-releases/2011-01-06/
• Find your own road. (1990s)[84] saab-automobile-sees-ongoing-
• Welcome to the State of Independence (early 2000s; momentum-2010-sales. Retrieved 2011-05-01.
United States)[84] [2] ^ "Bokslut & Nyckeltal - SAAB Automobile
• Born From Jets. (2007–09; United States, Canada)[84] Aktiebolag". Allabolag. http://www.allabolag.se/
• Move Your Mind. (Current Global Slogan)[citation 5562588912/bokslut. Retrieved 2010-08-13.
needed]
10
From Wikipedia, the free encyclopedia Saab Automobile
[3] "Saab Data Sheet". Saab Automobile AB. [16] "Spyker makes a new offer for Saab; General
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information/about/company. Retrieved http://www.autoweek.com/article/20091220/
2010-08-31. CARNEWS/912209998. Retrieved 2009-12-28.
[4] "Factbox - Key facts about Saab". Reuters. [17] "Saab wind-up begins, GM still reviewing bids".
2009-05-19. http://www.reuters.com/article/ reuters.com. 2010-01-08. http://www.reuters.com/
bondsNews/idUSLJ61068320090519. Retrieved article/idUSSAT00829120100108. Retrieved
2009-05-19. 2010-01-09.
[5] "Saab | History and Background: Timeline, Video". [18] ^ "Spyker buys Saab". autocar.co.uk.
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heritage.jsp. Retrieved 2009-02-11. [19] "Spyker Cars finalizes the purchase of Saab".
[6] "The History of Svenska Aeroplan Aktiebolaget or SaabsUnited.com. http://www.saabsunited.com/
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the-history-of-svenska-aeroplan-aktiebolaget-or- saab.html. Retrieved 2010-02-23.
saab/. Retrieved 2010-01-30. [20] By KATHY BARKS HOFFMAN (AP) – 6 days ago.
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[11] "Saabaffären avbryts | Dagens Nyheter". dn.se. Americans knew about this too.", Dutch
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[12] Schwartz, Nelson D. (2009-12-14). "Chinese miljoen dollar die wij voor de overname contant
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(Swedish)". Expressen.se. http://gt.expressen.se/ Saab threatened with bankruptcy.) (Swedish)".
nyheter/1.2478773/saab-kan-inte-betala-ut-loner. Aftonbladet. http://www.aftonbladet.se/nyheter/
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12
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julilon. liquidation) (Swedish)". http://www.aftonbladet.se/
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http://www.flickr.com/photos/john-saab/ the company" operated by Saab Automobile AB)
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2006-10-11. http://www.saabhistory.com/2006/10/ • Saab history (enthusiast blog)
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intelligent-cars-ever-built/. Retrieved 2010-01-04. • Saab at the Open Directory Project
[84] ^ Emge, Ryan. "Saab Advertising Campaigns
Yesterday & Today". Saab History.
Retrieved from "http://en.wikipedia.org/w/index.php?title=Saab_Automobile&oldid=463471317"
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