SMS Text - Mobile Marketing Made Easy
Jon Lisbin - Point It Founder and Webinar Moderator
Scott Whitmarsh - Director SMS Support
September 21st 2011
Webinar Information
Presentation Agenda
•Being Recorded & Will be Uploaded to Website
This is an Interactive Webinar so it is Okay to Ask
•
Questions During the Presentation
About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• SEM – Mobile - Social
• $30 MM in managed media/yr
• 40+ yrs of SEM experience
• Servicing clients across all
verticals and revenue models
Clients
Will Your Business Thrive or Die?
● How to attract New Customers
● How to create and keep Loyal Customers
● 1st Mover Advantage
USA Mobile Usage Overview
● Mobile Feature Phones vs Smartphones
● SMS Text Messaging Usage
● Social Network Usage by Mobiles
● QR Code Usage
Where Smartphones Are Used
Smartphone Users are Looking
Smartphone Searchers are Buyers
What is SMS?
● Origin of the Short Message System
● The Mistake Becomes a Winner!
● Delivery and Message Open Rates
SMS Usage Continues to Increase
70% of mobile users sent texts
● 40% used browser or downloaded an app
● 30% accessed a social networking site
● Stats are from comScore as of July 2011
QR Code Usage
14.5 Million people
scanned QR Codes
in the US in June
2011
● 80% Increase in
QR Code scans for
the 2nd qtr vs 1st qtr
● We are seeing
them in all media
How Did You Use a QR Code?
● Coupons Deals & Discounts
● Enter Sweepstakes
● Product Info
Designer QR Codes
Marketing Channel Unification
● Mobile Market
● SMS Text
● QR Codes
● Mobile Coupons
● Facebook Integration
Mobile Marketing Dashboard
Create A Text Message
Create a Mobile
Coupon
Ability to Create Mobile Coupons
● Eye Catching
Mobile Image
Coupons
● “Electronic Wallet”
● Track Your
Conversions
Create Mobile Web Pages/Ads
● Reach Your
Database with
Mobile Pages/Ads
● Mobile Virtual
● Business Card
● Contact Info
Mobile Appointment Setter
● Appointment
Reminders
● How to Increase
Revenue 10%+
Text to Win Sweepstakes
● Run Contests to
Build Your Lists
● Platform randomly
selects up to 5
Winners for You
Daily Deals Audience Survey
● Has Your Business or Your Clients
Business Offered a Groupon Offer?
● Would You or Your Client Use Groupon
Again?
Daily Deal Site Craze
Does Groupon
Really Help
Businesses?
The 800# Gorilla
The Good, The
Bad, & The Ugly
How Will You Make Money?
● Grouponees Spending Habits
● 3 Ways to Make Money with these Deals
● Reward Loyal Customers / Break the Cycle
How Many Daily Deal Sites?
● Seattle 39
● Chicago 60
● LA 72
● New York 78
● What is Yipit?
SMS List Building Tips & Tricks
● What Companies Use SMS Texting
● How to build an SMS database list
● Will Your Businesses Benefit?
Q&A
Thank You
Scott Whitmarsh - scottw@pointit.com
Jon Lisbin – Jonl@pointit.com
support@pointit.com
Point It Search Marketing Agency
www.pointit.com
Please sign up for a free demo account
under the Mobile/SMS Text Marketing tab