Cultural Di7s
Individualism/ Collectivism
Power Distance
Time Orientation
Culture
Uncertainty Avoidance
Masculinity/ Femininity
Individualistic or selfish?
Different levels of power?
On time?
Culture
Minimizing uncertainty?
Distinction between male and female?
Individualism/ Collectivism Internal/ External Orientation
Time Orientation
Culture
Achieved/ Ascribed Status Universalism/ Particularism
Specific/ Diffuse
Neutral/ Affective
Individualism
Communitarianism
We seek individual
happiness.
family
We are born into a .
I decide
on my own.
We serve
society
.
Sequential
Synchronic
plans
I easily change .
schedule!
We depart on
Past and Present
Future
We are oriented
the
future.
towards
We are proud of our past.
Universalism
Particularism
Rules apply equally.
We need to count our .
friends
on
Neutral
Affective
We are in control of our .
feelings
We show we are excited!
Specific
Diffuse
A friend is a friend in .
all respects
My life is into business and private.
divided
Achieved Status
Ascribed Status
What we have
so far …
accomplished
I have an undisputed .
position
Internal Orientation
External Orientation
We can
dominate
nature.
We have to
external circumstances.
adapt to
Individualism/ Collectivism Internal/ External Orientation
Time Orientation
Culture
Achieved/ Ascribed Status Universalism/ Particularism
Specific/ Diffuse
Neutral/ Affective
Individualistic or selfish?
Who is in control?
All at once?
Culture
Do we have to prove ourselves? Rules or relationships?
How far do we get
Do we display our emotions?
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⁄ Harald Felgner ⁄ A spectrum of projects, from international marketing to IT. ⁄ xculture.felgner.ch
Image Credits
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Paramount Pictures
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