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SharpState Worksite Wellness
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DSHS Cessation:

Helping Texans Quit





Barry Sharp, MSHP, CHES

Tobacco Prevention & Control Program

Texas Department of State Health Services





1

DSHS Cessation:

Helping Texans Quit

 Today’s Discussion:

 Texas Tobacco Quitline

 Priority Populations

 State Worksite Initiatives









2

Quitlines 101

 What are quitlines?



 According to the North American Quitline Consortium:

 Quitlines are telephone-based tobacco cessation services that

help tobacco users quit. Services offered by quitlines include

coaching and counseling, referrals, mailed materials, training to

healthcare providers, Web-based services and, in some

instances, free medications such as nicotine replacement therapy

(NRT).

 Much research shows that quitlines are highly effective in helping

tobacco users quit. Due to their ability to reach and serve

tobacco users, regardless of location, quitlines have quickly

spread across North American. Today, residents in all 50 states,

the District of Columbia, each U.S. territory and all ten Canadian

provinces have access to public quitline services.

3

Texas Tobacco Quitline

 Began in 1999 as pilot project for the

American Cancer Society; Free & Clear took

over in 2010.

 Free counseling statewide

 Free information resources statewide

 Free nicotine replacement therapy in selected

areas





4

Texas Tobacco Quitline

Monthly Call Volume 2007-2010

2000

1800

1600

1400

1200

1000

800

600

400

200

0

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.



2007 2008 2009 2010



5

Percent of Callers by

Government Employment

2.50%



2.00%



1.50%



1.00%



0.50%



0.00%

2008 2009



City Government County Government

Health Districts Independent School Districts

State Government

6

Who calls Texas Quitline

 84% are tobacco users

 3% each are proxy and providers

 10% are general public

 58% are female, 42% are male

 21% are Hispanic

 Race:

 64% White, 16% Black, 2% American Indian

 <1% Asians, Arab, Hawaiian/Pacific Islander



7

Who calls Texas Quitline

 Tobacco Product of Choice

 92% cigarettes

 4% cigars

 3% smokeless

 Stages of Change

 90% are in preparation to quit

 7% are ready to take action to quit or set quit date

 3% are contemplation or pre-contemplation



8

DSHS Priority Populations

 Six Comprehensive Coalitions  Targeted Cessation

Funded: Metropolitan Statistical Areas:

 Lubbock-Cooper ISD  Beaumont-Port Arthur: Hardin,

 Ector County Health Jefferson and Orange

Department Counties

 Northeast Texas Public Health  College Station-Bryan: Brazos,

District Burleson and Robertson

 Fort Bend County Health Counties

Department  Killeen-Temple-Fort Hood:

 Austin/Travis County Health Bell, Coryell and Lampasas

Department Counties

 San Antonio Metropolitan  Lufkin-Nacogdoches: Angelina

Health District and Nacogdoches Counties

 Texarkana: Bowie County

 Waco: McLennan County

 All State Employees, Retirees

and their dependents



9

Boots on the Ground Support

Average Calls Per Month Per County



20

15.51 16.01

15



10

5.49

5

0.83 1.02

1.24 1.32 1.26 1.36

0

2008 2009 2010



TPCC Coalitions Media Only No Interventions



10

So What Does This Mean?

 Boots on the Ground support creates a

synergistic effect by changing the

environment and social norms for the

community. This change increases the

willingness of tobacco users to change

behaviors, thus resulting in additional calls to

the quitline.







11

Where to find help:

 DSHS Regional Tobacco Coordinators

 Region 1: Sherri Scott, Amarillo



 Region 2/3: Sandra Cobb, Arlington



 Region 4/5N: Lana Herriman & Dreka Strickland, Tyler



 Region 6/5S: Debbie Melecio, Houston



 Region 7: Cindy deSa, Temple



 Region 8: Rick Meza, San Antonio



 Region 9/10: Becky Zima, El Paso



 Region 11: Berta Cavazos, Harlingen

Email: FirstName.LastName@dshs.state.tx.us

Website: www.dshs.state.tx.us/tobacco



12

Where to find help:

 Texas Prevention Resource Centers, Tobacco

Education Specialists:

 Region 1: Lola Coppage, Lubbock

 Region 2: Lekeshia White, Abilene

 Region 3: Natalie Buxton, Dallas

 Region 4: Ralph Terzolo, Longview

 Region 5: Linda Smith, Lufkin

 Region 6: Steve Haynes, Houston

 Region 7: Mona Carroll, Bryan

 Region 8: J. Anthony Garcia, San Antonio

 Region 9: Michelle Masoud, Odessa

 Region 10: Victor Parra, El Paso

 Region 11: Jose Marte Garza, Pharr

http://www.tcada.state.tx.us/prc/index.shtml

13

Thank you for your time and participation in

today’s presentation. Please feel free to

contact for more information or assistance.



Barry Sharp, MSHP, CHES

Program Coordinator

Tobacco Prevention & Control Program

Barry.Sharp@dshs.state.tx.us

14


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