o f the
Co m m e m orat i ve I na ug ura l Book 201 0
www. a l l u re - 2 01 0.co m
P ublished for Royal Caribbean International
ALLURE o f the SEAS
Inaugural Ceremonies Cruise Guests
Royal Caribbean International will distribute 10,000 copies of the Allure of the Seas will spend her inaugural year sailing the Caribbean
Allure of the SeasSM inaugural book as a corporate gift to invited on an alternating east/west itinerary. A copy of the commemorative
guests representing all sectors of the cruise shipping trade and the book will be placed in each stateroom, for guest use aboard the ship
cruise leisure-travel trade. throughout the inaugural year.
Markets Reached Souvenir Collectors
Cruise Officials and Cruise Trade Business Executives The commemorative book will be available to cruise guests for
The Allure of the Seas commemorative book will reach ship souvenir purposes onboard Allure of the Seas. The book will also be
owners; shipbuilders; ship operators; marine and hotel operations; promoted for collectors through an industry trade organization.
fleet operations; port planning; food and beverage operations;
purchasing; supply chain management; IT and security technology; Closing Dates
marketing and PR; finance and administration; entertainment; shore Space Reservations............................................... August 18, 2010
excursions; ports of call and retailers; air carriers; travel agent trade; Material Due Date ................................................. September 13, 2010
and international press and media correspondents. Publication Date .................................................... November 2010
Artwork Production Material Space Rates (Color or B&W)
1 Supporting Graphics—Mac format only Size
ACCEPTABLE FILE FORMATS Full Page $7,950
PDF—(press-quality high-resolution only) Half Page (horizontal only) $4,950
Adobe InDesign CS—(native files; include fonts)
Logo / link (only) on inaugural book Web site $1,950
Adobe Photoshop—TIFF, EPS or PSD in unflattened layers
(native files; include fonts)
QuarkXpress 5 or higher—QXP (native files, include fonts) Full Page
WE DO NOT ACCEPT Half Page
Quark Passport, Corel Draw, Page Maker, Microsoft Word,
Powerpoint or Publisher All book sponsors placing print ads will receive a complimentary
2 Specify colors in Applications—choose only process colors, posting of their company logo with a link to their Web site on the
CMYK only (do not use spot colors). official Allure of the Seas inaugural book Web site at no additional
3 Verify image resolution is at least 300dpi charge.
4 Font Specifications—include all screen fonts and printer Prepayment Discount: -10%
fontsEmbed fonts in PDFs. Mechanical Requirements
5 Provide a color proof with your ad. If no proof is provided, the In Inches Width Height
production charge is $95 for a full page and $50 for all other Trim Size 8 3/8" 10 7/8"
ad sizes. Production charges for non-camera-ready ads: If you Bleed Page 8 5/8" 11 1/8"
prefer Onboard Media designs your ad, the charge is $150 for Full Page (Live Area) 7 1/4" 9 7/8"
a full page and $50 for all other ad sizes. Half Page (Horizontal Only) 7 1/4" 4 13/16"
6 SUPPLYING CAMERA-READY AD MATERIAL: In Centimeters Width Height
When supplying camera-ready material as a high-resolution Trim Size 21.27 cm 27.62 cm
PDF, please embed all fonts and make sure all images Bleed Page 21.90 cm 28.25 cm
are CMYK. Full Page (Live Area) 18.42 cm 25.40 cm
TIFFs need to be in their native file and linked before creating Half Page (Horizontal Only) 18.42 cm 12.22 cm
the PDF. If your ad has to be saved as a JPEG in Photoshop, Logo: high-resolution eps, 300 dpi
set the file to Maximum (12). When supplying a camera-ready
ad in its native form (such as InDesign or Quark), please
Space Reservations: Send Ad Materials to:
collect the file to include all the fonts, images (links) and
Tyler Condon Onboard Media
elements. Then stuff the file and send via one of the methods
Sales Manager c/o Ad Services Department
listed below, preferably on disc or via FTP. If using Quark, OPI
t. +1.305.938.1227 Attention: Gail Abrams
CANNOT be active.
f. +1.305.673.0315 or e-mail: email@example.com
FTP (Uploading requires software such as Transmit or
firstname.lastname@example.org RCI Allure Book
IP ADDRESS: ftp.onboard.com
1691 Michigan Avenue, Suite 600
Miami Beach, FL 33139
NOTE: Onboard begins with a capital "O".
PLEASE: Go to the folder labeled TO OBM, and place
your ad in the sub-folder INAUGURAL BOOK ADS.
7 NO COUPONS ALLOWED