I would think the gun store owner who views the marketing of pink to be a way to make the product "cute" and more likely to generate large increases in sales to women - absent sound advice regarding the product's safety, operation and care - probably isn't doing that great of a job selling firearms to men either. Unfortunately, "cute" or "pretty" are about the best adjectives offered when explaining the purpose of pink.
Letters Letters to the editor The “Pinking Phenomenon” I just read the Se
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