SMART objective-setting template
Business development objective Target Timeline Proposed strategies
1. Increase company + 20% By 30 June o Introduce Yellow Pages advertising
recognition ‘11 o Sponsor our region’s top-tier football
team with cash injection of $10,000 in
return for prominent logo placement on
jerseys
o Develop a website which electronically
communicates our company and its
service offerings to internet users
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Objective and strategy pro-forma, Dymond Institute of Business, 2011