Market Research Report : Wi-Fi Market in India 2011

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Market Research Report :  Wi-Fi Market in India 2011 Powered By Docstoc
					Wi-Fi Market in India
November 2011
Executive Summary
              Overall market size of WLAN in India grew to INR a1 bn in 20-- from INR a2 bn in 20--
              Globally Wi-Fi market size in terms of revenue is INR a3 bn as on 20--
  Market      Wi-Fi element1 deployment has gone up by a4% between 20-- and 20--
              Wi-Fi and wireless mesh are the core wireless technologies vartical1 & vartical2 are implementing
              for quality1, quality2 & quality3 deployment
              Drivers:


                                         LE
               Greater Availability of Wi-Fi Enabled
                                                                        Challenges:
                                                                          Introduction of 3G Network



                                        P
  Drivers &    Wireless Devices                                           Lack of Wi-Fi Service Providers & Hot-
 Challenges    Increase in Disposable Income                              Spots


                                       M
               Rising Enterprise Mobility Needs                           New Draft of Cybercafé Regulation by
                                                                          Government



                                      A
               Ease of Use in Domestic Environment
               Growing Demand for Wireless Network in


  Vendor
Opportunity
               Specific Sectors
               Opportunity1
               Opportunity2
               Opportunity3
                                     S
                                                  Major Wi-Fi Product Players
                          Player1                               Player2                            Player3
Competition
                          Player4                               Player5                            Player6


                                       WI-FI MARKET IN INDIA 2011.PPT                                              2
•Introduction
•Market Overview
•Scope in India
•Selection Criteria
•Drivers and Challenges
•Major Players
•Vendor Opportunity
•Key Trends & Developments
•Strategic Recommendation

     WI-FI MARKET IN INDIA 2011.PPT   3
 Introduction

 Wi-Fi (Wireless Fidelity) Overview
 • Wi-Fi is a wireless network technology which uses radio waves like mobile phones, Television & radio broadcast signals
   Wi-Fi is a technology used to build WLAN (Wireless Local Area Network) environment for personal or commercial need
   It is a wireless network where wireless data transaction occurs over distances of a few a1 feet using high frequency signals



                                                              E
   Typically a Wi-Fi router or a Wi-Fi access point have the range of a2 feet indoors & a3 feet outdoors in terms of service area
 • Devices with Wi-Fi capability such as desktop PCs, laptops, Tablets, smartphones & other devices can access internet


                                                             L
   and intranet wirelessly via the access points or directly from the Wi-Fi hotspots


                                                            P
                                            Wi-Fi Transmission & Access Process



                                                          AM
                   Element1
                   Element2
                                                         S                                                           Element5
                                                                                                                     Element6

                                                                  Element4


                                                                                                 Element7
                    Element3                                                                                       Element8
Source:

                                                          WI-FI MARKET IN INDIA 2011.PPT                                            4
 Wi-Fi market in India witnessed significant growth over the
 past d1 years
 Market Overview – India
 • Overall market size of WLAN grew to INR a1 bn in 20-- from INR a2 bn in 20--
 • Approximately a3 mn Wi-Fi devices were shipped to India in 20--
     Amongst the total numbers of Wi-Fi devices, a4 mn where smartphones and feature phones in 20-- which is expected to reach a5 mn
     approximately by 20--


                                                           E
     Most of the newer mobile phones which accounts for smartphones & feature phones come with Wi-Fi capability



                                                          L
 • Wi-Fi hotspot deployment has gone up by a6% between 20-- and 20--
 • Wi-Fi and wireless mesh are the core wireless technologies enterprises & SMBs are implementing for quality1, quality2
   & quality3 deployment

                                                         P
 • Quality4 and quality5 has been the prime reason for the rapid adoption of Wi-Fi


                                                        M
 • Based on market share player1 is a major player in both home & enterprise segment with their Wi-Fi products


                                                       A
                       Wi-Fi Equipments Market – Size, Growth & Share
                           INR bn
                                                      S                                  c1
                                                 b3                                                           Player1
                                                                                                              Player2
                                                                                              c3              Player3
                                                                                    c4
                                                                                                              Player4
                                                                                                              Player5
                                       20--               20--

Source:

                                                       WI-FI MARKET IN INDIA 2011.PPT                                                  5
 Wi-Fi Value Chain
                        SAMPLE
           Element1                                                  Element3




           Element2                                                  Element4




           Element5                                Element6          Element7       Element8




             Element9                                    Element10              Element11


Source:

                        WI-FI MARKET IN INDIA 2011.PPT                                         6
 Major Wi-Fi Hotspots in India

 Major States with Wi-Fi Hotspots
           Major States      No. of Wi-Fi Hotspots
                                                            SAMPLE
                                                           Major Wi-Fi Cities


 Andhra Pradesh                       X1
 Delhi                                X2
 Goa                                  X3
                                                                    Gurgaon (40)           Delhi (237)
 Gujarat                              X4                                                     Noida
                                                                                              (10)
 Haryana                              X5
 Karnataka                            X6
                                                           Baroda           Ahmedabad (127)
 Kerala                               X7                    (11)                                               Kolkata (106)

 Maharashtra                          X8
                                                              Mumbai
 Orissa                               X9                       (206)                                         Vizag (8)
                                                                              Pune
 Punjab                              X10                                      (189)    Hyderabad (233)

 Rajasthan                           X11
                                                                Bangalore (503)
 Tamil Nadu                          X12                           Mysore (8)
                                                             Kozhikode (10)                   Chennai (212)
 Uttar Pradesh                       X13                                               Cochin (45)
 West Bengal                         x14                                                   Trivandrum (16)
                                                                                                              Note 1: The list is not exhaustive
Source:                                                                     Note 2: Based on cities with no. of Wi-FI hotspots greater than 5

                                           WI-FI MARKET IN INDIA 2011.PPT                                                                          7
 Scope in India – Across Verticals (-/-)

              • India houses colossal consumer base for various products and services in urban as well as in rural areas
              • With rising economy & income levels of citizens across the nation, opportunities for companies belonging to various
                industries have intensified furthermore leading to newer technology adoption including Wi-Fi
              • The major industries where Wi-Fi products hold immense opportunities are briefed below


                        • Education sector consists of schooling, higher education (graduation, post-graduation & PhD
                          programs) and vocational education (professional and specialized education)
                        • Market size of the sector can be presented in the combined form of INR a1 tr and a2 mn students



                                                       E
                          per annum as of 20--
    Sector1
                        • Wi-Fi enabled campuses are growing day by day as it provides the scholars to feature1, feature2


                                                      L
                          for application1 & application2



                                                     P
                        • It also allows area1 & area2 the flexibility to use internet & intranet wirelessly at any location in &
                          around the campus




                                                   AM
                        • Indian healthcare industry is estimated to grow from the current INR b1 tr to over INR b2 tr by 20-
                          -

    Sector2
                                                  S
                        • Healthcare can be broadly categorized into ‘Healthcare Equipments & Services’ and
                          ‘Pharmaceuticals & Biotechnology’
                        • Internet & intranet is essential for any institution which holds true for healthcare sector as well
                        • Healthcare businesses can utilize new age technology such as area21, area22, area23, area24,
                          area25, area26, area27, area28


Source:

                                                         WI-FI MARKET IN INDIA 2011.PPT                                               8
 Wi-Fi Selection Criteria

                                                                                                Criteria2

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                              Criteria1                                                                                                                Criteria3

          • dddddddddddddddddddddddd                                                                                          • gggggggggggggggggggggggggg
          • Eeeeeeeeeeeeeeeeeeeeeeeee                                                                                         • Hhhhhhhhhhhhhhhhhhhhhhhh
          • fffffffffffffffffffffffffffffffffffffffffffff                                                                     • iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii




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                                             Criteria5

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                     • Kkkkkkkkkkkkkkkkkkkkkkkkkkkkk
                                                                                                                        MP           Criteria4

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                                                                                                                      • Pppppppppppppppppppppppppppp




Source:
                     • mmmmmmmmmmmmmmmmm

                                                                                                                       A
                                                                                                                      • qqqqqqqqqqqqqqqqqqqqqqqqqqqq



                                                                                                                      S
                                                                                     WI-FI MARKET IN INDIA 2011.PPT                                                                      9
Drivers & Challenges




  Drivers                                                           Challenges
  Greater Availability of Wi-Fi Enabled
                                                                    Introduction of 3G Network
  Wireless Devices

  Increase in Disposable Income                                     Lack of Wi-Fi Service Providers & Hot-
                                                                    Spots

  Rising Enterprise Mobility Needs                                  New Draft of Cybercafé Regulation by
                                                                    Government

  Ease of Use in Domestic Environment

  Growing Demand for Wireless
  Network in Specific Sectors




                                          WI-FI MARKET IN INDIA 2011.PPT                                     10
 Major Wi-Fi Product Players (-/-)

 Company Snapshot: company1
 Corporate Information
                                                                                   E
                                                                            Business Highlights

                                                                                  L
                                                                            • aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa


                                                                                 P
 Head Quarters         Country1
                                                                            • bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
 Industry              Industry1


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 No. of.
                       ---                                                  • Ddddddddddddddddddddddddddddddd


                                                                               A
 Employees
                                                                            • eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee


                                                                              S
 Website               www.----.com


                                                         Sales Intelligence
 Mr. X1                                    Ms. X2                                          Mr. X3
 Managing Director – Indian                Director Channel Sales - India                  Business Manager
 Sub Continent
 Professional History                      Professional History                            Professional History
 Senior VP & GM at Star India Pvt Ltd      National Sales Manager at Microsoft India       Senior IP Counsel at Belkin International, Inc.
 Country Manager Entertainment & Devices   Channel Sales Manager at Ingram Micro India     Associate Counsel at Aristocrat Technologies,
 Division at Microsoft Corporation         Pvt Ltd                                         Inc.
 Other                                     Other                                           Other
 ICS                                       Annamalai University                            John Marshall School of Law



Source:

                                                     WI-FI MARKET IN INDIA 2011.PPT                                                    11
 Areas such as area1, area2 and area3 provide ample
 opportunities for the vendors
 Vendor Opportunity


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                  • Bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
          Area1   • Cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
                  • vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv



                                                                   LE
                                                                  P
                  • dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd


                                                                 M
                  • Eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
                  • Fffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff


                                                                A
          Area2   • nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn



                                                               S
                  • Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp
                  • qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq



                  • gggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg
          Area3   • Hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
                  • iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii


Source:

                                                                 WI-FI MARKET IN INDIA 2011.PPT                                                                            12
 Some recent developments & trends in the domestic market
 Key Trends & Development
    Trends & Developments                                                            Description

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                            • dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
          Development3      • Eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee


                            • Fffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff
             Trend1         • nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn


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                            • gggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg
             Trend3         • Hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh




Source:
                                SAMPLE               WI-FI MARKET IN INDIA 2011.PPT                                                         13
 Strategic Recommendations (-/-)

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                                               Recommendation1


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                                          MP   Recommendation2


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                                        S
          • dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
          • eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee




Source:

                                              WI-FI MARKET IN INDIA 2011.PPT                14
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                                                                     WI-FI MARKET IN INDIA 2011.PPT                                                                      15

				
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Description: For the complete report, get in touch with us at : info@netscribes.com The first reference of Wireless Fidelity or Wi-Fi can be tracked back all the way to the year 1985 but not until recently it started attracting the attention of the Indian consumers both business and general users. Wi-Fi allows the users to take advantage of the wireless networking through internet and intranet along with the flexibility of multiple usage location and multiple devices. With more and more mobile devices such as smartphones, Tablet PCs and laptops being equipped with Wi-Fi chips, usage of wireless broadband via the same has seen significant growth. Increasing numbers of Wi-Fi equipments offering and variations of the same ensures a promising market for Wi-Fi in India. The report begins with ‘Introduction’ section covering overview regarding Wi-Fi which provides basic idea regarding the wireless technologies with some technical details. It also elaborates the process of Wi-Fi transmission of wireless radio signals & receival of it by various compatible devices in different locations. The ‘Market Overview’ section elaborates global & domestic market state of Wi-Fi products & services. It also provides statistical information regarding Wi-Fi enabled devices, shipment of Wi-Fi products, enterprise Wi-Fi market, global Wi-Fi hotspots and its growth. Market overview of Wi-Fi in India covers similar information regarding Wi-Fi equipments, devices, Wi-Fi hotspot deployment and market share by major Wi-Fi equipment manufacturers. ‘Wi-Fi Technology Snapshot’ sub-section briefs about the various revisions of the Wi-Fi technologies till date with technical information such as frequency channel, bandwidth and disadvantages for each. The ‘Wi-Fi Value Chain’ provides basic idea regarding the flow of Wi-Fi products from producer to end users. Next the locations of major Wi-Fi hotspots in various states & cities in India are stated & highlighted on a map.