M AY 2 0 0 4
Vo l u m e 7, N u m b e r 5
Raising the Bar
Coach George O’Leary brings
a new level of intensity
to UCF football.
Executive Publisher JACOB V. STUART
Publisher ROBERT RECKER
Associate Publisher MICHAEL HINN
Editor JACK ROTH
Contributing Writers JOSÉ DAVID ALVAREZ
CARLOS J. BURRUEZO
TYSON R. SMITH
Contributing Editors NICK GEORGOUDIOU
CONNIE SUE WHITE
Creative Director MIKE FORISTALL
Art Director BARBARA GEORGOUDIOU
Production Artist TRICIA HEATH
Production Coordinators NICK GEORGOUDIOU
Photographers RICHARD AGUILAR
Sales & Marketing Director JACKIE CANDELARIA
Advertising Director MONIQUE RENE
Advertising Coordinators MAGGIE BABB
Advisory Board SHELLEY LAUTEN
KRISTINE VORPAGEL SHIELDS
FirstMonday is published monthly and prepared by the Orlando
BUSINESS & TECHNOLOGY COVER STORY
Regional Chamber of Commerce and Knight Images. All copyright Unleashing Excellence 6 Raising the Bar 24
privileges are reserved by the publisher. Any reproduction in whole Chamber Member co-authors guide to Chamber-created task force helps launch
or in part without express written consent is strictly prohibited. ultimate customer service. UCF football to new heights.
FirstMonday welcomes articles, story ideas and feedback. However,
neither the Orlando Regional Chamber of Commerce nor Knight
Images assumes responsibility for the return of unsolicited
LEADERSHIP & EDUCATION
manuscripts, photographs, negatives or transparencies.
A Healthy Start 16
Member organization improves quality of
FOR INFORMATION, PLEASE CONTACT: life by ensuring healthy birth outcomes.
KNIGHT IMAGES 130 South Orange Ave TOURISM, TRADE
Suite 150 & TRANSPORTATION
Orlando, Florida 32801
Phone 407-206-1011 Clean Air Team 26
Fax 407-206-1019 Clean air is everybody’s business.
CULTURE & TRENDS
ORLANDO REGIONAL Soothing Beverage 32
CHAMBER OF COMMERCE P.O. Box 1234 Good cup of tea still calms in tough times.
Orlando, FL 32802-1234
Phone 407-425-1234 MEMBERSHIP
email@example.com New Members 36
ADVERTISING INFO Jackie Candelaria
Member Opportunities ........................................39
FM M AY 2 0 0 4 3
Calling All Future Leaders
Dateline: Tim Ryan, Orange County Chief of
Corrections; and Kevin Weickel, Head
Orlando, Florida — January 21, 1975
Golf Professional and Tournament
8:15 a.m. — Coffee in the Orlando Chairman FUNAI Classic, Walt Disney
Chamber Board Room World — recently spent the day at their
9:15 a.m. — Arrive City Hall for briefing Leadership Orlando Class 62 Smart,
by Public Works Director Quality Growth Session with Florida
10:15 a.m. — Tour Southwest wastewater Secretary of State Glenda E. Hood and
treatment plant and Baldwin Park Development Company
incinerator Managing Director, David Pace, dis-
11:45 a.m. — Lunch at McCoy Jet Port cussing the transformation of the Naval
Skyline Restaurant Training Center into the high-end resi-
dential and business community that is
12:30 p.m. — Tour and briefing by
changing the landscape east of
Director John Meacham
and Deputy Director Paula Gastenveld Barbara Bernier
When like-minded individuals
2:20 p.m. — Arrive Herndon Airport come together to explore the
for briefing and tour People, Place, Purpose and
3:00 p.m. — Arrive Orange County Possibilities that our region has
School Board to meet
with Superintendent to offer, they take ownership
Linton Deck of the community and we
During the above itinerary, the collectively become stronger.
members of Leadership Orlando Class 1,
including some names you might
In addition to meeting with developers,
recognize — Alan C. Helman, Gary
architects, city planners and environmen-
Strack, Bob Showalter, Susan McCaskill,
talists, these Leadership Orlando participants
Larry Phalin, Rich Crotty and Bill
also toured the Orlando International
Jennings — spent time together learning
Airport, met with leading transportation
about our community and building
experts and were briefed by some of the
relationships with each other and the
cutting-edge players in recent downtown
leaders who were guiding Central Florida. Larry McCracken John Krug
Fast forward to 2004! Another group
Some would insist that things have
of names you may be familiar with — those who are just now exploring the role
changed . . . some would say things
John Krug, Vice President, Metro Orlando that they might wish to play in shaping
remain the same. What’s important here
Economic Development Commission; Central Florida for our children and
is that the vehicle by which business and
Barbara Bernier, Professor, Florida A&M grandchildren.
community leaders connect the dots and
University College of Law; Captain Larry One thing is certain. When like-
engage in community endeavors is still
McCracken, Executive Officer, NAVAIR minded individuals come together to
Leadership Orlando and the meaningful
Orlando; Paula Gastenveld, Provost West explore the People, Place, Purpose and
experience that it provides to the leaders
Campus, Valencia Community College; Possibilities that our region has to offer,
of today and tomorrow.
Jodie Hardman, Senior Vice President, they take ownership of the community
Nearly 30 years and some 2,500
Bank of America; Arnold Postell, and we collectively become stronger.
Leadership Orlando participants have
Chief-Guidance, Digital & Ground Data The enrollment deadline for Leadership
shown that the only thing that is truly
Systems, NASA- Kennedy Space Center; Orlando Class 64 is just a few weeks away,
constant is change. The leaders who were
guiding Central Florida in 1975 could and it’s always exciting for me to see who
never have dreamed that our region has shown an interest, who has committed
the time, and who will soon emerge in
Leadership Orlando would today be recognized as the tourist
destination that it has become, that the the leadership roles that await them.
Class 64 space industry would transform the Our community is known for the
coastline in Brevard County, that the I-4 opportunities it provides for those who
Orientation Sessions: will raise their hand in service and
Corridor would be a driving force for
June 29-30, 2004 strength. Will it be you?
economic development in the state, or
Enrollment Deadline: that Florida Technological University
May 28, 2004 (now UCF) would become the fastest Jacob V. Stuart
growing university in the state with President
40,000 students enrolled. Orlando Regional Chamber of Commerce
Kathy Panter at 407-835-2499
or via e-mail at With accomplishments like these,
firstname.lastname@example.org. who knows what the future may hold or
what critical decisions will be made by
4 M AY 2 0 0 4 FM
THIS JUST IN
United We Stand
Chamber endorses support of United Arts Campaign 2004.
The Orlando Regional Chamber of Commerce and By offering a wide range of outstanding business programs
the Small Business Chamber recently adopted resolutions throughout the seven-county region, the Chamber is
to support United Arts of Central Florida. The Chamber dedicated to providing something for everyone.
is encouraging members to support the United Arts United Arts of Central Florida is a dynamic collabora-
Campaign 2004 not only through donations, but also tion of regional corporations, small business, local
through the purchase of tickets, sponsorships, advertising governments, arts organizations, museums, artists, school
and other market driven relationships that will support districts and individuals. It works to enhance the quality
Guests admire Faith Ringgold art during the Zora Neale Hurston Festival.
arts, heritage and culture year-round. and diversity of cultural experiences available throughout
In addition, the Chamber is encouraging employers to Lake, Orange, Osceola and Seminole counties. Since
give their employees opportunities to learn about the arts its inception in 1989, United Arts has invested more
and make donations via stand-alone or combined workplace than $74 million in local cultural organizations and
giving campaigns, as well as opportunities for donations cultural education.
through payroll deduction. “We hope that the support of the Chamber will
“The relationship we have with the Chamber just encourage others to support all the arts, culture and
makes sense,” said Margot H. Knight, President and CEO history available right here in our own back yard,”
of United Arts of Central Florida. “We both share a Knight added.
common goal, and that is to create strong, thriving, vibrant
cultural institutions that make Central Florida a desirable For more information, contact Margot H. Knight, President
place to live, work, play and visit.” & CEO, United Arts of Central Florida, Inc., at 407-628-0333 or
As the region’s largest pro-business organization, the via e-mail at uacf@UnitedArts.cc.
Chamber believes that a strong, vital community goes
hand-in-hand with a strong, vital business environment. Orlando Ballet performs open rehearsals for those interested in the arts.
Navigating the new Web page.
By Rob Recker, Publisher, FirstMonday
Last month, I outlined the many The navigation bar includes the follow-
business savings and discounts on impor- ing perks: Broadband & DSL; Chamber
tant services the Chamber offers to its Perks Credit Card; Corporate Gifts; HR
Members. The Chamber Perks Web page Solutions Center; Insurance; Long
(You’re Part of Something Greater), as part Distance; Publications; Shipping; and
of the new and improved Chamber Web Wireless & Cellular.
site, is easy to use and offers access to Underneath this navigation bar is a
many Chamber-endorsed services. poll that helps us better serve your
As you can see, the navigation bar needs. For example, the current poll
on the left-hand side of the page gives question is: Which benefits do you find
you access to great savings for your most useful? Multiple-choice answers
business with just the click of a button. include Cellular Services, Car Rentals or
Technology. Your feedback is very
important. If we get an overwhelming
majority of “Cellular Services” answers,
we can make a concerted effort to look
for the best savings and discounts we
can find on various cellular services.
On the right-hand side of the
page is an explanation of how being a
member of the Florida Chamber
Federation gives you buying power.
Under that is a more detailed descrip- desired benefit, you will get a more So don’t wait any longer — go
tion of the “Featured Benefits” that detailed description of the perk and the to http://orlando.chamberperks.com
the Chamber offers, along with important contact information for the and start reaping the benefits of
company logos. By clicking on the product or service. Chamber Membership!
FM M AY 2 0 0 4 5
THE L ATEST NEWS AND INFORMATION
TO HELP YOUR BUSINESS GROW.
BUSINESS & TECHNOLOGY
Chamber Member co-authors guide to ultimate customer service.
By Jack Roth, Editor, FirstMonday
Customer service has wants to accomplish different organizations. For more than a decade,
become a lost art to those who things from an organizational she also facilitated cultural change as an
neglect its impact on business. standpoint. Yanovitch’s expert executive with a company that helped
This is unacceptable to busi- tutelage provides the ground- revolutionize total quality management,
nesses that want to succeed, work for creating a thriving Philip Crosby Associates (PCA). During
and it’s why Teri Yanovitch culture of total quality service that time, she participated in the
has co-authored “Unleashing regardless of what type of Chamber’s Leadership Orlando program.
Excellence: The Complete company you own. She garnered more coaching and Teri Yanovitch
Guide to Ultimate Customer “As the tourism capital training experience as a consultant and
Service,” a book that acts as of the world, Orlando should speaker at Crosby’s Quality College and By joining the Chamber, Yanovitch
a “how to” and “can do” be setting customer service The Disney Institute. She began her career hopes to reach out to the many small
manual for companies that standards, and this is as a manager and regional trainer with and newly formed businesses in the
need to implement service excellence true with Disney and other service- the Hertz Corporation, where she learned region that are just beginning to focus
in their organization. oriented companies in the region,” first-hand the importance of good on customer service.
“There’s a disturbing trend occurring says Yanovitch, “but there are many customer service. “New and smaller businesses need to
all over the country,” says Yanovitch, a companies that still haven’t embraced a Yanovitch has coached thousands focus on other areas at first in order to get
local business consultant, customer service ‘customer service first’ philosophy, and in of executives and teams to achieve up and running,” says Yanovitch. “Once
expert and founder of T.A. Yanovitch, Inc. the end this hurts not only the business, greater productivity, communication, that is achieved, they can focus on obtain-
“Customer service tends to be so awful but the perception of the entire region.” teamwork, sales and service, and ing the mechanisms and tools needed to
that we’re completely thrilled when we continuous improvement. build a culture of service excellence.”
actually receive good service.” In the Trenches In the end, she says, someone on the
Customer service applies to all Yanovitch, a keynote speaker and management team has to say they want
companies, big and small, whether it’s seminar leader, shared the best practices customer service training and commit to For more on T.A. Yanovitch, Inc. and
a grocery store, trucking company or of customer service developed by The implementing a service philosophy “Unleashing Excellence,” go to
hospital, and even though every company Walt Disney Company with global throughout the company. www.retainloyalcustomers.com.
Regulatory Deadline Hits Small Business
Plan to protect medical information in the workplace is now required.
By Troy Kishbaugh, Gray, Harris & Robinson, P.A.
Last month, small businesses had to benefits, whether self-insured or access its employees’ personal as brokers, accountants or
conform to the federal Health Insurance fully insured. health information. other consultants.
Portability and Accountability Act (HIPAA) ■ Comes in contact with employee med- Below is a checklist of ■ Designate a privacy officer
as it applies to the confidentiality of ical information in the process of mak- some basic steps to consider: who is responsible for
medical information in the workplace. ing employment decisions. ■ Distribute a HIPAA privacy ensuring your company’s
(Compliance for larger businesses took notice to all employees. HIPAA compliance.
The types of human resource issues
effect last year.)
covered by HIPAA include reviewing an ■ Develop policies and The penalties for violat-
A primary goal of HIPAA is to protect
employee’s request for medical leave, procedures that allow ing HIPAA range from a $100
the confidentiality of an individual’s per-
making an employment decision based employees to freely express Troy Kishbaugh fine per violation to $250,000
sonal health information. This is done
on drug test results, evaluating an concerns about possible in fines and up to 10 years in
through transaction standards that
Americans with Disabilities Act accommo- HIPAA violations. prison for individuals who knowingly
safeguard the electronic transmission
dation request and administering a fitness ■ Obtain written employee authorizations violate HIPAA and willfully misuse
of health care information and privacy
exam for job placement or safety purposes. to assist in claims management. employee medical information.
rules that apply to those who handle
For most employers, their insurer
individually identifiable health information. ■ Establish “Business Associate”
has handled a majority of HIPAA’s For more, contact Troy Kishbaugh
A small business must comply with agreements with others who will
compliance requirements. However, at 407-843-8880 or via e-mail at
HIPAA if it: come in contact with your employees’
there are additional actions a small email@example.com.
■ Offers and administers health care business should take if it plans to
protected heath information, such
6 M AY 2 0 0 4 FM
“Ask The Business Specialist”
Business tips and trend analysis for Orlando Regional Chamber of Commerce Members.
What is a popular travel trend for sub-contracted with a massage therapy ■ Groups are coming to spas for a safe, full-time; Average ages: Day Spa - 41 years,
relaxing vacations? And why should company to give employees massages nurturing environment. Instead of a group Resort/Hotel Spa - 44 years, Destination
my company be aware of it? on site at discounted rates. With approxi- of girlfriends going out for dinner, they are Spa - 45 years; Average annual household
The wellness evolution and explosion mately 1,200 employees on site, this now going to a spa for a healing and bond- incomes: Day Spa - $96,000; Resort/Hotel
in the past few years has been dramatic, arrangement has helped create a more ing experience. Spa - $122,000; Destination Spa - $125,000.
and “spa” has become a household word. relaxed atmosphere in the often stressful ■ The majority of clients are visiting spas to
The International Spa Association (ISPA), world of school book publishing. escape the news and forget about the real
a helpful trade organization that provides world for a while.
coverage of the trends for the spa market, Healing Trends
The spa industry is experiencing a ■ Massages remain the most popular treat-
reports that the spa industry had revenues
time of great change and a renewed ment, and mind/body services are being
greater than amusement/theme parks
commitment to healing. Recently, ISPA requested frequently. For additional information, contact
and box office gross receipts last year.
From a business standpoint, this polled its members on the trends they are ■ Many people no longer see spas as “pam- Evelyn McPherson at 954-434-6774 or
seeing in the last few years. Some of the pering,” but as a necessity in order to stay go to www.findsvp.com.
suggests that people are placing more
importance on both their physical findings include: healthy.
This information appears with the
and emotional health. Management ■ Group bookings have increased dramati- ■ Consumers want simplicity in their spa permission of FIND/SVP, Inc., provider
should be sensitive to these holistic cally. Groups of friends (both female and experiences; they are moving “back to the of “Ask The Business Specialist.” “Ask The
needs and understand that happier, male), couples and families basics” and are returning to more tradi- Business Specialist” is a business research
healthier employees make for more (mothers/daughters) tional spa products. and advisory service available to Members
at specially discounted rates through
productive employees. are going to spas together. Basic demographics of spa customers a partnership with the Orlando Regional
A great example of this type of pro- ■ Businesses and corporations are taking include: Married with no children under Chamber of Commerce. For more
active approach takes place at Harcourt, employees to spas for relaxation and are the age of 18 living in the household; information, call 877-275-2491 or visit
Inc. in Orlando. The company has offering spa gift certificates as perks. College degree or higher; Employed www.orlandochamber.askbiznow.com.
FM M AY 2 0 0 4 7
BUSINESS & TECHNOLOGY
Good for Business
Florida’s business incubators show strong growth.
According to the Florida Business diversify the economy. In the long than 1,000. In 2002, incubators
Incubation Association (FBIA), that run, it costs a lot less to incubate a across the country assisted more
recently held its annual conference company then to recruit one from than 35,000 companies who had
in Orlando, the business incubation across the country. Entrepreneurs 82,000 employees and generated
industry in Florida is alive and well tend to stay where they start their over $7 billion in revenues.
and growing. company and, as they grow, provide Studies published by the
“Many incubators throughout a more stable corporate community. National Business Incubator
the state are filled or nearing capacity Incubators across the state are Association show that for every $1
and a number of new incubators are diverse and focus on everything of public investment in incubation,
in development,” says Tom O’Neal, from technology to faith-based $45 in local tax revenue is generated.
President of FBIA. “Entrepreneurs organizations. But the trend is clearly For companies that graduate from
are realizing that incubators offer toward technology. There are four an incubation program, 87 percent
programs and services that can technology incubators and three in of them are still in business five years
help them be successful, and development in the Florida High later as compared to 80 percent of
communities are realizing that Tech corridor alone. start-ups that fail during the first
incubation is a good investment Growth in the incubation five years. In addition, 84 percent of
for economic development.” industry in Florida reflects what’s those companies stay in the commu-
“Growing your own” is becom- happening all over the country. nities in which they were incubated.
ing a more viable way to increase the Business incubators in the United
number of companies in a locale and States and Canada number more For more, visit www.fbiaonline.org.
Dressed for Success
Even with blistering temperatures approaching,
professional decorum should be upheld.
By Sara Brady, Chair, Small Business Chamber, Wragg & Casas Public Relations
Spring is in the air and office shared by both small got about as much
dress codes are in full bloom. and big business, business baring my
Once again, business leaders despite the thinking upper arms as Janet
are confronted with some serious of some who work in Jackson did baring her,
issues — should women be their pajamas at well, soul at the Super
required to wear pantyhose in home. My downtown Bowl. Of course, we can
June? Is there a need for legisla- Orlando office is reason that we live in
tion to ban backless shoes? And loaded with lawyers, Florida where it’s not the
is it legal to require men to wear financial planners and Sara Brady heat but the humidity
neckties when temperatures developers who look that forces us to shuck
reach 87 degrees? very nice on any given day. But business attire for cruise wear.
If you think these matters every spring, it seems some — That seems like a valid argument,
are exclusive to the corporate and I hate to say this, but it’s usu- until someone bellows that the
boardroom, change your ally women — lose their minds thermostat on the office air
thinking and your sandals. Small and their underwear. conditioner needs to be raised.
businesses can get away with a Blame it on the heat, on In the grand scheme of life,
lot, but looking like you mean daylight savings time or on too is this a big deal? Not really. But
business remains a necessity to much fake tanning lotion, but we’ve all lived by behavioral codes
every work environment. suddenly spandex, faded denim, established by society, govern-
There’s a lot to be interpreted clam diggers and way too much ment, church and business. Dress
by what someone wears or skin flood the streets during any codes were established to help
doesn’t wear to work these days. given eight-hour workday. As us do our best to be effective in
Depending on the kind of small the amount of fabric magically business as much as to protect us
business and where it’s headquar- diminishes from wardrobes in from those who want to come to
tered, the dress code can easily be a matter of days, I find myself work dressed like Jennifer Lopez.
relaxed a bit, but workers are still checking the calendar to see if It’s springtime. Let’s bask in
expected to dress appropriately. someone changed every day the glory of the season and those
The trouble is, some workers to casual Friday. who dress for success.
are so relaxed in their garb, they’re Let’s assume I’m jealous
virtually reclining. This is an issue because I’m in my late 40s. I’ve
8 M AY 2 0 0 4 FM
BusinessForce Eyes Region’s
Top 2004 Races
By Mike Ketchum, Vice President of Public Policy, Orlando Regional Chamber of Commerce
Although some last minute elec- the race. As Johnson seeks face challengers but
tion year theatrics and fireworks can to move up to the Senate, a assuming their 2004 vot-
always be anticipated in Tallahassee, host of GOP candidates are ing records continue to be
at our press time the legislature eyeing his District 41 House acceptable they will likely
appeared to remain on track for its seat which includes a again have BusinessForce
scheduled April 30th adjournment. majority of its voters in in their corner.
If so, the prophecy of Senate Orange County along with Two Orange County
President Jim King during the voters from Lake and Mike Ketchum
Commission races were
Chamber’s 2004 GrayRobinson Fly- Osceola Counties. This targeted by BusinessForce
In that this would be a “go along, could be the most hotly as priorities. In District 3,
get along and get out of town” contested House seat in the region Commissioner Mary Johnson is
session was right on the mark. with three Orange County candi- running for another office and
Once the final gavel falls in dates vying against an Osceola already 7 candidates are vying for
Tallahassee, the Chamber’s Political County-based candidate. Freshman her seat. Much the same situation
Committee, BusinessForce, is poised Democrat Representative Sheri has developed in District 5 where
to gear up quickly to assess the McInvale in Central Orange incumbent Ted Edwards is stepping
region’s political landscape for key County’s District 36 has been down and 5 candidates are seeking
state and local races. To do so, its endorsed by BusinessForce in its his seat. Incumbent Teresa Jacobs in
2004 Chairman Pat Christiansen first 2004 endorsement as it sent a District 1, endorsed by BusinessForce
and top Chamber leaders have signal it will enthusiastically endorse in 2000, has drawn no opposition
assembled a bipartisan BusinessForce pro-business candidates from both to date.
Executive Board composed of a political parties. In the Winter Park- While it has no present plans
number of politically seasoned based District 35, formidable to engage in county commission
business and community leaders Republican candidate Dean Cannon or school board races outside of
committed to electing pro-business is running strong for this “open” Orange County, BusinessForce will
men and women to public office. seat and continues to ward off oppo- continue to closely monitor devel-
Earlier this year, BusinessForce sition. In a newly developing situa- opments in Seminole and Osceola
initially established four Regional tion, freshman GOP Representative Counties along with several races for
Legislative Delegation seats as its John Quinones, in the competitive Orange County School Board due to
top state legislative priorities. District 49 that straddles Orange and increasing concerns expressed by
With veteran Senator Dan Webster Osceola Counties, has been targeted some in the business community
seeking a U.S. Senate seat, his for defeat by the Florida Democratic over the proposed Orange County
District 9 seat covering parts of Party and will no doubt look to school impact fees.
Orange and Osceola Counties is “in BusinessForce for support. It’s certain to be an exciting
play” and is being sought by veteran A number of other pro-business political year in our region and
Representative Randy Johnson with members of the Regional BusinessForce will be right in the
possibly others considering entering Legislative Delegation could still middle of it.
Medical side of FMLA requires clarification and streamlining.
Eleven years after the enactment of the Family and Additionally, the law currently requires HR
Medical Leave Act (FMLA), employees and employers professionals to offer and track the medical leave in
now struggle with interpretations of the Act that differ tiny segments — as small as single minutes years ago.
from Congress’ original design. Ambiguous interpretations have also led to some
Enacted 11 years ago, the FMLA provides employees mischaracterization or abuse of the medical leave. The
with 12 weeks of job-protected leave to address family 2003 SHRM FMLA Survey reports that more than one
and medical issues. While the public is generally more third of HR professionals say they are aware of complaints
familiar with the Act’s “family leave” protections, most from coworkers because of another worker’s questionable
of the leave taken under the FMLA is actually “medical use of FMLA leave.
leave,” which allows job protected leave for an Half of HR professionals said FMLA requests they
employee’s own “serious health condition.” believe were not legitimate had been granted due to
In fact, according to a 2003 Society for Human current Labor Department interpretations of the law.
Resource Management (SHRM) survey, HR professionals
say that 34 percent of their workforce had taken medical For more information, visit SHRM online at
leave under FMLA in the last 12 months, which is double www.shrm.org.
the percentage of employees using family leave.
FM M AY 2 0 0 4 9
BUSINESS & TECHNOLOGY
Radio Advertising: Theater of the Mind
By Barbara Hartley, The Marlin Company and OAF Member
When developing advertising more of their imagination, which stimu- in a given schedule, and frequency is the insights for reaching your audiences cost-
campaigns and strategies, it’s important lates more active involvement. This average number of times a person is effectively, and can negotiate and place
to remember that different media offer involvement enhances recall and can exposed to a radio commercial schedule. the orders on your behalf.
different benefits and strengths. Radio often extend the impact of your spot. A general rule of thumb is that you want Orlando has a tremendous amount of
advertising engages consumers in a way This, of course, assumes that the message your message to reach someone at least talented advertising professionals to help
that no other medium does, stimulating has relevance and is well executed. On a three times. your business grow. Be sure to take advan-
imagination and creating a theater of practical level, advantages of using radio If you’re considering a radio campaign, tage of their expertise and talent.
the mind. include listener loyalty, effective day part you need to identify your primary target
When creative and messaging are targeting, and the fact that radio spots can audience and your budget, and then
well targeted, radio provides an effective be produced quickly and cost effectively. contact the local stations that reach
means of connecting with your target Radio is a great medium, particularly the listeners you want to target with
audience and emotionally engaging them, when combined with print, to promote your message.
which can lead to enhanced recall and per- short-term events such as grand openings, Understanding listener psychographics
suasion. Studies continuously show that special sales, or community events. From as well as demographics is important in
radio advertising can be extremely potent a long-term strategic perspective, it works choosing the right stations to include in
in terms of connecting with consumers well in conjunction with other media your media mix. Stations can provide you
and creating a memorable impact. Some to increase awareness and particularly to with demographic and psychographic
studies show that a single exposure to a emotionally connect with audiences and information about their listeners.
radio spot can have about 80 percent of the enhance feelings about your brand. If you have a large enough budget to For more information, contact OAF
President Cathy Gwynn at firstname.lastname@example.org
impact of a single exposure to a television use multiple stations or to develop a
or go to www.oaf.com.
ad in terms of recall. This translates into Reach and Frequency multimedia campaign, it’s in your best
strong recall that is cost-effective. An effective campaign will have a interest to enlist the services of a media The Orlando Advertising Federation (OAF)
Part of the power of radio advertising strong reach and frequency. Net reach is planner or a local advertising agency. is Central Florida’s leading organization
lies in the fact that consumers must use the number of different persons reached They can provide you with valuable for advertising professionals.
Estate Planning Done Right
Adults should consider some basic documents.
By Tyson R. Smith, Vice President of Investments and Branch Office Manager, Robert W. Baird & Co.
Every adult, regardless of age or Following are basic estate plan Credit Shelter/ Power of Attorney/
wealth, should have an estate plan. This documents, which, if not already in Bypass Trust Health Care
holds especially true for anyone who has place, should be considered. Current estate tax law Directives
children, owns property or is a business allows individuals to pass up to A durable power of attorney
owner. By properly structuring your Will $1.5 million to someone other appoints a person to manage
estate, you can attain your financial goals A will gives you the ability to direct than their spouse before they your financial and legal affairs
during your lifetime and after your death. how assets held in your name are begin paying estate tax. Quite in the event you become
Good estate planning allows you to distributed after your death. If not often, this transfer is done incapacitated. Advanced health
control the transfer of your wealth to specifically directed through your will, through a bypass trust. Each Tyson R. Smith
care directives and a living will
your loved ones and the charities that those assets will be distributed according spouse creates a bypass trust, specify your wishes concerning
are important to you, while reducing or to the laws of the state in which you leaving up to $1.5 million to the trust medical treatment in the event you are
eliminating the taxes that may be owed live. A will is also used to handle non- at their death. Their family members unable to make that choice for yourself.
by your estate. While you’re living, a financial matters such as appointing an are named as beneficiaries. (The $1.5 Your living will should be as complete
good estate plan can help you manage executor or personal representative to million represents the maximum and explicit as possible to ensure your
your assets and other legal issues using manage your estate. For people with applicable exemption that is free from wishes are respected.
a durable power of attorney and can young children, a will is typically used taxes for 2004 and 2005. This amount Regardless of which documents
address health care decision-making and to nominate a guardian. will increase in stages to $3.5 million comprise your estate plan, it’s important
the use of advanced health care directives. by 2009.) to review your plan with your financial
The right estate planning decisions can Revocable Trust When the first spouse dies, the sur- advisor on a regular basis. Unless there is
be made with the needs and planning Having a revocable living trust allows
vivor has use of the income from that a major life change such as birth, death,
concerns of several generations in mind. the assets held in trust to pass directly to
bypass trust until he or she dies. In addi- marriage or divorce in the family, review-
Your dreams for your children and grand- beneficiaries without going through
tion, the principal is available to be used ing your estate plan once every three years
children can be fulfilled with even greater probate. This reduces the time and cost
for the living spouse’s health, education, should be adequate as a good rule of
success if parents and children share associated with court and keeps the
maintenance and support. After the sur- thumb. Your financial advisor can work
their estate planning goals and strategies. transfer of property private. Because you
vivor dies, the trust principal passes to with your legal and tax advisors to help
Without adequate planning, your estate keep complete control over the trust
family (typically the children) free of you manage your estate.
may not be distributed the way you and its assets during your lifetime, the
estate taxes, as does the value of the maxi-
would have wanted and your biggest property held in the trust is included in
mum applicable exemption from the sur- For more, contact Tyson R. Smith
beneficiary could be your least favorite your gross federal estate for tax purposes.
vivor’s own trust. at 1-888-792-0038.
relative — Uncle Sam.
10 M A Y 2 0 0 4 FM
BUSINESS & TECHNOLOGY
FirstMonday presents sound monthly advice from FIND/SVP business consultants
on how to take advantage of current trends in the marketplace.
Knowing how consumers spend their free time can help your business.
Looking at how consumers
spend their free time is an excellent Here are some links that elaborate on time
means to gain better insight into use in further detail:
lifestyles. The use of time tends to
Work and Leisure
reflect the basic work and leisure
patterns of a culture, and while
Americans’ Use of Time Project
there are differences among cultures,
the shifts in time use occur quite
gradually within a given culture. Sports
Research has pointed to some
important developments in time use Hobbies
among Americans. These interesting
trends fall into specific categories. Internet Activities
They are as follows:
Gender Issues www.restaurant.org/faq.cfm#meals
■ The long-term trend of increasing Movies
movement of women into the work- www.mpaa.org/useconomicreview/2002/2002_US_Attendance.pdf
place since the 1970’s has resulted in Commuting to Work
a major shift in how women spend www.publicpurpose.com/ut-jtw2000msatime.htm
their free time, affecting as well how
other family members spend their
significant challenge to time spent expanding expectations for time, as
on television, except among the well as the use of free time for tasks
■ Major pressures on free time are younger age groups. rather than pure leisure.
marriage and being a parent;
■ The Internet results in some time- ■ Consumers tend to wonder where all
women lose 30 minutes a day in
shifting of activities, with some peo- the time is going because they overlook
leisure time after they are married
ple doing shopping and errands on- the enormous amount of time spent
and 45 minutes per day in leisure
line at work and conversely, working with television; television can be
after becoming a parent; men’s
overtime while at home. involving and informational but can
leisure time is not affected by
also function as the portal to total
marriage or parenthood (source:
Changing Perceptions escape, requiring no more effort than
University of Pennsylvania
of Time pressing a button on a remote control
Population Studies Center).
■ Time pundits Godbey and Robinson and the occasional trip to the kitchen
■ Working women have compensated assert that high-wealth industrial- to refill the popcorn bowl. Television
by significantly cutting back on ized societies tend to increasingly can also be consumed in small chunks
housework and with decreases in drive up the perceived value of time to fit a busy schedule or it can provide
sleep and self care, while time allotted so people seek ever more productive an extended stretch of relaxation.
to child care has remained steady uses of their personal time, favoring If you would like to delve deeper
since the 1960’s. goal-oriented errands, tasks, and with syndicated research on leisure
■ Married men with working wives are career-related activities versus old- time activities, a key source in that
picking up some of the slack in house- fashioned loafing in the hammock. area is the Leisure Trends Group. For
hold tasks, especially in housework ■ The steadily rising value of time is additional detail on the group’s
and secondarily in child care, but reflected in the behavior of parceling research, refer to the following link:
women still spend considerably more out leisure activity in small chunks, www.leisuretrends.com/local/report
time than men on household and reflected in the popularity of long s.asp?report_id=LB-LT300.
family tasks. weekends versus extended vacations,
■ Men average about 30 minutes more the day spa as a bite-size relaxation
free time per day than women. experience, engaging in a short,
intense period of exercise at a gym
Media Cocoons rather than spending a lot of time
■ Television and reading remain the on a workout, and educational or
top leisure activities (Harris purposeful vacations.
Interactive). ■ Although the hours of work and For more, contact Evelyn McPherson
at 954-434-6774 or go to
■ Spending time with family is the leisure have remained relatively
third most popular free time activity. stable over time, there is an increasing
perception of time poverty, possibly This information appears with the
■ Internet time has risen steadily as
reflecting the need to reap more permission of FIND/SVP, Inc., a
a leisure activity but is still not a
benefit out of each free hour, or global business advisory network.
12 M A Y 2 0 0 4 FM
Because labor and employment law are so complex, FirstMonday is presenting a series of articles
by local attorneys to help Chamber members identify labor issues and avoid possible pitfalls.
If You Can’t Deliver It — Don’t Promise It
By Carlos J. Burruezo, Esq., Managing Partner, Fisher & Phillips, LLP
One of the core underpinnings of the estoppel. This is a doctrine in which a signing bonus she gave up avoiding promises or other state-
relationship between employers and promise is made and a plaintiff reasonably when she chose not to seek ments to employees regarding
employees, the at-will doctrine, recently relies on that promise to her detriment. In other employment opportuni- the conditions of, or expectancy
took a hit from the Connecticut Supreme such a case the person making the promise, ties based on her employer’s in, future employment. While
Court when it upheld an award to an here the company, is said to be “estopped” promises that her job would fundamentally, the law has
employee based on a theory of detrimen- from denying its enforcement. not be adversely affected. separated employees into two
tal reliance. The real problem is that groups, either terminable at-will
the employee was able to say “but my What this case makes clear is Where Was or terminable for cause, these are
boss promised.” that employers must continue the Contract? not the sum total of the types
On appeal, Cendent argued Carlos J. Burruezo of enforceable contractual
Stewart vs. Cendent to be vigilant in avoiding that in an at-will employer- relationships between employers
Mobility Services promises or other statements employee relationship, there could be no and employees.
Cendent Mobility Services is a cause of action for promissory estoppel There is a wide spectrum of agreements
relocation services company, and to employees regarding the without there first being a definitive offer of between employers and employees. These
Elizabeth Stewart was a Vice President conditions of, or expectancy an employment contract. The Connecticut might include a contract defining cause for
of Sales. Stewart was worried that her Supreme Court rejected this contention. It termination broadly or, as in this case, an
husband’s accepting a job with one of the
in, future employment. concluded that the promise at issue didn’t oral promise that ties the employer’s hands
company’s competitors might negatively As to damages, the evidence showed change Stewart’s status as an at-will with regard to the employee in only limit-
impact her future with Cendent. She was that employees in Stewart’s field could employee. Rather, it merely obligated ed circumstances. At the end of the day,
assured by her boss that it would not. obtain signing bonuses from competitor Cendent not to take adverse action against jurors expect companies to abide by the
When her husband took the competing firms that were equivalent to the value of her because of her husband’s employment commitments they have made.
job, Stewart’s duties were reduced and she unpaid commissions they were leaving by a competitor. It could still have
was fired when she refused to sign an behind at the time they left employment. terminated her for any other reason.
For more, contact Carlos J. Burruezo at
agreement delineating her new duties. Stewart established that the value of her What this case makes clear is that 407-541-0886 or email@example.com.
It doesn’t appear that these actions were unpaid commissions was $812,000 and employers must continue to be vigilant in
taken because of her husband’s new testified that had she known her employ-
employment in direct contravention of ment would be adversely affected by her
the employer’s promises. husband’s taking a job with a competitor,
The jury concluded that the statements she would have left Cendent and obtained
made to Stewart were definite enough to a job with an $850,000 signing bonus.
form the basis of a claim for promissory The jury awarded her the amount of the
Big Bonus for Businesses
Tax incentives available for purchase of fixed assets.
Tax changes prompted by the “Congress changed that to allow a
Sept. 11 tragedy offer a big incentive company acquiring fixed assets to write
for companies to acquire fixed assets — off up to $100,000 worth in the first
equipment, computers, vehicles and year,” Sims said. “That provision
the like — before Dec. 31, 2005. will revert to the $25,000 limit starting
Lori Sims, a tax partner at the in 2006. In effect, it means that fixed
Chamber Member accounting firm of asset acquisitions made on January 2,
Chastang, Ferrell, Sims & Eiserman, 2006 will cost the buyer thousands of
LLC, said that Expense Section 179 of dollars more in taxes.”
the IRS code is encouraging some of Sims said the changes were
her clients to make large-scale equip- intended to provide incentives for
ment purchases now. companies to rebuild after Sept. 11.
Under the old law, buyers of fixed
assets could write off up to $25,000 of
For more information, contact
the cost during the first year and the Lori Sims at 407-629-1944.
remainder over the next five to seven
years, depending on the asset class,
FM M AY 2 0 0 4 13
BUSINESS & TECHNOLOGY
How to make an extremely difficult task easier.
By Mary Massad, Director of Human Resources, Administaff
In his TV role on “The Apprentice,” deliver the news more professionally — Here are some common HR blunders everything on a hunch. Monetary dam-
Donald Trump is definitely entertaining, firmly but gently, preserving the employ- and how to avoid them. ages may be assessed if a lawsuit is filed.
but in the real world, terminating an ee’s dignity as much as possible. Seek the advice of an HR specialist before
employee can be a tough, agonizing Current best practices for an employee Failure to Establish Clear making a termination decision so you can
chore. Practitioners will tell you that termination include the following: Performance Expectations be comfortable you’ve made a sound,
the companies that do it best are the ■ Respect and compassion to minimize emo- It’s imperative to maintain current job legally defensible decision.
ones that treat departing employees tional harm and help the employee to move descriptions for all employees, delineating
with dignity and respect. on to the next phase of his or her career. major responsibilities, limits of authority, Getting Even
Most big companies have professionally performance expectations and evaluation It’s good to be king, but you may find
■ A concise explanation of the true reason yourself without a kingdom if you make it
trained Human Resource (HR) departments methods. Without clear, written expecta-
for termination, followed by either a a practice to wield the termination axe to
to support their managers, both psycholog- tions it may be difficult for an employer to
concise letter or a termination report settle personal scores. Retaliation is the
ically and legally, when it’s termination establish objective grounds for termination.
signed by the employee stating the employment lawyer’s best friend.
time. But who’s there for the small business
reason for the termination.
owner, the entrepreneur who doesn’t have Itchy Trigger Finger
the benefit of such resources? ■ A letter explaining the employee’s Except in cases of fraud, harassment, Settling Up
An increasing number of small busi- COBRA rights. or gross misconduct, employees should Even if an employee is terminated for
nesses have been able to tap the experience ■ Minimal debate at the time of dismissal, generally be given an opportunity to use of the company credit card for personal
and knowledge of Professional Employer allowing the letter or termination report, redeem themselves. Progressive discipline expenses, it’s illegal for an employer to
Organizations (PEOs), which function as which should be approved by the HR provides a framework of escalating correc- deduct anything from an employee’s pay-
outsourced HR departments, providing specialist, to speak for itself. tive actions that document the company’s check without specific written authoriza-
quality guidance to small business owners, effort to avoid termination as well as tion, and even then there are restrictions by
■ A contact — usually the HR specialist —
their managers and employees. specific actions required of the employee state on what, if anything, can be taken out.
for the employee to call with any questions.
While most HR professionals will agree to avoid additional censure. Following this guidance will hopefully
that denigrating an employee in front of a help you to avoid ugly scenes and foster
roomful of people and then dismissing
Wrongful Termination Poor Documentation a better working environment. Because
Hasty or hostile firings tend to be
him or her with a dramatic “You’re fired!” Clear expectations and progressive dis- you’re human, there’s not much that can
counterproductive for both parties and
might make for good TV ratings, it should cipline are worthless without the facts to be done to reduce the heartburn, other
can beget lawsuits, which can be costly
come with a prominent disclaimer warning back them up. It’s essential for managers to than perhaps the knowledge that you’ve
and distracting, even if you prevail. In
business owners: “Don’t try this at home.” confront performance deficiencies as they established an environment in which
these litigious times, it’s important that an
The dramatic flair of “The Apprentice” occur and document both the problem and there are no performance surprises and
employer be able to demonstrate the con-
creates stress even when everyone in the the feedback provided to the employee. everyone has an equal chance to succeed.
sistent application of job standards and
room knows in advance that there’s a
corrective action to help avoid the conse- Going it Alone For more, call 1-800-465-3800 or visit
chance they’ll be getting the boot. In a
quences of a wrongful termination claim. Your business is too valuable to risk www.administaff.com.
real business setting, it’s important to
Employees voice mixed satisfaction with compensation and benefits packages.
From The Society For Human Resource Management
Just 45 percent of employees agree with your own compensation. HR in the interest of transparency and open understand how compensation is deter-
that their organization’s pay policy is professionals’ perceptions are in line with communication within the organization. mined, they tend to be more satisfied
fair, according to the Society for Human how employees actually feel about their “This survey reveals that employees with their compensation packages and
Resource Management (SHRM) and own compensation. Seventy percent of tend to believe their company’s pay jobs overall.
CNNfn’s (Financial Network) Job HR professionals report their perception policy is fair if HR professionals explain Sixty-four percent of employees
Satisfaction Series: Job Compensation/Pay that employees are satisfied with their com- compensation packages to them,” says say that compensation contributes
Survey. In addition, 27 percent feel that pensation, while 63 percent of employees Ken Jautz, Executive Vice President and “somewhat” or “to a large extent” to
base pay does not fairly represent their con- report satisfaction with their pay. General Manager of CNN Business News. their overall job satisfaction. Of those
tributions compared to other employees. HR professionals need to help their “The survey results show that for working employees who were satisfied that their
Contrary to popular thought, research organizations communicate their pay Americans straightforward communica- pay was a fair representation of their
consistently shows that money is not the policies in order to increase the percent- tion from their employers about their contributions, almost 9 of 10 report
most tangible satisfier for employees. age of employees who feel satisfied with compensation is absolutely critical to overall job satisfaction. This compares to
However, this survey suggests that con- the level of communication regarding their job satisfaction.” 72 percent of all employees who report
tributing factors, such as communication compensation and pay. Illustrating the importance of com- overall job satisfaction and indicates that
about pay and designing policies that Although compensation is only one munication, the survey found that nearly those who feel that their pay reflects their
employees feel are fair compared to their component of overall job satisfaction, half of the employees who were dissatis- contributions to the organization are more
contributions to the organization, can affect communication within the organization fied with the communication explaining likely to report overall job satisfaction.
job satisfaction. is another. Organizations should take how their pay was determined were also
There is a difference between fairness every opportunity to communicate with dissatisfied with their total compensation For more, go to www.shrm.org.
of compensation policies and satisfaction their employees on issues of importance package. Conversely, when employees
14 M A Y 2 0 0 4 FM
Protect Your Identity
How to reduce your risk of identity theft.
By Kate McGuinness, Marketing Specialist, FAIRWINDS Credit Union
Identity theft is a growing problem extra credit cards should only be carried have been opened in your name and no
that affects more than 700,000 people when absolutely necessary. unauthorized transactions have cleared Important Contact
each year. According to the Federal Trade ■ Promptly remove your incoming mail from your existing accounts.
Commission (FTC), a U.S. government
your mailbox. If mail theft is common in ■ Contact the Federal Trade Commission’s
agency, identity theft headed the top 10 Federal Trade Commission’s
your neighborhood, consider installing a Identity Theft Hotline at 877-438-4338.
consumer fraud complaints recently. Identity Theft Hotline
locking mailbox. If you would like more information
The FTC protects consumers each 877-438-4338
■ Get a copy of your credit report at least about identity theft, visit the FTC Web
year by investigating issues such as fraud, Social Security Administration
once a year. site at www.ftc.gov or call toll-free
misleading advertising and other con- Fraud Hotline
sumer protection matters. To help you 800-269-0271
protect yourself, the FTC has identified If You Become a Victim
Equifax Fraud Division
important tips you can follow if you of Identity Theft
become a victim of identity theft. ■ Immediately file a police report with local
P.O. Box 740250
police or with police in the community where
Atlanta, GA 30374
How to Protect Your Identity the theft took place. Always make and keep
■ Never give out your personal information, copies of the police report for your files. Experian Fraud Division
including your Social Security number, to P.O. Box 1017
■ Contact the three major credit bureau fraud
unfamiliar people or companies. Allen, TX 75013
departments. Request that your credit file
■ Shred information you no longer need such be placed with a fraud alert and a statement Trans Union Fraud Division
as billing statements, credit card receipts that creditors should get your permission 800-680-7289
before opening any new accounts in Prevent identity theft by educating your- P.O. Box 6790
and pre-approved credit offers before you
self. You can contact FAIRWINDS Credit Fullerton, CA 92634
dispose of them. your name.
Union at 407-277-5045 for information on
■ Carry with you only the information you ■ Request copies of your credit report. Review upcoming Identity Theft Education
need. Birth certificates, passports and them to make sure no additional accounts Seminars.
FM M AY 2 0 0 4 15
EVERY COMMUNIT Y NEEDS LEADERS TO ENSURE POSITIVE GROW TH; QUALIT Y
EDUCATIONAL OPTIONS ENSURE THE CREATION OF TOMORROW’S LEADERS.
LEADERSHIP & EDUCATION
A Healthy Start
Member organization improves quality
of life by ensuring healthy births.
A rough start in kindergarten can be decided during the prenatal period,” says
traced to low birth weight that gives the Sutherland, “which is one of the many
child a difficult beginning in life, a new reasons why prenatal care is so imperative.”
University of Florida (UF) study finds. The Florida’s Healthy Start Initiative,
study results are one of the many reasons which was passed by the Florida
the Orange County Healthy Start Legislature in 1991, represents the most
Coalition is on a mission to educate par- comprehensive maternity and infant care
ents and improve maternal child health. program ever implemented by a state.
The UF study of more than 100,000 The impetus for the initiative was Florida’s
Florida kindergarteners found that 13 risk poor standing on key maternal and infant
factors affect a child’s readiness to start health indicators including infant mortal-
school. However, the study found that ity, low birth weight, teen pregnancy and
being very small at birth outweighs other access to prenatal care.
significant causes, such as educational or “Florida’s socio-economic situation, Studies show that very low birth weight babies are less likely to be ready for kindergarten than are
economic disadvantage. although it has improved, is not favorable normal birth weight babies.
for kids,” says Dawn Steward, Community
Babies who are born with Relations Director for the Orange County The infant screening (postnatal) is infants benefit from Health Start
Healthy Start Coalition. “Poverty levels done as part of the form used in hospitals statewide each year. In 1997, Florida’s
problems tend to continue to collect information for the baby’s birth infant mortality rate declined to a record
and the high number of uninsured are
to have problems as they factors that effect everything, including certificate. Families of infants scoring four low of 7.1 infant deaths per 1,000 live
or more are also offered Healthy Start births. The state’s infant mortality rate
grow older. educational outcomes.”
services. “You should automatically get a has decreased nearly 25 percent since
“Babies who are born with problems How Healthy Start Works Healthy Start screening, but this doesn’t the program began in 1991.
tend to continue to have problems as All women and newborns are eligible always happen,” says Sutherland. Sutherland believes that increasing
they grow older,” says Linda Sutherland, for Healthy Start screening. The prenatal “Women don’t know about these healthy birth rates has a direct impact on
Executive Director of the Orange County screening form includes a series of services, which is why we do a lot of the community as a whole. “Quality
Healthy Start Coalition. “It’s all connected; questions about medical and social public awareness campaigns.” of life is imperative to the business and
we need to give birth to healthy babies in conditions, which help to pinpoint a If a woman is eligible, one of 31 economic growth in the region,” she
order to avoid problems down the road.” woman’s risk during pregnancy. A score community coalitions will help her says. “We must look at the negative
According to the study, children who is assigned to each response and sent to with setting goals and with a variety of continuum that results when babies are
weighed 2.3 pounds or less at birth were the local health department for process- services including childbirth education, not born healthy.”
two to three times less likely than their ing. Women who score four or more, or nutrition counseling, breastfeeding
peers of normal birth weight to be ready who are referred for other factors by education and support, parenting Businesses Can Help
to begin kindergarten. “We keep seeing their health care provider, are offered education and support, psychosocial This “investment” in quality of life
that educational outcomes are being Healthy Start services. counseling and smoking cessation. applies to local businesses, as well. For
example, if businesses work to offer more
A Sound Investment affordable health insurance and give
Florida provides $26 million annually their employees more time to get proper
to fund Healthy Start. Local Healthy Start pre-natal care, it will help with these
coalitions leverage state funds, contribut- companies’ economics in the long run.
ing more than $10 million in additional In a time when many people have to
in-kind, volunteer and cash services. drop their health insurance because rates
Medicaid underwrites prenatal care, are too high, it’s even more important to
provided as part of Healthy Start, for educate business owners on how they can
eligible pregnant women. best help their employees when it comes
“The budget has been the same to family and children.
since 1992 and all the while needs have “The future of our communities is at
been increasing,” says Steward. “We stake,” says Sutherland. “Children need to
have never had a budget increase, so be protected at all costs, which should be
we have to raise funds ourselves just the absolute goal of any society.”
to keep up with inflation and an
increasing population.” For more, contact Linda Sutherland at
Despite these budgetary constraints, 407-741-5240 or go to
Florida’s Healthy Start Initiative is the most comprehensive maternity and infant care program more than 50,000 pregnant women www.healthystartorange.org.
ever implemented. and 50,000 families with newborn
16 M A Y 2 0 0 4 FM
Chamber Member Awards $4,000 in Scholarships
to Local High School Students.
In the spirit of “people helping Insight Financial’s Board of
people,” Insight Financial and the Paul H. Directors established the Paul H. Higgs
Higgs family have awarded four $1,000 Memorial Scholarship Fund to honor
scholarships to graduating high school Paul H. Higgs, former Chairman and
seniors. Lynn W. Owen, III, President/CEO active member of the board for more
of Insight Financial and Chairman Maurice than 28 years. It’s also a tribute to the
T. Webber recently presented the scholar- founders and many volunteers who
ships at Insight Financial’s annual meeting. have served the credit union and its
Applicants for this year’s scholar- members throughout its long history.
ships were required to submit an essay To qualify for next year’s scholar-
focusing on the credit union philosophy ship, students must be a member of
and how it sets credit unions apart from Insight Financial Credit Union in good
other financial institutions. The four standing and also be a graduating high Pictured from left to right: Lynn W. Owen, President/CEO; Audris Solomon; Sarah Merritt;
winners were James Chase Bartlett school senior intending to further his Katelyn Thompson; James Chase Bartlett; Maurice T. Webber, Chairman
of Eustis High School, Sarah Merritt of or her education at an accredited two-
Leesburg High School, Audris Solomon year community college or four-year Insight Financial is based in or Lake County, as well as many sur-
of Wildwood High School, and Katelyn university. Students must also submit Orlando and has 10 Central Florida loca- rounding communities, is eligible for
Thompson of Leesburg High School. an application for the contest, two tions. The Credit Union has been in membership in Insight Financial Credit
The winners and their families were letters of recommendation, and a business for more than 65 years and Union. Insight Financial is also recog-
invited to attend the annual meeting for 350- to 500-word essay based on currently serves over 50,000 members. nized as one of the top 100 employers
the presentation of awards. next year’s topic. Anyone who lives or works in Seminole for working families.
FM M AY 2 0 0 4 17
LEADERSHIP & EDUCATION
In 2004, FirstMonday takes a look at how Leadership Orlando Alumni
foster growth and prosperity in the community today.
Where Are They Now?
One of the Founding Fathers of Leadership Orlando
and his daughter promote community leadership.
By Laura Peters
J. Blair Culpepper Business, Blair has had a
Leadership Orlando Class 2 lengthy career in banking.
& Betsy Culpepper, After receiving his MBA,
Leadership Orlando Class 36 he joined Atlantic
All past graduates and current National Bank of
attendees of Leadership Orlando have Jacksonville, rising to Vice
two people to thank: Blair Culpepper, President after five years.
one of the founders of the program, He went on to become
and his daughter, Betsy Culpepper, President and CEO of the
the current Chair of Leadership Atlantic Bank of Orlando
J. Blair Culpepper Betsy Culpepper
Orlando Alumni Board of Directors. (now Wachovia), President
In 1975, Blair Culpepper, along and CEO of Barnett Bank Board of Advisors Founder and
with James B. Greene, developed the of Winter Park (now Bank of provides support to the Chamber’s
Leadership Orlando program, the America), and President and CEO community leadership activities as
oldest of its kind in Central Florida. of Winter Park Federal (later Pioneer a Leadership Steward.
“We put ourselves through the pro- Federal and now Washington Outside of the Orlando Regional
gram as ‘hosts’ along with the par- Mutual). He also owned a title com- Chamber of Commerce, Betsy
ticipants. The first class had great pany and served as the Administrator belongs to several professional associ-
speakers and long bus rides ... noth- of Anderson and Rush P.A. ations, holds a seat on the Board of
ing like today’s all-encompassing Blair also joined the National Bank Directors for Downtown Orlando
community experience,” he says. of Commerce (now Wachovia) and Foundation, and is a stakeholder in
“Today’s leadership programs do a is currently Senior Vice President of Healthy Community Initiative. A
much better job of team building First National Bank of Central Florida. recipient of numerous awards and
and educating tomorrow’s leaders.” One of the thousands of Central honors, Betsy is no stranger to leader-
Blair went on to become Floridians who have benefited from ship and community involvement.
Chairman of the Greater Orlando the Leadership Orlando program is “Leadership Orlando exposed me
Chamber of Commerce (now the Blair’s daughter, Betsy Culpepper. A to a variety of issues facing my home-
Orlando Regional Chamber of graduate of Class 36 while serving town region,” she says. “It was a great
Commerce) in 1976. In 1980, he as the Communications Director of re-introduction to the diversity and
chaired the Board of Directors of the the Central Florida YMCA, Betsy complexity of our community.”
Orlando Museum of Art and the went on to Chair Class 44 and has
University of Central Florida served on the Board of Leadership
Foundation in 1982. Orlando since 2001, currently as
A graduate of the University of Chair. She is also on the Chamber’s
Florida and the Harvard School of Board of Governors, a Regional
Listening to Leaders
Public Safety and Homeland Security
Don’t miss the third in a series of one of the largest law enforcement of Bank of America, Anne Chinoda
Leadership Alumni’s “Listening to agencies in the Southeastern of Florida’s Blood Centers, Richard
Leaders” on Wednesday, May 19, United States, with an annual Fryer of IFREC Real Estate Schools,
from 7:30 to 9:00 a.m., to be held at budget of $102 million and more Inc., Betsy Culpepper of Orlando
the Orlando Museum of Art. than 2,000 employees. As Sheriff, Regional Healthcare, Roseann
Featuring Sheriff Kevin E. Beary, he is responsible for the safety of Harrington of OUC - The Reliable
the discussion will include what 960,000 residents and the more One, and Thomas Pellarin of PBS&J.
measures are in place to aid in the than 40 million tourists who visit
protection of our region. Time will the Orange County area annually. Register online at www.orlando.org.
also be allowed for the Sheriff to Listening to Leaders is a series of Admission is complimentary for paid
share strategies on becoming a breakfast forums designed to contin- members of Leadership Alumni. All
stronger leader. ue the learning experience started in others pay $15 in advance or $20
Sheriff Beary is the chief law Leadership Orlando. The series is at the door.
enforcement officer of Orange generously sponsored by our
County, Florida. He commands Leadership Stewards: Joseph Terry
20 M A Y 2 0 0 4 FM
CALENDAR OF EVENTS
MAY 4 – 6
Baker & Hostetler LLP MAY 5 MAY 18
Washington, D.C. Networking Networking
Regional “Fly-In” Happy Hour Power Luncheon
Where: Washington, D.C. When: 5:30 - 9:30 p.m. When: 11:30 - Noon Networking
Info: Join fellow business and community 6:00 - 8:00 p.m. Complimentary Noon - 1:00 p.m. Lunch
leaders from the Central Florida and hors d’ oeuvres Where: Westin Grand Bohemian
Tampa Bay regions as they travel together Where: Shari Sushi Lounge Downtown Orlando
to the Nation’s Capital to advance a Downtown Orlando/Thornton Park 325 South Orange Avenue at
“Regional Agenda.” This “Fly In,” hosted 621 Central Boulevard near Jackson Street
by Baker & Hostetler LLP, is one of the Summerlin Avenue Cost: $15 admission; $10 for MAY 26
most significant political events of the
year, with the most comprehensive
Orlando Regional Chamber Members
agenda ever! Visit www.orlando.org to Happy Hour
review the power-packed agenda. When: 5:30 - 9:30 p.m.
Cost: $1,750 All Inclusive (Includes MAY 12 6:00 - 8:00 p.m. Complimentary hors
round-trip charter airfare, hotel
Networking MAY 19 d’ oeuvres
accommodations, meals, ground
transportation and all materials). Happy Hour Networking Where: Orangerie Cafe in Mall at
Millenia, I - 4 and Conroy Road
Limited “a la carte” is available.
When: 5:30 - 9:30 p.m. Happy Hour
Contact: Kristine Vorpagel Shields at For So Social
6:00 - 8:00 p.m. Complimentary When: 5:30 - 9:30 p.m.
407-835-2531 or e-mail Networking Happy Hours
hors d’ oeuvres 6:00 - 8:00 p.m. Complimentary
firstname.lastname@example.org Cost: $10 admission, $7 for Orlando
Where: Harvey’s Bistro hors d’ oeuvres
Sponors: Sponsorship opportunities are Regional Chamber Members
Downtown Orlando Where: Pebbles Longwood
still available. Please contact Cyndi Contact: email@example.com
390 North Orange Avenue at 2110 West State Road 434 at
Matzick at 407-835-2513 or e-mail
Livingston Street Markham Woods Road
MAY 6 MAY 19 MAY 20 MAY 26
Leadership Orlando Class 63
- Listening to Leaders Business @ Breakfast/ Board of Governors Meeting
Quality of Life When: 7:30 a.m. — 9:00 a.m. New Member Orientation When: 11:45 a.m. – 1:30 p.m.
(Arts, Heritage, Entertainment) Where: Orlando Museum of Art
When: 7:30 – 9:00 a.m.
Where: Orlando Regional Chamber
When: 7:30 a.m. – 5:00 p.m. 2416 North Mills Avenue, Orlando of Commerce
7:30 – 8:15 a.m. Registration,
Contact: Kelly Nicholson at 407-835-2527 Info: Homeland Security, Orange 75 South Ivanhoe Boulevard, Orlando
Networking and Continental Breakfast
or e-mail firstname.lastname@example.org County Sheriff Kevin Beary— In June Info: The Economic Impact of High
8:15 – 9:00 a.m. Program
2003, Orange County Sheriff Kevin Speed Rail — Lecia Stewart, Vice
9:15 – 10:00 a.m. Orientation for New
Beary received the National Sheriff’s President High Speed Rail Initiatives,
and Renewing Members
Association’s Ferris E. Lucas Award — North America.Presented by Bombardier
Where: Marriott Downtown Orlando
2003 Sheriff of the Year — for his Contact: Lisa Winkelbauer at
400 West Livingston Street, Orlando
MAY 14 leadership skills and initiatives in home-
Info: Join us as Simon T. Bailey,
407-835-2448 or e-mail
land security issues. His response to the email@example.com
Breakfast Club America 9/11 attack on America resulted in the
International Speaker, Author, and
Business Consultant, and the leading
Sponsor: The CED Companies
When: 7:00 – 10:00 a.m. Sheriff’s Office taking a lead role in the
expert in unleashing human potential,
7:00 – 8:15 a.m. — Viewing of Business nation’s need to address homeland
talks to us about finding the passion
Expo Displays & Registration security issues. Appointed by Governor
within each of us and harnessing it to
8:15 a.m. — Breakfast buffet begins Jeb Bush to co-chair the Florida Domestic
8:30 a.m. — Program begins Security Task Force (Region V) on
discover a world of unlimited poten-
tial...and releasing our inner brilliance!
8:50 – 9:30 a.m. — Guest speaker and Terrorism, Sheriff Beary also serves on
Question & Answer Session the FBI’s Executive Advisory Team for
Cost: Individual Tickets Advance Enrollment Deadline
Purchase - $15. Individual Tickets Day
9:30 – 10:00 a.m. — Photo and auto- Homeland Security. Sheriff Beary holds
of Event - $20. Registrations are
Leadership Orlando Class 64
graph session with guest speaker a Masters in Criminal Justice from the Contact: Kathy Panter at 407-835-2499
Where: The Ballroom at Church Street University of Central Florida. or e-mail firstname.lastname@example.org.
Contact: Lynette Jones at 407-835-2459
225 Garland Avenue, Downtown Orlando Cost: Paid members of Leadership
or e-mail email@example.com
Info: “Verizon Wireless Breakfast Club Alumni get in FREE! All others pay only
Sponsor: AmSouth Bank
with Billy Packer” $15 in advance and $20 at the door!
Contact: Terrie Notter at 407-835-2484 Contact: Ruth Mustian at 407-835-2441
or e-mail firstname.lastname@example.org or e-mail email@example.com
Sponsors: Anne Chinoda, Florida’s Leadership Orlando Class 62
Blood Centers, Inc.; Thomas Pellarin,
PBS&J; Betsy Culpepper, Orlando Economic Leadership
Regional Healthcare; Roseann Harrington, When: 7:30 a.m. – 5:00 p.m.
OUC - The Reliable One; Joseph Terry, Contact: Kelly Nicholson at 407-835-2527
Bank of America and Richard Fryer, IFREC or e-mail firstname.lastname@example.org
Real Estate Schools, Inc.
FM M AY 2 0 0 4 21
LEADERSHIP & EDUCATION
UCF students and Florida’s Blood Centers receive national recognition.
Central Florida often struggles to unique incentives to attract blood donors.
increase community blood donations, but The students are also responsible for
thanks to a collaboration between Florida’s developing day-of-drive marketing
Blood Centers (FBC) and the University of strategies to keep a steady stream of
Central Florida (UCF), donations have donors in the bloodmobiles.
increased by 400 percent on the UCF “Florida’s Blood Centers is thrilled
campus, earning FBC a 2003 Platinum with the work UCF’s Generation
Award of Excellence from America’s Donation has done for our organization
Blood Centers (ABC). and the community,” says FBC President
“The UCF donor program, Generation and CEO Anne Chinoda. “Most impor-
Donation, was created three years ago in a tantly, we would like to recognize the
‘Writing for Public Relations’ course as a student organization for its successful
class project,” says UCF Advertising/Public efforts to increase blood donations by
Relations Professor Frank Stansberry. “The 400 percent from two years ago when the
students conducted research and developed campus drives only brought in 100 units
a strategic plan to increase awareness of of blood per month.”
blood donations at drives on campus. Since The merit of the ABC award was based
then, the program has evolved into an inde- on total number of units the organization Generation Donation students help collect more than 400 units of blood per month.
pendent study curriculum directed entirely collected annually and any increases in
by UCF communications students.” donations due to support of blood drive a benefit to the donor, a mini health donation is safe and painless, and healthy
Generation Donation collects over program managers such as UCF’s check, which includes evaluations of people can donate every 56 days.
400 units of blood per month from the Generation Donation. ABC is an interna- blood pressure, iron level and cholesterol,
UCF community through campus blood tional network of blood centers that collect is performed to help the donor maintain
drives targeting students, faculty and almost half of the nation’s blood supply and his or her good health. The entire proce-
staff. To generate awareness and create a quarter of the Canadian blood supply. dure, from completing a short medical
publicity for each blood drive, Generation To donate blood, each donor must be history to drawing the blood and resting
Donation students chalk sidewalks, in good health, 17 years of age or older afterward with refreshments, takes For more, call 1-888-9-DONATE or log
distribute flyers, speak to classes and offer and weigh a minimum of 110 pounds. As approximately 30 to 45 minutes. Blood on to www.floridasbloodcenters.org.
High Tech Leader
Chamber Member designs simulation and training devices for Navy.
By Tracey Lawton
As senior systems engineer and Marietta and General Electric, where she cost is negligible. “We consume no fuel, In addition, the Naval Training
deputy lead for human systems naviga- worked as a reliability and maintenance and we have no firearm costs,” she says. Systems Center hosts a technology day
tion for NAV-AIR, Jacquie Foxx has her engineer on defense contracts. Foxx specifically works on building where they share information on up
work cut our for her. When she’s not But, when it was time to come back training systems that consist of hardware and coming simulation technology.
designing high tech hardware and to Orlando, she chose the training center and software to simulate aircraft or ship “Along with the Economic Development
software, she’s getting the word out because she enjoys being able to design systems. By doing it through simulation, Commission, we started a military advi-
that Central Florida is a great place for cost effective simulation and training Foxx believes that more people are able sory group” she says. “We address the
tech companies. devices that will then allow others to to take this training and use it to create military and listen to their concerns.
“Through the leadership of Jacob do their jobs better. She points out that a better war fighter. “We want to focus Then, we come up with ways to
Stuart, I was able to assist in getting tech actually firing a single missile can cost more on the human in the element to improve training techniques.”
on the map,” says Foxx. “We started the $5,000 to $8,000. With simulation, the make it easier to respond,” she says. Foxx uses her leadership experi-
Central Florida Innovative Corporation, “Through simulation, we want to help ence, much of it garnered through
the Florida High Tech Corridor Council users make more reasonable and Leadership Orlando, to assist in the role as
and identified seven industry tech sector capable decisions.” a “community connector.”
groups to target such as laser and Participating in community service “I believe in the Chamber, and I
photonics and entertainment.” has helped Foxx perform her job better, would encourage anyone to go through
NAV-AIR, the Naval Training Systems and that’s why she’s active in the the Leadership program,” she says. “It
Center, procures war fighter, submariner Chamber. “I’ve been working with the gives you an awareness of the working
and Navy Seals training systems. Foxx Chamber’s Leadership Orlando program community; I could have lived here all
helps design and develop hardware and and did a one-year detail assignment my life and not discovered as much
software to make it easier for humans to with Workforce 2020,” she says. “We send about the community as I have through
do their jobs. She came to NAV-AIR after all our senior leadership through the Leadership Orlando program.”
stints as an engineer for both Martin Jacquie Foxx Leadership Orlando.”
22 M A Y 2 0 0 4 FM
Chamber puts together local leadership
contingent for Tucson event.
The Orlando Regional Chamber of Commerce will have a
contingent of staff and volunteers from Leadership Orlando and
Leadership Alumni in attendance at the national Community
Leadership Association’s Annual Leadership Conference, which
will take place on June 3–6, 2004, in Tucson, Arizona.
The Annual Leadership Conference brings together
leadership development professionals, graduates and other
civic-minded individuals from across the United States and
beyond to exchange innovative ideas, viewpoints and
resources to help strengthen and transform communities.
The conference will feature keynote speakers, workshops
and roundtable discussions on leadership development skills,
knowledge and insights. Conference participants will have
the opportunity to attend thought-provoking and educational
workshops and network with people interested in and
committed to community leadership development.
Coincidently, Leadership Orlando hosted this conference in
Orlando 10 years ago. The Conference Chair that year was
Thomas J. Porter, Principal of The Christ School at First
Presbyterian Church in downtown Orlando. This year, a
workshop will be presented by Porter, along with Daisy
Staniskis, Downtown Development Board, and Aliette Scharr,
Principal of Hillcrest Elementary School. The workshop will
focus on a collaboration project that they are modeling to
the national audience.
At the CLA Annual Leadership Conference, attendees will:
■ Enhance leadership skills through workshops with nationally
recognized, award-winning trainers.
■ Exchange ideas and best practices examples with fellow leaders
from across the United States and around the world.
■ Develop an invaluable network of leadership resources
■ Stay on top of the latest trends and issues in leadership
■ Renew professional and personal spirit with fresh ideas,
innovative techniques and plenty of fun!
The CLA Annual Leadership Conference benefits local
and state community leadership program directors, board
members, graduates and participants; neighborhood, city,
county and state officials; leadership specialists and
consultants; and other leaders of nonprofit associations,
university programs and corporations.
The Community Leadership Association was founded
in 1979 and is dedicated to nurturing leadership in communi-
ties throughout the United States and internationally.
For more information, go to www.communityleadership.org.
FM M AY 2 0 0 4 23
Raising the Bar
Chamber-created task force helps launch
UCF football to new heights.
By Scott Wallin
Things are getting pretty serious at UCF. O’Leary what he is most serious about
The UCF football program has a in life.
serious new coach who’s serious about “He said, ‘well, I’m serious about
leading the Golden Knights into the winning and I’m serious about my family.
upper echelon of college football. He And I’m serious about winning, serious
even gave $100,000 of his own money about football, serious about winning
to help the cause. and I’m serious about UCF and the
That’s some serious cash. student-athlete. And I’m serious about
But before it takes such a leap, UCF winning, Holly,’” Stuart says.
has the challenge of winning over more The task force is working toward
of the hometown crowd that oftentimes getting this message out to a business
exhibits a dormant approach toward the sector it feels is eager to embrace a
local college football team. When UCF football program that is led by such a
wins, they show. If not, they seek alterna- blue-collar approach.
tive entertainment in a city that has been “Our partnership with UCF centers on
called the “world headquarters of some- building community, and we feel that with
thing else to do.” Coach O’Leary heading up the program,
These are the so-called fans that drive we have the opportunity to take it to the
UCF Coach George O’Leary crazy. next level,” says Jacob Stuart. “Inspiring the
“You’re only as good as your fan base,” business community to back the program
says O’Leary, who was hired Dec. 8. “You is easier with Coach O’Leary at the helm,
want a Division I team but you also need a and that support will only improve the
Division I fan base. I get tired of hearing quality of life in our region. We’ll take a
‘when you start to win, people will come lesson from his playbook and work hard
out.’ I think you’re either in the circle or to accomplish this goal.”
O’Leary brings discipline and a gritty determination to a football program that needs it.
you’re not in the circle.”
Pretty serious talk but that’s the point “The City of Orlando has to
UCF is hoping to make by positioning Stuart presented O’Leary with a list of Selling college football in a metropoli-
O’Leary at the axis of an effort to reawaken
support UCF in order to be influential Orlando business leaders and tan area is nothing new to O’Leary, who
the community. The university will follow successful. The people I’ve their phone numbers. He didn’t hesitate spent eight years at Atlanta-based Georgia
the recommendations of a volunteer task in dialing up strangers, hoping to make a Tech. He knows the challenges and
spoken to out in the business new friend and, more important, a new options fans have in larger cities.
force that has the charge of creating an
O’Leary brand, so to speak. world understand that.” UCF football supporter. “Atlanta is very similar,” O’Leary says.
The task force is an all-star team of “Orlando doesn’t really have a team “You have so many other things to do, so
— Coach George O’Leary
sorts, consisting of UCF leadership and as far as football is concerned during the many other things you were competing
Orlando professionals in marketing, O’Leary is a notorious taskmaster with fall,” O’Leary says. “You’d like to see UCF against. The key (in Orlando) is you have a
public relations and communication. his players. Blow an assignment in practice, be that team. The City of Orlando has to big school with a large alumni base. It’s real-
It was drawn together by Jacob Stuart, you run the drill again or you think about support UCF in order to be successful. The ly a new school compared to other schools
President of the Orlando Regional your mistake while running windsprints. people I’ve spoken to out in the business as far as age is concerned. But I do think the
Chamber, as part of its long-term As hard as he pushes his players, O’Leary world understand that. fan base is going to improve as we improve.
partnership with UCF. doesn’t hold back on himself. He has “It’s a win-win situation. When that But you have to start somewhere and I
The ultimate goal is simple: put more accepted the fact that he needs to be an happens, the City of Orlando wins from a think the No. 1 thing is getting people into
fans in the seats. out-front symbol of a revamped UCF standpoint of people at games, hotels and the stadium. That’s where the City of
After getting a feel for the new coach in program that cut all ties to its past with everything else and UCF wins. UCF is Orlando has to help us out.
town, the task force realized it had a very the dismissal of last year’s coaching staff. Orlando and Orlando is UCF and that’s “There are a lot of people who moved
obvious and effective pitch on its hands. An office assistant holds up a three-inch what I’d like to see the final mix be.” in here from other areas that are looking
They would present O’Leary as himself: a thick notebook that is O’Leary’s calendar. Stuart says she plans to arrange a series for someone to root for. Hopefully, we
no-nonsense throwback coach who has a It is filled with upcoming commitments, of informational luncheons for groups of become that team.”
serious attitude about taking UCF football though he’s willing to take on as many as about 25 Orlando business leaders who can For Roger Pynn, an alumnus, UCF
to places it’s never before been. his schedule will allow, truly welcoming meet O’Leary in a more intimate setting. always has been his team. He’s had six 50-
Holly Stuart, President of Stuart every opportunity to spread the UCF word. The coach also likes to swing the golf clubs yard line seats since the beginning, many
Communications, Inc., recalls asking It started not long after he was hired when and Stuart has gotten several requests to times going against his wife’s suggestion
have him appear at corporate outings. about not renewing so many. But Pynn, of
24 M A Y 2 0 0 4 FM
Curley & Pynn Public Relations and
Marketing Communications, always had a
vision that a day — and a leader such as
O’Leary — would come and the city
would rally. Pynn feels that time is here.
His seats aren’t going anywhere.
“Now other people are knocking on
the door at the ticket office saying ‘hey, if
those people don’t want those six seats,
we’ll take them,’” Pynn says. “Sorry,
O’Leary, too, is sold. He had a secure
job as defensive coordinator for the
Minnesota Vikings last year but always
was open for a return to the college game,
waiting for the right opportunity to
present itself. When it did, it came as a
surprise to many outsiders. But they
can’t see what O’Leary sees.
UCF Athletics Director Steve Orsini
sees the same thing and was the key A notorious taskmaster, O’Leary pushes his players to get it right.
mover in getting O’Leary to Orlando. The
two worked together at Georgia Tech and the nation as far as being competitive. nity reaches back, he says. Everything is on its way to being in place.
shared many conversations over dinners That’s what we want to do here.” “You need fans who believe in what Now it’s a matter of getting the right pieces
at the athletic department’s dining hall. On the day he was announced as UCF’s you’re doing and from what I’ve seen of the to go along with everything else.”
“I really admired him as a football coach, O’Leary stepped to the microphone City of Orlando, I think the people are just And just in case it needs reinforcing,
coach then,” Orsini says. “Then, as we set and called his new place of employment itching to do things,” O’Leary says. “A foot- O’Leary has one more serious reminder
out on our task here at UCF, I was looking “a sleeping giant.” Now that he’s been on ball program is much like a company. You about his journey.
for someone who can build a program. If campus for five months, he’s convinced basically have a good product to sell. We’ve “I’m serious about most everything
you recall, George took over Georgia Tech more than ever that UCF can take a giant improved the practice facilities, we have a I do,” he says. “I wouldn’t have taken
when they were really down, both on and leap. Bowl game appearances, Top 10 beautiful building here that you can go out this job unless I thought I could get this
off the field. George turned it around real finishes and a successful graduation rate and show to recruits. You have a good program where it needs to be.”
quick and took it to the highest level in all are within reach, as long as the commu- coaching staff with a lot of experience.
UCF Football Community Partners
Community Task Force African American Florida Citrus Sports Orlando Touchdown Club
Chamber of Commerce Mr. Tom Mickle Robert W. Anthony, Esquire
John R. Gill
of Central Florida
Board President Hispanic Chamber of Orlando/Orange
Nina D. Frazier, Ed.D.
University of Central Florida Alumni Association Commerce of Metro CountyConvention &
Asian American Chamber Orlando Visitors Bureau
Michael Hinn of Commerce Mr. Ramon A. Ojeda Mr. William C. Peeper
President and CEO Ms. Marlene Lasch
Knight Images, Inc. Home Builders Association University of Central Florida
Associated Builders & of Metro Orlando Alumni Association
Steve Orsini Contractors Ms. Elizabeth McGee Mr. Thomas Messina
Director of Athletics Mr. Mark P. Wylie
University of Central Florida Junior League of University of Central Florida
Executive Vice President Central Florida Hotel & Greater Orlando Athletic Association
University of Central Florida Lodging Association Ms. Lee Nimkoff Mr. Steve Orsini
Athletic Association, Inc. Mr. Richard J. Maladecki
Metro Orlando Economic University of Central
Roger Pynn Central Florida Sports Development Commission Florida Foundation
Commission Mr. Raymond Gilley Mr. Robert J. Holmes, Jr.
Curley & Pynn Public Relations Mr. Randy Johnson
Orlando Regional Chamber University of Central Florida
Holly Stuart Downtown Athletic Club of Commerce Golden Knights Club
President of Orlando Mr. Jacob V. Stuart Mr. Alan Gooch
Stuart Communications, Inc. Ms. Shelley Ferguson
Jacob V. Stuart Downtown Development REALTOR Association
Board Belton E. Jennings, III,
Orlando Regional Chamber of Commerce Mr. William F. Billingsley, III APR RCE CAE
FM M AY 2 0 0 4 25
THE THREE “T S ” ARE MOVING CENTRAL FLORIDA INTO THE FUTURE. SEE HOW
TOURISM, TRADE AND TRANSPORTATION ARE WORKING FOR ALL OF US.
TOURISM, TRADE & TRANSPORTATION
Clean Air Is
Air pollution has wide ranging
negative effects on the community.
We can all agree that reducing air and increased costs per truck. Since the
pollution is important for environmental financial success of every industry rides on
and health reasons. What you may not truck tires — through cost-effective delivery
know, however, is that clean air is essen- of freight, goods and services — imagine
tial for our quality of life and good for the impact these potential sanctions could
business. Conversely, air pollution can have on your business. Ultimately, the cost
be harmful to our economy, negatively will be passed on to you.
impacting the business community in
many ways. Making a Difference
Imagine Central Florida being covered Now that you know about the problem,
by smog. Now imagine the adverse effect what can you do about it? Many companies
this could have on our reputation as the in Central Florida already are taking steps to
world’s premier tourist destination. avoid the consequences of air pollution.
Imagine the impression a health advisory Each fall, the Central Florida Clean Air
due to ozone pollution would leave on Team confers a Clean Air Award to
our guests. What would they think of recognize a local business or organization
Orlando if they were warned to stay in Orange, Osceola or Seminole County
indoors during the day because of that promotes clean air through innovative
pollution? Would a visiting family programs or practices.
want to enjoy our theme parks outdoors The University of Central Florida
if there were potential health risks to (UCF) shuttle transportation system
their children? Would they come back received the 2003 Clean Air Award for its
again in following years? Clearly, success in reducing traffic congestion and
maintaining our air quality is vital to the resulting emissions by providing a safe,
our tourism industry. fast, convenient mode of transportation
that serves about 6,000 students per day
Would a visiting family want in the University/Alafaya Corridor
Transportation Area (UACTA). Since
to enjoy our theme parks out- emissions from automobiles are the
doors if there were potential primary source of air pollution in Central
health risks to their children? Florida, the trips provided by the bus
collateral material. Team members volun-
system are beneficial to the air we breathe.
teered their time and technical expertise
Theme parks are not the only as judges at the Orange, Osceola and
businesses that could be harmed by air Central Florida
Seminole County science fair events,
pollution. Atlanta, where economic Clean Air Team selecting special Clean Air Student Award
growth has been threatened as a result The Central Florida Clean Air Team
winners who showcased projects on air
of air quality attainment problems, is a is a broad-based coalition of government,
good example of this fact. Exceeding health, utility, transportation and business
This year, the Clean Air Team will
Environmental Protection Agency air organizations that are committed to
build upon the success of last year’s
quality standards could have widespread improving and maintaining the air quality
campaign through similar outreach
ramifications for our entire economy. in our region. The team works together to
activities, as well as heightened efforts
Possible sanctions resulting from not promote “It all adds up to cleaner air,” —
to increase awareness and involvement
attaining federal standards include: a proactive, health-oriented campaign to
in the business community.
mandatory vehicle inspections, restricted encourage individuals to take simple steps
fueling hours and suspended federal that can help maintain our air quality.
funding for highway improvements. Activities of the Clean Air Team focus To learn more about the Central Florida
on raising awareness of air pollution and Clean Air Team and how you can get
Such sanctions could delay improve-
involved, visit www.metroplanorlando.com,
ments to our roadways and increase costs the impact of individual actions on air
or call 407-481-5672 ext. 305.
for vehicle owners. A severe impact of this quality. The message has been promoted
scenario would be felt in the freight move- in the community through events, media
ment industry, due to longer delivery times coverage, advertising, and distribution of
26 M A Y 2 0 0 4 FM
TOURISM, TRADE & TRANSPORTATION
2004 Lodging, TDT Among Strongest Ever
Recent 2004 The Central Florida tourism industry
has gotten off to an extremely strong start Orange County Tourist Development Tax
Conventions this year, building upon the rebound that
started to take shape during the second
Bring $121 half of 2003. After the first two months
of 2004, Metro Orlando’s occupancy rate
Million to was 68.8 percent, up 14.1 percent from
60.3 percent after the first two months of
Community 2003. Likewise, room night demand has
been very strong, up 20.9 percent com-
Orlando’s convention business pared to the same time last year. Average
is off to a great start in 2004. The daily rates (ADR), which declined in 11
first two months of the year saw the of 12 months during 2003, were up 2.6
destination host Super Show, PGA percent for the first two months of 2004.
Merchandise Show, World of January got the year off to a good
Concrete and the Healthcare start with occupancy increasing from
Information & Management 56.3 percent in 2003 to 62.9 percent
Systems Society among others. (+11.7 percent). Room night demand
These events alone brought more for the month was 15.8 percent higher
than 100,000 convention attendees than the previous year and was the
to our area for an estimated eco- highest January on record. Only ADR The strong gains in room night Part of the large gains over 2003 levels
nomic impact of $121 million for failed to post a gain for the month, demand, combined with firming ADR, can be attributed to weak conditions
our community. coming in essentially unchanged pushed Orange County tourist this time last year, due to the build-up
from prior year levels. development tax collections up and execution of the U.S.-led war
The gains over prior year levels not dramatically. Compared to prior year against Iraq. And the industry’s
only continued in February, but actually levels, collections rose 16.2 percent to performance began to improve during
Let Us Help accelerated. February’s occupancy rate
of 75.4 percent was 16.7 percent higher
$9,047,900 in January and 28.4 percent
to $10,171,600 in February. As with
the second half of 2003, which will
cause the year-over-year growth rates
Plan Your than 64.6 percent in February 2003 and
average daily rates rose 5.0 percent their
room night demand, tax collections
in January and February were the
to moderate during the second half
of 2004. Nevertheless, while it may be
Next Event largest increase in over a year. Room
night demand in February was up a
highest on record for those months.
While most industry observers were
asking too much to expect 20 percent
gains in demand to continue all year,
remarkable 25.9 percent and was the optimistic regarding 2004, few expected 2004 is well on its way to being the
Are you planning an event but can’t
highest February on record. the year to begin as strongly as it has. best year since 2000.
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Domestic Marketing Effort for 2004
services and caterers to photographers
With a goal of stimulating summer they want to spend time with friends Tampa/St. Petersburg and West
and wedding services, to name a few.
travel to the destination from its and family. This was up from 48 Palm Beach.
We can even meet your design and
primary markets, the Orlando CVB percent of those surveyed in 2001. The family-themed print and
printing needs for promotional posters,
has launched a $7 million advertising “This research validates our long- television advertisements are aimed
postcards and shell brochures.
campaign. The “Bring Your Family standing belief that Orlando appeals to at 25 to 54-year-old women, key
Together” campaign targets key fly people of all ages and families of all household decisionmakers. The print
and drive markets during the popular sizes,” says Bill Peeper, president of the ads, insertions highlighting special
summer travel planning period of Orlando CVB. “With the largest and hotel rates from CVB member
April-June. The expenditure marks most diverse collection of theme parks participants are expected to generate
it as the CVBs largest domestic in the world and a multitude of smaller 20 million impressions. SeaWorld®
marketing initiative for 2004. attractions to nature excursions and Orlando and Walt Disney World®
In a recent independent national cultural opportunities, the destination Resorts are partnering with the CVB
survey, families traveling together practically guarantees all family mem- in the 30-second television spots,
with children high school-aged or bers will find their favorite pastime — which are expected to generate 309
younger selected Orlando as the first or discover a new one.” million impressions.
To find out more information, choice (20 percent) for their spring The combined television and news- “This campaign is aimed at helping
contact Kim Moody, CMP, director break destination. paper messages will reach potential visi- to ensure the extension of what is so far
of Destination Meeting Services for Additionally, in a Yankelovich tors in New York, Boston, Philadelphia, shaping up to be an excellent year for
the Orlando CVB, at Monitor Live survey conducted on Washington, D.C., Chicago, Detroit, travel and tourism in Central Florida,”
email@example.com Aug. 7, 2002, 57 percent of those St. Louis, Cleveland, Atlanta, Charlotte, says Jose Estorino, senior vice president
or call 407-363-5830.
surveyed stated that when on vacation, Jacksonville, Miami/Ft. Lauderdale, of marketing for the CVB.
28 M A Y 2 0 0 4 FM
Tourism Equals a Great Investment
As the industry celebrates National which represents more than one quarter Tourism is a vital economic engine CVB Golf
Tourism Week May 8-16, it is a great
opportunity to take a look at the impact
of all jobs in Orange, Osceola and
for Central Florida. Please join us in cel-
ebrating the contributions that tourists Tourney
the tourism industry has on our local
community. Last year, nearly 43 million
■ Wages earned by tourism industry
employees amount to $5.1 billion
make to our local economy during
National Tourism Week 2004. Raises $10K
people visited Orlando for either busi-
ness or leisure travel. While they were
■ Tourism generates a net fiscal impact
here, they slept in hotels, ate in restau-
rants, shopped in our malls and stores,
for Orange County and City of Orlando
governments and Orange County
visited our attractions and toured our
School Board of $61.8 million — The Orlando CVB’s Annual
museums. The impact of their invest-
money that is used to support many Spring Golf Tournament was a rous-
ment in our community is substantial.
social services that area taxpayers ing success. Golfers teed off at the
■ Visitor spending contributed more than would otherwise have to cover. Ritz-Carlton Golf Club at Grande
$21.8 billion to our local economy ■ Visitors save the average Orange Lakes Orlando on April 5 raising
in 2002. County household approximately $10,000 to support A Gift For
■ Tourism is our area’s largest employer, $456 in additional taxes each year. Teaching. The event sold out early —
employing more than 214,800 people, both in terms of sponsorship sales
and golfer registrations. Florida
Citrus Sports Sales Manager and
CVB Golf Committee Member Pat
Hoffman presented the check to A
Gift For Teaching’s Director of
CVB Produces Another Community Pub Development Jessa Heisey following
In yet another example of Since adopting AGFT as the
community partnership, the Orlando recipient of the golf tournament pro-
CVB is publishing Texture magazine ceeds, Orlando CVB members have
for the Metro Orlando Economic raised more than $35,000 to sup-
Development Commission (EDC). port the organization which oper-
The new EDC publication explores ates a free store from which teachers
and promotes the region as leading can supply their classrooms. Be sure
the nation in technology innovation, to mark your calendar for Oct. 11 for
talent and culture. The inaugural the Third Annual Fall Classic Golf
issue is slated for publication Tourna-ment at the Rosen Shingle
this month. Creek Golf Club Resort, again bene-
The magazine's premiere issue fitting A Gift For Teaching.
is made possible through Economic
Stimulus 2.0 funding provided
by Orange County. The Florida
High Tech Corridor is also a publica-
In other similar community
partnerships, the Orlando CVB
publishes the annual Orlando
Filmbook for the Metro Orlando
Film & Entertainment Commission
(a division of the EDC) and bi-
monthly Orlando Arts Magazine for
United Arts of Central Florida.
For more information about advertis-
ing opportunities in future Texture issues, For more information on how to
Orlando Filmbook and Orlando Arts get involved in this worthwhile effort,
Magazine, call 407-354-5568. contact A Gift For Teaching at
From top: The May 2004 Texture, The Orlando Filmbook 2004, and the May/June
2004 Orlando Arts Magazine
FM M AY 2 0 0 4 29
COMMUNIT Y, CULTURE AND TRENDS. IT’S ALL REPRESENTED HERE.
CULTURE & TRENDS
Good cup of tea still calms in tough times.
Story Provided by M. D. Anderson Cancer Center Orlando
In the midst of air raids on London leaning back against the wall with a cup The quality of the tea
during World War II, while bombs fell day of tea saying, ‘Boy, did I need this.’” is emphasized in the
and night upon the city, the British held Trish Shooter, a nurse in outpatient program, and Miller-Clark
to a long-standing belief that a good, chemotherapy unit at M. D. Anderson - adheres to the strict rules
strong cup of tea would cure anything Orlando, agrees. “It’s a civilized pause in of British tea preparation.
that ails you. This healing ritual has been the middle of a hectic day,” she says. Patients and doctors
brought to M. D. Anderson Cancer The program also has deeply affected have been known to line
Center Orlando in the form of high tea, the patients at M. D. Anderson - Orlando the hallways, patiently
an elegant, European-style teatime, and Orlando Regional South Seminole waiting while the tea
offered every Thursday at 2:30 p.m. Hospital, where the ritual of high tea was undergoes its five-minute
“The ritual of tea is ancient,” says initially begun in 2000. Family members of steeping process.
Jeanne Miller-Clark, chaplain and manag- former patients of South Seminole Hospital Good tea has long been
er of the Mind-Body-Spirit Center. “It cre- donated many of the fine porcelain teacups recognized for its healing
ates sanctuary and conjures images of that are an integral part of the program. properties, dating back to
time in four years, U.S. News & World
home in stressful environments.” “Many nurses use teacups dedicated ancient Japanese and Chinese herbal
Report has ranked M. D. Anderson
Miller-Clark began weekly high teas at to their former patients,” said Miller- teas. Tea as a social connection between
Cancer Center as the top cancer treatment
M. D. Anderson - Orlando shortly following Clark. “It’s a connection between them.” people can be traced to several parts
hospital in the U.S. and has ranked it as
the outbreak of the recent war in Iraq, call- High tea is offered on the fifth floor of the world besides Great Britain,
one of the top two cancer hospitals for the
ing on the calming properties of good day room of M. D. Anderson - Orlando. including the southern United States’
past 14 years.
British tea to soothe tension and anxiety More than 700 people enjoy the program relationship with iced tea.
in hospital staff and cancer patients. each month, and at a recent tea, 110 M. D. Anderson Cancer Center
“It helps during busy days for people patients and staff members participated. Orlando, part of Orlando Regional For more information, visit
to be able to stop for a moment and sim- Only homemade clotted cream and P.G. Healthcare, is affiliated with The
ply connect with another human being,” Tips brand tea are served, alongside University of Texas M. D. Anderson
says Miller-Clark. “You’d see nurses homemade lemon curd and pound cake. Cancer Center in Houston. For the third
C’mon Latinos, Get Involved!
By José David Alvarez, HCCMO Director, CBR Public Relations
The Hispanic Chamber of issues that have a direct and indirect Hispanics in the state. For that reason, involve young people in water conser-
Commerce of Metro Orlando recently impact on the community at both the this district created a Hispanic Outreach vation activities; business and nonprofit
was part of one of the most valuable local and state level. One good place to Program to generate awareness about partnership outreach events and many
programs offered by the Orlando start is by getting involved in what local its responsibilities such as water supply, other activities.
Regional Chamber of Commerce: the and state agencies are doing to better water quality, flood control and Remember that everyone in the
2004 GrayRobinson Tallahassee manage the region’s natural resources. environmental protection and issues community can make a difference, so
Community “Fly-In.” For instance, one Chamber implementing the state’s participation go ahead, get involved and take part in
More than 100 leaders from the member, the South Florida Water in the Comprehensive Everglades making Central Florida a better place for
local business community traveled to Management District (SFWMD), has Restoration Plan. us all to live and work.
the state capital in March to interact created a program to better inform The SFWMD program seeks to
with state legislators and senators. They Central Florida Hispanic residents about educate Central Florida Hispanics about
For more on the South Florida Water
learned about important state issues the region’s unique water resources the unique water resources in the area Management District’s Hispanic Outreach
such as current proposed constitutional and their relationship to the quality of and how they can get involved. The Program, visit www.sfwmd.gov or call
amendments, affordable healthcare, life that all Florida residents enjoy. This program includes bilingual presenta- 407-858-6100. For more on the Hispanic
class size, the state budget and high- program is called the Central Florida tions targeted to residents enrolled in Chamber, call 407-428-5870 or visit
speed rail among others. Hispanic Outreach Program. adult ESOL programs as well as students www.hispanicchamber.net.
The Hispanic Chamber encourages The SFWMD is one of Florida’s five enrolled in ESOL classes in the local
everyone in the community to become water management districts. Its coverage public school systems; Hispanic youth
more involved and informed about area has the largest concentration of leadership programs designed to
32 M A Y 2 0 0 4 FM
CULTURE & TRENDS
Historic Advice for Town Center Developers
Study your history before you plan.
Developers, municipal officials and transportation. “They built their towns
volunteer activists who are considering a adjacent to major transportation, which at
development of a town center project the time consisted of the ocean and rivers,”
should consult history first. Marks explains. “They also planned their
Studies of town centers, main street towns around institutions, which served as
programs and downtown redevelopment an integral component.”
projects have suggested that16th and 17th In Williamsburg, English colonial
century municipal planners — including leaders planned the downtown core as a
the Spanish who built St Augustine and long main street with the government
English Lords, who settled Colonial-era headquarters at one end and William &
Williamsburg, Virginia — had the formula Mary College at the other end, and in the
right even if they didn’t anticipate super middle they built their church.
highways, mega malls, the Internet, cell Successful town centers and Main Street
phones and television. developments today are hybrids and have
“If you study how St. Augustine and evolved from many of the same principles.
Williamsburg were planned, what you learn Marks refers to local development
pretty fast is that they often did it right, and projects as examples of this type of plan-
they often developed the institutions that ning. Park Avenue in Winter Park and
more citizens today are demanding,” says Winter Park Village are both dependent
David Marks, a local marketplace analyst on their location relative to transportation
and advisor based in Maitland. corridors. Downtown Winter Park is fed by
Both colonial era towns and cities Fairbanks and Aloma Avenues, with an
St. Augustine’s municipal planners, even though working with 17th-century technology, understood what
were based on the European model. The interior pedestrian corridor down Park
elements would make a town center successful.
Spanish produced a “how to” manual in Avenue, and while Park Avenue isn’t
1573 called the Law of the Indies, and dependent on it, the placement of Rollins
development that runs perpendicular to course, is the addition of the automobile
most Spanish new world towns were College at one end, St Margaret Mary
the arterial traffic. “Lacking government and new types of communication, but
designed on those principals. Church at the other and City Hall in
or religious facilities, Winter Park Village many of the other principal features are
English settlements were similarly between adds a classic colonial era style
created a substitute — a major cinema,” still relevant.”
designed, and the principal features are still that adds a great deal of energy to the
relevant today. Those principles include a area’s dynamics.
Most of the principles contained in the
town square, where people can gather, with At Winter Park Village, the U.S.
Law of the Indies are still valid today. “How
government offices — city hall — as well as Highway 17-92 location is critical with its
cities, towns and especially town centers
religious and educational institutions. high visibility to the area’s arterial traffic,
work have been known for a thousand
They also include a key element and pedestrian activity is facilitated
years,” says Marks. “What has changed, of
that is even more important today: throughout the core or center of the
Most Central Florida residents aren’t aware that was prosecuted for the killing, but eight people —
during its infancy Orlando was much like many of the members of the Barber family and their employees —
lawless towns of the Old West. Tombstone, Dodge City were killed by the Mizells and their allies within a few
and Deadwood had nothing on the City Beautiful, weeks of the sheriff’s murder.
which was known for its cattle ranchers, cowboys and
family feuds similar to the Earp/Clanton and Historic photo courtesy of the Orange County
Hatfield/McCoy rivalries. Regional History Center. For more on History Center
This photograph is of David W. Mizell, who holds exhibits, call 407-836-8500. To purchase historic
the dubious distinction of being the only Central photographs, call 407-836-8559 or via e-mail at
Florida sheriff to be slain on duty. He was ambushed firstname.lastname@example.org.
and shot to death in February 1870 in the Bull Creek
area of what is now Osceola County while trying to
collect a debt for a rancher from Moses Barber. No one
34 M A Y 2 0 0 4 FM
In celebration of the positive Hispanic influence in Central Florida, the
Orlando Regional Chamber of Commerce will be featuring a monthly
news story “en español” in FirstMonday for your reading pleasure. Talk of the Town
Multi-media advertising opportunities come
No más visas H2B to the Orange County Convention Center.
La Oficina de Ciudadanía y Servicios de que esperar hasta el 1ro. de octubre, cuando A 10-year strategic advertising advertisers, and it’s an added
Inmigración anunció la semana pasada comienza el nuevo año fiscal. alliance has been implemented by convenience to show attendees.”
que ya no aceptará solicitudes para visas de En febrero, se dejaron de recibir las visas the Orange County Convention The multi-size (up to 14 square
trabajadores temporales no profesionales tipo H1B por la misma razón. Estas visas Center with BoardTalk Worldwide. feet) High Impact Light Boxes and
durante el año fiscal 2004. permiten a las empresas contratar profe- This high impact multi-media backlit Illuminated Advertising
sionales con calificaciones técnicas específi- advertising gives local businesses Directories are strategically placed
En febrero, se dejaron de recibir cas y título universitario. the opportunity to reach one throughout both buildings of the
las visas tipo H1B por la misma Esto era de esperarse, pues a finales de million plus local, national and convention center.
septiembre del año pasado, las autoridades international attendees that visit “BoardTalk is an asset to the
razón. Estas visas permiten a las migratorias anunciaron que la cuota anual the Orange County Convention OCCC because it provides the
empresas contratar profesio- de visas de trabajo se reducirían de 195,000 Center each year. information that attendees are
a 65,000. “We are very proud and excited looking for and at the same time it
nales con calificaciones técnicas El vocero de la Oficina de Ciudadanía y about the tremendous marketing gives local, regional & national
específicas y título universitario. Servicios de Inmigración dijo además que opportunity that BoardTalk provides businesses the opportunity to
las solicitudes que sean rechazadas serán through the Orange County showcase their products and serv-
Según la oficina, ya el servicio de devueltas, al igual que los honorarios exigi- Convention Center,” says Michael ices,” says Kathie Canning, Deputy
inmigración completó la cuota de 66,000 dos por la agencia. Lezberg, owner of BoardTalk. General Manager of the Orange
pautada para el año 2004. Estas personas “It’s an advertising venue to a County Convention Center.
vienen a trabajar en la industria forestal, Para más información, vaya a www.uscis.gov. highly targeted audience for our
balnearios, o en ciertas actividades agrícolas, Si desea ver la propuesta de reforma de
tal como el pastoreo. También pueden ser inmigración presentada por el Presidente
entrenadores y atletas, pero todos tendrán George W. Bush, visite www.whitehouse.gov.
FM M AY 2 0 0 4 35
WELCOME MARCH’S NEW MEMBERS. LOOK FOR
ARPIL’S NEW MEMBERS IN THE NEXT ISSUE.
180 Degrees Corporation Ann Taylor Loft Big League Sports & Entertainment Details GM Co. (Of Greater Orlando) Ltd.
P.O. Box 618221 8001 South Orange Blossom Trail 1003 South Kirkman Road 8001 South Orange Blossom Trail 7380 Sand Lake Road
Orlando, FL 32861 Space 1338 Suite 300E Space 208 Suite 500
Ms. Milly Solis Orlando, FL 32809 Orlando, FL 32811 Orlando, FL 32809 Orlando, FL 32819
Jewelry Ms. Jania Melendz Mr. Carl Smith Mr. Abraham Abed Mr. Graziano Maldonado
Retail and Variety Stores Organizations (Non-Profit) Retail and Variety Stores Management Consultants and Services
A.L. Cleaning Services
P.O. Box 453383 Apartment Hunters Superstore Boyds Bears & More Diamond Source Jewelers Greater Orlando Livery
Kissimmee, FL 34745-3383 4809 East Colonial Drive 8001 South Orange Blossom Trail 8001 South Orange Blossom Trail Association, Inc./GOLA
Ms. Evelyn Saldana Orlando, FL 32803 Space 1316 Space 1300 P.O. Box 627871
Janitorial and Cleaning (Services) Mr. Mark Anderson Orlando, FL 32809 Orlando, FL 32809 Orlando, FL 32827
Apartments Ms. Jennifer Houtz Ms. Christine Pham Mr. Ronald Eason
Retail and Variety Stores Retail and Variety Stores Organizations (Civic/Social)
Abundant Life Business Consultants, Inc.
P.O. Box 453383 Archive America
Kissimmee, FL 34745-3383 6708 Harney Road Butterfly Cleaning Service Disc Gear H.T. Porter, Inc.
Ms. Evelyn Saldana Tampa, FL 33610 2303 Sweetaire Court 8001 South Orange Blossom Trail 225 Palmetto Street
Financial Mr. Michael H. Yoelson Apopka, FL 32712 Space 3-17 Nokomis, FL 34275
(Consultants/Planners/Services) Management Consultants (Information Mr. Christopher Pintado Orlando, FL 32809 Ms. Susan Duryea
Technology) Janitorial and Cleaning (Services) Ms. Jacqui Lucas Training/Development Consultants
Retail and Variety Stores
Allpoints Equipment Company
7213 Sandscove Court Baggage Depot I Catering to Orlando, LLC Hangbag Heaven I
Unit 7 8001 South Orange Blossom Trail 7985 Bridgestone Drive DNS - Debt Negotiation Services 8001 South Orange Blossom Trail
Winter Park, FL 32792 Orlando, FL 32809 Orlando, FL 32835 5468 International Drive Space 4-17
Mr. Dave Macauley Mr. Zack Berbazzat Ms. Virginia Mundy Orlando, FL 32819 Orlando, FL 32809
Material Handling Equipment Retail and Variety Stores Catering Mr. Tim Talley Mr. Rolando Tuietero
Credit Counseling Services Retail and Variety Stores
Alternative Mortgage Bayside Brush II Certified Pressure Cleaning Systems
Funding Corporation 8001 South Orange Blossom Trail 5351 Hondo Way Dylan’s Candy Bar Hangbag Heaven II
238 North Westmonte Drive Space 4-11 Orlando, FL 32810 8001 South Orange Blossom Trail 8001 South Orange Blossom Trail
Suite 265 Orlando, FL 32809 Mr. Phillip A. Corbitt Space 1013A Space 3-3
Altamonte Springs, FL 32714 Ms. Jeaneth Flores Pressure Cleaning Orlando, FL 32809 Orlando, FL 32809
Ms. Mona Cherkaoui Retail and Variety Stores Ms. Danira Crespo Mr. Rolando Tuietero
Mortgage Bankers or Brokers Retail and Variety Stores Retail and Variety Stores
Beepers-N-Phones 415 North Orlando Avenue
American Express Financial Advisors, Inc. 8001 South Orange Blossom Trail Suite 104 Ethan Allen Home Interiors Identity Consulting
800 North Magnolia Avenue Space K-112 Winter Park, FL 32789 4049 Conroy Road 1071 Kersfield Circle
Suite 1700 Orlando, FL 32809 Mr. Louis Chaves Orlando, FL 32803 Lake Mary, FL 32746
Orlando, FL 32803 Mr. Gary Smith Cellular Communications Ms. Allie Casey Ms. Sandra Saad
Mr. Tony Scott Retail and Variety Stores Furniture Fundraising (Consultants)
8001 South Orange Blossom Trail Fairwinds Credit Union Income Plus Asset Management, Inc.
Space K-113 3885 Avalon Park East Boulevard P.O. Box 547568
Orlando, FL 32809 Orlando, FL 32828 Orlando, FL 32854
Mr. Jeff Appoliti Mr. Bryan Meizinger Mr. William Fischbach
Cellular Communications Credit Unions Financial
Cinnzeo Fix & More
8001 South Orange Blossom Trail 8001 South Orange Blossom Trail Insurance Management
Space 894A Space 2-10 Group of Florida
Orlando, FL 32809 Orlando, FL 32809 1331 North Mills Avenue
Mr. Asim Muhammad Mr. Toufic Daklala Orlando, FL 32803
Retail and Variety Stores Retail and Variety Stores Mr. Kenneth H. Dinklage
Coach Florida Hospital DeLand
8001 South Orange Blossom Trail 701 West Plymouth Avenue Interlude Entertainment
Space 1274 DeLand, FL 32720 2001 Mercy Drive
Orlando, FL 32809 Mr. Rob Fulbright Suite 204
Mr. Juan Carlos Hospitals Orlando, FL 32808
Retail and Variety Stores Mr. Jamaica Johnson
Florida T-Shirts Plus
Country Craft ‘n Christmas, Inc. 8001 South Orange Blossom Trail
25250 East Colonial Drive Sapce 2-1 i-Tech Support
Christmas, FL 32709 Orlando, FL 32809 151 Southhall Lane
Ms. Rebecca A. Hamilton Ms. Mercia Paiga Suite 250
Retail and Variety Stores Retail and Variety Stores Maitland, FL 32751
Mr. Brian J. Avery
Datacom Wireless Corporation Forever 21
5201 Blue Lagoon Drive 8001 South Orange Blossom Trail
Suite 858 Space 490 Jean Carter
Miami, FL 33126 Orlando, FL 32809 8001 South Orange Blossom Trail
Ms. Lisa Schuepp Ms. Jill Palmer Space 692
Satellite Tracking Retail and Variety Stores Orlando, FL 32809
Ms. Nicola Tartaglione
Retail and Variety Stores
COMMUNITY. Dept 56
8001 South Orange Blossom Trail
Orlando, FL 32809
George Colombo International
635 Marni Drive
Winter Springs, FL 32708
Mr. George Colombo
Kenneth Cole Reaction
8001 South Orange Blossom Trail
Ms. Terrie William Business/Performance Improvement Space 1013A
Retail and Variety Stores Consultants Orlando, FL 32809
Mr. Leonardo Robledo, Jr.
INTERACTION. Retail and Variety Stores
36 M A Y 2 0 0 4 FM
Kids At Play Noah’s Arts Salad Creations Terminix Commercial WCEU, A Service of Daytona
8001 South Orange Blossom Trail 8001 South Orange Blossom Trail 8001 South Orange Blossom Trail 5776 Hoffner Avenue Beach Community College
Space 5-6 Space 1172 Space 1001 Suite 303 P.O. Box 9245
Orlando, FL 32809 Orlando, FL 32809 Orlando, FL 32809 Orlando, FL 32822 Daytona Beach, FL 32120
Ms. Maria Ruiz Mr. Peymen Thmadden Mr. Scott Smith Ms. Bridget Devine Ms. Sandra Session-Robertson
Retail and Variety Stores Retail and Variety Stores Retail and Variety Stores Pest Control Television (Stations)
Leather Shop I, The Orange County Sam’s Holy Land Treasures Texas de Brazil WebBros.com
8001 South Orange Blossom Trail Toastmasters Club 129 8001 South Orange Blossom Trail 5259 International Drive 1934 Westpoint Circle
Space 5-17 P.O. Box 300482 Space 2-15 Suite F1 Orlando, FL 32835
Orlando, FL 32809 Fern Park, FL 32730 Orlando, FL 32809 Orlando, FL 32819 Mr. Humberto Farias
Mr. Qassem Dabbah Ms. Gabrielle Mercier Mr. Samir Mitri Ms. Ana Maria Pereles Web Design and Development
Retail and Variety Stores Organizations (Non-Profit) Retail and Variety Stores Restaurants
Wild Zak Productions
Leather Shop II, The Pagoda II San Marino Concrete Wall The Home Depot 422 Washington Avenue
8001 South Orange Blossom Trail 8001 South Orange Blossom Trail P.O. Box 1592 1530 East Highway 50 Eustis, FL 32726
Space 3-2 Space K-1018 Windermere, FL 34786 Clermont, FL 34711 Mr. David Klobus
Orlando, FL 32809 Orlando, FL 32809 Mr. Jeffrey Kalish Ms. Kathy McAuley Video (Production)
Mr. Qassem Dabbah Ms. Anne Garcia Concrete Work Hardware
Retail and Variety Stores Retail and Variety Stores
Sendera Palms Apartments The Home Depot 8001 South Orange Blossom Trail
Liberty Tax Service Papaya 4700 Walden Circle 1670 West Orange Blossom Trail Space C
4300 Claracona Ocoee Road 8001 South Orange Blossom Trail Orlando, FL 32811 Apopka, FL 32712 Orlando, FL 32809
Orlando, FL 32810 Space 1216 Ms. Leonor Yepez Mr. Gary Buchanon Mr. Andrew Schwarz
Mr. Patrick Shugg Orlando, FL 32809 Apartments Hardware Telecommunications (Products/Services)
Tax Services Ms. Ana Merino
Retail and Variety Stores
Sensations Beauty Theme Street Pictures Wireless Zone/Verizon
Littman Jewelers 8001 South Orange Blossom Trail 8001 South Orange Blossom Trail 8001 South Orange Blossom Trail
8001 South Orange Blossom Trail Park Central Space C Space K Space K-115
Suite 1180 5145 City Street Orlando, FL 32809 Orlando, FL 32809 Orlando, FL 32809
Orlando, FL 32809 Orlando, FL 32839-NB Ms. Dani Levy Mr. Gregg Dobbs Mr. Mo Khalil
Mr. Howard Silverman Ms. Tonya Rountree Retail and Variety Stores Retail and Variety Stores Telecommunications (Products/Services)
Jewelry Apartments/Corporate Housing
Shades For Less Thomas Kinkade Gallery World Financial Group
Lov Sac Patrick Buffa 8001 South Orange Blossom Trail 8001 South Orange Blossom Trail 801 Weldona Lane
8001 South Orange Blossom Trail 765 Terra Place Space C Space 362 Suite 1
Space 188 Maitland, FL 32751 Orlando, FL 32809 Orlando, FL 32809 Orlando, FL 32801
Orlando, FL 32809 Mr. Patrick Buffa Mr. Shakin Mustafa Mr. Ron Kinney Darryl L. Johnson, MBA
Ms. Ronda Turzinski Financial (Consultants/Planners/Services) Retail and Variety Stores Retail and Variety Stores Assets Under Management/
Retail and Variety Stores Financial (Consultants/Planners/Services)
Point A Simons Investments Tropical Breeze Promotions, LLC
Magiff Nails 8001 South Orange Blossom Trail 519 West Jersey Avenue 2520 Olive Branch Way Wyndham Palace Resort & Spa
8001 South Orange Blossom Trail Space 1272 Brandon, FL 33510-3030 Orlando, FL 32817 1900 Buena Vista Drive
Space 5-19 Orlando, FL 32809 Ms. Sandra Simons Ms. Katherine Richardson Lake Buena Vista, FL 32830
Orlando, FL 32809 Ms. Jordana Onotre Financial Provider Advertising Specialties Mr. Greg Hauenstein
Mr. Andres Luceno Retail and Variety Stores Hotels, Motels and Resorts
Skylar Consulting, Inc. Tropical Breeze Smoothies
Pressure Washing Pro 680 St. Johns Court 8001 South Orange Blossom Trail
Metro Bank fsb 5437 Lake Margaret Drive Winter Park, FL 32792 Space K
4138 North John Young Parkway Suite H Mr. Fernando Celis Orlando, FL 32809
Orlando, FL 32804 Orlando, FL 32812 Consultants Ms. Amy Keith
Mr. Mont S. Thurston Mr. Lee Manning Restaurants Regional Board of Advisors
Banks Pressure Cleaning/Roof Cleaning Chamber Trustees
Small Business Chamber
8001 South Orange Blossom Trail Tropicana Fruit Smoothies
Millenium Fashions PrimePay Space 364 8001 South Orange Blossom Trail
8001 South Orange Blossom Trail 2700 Westhall Lane Orlando, FL 32809 Space 894B
Space 4-3 Maitland, FL 32751 Ms. Eloilda Rivas Orlando, FL 32809
Orlando, FL 32809 Ms. Angela Leiby Retail and Variety Stores Mr. Hamid Gowani
Mr. Gabriel Assunto Payroll Services Restaurants
Retail and Variety Stores
Southern Living at Home
Princess House 7920 Goldleaf Street Trusted-e.com
Moroccan American 5024 North Woodcrest Drive Orlando, FL 32835 1631 Malcolm Pointe Drive
Chamber of Commerce Winter Park, FL 32792 Ms. Susan Hamuicka Winter Garden, FL 34787
4630 Kirkman Road Ms. Raquel Sanborn Home Parties Mr. Roger Grant
Suite 227 Home Parties Consultants
Orlando, FL 32811
Ms. Fidi Malone
Chambers of Commerce Sprint ‘R’ Scooters
Renee Kamin 8001 South Orange Blossom Trail Tupperware
521 Majestic Oak Drive Space C 8001 South Orange Blossom Trail
Apopka, FL 32712 Orlando, FL 32809 Space C
MVD Communications, LLC Ms. Renee Kamin Mr. James Brickell Orlando, FL 32809
2603 Challenger Tech Court Individuals Retail and Variety Stores Ms. Linda Sands
Suite 170 Retail and Variety Stores
Orlando, FL 32826
Mr. William C. Fowler
Telecommunications (Products/Services) Reunion Events, Inc. Swarovski
58 6th Street NE 8001 South Orange Blossom Trail Underground Station
Suite 2108 Space 1254 8001 South Orange Blossom Trail
Atlanta, GA 30308 Orlando, FL 32809 Space 778
Mystic Granite & Marble Mr. Brian Bottorff Mr. Jeff George Orlando, FL 32809
100 West Colonial Drive Accommodations/ Retail and Variety Stores Mr. Rauo Vargas
Orlando, FL 32801 Gay and Lesbian Associations Retail and Variety Stores
Ms. Darlene Spezzi
Roadmasters School of Orlando 8001 South Orange Blossom Trail Vacation Rentals of
6000 Cinderlane Parkway Space 430 New Smyrna Beach, Florida
Orlando, FL 32810 Orlando, FL 32809 2230 East Annapolis Drive
Mr. Robert Gum Mr. Chad Meeks Deltona, FL 32725
Trucking Retail and Variety Stores Mr. David Marshall
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The excerpt below is from BizWorkz!, the official newsletter of So Social.
So Social has partnered with the Orlando Regional Chamber of Commerce
to provide business-networking opportunities for our Members at
Working a Room at a
Have you noticed the knack ■ Find the membership chair, ■ Ask the person to whom you
some people have for working introduce yourself and describe have just been introduced what
a room? what you do. Ask for informa- she or he does.
As ubiquitous as satellite tion about the organization. ■ Look for opportunities to find out
signals, they seem to reach every Request introductions to people more about the business and
corner, greet every person, and whom the chair recommends needs of your new acquaintance.
contribute to every discussion, you meet.
■ Once you have exchanged cards
effortlessly. Well, probably not ■ Ask to meet the speaker for the and requested an opportunity to
effortlessly. Systematically, pur- day. This person is often quite meet, find a reason to leave the
posefully and consistently are influential and may be feeling person/group. Get something to
more likely descriptors. as lost as you are. drink, go to the restroom, say
More than a talent, network-
Select a table that will hello to a client, etc.
ing is a skill — or set of skills.
put you in a good position to ■ Repeat the process.
When it comes to building your
see both the speaker and others
career or business, the value of ■ Do not spend the entire
networking is largely undisputed. networking time with one
Every conference, meeting, lec- ■ Reserve a seat for yourself and person, unless this was your
ture and social event is an one to two others. purpose for attending the
opportunity to meet people, ■ Look for a member or attendee meeting in the first place.
build your reputation and whom you wish to meet. If you ■ Identify one or two individuals
expand your client base. know the person with whom that you would like to have at
So let’s assume you’ve your target is talking, approach your table and offer them the
entered a room and have 20 that person. This should trigger seats that you saved.
minutes to “work it” before the an introduction.
program starts. How do you ■ Once at your table, stand up,
■ If you are unable to identify shake hands and introduce
begin? The best way is to start
someone on your target list, look yourself, using your name and
with the people you know and
for an individual you already company name. Then introduce
follow these steps:
know who is conversing with the individuals you invited to
■ Review your purpose for someone you do NOT know. join you at the table.
attending the function. Go say hello. This, too, should
■ Exchange cards with the
■ Check to make certain you have trigger an introduction.
individuals sitting on either
your business cards. ■ Pay careful attention to the gist side of you (and with others
■ Review your “30 second com- of the introduction. If it falls at the table, if possible).
mercial” — a brief statement short of your expectations, make
After the function, follow
that summarizes what you do a note to further inform the
up with contacts you wish to
and the benefits you offer clients. person who introduced you
pursue further and schedule a
concerning your business,
■ Arrive early enough to partici- time to get together.
products and/or services.
pate in the networking portion
of the meeting.
Central Florida News 13 ..............12 Florida Hospital ........................30, 31 Merchant Services Network........23 UCF Football ..................................2
www.sentinelinteractive.com www.flhosp.org www.msnps.com www.ucfathletics.com
Coca-Cola ........................................9 Hispanic Achievers........................20 METROPLAN Orlando ..................27 Pure Connection Wi-Fi ..................38
www.coca-cola.com www.hispanicachievers.org www.metroplanorlando.com www.pureconnectionwifi.com
Williams Company ........................17
Crystal Springs ..............................8 Images Auto Spa ............................13 Road Runner Business Class ........11 www.williamsco.com
K.D.R. Photo Systems ..................35 Workforce Central Florida ............7
Fairwinds Credit Union................15 E-mail: email@example.com SunTrust Bank................................40 www.workforcecentralflorida.com
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