Fluoridation bill heads into home stretch

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					June 2007                                                                                                                                                                                                                                                                                    Volume 13, Number 2

Fluoridation bill heads into home stretch
                                                                                                        “ HB 3099 has a good chance of
Proponents believe latest                                                                                 passing, but we need all dentists
amendment to bill will be                                                                                 to contact their legislators in
enough to secure passage —                                                                                support of the bill — TODAY.”
but letters and calls to
                                                                                                                                                                                                                                                                          — Brett W. Hamilton, MPA
legislators are critical
                                                the joint Ways and Means Committee                      less of whether the bill originated in                                                                                                                            allow local water districts to opt out of
                                                for consideration of additional lan-                    the House or the Senate.                                                                                                                                          fluoridation, but only if the local

              OBODY SAID IT WOULD BE            guage in the bill. If the bill passes                                                                                                                                                                                     jurisdiction places a measure on the
             EASY, but proponents of            muster with the committee, as propo-                    Amendment crucial                                                                                                                                                 ballot in the 2008 election, asking
             water fluoridation were            nents expect, it could head for a floor                 To help clear the way for passage,                                                                                                                                voters if they wish to decline fluorida-
             optimistic about the               vote in either the House or the Senate                  fluoridation proponents agreed to                                                                                                                                 tion. If the local jurisdiction fails to
prospects for passage of HB 3099, the           by the middle of this month.                            additional language in the bill that                                                                                                                              place the measure on the ballot by
statewide fluoridation bill.                      Under Oregon legislative rules, bills                 addresses certain philosophical issues                                                                                                                            2008, the community will not be able
  As this issue of Membership Matters           reported out by joint committees can                    some legislators had over local con-
went to press, HB 3099 was headed to            go directly to either chamber, regard-                  trol. As amended, HB 3099 would                                                                                                                                         Turn to FLUORIDATION, page 20

ODA members take message to Congress                                                                                                                                                                                                                                      Committee offers
                                                                                                                                                                                                                                                                          revised school
at Washington Leadership Conference                                                                                                                                                                                                                                       nutrition standards
                                                leaders to share their
                                                perspective on the
Conference offers opportunity                   conference; what they
for dialogue between dentists                   learned and what the
                                                                                                                                                                                                                                                                          Institute of Medicine cites role
and federal lawmakers                           implications are for                                                                                                                                                                                                      of nutrition in variety of health
                                                ODA. Here is what
                                                they had to say.
                                                                                                                                                                                                                                                                          issues, including caries
including nearly 400 dentists and state         Sean A. Benson, DDS                                                                                                                                                                                                       A NATIONAL
constituent executives and lobbyists,           I feel the WLC is                                                                                                                                                                                                         HEALTH POLICY
took dentistry’s message to Capitol             important for two                                                                                                                                                                                                         ADVISORY
Hill in meetings with their representa-         reasons:                                                                                                                                                                                                                  PANEL has
tives and senators during ADA’s 2007            • it helps build rela-                                                                                                                                                                                                    proposed new
Washington Leadership Conference.                   tionships with our                                                                                                                                                                                                    standards for
Next to the annual session, the WLC                 representatives and                                                                                                                                                                                                   foods and
is ADA’s most highly attended event.                senators; and                                                                                                                                                                                                         beverages in
   Oregon’s delegation to the confer-           • it helps bring aware-                                                                                                                                                                                                   schools,
ence included President Sean A.                     ness of nationwide                                                                                                                                                                                                    aimed toward
Benson, DDS; Michael E. Biermann,                   legislative and                                                                                                                                                                                                       a “healthful
DMD; Editor Fred A. Bremner, DMD;                   regulatory issues that                                                                                                                                                                                                eating envi-
ADA Delegate-at-Large Bruce A.                      might affect Oregon.                                                                                                                                                                                                  ronment” for
Burton, DMD; Vice President James                  The members of our                                                                                                                                                                                                     children and adolescents, and re-
C. Catt, DMD; Weston W. Heringer,               delegation and I had                                                                                                                                                                               CAPITOL PHOTOGRAPHER
                                                                                                                                                                                                                                                                          duced risk of dental and other
Jr., DMD; Darren S. Huddleston,
                                                                                                TO WASHINGTON: ADA
                                                the opportunity to have DR. SMITH GOESDMD; Rep. Greg Walden; Delegate-at-Large
                                                                             Bruce A. Burton,                        ODA Vice President                                                                                                                                   diseases. Lunch from home is not
DMD; President-Elect Thomas D.                  breakfast with Rep.          James C. Catt, DMD; Darren S. Huddleston, DMD; and ODA                                                                                                                                       covered by the guidelines and was
                                                                             President Sean A. Benson, DDS gather for a portrait with the
Pollard, DMD; Daniel D. Saucy,                  Greg Walden. I was           U.S. Capitol in the background.                                                                                                                                                              outside the scope of the study.
DMD; Ronda L. Trotman, DMD; and                 really enthusiastic and
Executive Director William E. Zepp,             energized after this meeting because I            I also met with health aides from                                                                                                                                       Profound effect
CAE.                                            felt like I had a voice through Rep.            the offices of Sens. Gordon Smith and                                                                                                                                     “The quality of nutritional intake has
   As we do every year, Membership              Walden. It seems like he is truly               Ron Wyden. They seemed responsive                                                                                                                                         a profound effect on a range of health
Matters invited each of the Oregon              interested in improving the oral
attendees and ADA Action Team                   health of Oregonians.                                     Turn to WLC, page 14                                                                                                                                                    Turn to NUTRITION, page 12

 ODA leadership                                 Perspectives               News                         Foundation                                                                                                                         In your practice                   Making headlines in ADA News

 President: Sean A. Benson, DDS                 In memoriam                Dental                       Spring          Virginia Garcia
                                                                                                                        Memorial Health Clinic

                                                                                                                      Beaverton Rotary
                                                                                                                                                     Assistance League
                                                                                                                                                     of Portland

                                                                                                                                                                                  Salem-Keizer Head Start
                                                                                                                                                                                                            United Way of Lane County

                                                                                                                                                                                                                                           Going digital                     Read these stories and more at:

 President-elect: Thomas D. Pollard, DMD                                   assisting                    grants                                                                                                                             Digital                        Tracking malpractice
                                                                                                                                                          Salem                         John Day                 Grant County

                                                Membership                                                                                                                                                                                                                                           Dental accreditation
                                                                                                                       Outreach, Inc.
                                                                                                                                                                                                                 Health Department

                                                                                                                                            Eugene                     Bend
                                                                                                                     Assistance                          Springfield
                                                                                                                                                                                                                Advantage Smile for Kids
                                                                                                                     League of Eugene

                                                                                                                   Siskiyou Community            Grants Pass

 Vice President: James C. Catt, DMD             Matters                    on the Web                   The                                                                                                                                photography                    statistics                 Addressing concerns
                                                                                                                   Health Center                                                                                    Deschutes County
                                                                                                                                                                                                                    Healthy Beginnings

 Secretary-Treasurer: Teri L. Barichello, DMD   looks back at              DANB has                     foundation awarded                                                                                                                 is becoming an                 Is the number of dental    over the Commission on
 Speaker of the House: Rickland G. Asai, DMD    the life and               collected state-by-state     $45,100 in its spring                                                                                                              important part of many         malpractice claims         Dental Accreditation,
 Editor: Fred A. Bremner, DMD                   career of Marion S.        information on dental        grant cycle, the largest                                                                                                           dental practices. A            increasing? What           ADA trustees called for
 Executive Director: William E. Zepp, CAE       Ratliff, DDS, former ODA   assisting into one           distribution in its                                                                                                                professional photogra-         treatments often invoke    a task force that will
                                                editor. Those who knew     convenient Web site.         history. Read about this                                                                                                           pher shares his insights       malpractice allegations?   study CODA’s structure,
 On the Web at:            him best share their       Learn more about this        and other foundation                                                                                                               on choosing and using a        A new ADA survey helps     governance, policies,
                                                thoughts on . . .          useful tool on . . .         events on . . .                                                                                                                    digital camera on . . .        answer these and other     operating procedures,
                                                                  Page 2                       Page 5                       Page 7                                                                                                                           Page 9       questions.                 and functionality.
                                                        A journalist and a gentleman
                                                           If there is a newsletter in heaven, I have no doubt that
                                                           Marion ‘Eyeshade’ Ratliff has the scoop — and a
                                                           story above the fold.                           — Alice M. Freuler
           Marion S. Ratliff, DDS                                                                                                                            Former ODA Director of Communications

Editor’s note: All of us at ODA were deeply             was also a photography enthusiast and
saddened by the death of Dr. Marion                     enjoyed making up photographs for
Ratliff last month. In addition to being the
first editor of Membership Matters, Marion
                                                        the covers.
was a friend and mentor to many of us.                     Some ODA members might remem-
His passing is a deep, personal loss.                   ber the issue on OSHA regulations
   Our editorial team gave considerable                 where someone was dressed in a
thought to how we might honor Marion’s                  fireman’s chemical suit, holding a
life. Since his writing was the first to grace
this page, we decided it was only fitting to
                                                        mirror and explorer and wearing a
tell his story on this page. We present                 face mask. The person in the suit was
here a synopsis of Marion’s life and his                Marion Ratliff, who had borrowed it
tenure as editor. Part of it is told by his             from the Newport Fire Department.
friends, part of it is told in his own words,           Another was a cover on an issue
as only he could write them.
                                                        about dental consultants, showing
                                                        Marion sitting at his desk with his

                ARION S. RATLIFF, DDS,                  back to the camera facing a pile of
                former editor of the                    office paperwork.
                Journal of the Oregon                      Marion was a member of a special
                Dental Association, died                fraternity of only four people who                                                                                                            ODA ARCHIVE

April 25 in Falmouth, Massachusetts                     have served ODA as editor over the                                                                   CAPTURING THE STORY: In the days before
at the age of 69.                                       last 25 years. Thanks, Marion, for a                                                                 lightweight digital cameras, Marion photo-
                                                                                                                                                             graphed association events on 35mm film,
   Marion began his dental editorial                    job well done in your service to ODA.              FIRST EDITION: It was only four pages long, but   often requiring a massive battery pack to drive
                                                                                                           the first issue of Membership Matters in April    the camera, external flash unit, and accesso-
career as assistant editor in 1989                                                                         1995 was a revolutionary step in ODA’s            ries. In this photo from the early 1990s, he is
under Editor James P Fratzke, DMD.                      Alice M. Freuler                                   publications.                                     seen photographing a meeting of the ODA
                                                                                                                                                             House of Delegates at the Red Lion Hotel–
ODA members elected him editor in                       As ODA’s director of communica-                                                                      Lloyd Center.
1992, where he served for seven years.                  tions, I had the honor of working                  irritated every entity within the realm
In 1994, Marion directed a format                       closely with Dr. Marion Ratliff during             of the profession at one time or
change that replaced the Journal with                   his two terms as editor.                           another.                                          volunteer, husband, father, and friend.
Membership Matters.                                       Marion was a remarkable man — a                     Additionally, Marion loved to create              And, in his spare time, an outstand-
   We asked several people who                          top notch academic, an inquisitive                 the cover photograph for the maga-                ing periodontist.
worked closely with Marion over the                     journalist, and an outstanding practi-             zine — his ultimate expression of art,               Marion was my colleague and
years to share their memories. Their                    tioner of dentistry.                               editorial, and technology.                        professional next-door neighbor in
words tell the story of an extraordinar-                  Marion’s scholarly demeanor and                     It was my pleasure and honor to                Albany for approximately 15 years. I
ily bright, articulate, and dedicated                   research discipline were a natural fit             have worked with Marion. And if                   learned a great deal from him over the
professional — a journalist and a                       with his journalistic interests. His               there is a newsletter in heaven, I have           years. As a part-time faculty member
gentleman.                                              specialties were story research and                no doubt that “Eyeshade” has the                  at the dental school in the 1990s, he
                                                        investigative reporting. He wrote as               scoop — and a story above the fold.               taught a literature-review course and
James P. Fratzke, DMD                                   well as he diagnosed – accurately,                                                                   had the latest periodontal study
While serving as ODA editor, I                          clearly, and comprehensively.                      Michael J. Goger, DMD                             research at his fingertips. During that
became good friends with Marion                           ODA staff affectionately nicknamed               Who would have thought that a soft-               time, he also served as a mentor for
Ratliff, who was constantly offering to                 him “The Green Eyeshade.” The                      spoken periodontist and editor of the             our local study club and a hygiene
help with articles and photos for what                  name clearly fit. Never one to back                ODA Journal was also a badge-sworn,               study club.
was then the Journal of the Oregon                      away from a hot story, Marion chose                gun-packing deputy of the Linn                       As an ODA trustee and editor, he
Dental Association. He later became                     controversial and challenging topics               County Sheriff’s Department, as well              devoted many hours to the effective
ODA assistant editor and then editor.                   to explore in the pages of the Journal             as a very accomplished artist and                 communication of news and issues to
  Marion wrote some wonderful                           of the Oregon Dental Association. His              musician? Go figure!                              fellow dental professionals.
articles about timely topics dealing                    editorial positions were well-consid-                 One of my fondest memories is that                Marion was a lifelong learner.
with such subjects as OSHA, drug                        ered, succinctly written, and stub-                Marion was also an aficionado of                  Toward the end of his career, he was
abuse, dental consultants, and sexual                   bornly independent. Always an equal-               single malt scotch. I remember our                interested in implants. He enjoyed
harassment. However, my most vivid                      opportunity curmudgeon, Marion was                 meetings for a “sampler tray” tasting             good books, a good meal, fine wine,
memories comes from working on                          proud that during his tenure, he took              of the malts at the Big River in                  and staying physically fit through
ideas for the journal cover. Marion                     at least one editorial position that               Corvallis. These irregular gatherings             roller skating, jogging, and other
                                                                                                           were a great excuse to discuss devel-             sports. He loved the arts, especially
                                      We’re listening…                                                     opments in dentistry, ODS influence               the Oregon Shakespeare Festival. He
                                                                                                           and contributions to ODA, and other               also enjoyed his volunteer work with
                                                        HOW TO REACH US                                    far-reaching issues that we could not             the local sheriff’s department, where
            Fred A. Bremner, DMD                        By mail:   Oregon Dental Association               fix. We always left these meetings with           he did background checks on new
                                                                   Post Office Box 3710                    his comment, “I think there is a story            recruits.
                                                                   Wilsonville, Oregon 97070-3710
    Letters to the editor are welcomed and should                                                          in here somewhere!”                                  I recall one morning, after a false
    be addressed to: Editor, Membership Matters,
    Oregon Dental Association, Post Office Box
                                                        By phone: Editor: 503-654-5405                                                                       burglar alarm went off not long after I
                                                                  Central office: 503-218-2010
    3710, Wilsonville, Oregon 97070-3710, or e-                   ODA toll-free: 800-452-5628              Walter R. Manning, DMD                            moved into the office next to Marion,
    mail:                              Facsimile: 503-218-2009
      Brevity is appreciated; letters longer than 200
                                                                                                           Marion Ratliff: Renaissance man,                  I saw a policeman parked in the lot. It
    words may be edited for length at the editor’s      E-mail:    Editor:       mentor, competitive roller skater and             was Marion in full uniform. He was
    discretion. All letters and other submissions to               Central office:
    this publication become the property of the                                                            fitness buff, former ODA trustee and              doing routine paperwork and didn’t
    Oregon Dental Association.                          Web:                    newsletter editor, sheriff’s department           know about the alarm. After telling

2      Membership Matters         June 2007                                                                                                                                  
                                           This month’s cover story . . .

           Fall 1990            Spring 1991              Spring 1992                 Fall 1992                Spring 1993             Winter 1993            Spring 1995

    All magazine publishers know that, without an engaging cover, their publication is likely to go unread. During his tenure as editor, Marion orchestrated some
    truly memorable covers for the Journal of the Oregon Dental Association. An avid photographer, he set up and posed for the Rockwellian fall 1990 cover on
    the use of consultants. To call attention to new safety regulations from OSHA, he borrowed a chemical suit from the Newport Fire Department to produce
    the spring 1991 cover. Marion also worked with Portland artist Stephen F. Hayes to illustrate concepts that were not possible to capture on film.

him, he thought we should check the                                                                                                     of the ODA Executive Committee,
basement, which has a separate                Challenging the status quo
                                                                                                                                        gently offering his perspective on very
outside door. As I was working on the                                                                                                   difficult issues and decisions. When he
lock, he said he should go in first. I          Marion Ratliff was a consummate writer, and nowhere were his analytical                 disagreed with committee decisions,
said, “No, that’s okay.” Again, he said         skills more aptly displayed than on the editorial page. Even if you disagreed           he reported them fairly and compre-
he should go first; again, I declined.          with his position, his writing still entertained and challenged. Here’s a sample
                                                                                                                                        hensively, and included minority
                                                from Marion’s first editorial in the summer of 1992.
Finally, he insisted. I turned around                                                                                                   opinions on vital topics. Marion and
and saw that he had his revolver                Independent as a hog on ice                                                             Dr. George Ronning always had
drawn. I agreed that maybe he should            My long-dead mother usually described                                                   something new to add to discussions,
go first.                                       stubborn, uncooperative persons with a simile.                                          giving a more complete perspective to
  Marion was always a leader.                   So-and-so, she would say, “is as independent                                            ODA’s decision-making process.
                                                as a hog on ice.” The comparison may be lost                                               Marion was a Renaissance man in
Barry E. Rice, CAE                              on those of you whose city upbringing has                                               all respects. He was a thorough,
                                                denied you the pleasure of swine husbandry.
I had several years of wonderful                                                                                                        conscientious periodontist and doctor,
                                                In frozen Midwestern winters, hogs’ ineffable
friendship with Marion Ratliff — or             curiosities and tiny hooves collude to entrap
                                                                                                                                        and he participated in many hobbies
“Eyeshade,” as he was affectionately            their 300 pound bodies on sheets of ice.                                                and activities, excelling at them all.
called by ODA staff. Marion brought                They wander onto the slippery surfaces                                               Marion and his wife Joan were com-
class to the association in many ways.          searching for God knows what. Then they fall                                            petitive roller-skate dancers, who
He reminded me of what an English               and, squirm as they might, cannot get back on                                           practiced and trained twice a week.
Earl would look and act like, although          their feet. Eventually they tire and lie still; their                                   They traveled the United States and
                                                                                                      The summer 1992 issue of
Marion was from Texas, and it only              fur freezes into the ice. They get stuck.             the ODA Journal was Marion’s      Canada to compete. Marion and Joan
                                                   But even when they are down, and unable to first as editor.
took a drink or two and he sounded                                                                                                      always looked great and they made
                                                rise, any fool who tries to help them does so
like he was right back in Texas.                at peril to life and limb. They want no help. They bite and kick at anyone who          roller-skate dancing look easy and fun.
   Marion was a terrific photographer.          approaches, squealing loudly to emphasize their displeasure.                            The old adage says that the way to a
He had a beautiful Nikon system and I              Being a dentist means working in a small orifice, treating diseases that             man heart is through his stomach; my
would covet it every Friday when he             owe their inception to patients’ indifference. That requires a well-developed           wife tells me that a way to a woman’s
stopped by ODA on his way to take               sense of self. It requires good problem-solving skills and a willingness to             heart is through the dance floor. I
photos. I bought a 180mm lens from              confront difficulties, as it were, nose-to-nose. We become dentists, in part,           believe that. Marion was a terrific
Marion. I didn’t have the money to              because we crave independence.
                                                                                                                                        dancer and was comfortable with most
                                                   When governments get involved, though, independence can vanish. More
pay him cash, so he suggested I make                                                                                                    steps including, of course, the Texas
                                                and more often, financially pinched state and federal governments aim to
him payments for six months. I could            duck their obligations. The Commonwealth of Massachusetts, for example,                 two-step.
do that without upsetting the family            blackmails its dentists into donating 200 hours of pro bono work per year. No              One of my fondest memories of
budget or bring the purchase to my              pro bono, no license.                                                                   Marion is when we were involved in
wife’s attention abruptly. It was one of           At eight hours per day, 200 hours amounts to 25 work days — five or six              Dr. Bill Ten Pas’s campaign for Presi-
those I’ve-had-that-lens-in-the-                work weeks — that Massachusetts insists its dentists must “donate.” This                dent-elect of the American Dental
camera-bag-for-some-time deals.                 gratuity adds substantially to the months that dentists already work to pay             Association. Marion practiced in Bill’s
                                                their state and federal taxes.
   I still use that lens.                                                                                                               neighborhood, was well acquainted
                                                   For the record, I do not oppose treating the poor. I do, however, obdurately
   As editor, Marion worked with                oppose government-mandated care. Responsibility for treating society’s less
                                                                                                                                        with Bill, and offered helpful sugges-
Alice Freuler to change the quarterly           privileged members rests with society. Societies form governments explicitly            tions throughout the campaign. We
journal to a monthly newsletter. This           to cope with societal problems. Do health care providers bear responsibility            had a great time working together and
was done to increase the frequency of           beyond that of other community members? Are grocers required to give away               supporting Bill’s successful candidacy
the publication, extend its reach and           food? Is adequate nutrition a lesser right than adequate health care?                   for ADA President-elect. Marion got
frequency for our advertisers, and                 As governments undertake to “delegate” more and more responsibilities to             several chances to get his Tuxedo out
publish news instead of trying to find          small, highly visible segments of society — dentists, physicians, even                  in New Orleans during the final push
                                                attorneys — the legislators succeed, largely because they meet with little
scientific articles that had not been                                                                                                   prior to Bill’s election — on the first
                                                organized opposition. Our training taught us to solve dental problems. We
published before. Original scientific           solve them better, as a group, than dentists anywhere else in the world. But            ballot in a three-way race.
articles were impossible to get because         dental school hardly prepared us to fight legislators’ whims.                              I regret that I lost track of Marion
the Journal was not a peer-reviewed                Few dentists enjoy politics. Those who do, combine politics with their work          after he retired from practice. I was
scientific publication.                         and stand for election. The majority prefer to ignore politicians, hoping they          shocked to hear of his passing. It
   We named the new publication                 will disappear.                                                                         brought back many great memories of
Membership Matters to signify that                 The legislators, though, will likely remain. With the full authority of statutes     our time together and his work as an
membership in ODA does, in fact,                and agencies behind them, when they want something of us, they usually get
                                                                                                                                        ODA officer and editor. I feel fortu-
                                                what they want. We get angry and grumble. We thrash around ineffectually,
“matter.” The change was not without                                                                                                    nate to have been his friend and had a
                                                striking out verbally at those who would help. But if we want a say in our
its critics, but Marion promised and            learned profession’s future, unite we must . . .                                        chance to share stories and conversa-
delivered more frequent news articles,             We belong to an association so that we can have a strong voice. Asserting            tions about some important — and
more in-depth coverage, and he                  our autonomy by fighting among ourselves or against “organized dentistry”               not so important — matters in our
developed a reporting trapline that             wastes our resources; it makes us weak. Only by working together can we                 lives. Marion did a great job and was a
reached across the state and country.           hope to maintain the independence we all so highly prize.                               wonderful supporter of the dental
   Marion was also an important part                                                                                                    profession.                                                                                                                           June 2007   Membership Matters   3
Transition Dinner honors OHSU graduating seniors
                                         Defining the profession
Annual dinner reinforces                 To emphasize the importance of self-
                                         regulation in the dental profession,
value of membership in                   Daren L.
ADA for new graduates                    Goin, DMD,
                                         chair of the

          HIS YEAR’S TRANSITION          Judicial
           DINNER for OHSU senior        Council and
           dental students was held      past chair of
           on April 26 at the Embassy    the ODA
Suites Hotel in downtown Portland.       Peer Review
The annual event provides informa-       Committee,
tion to graduating dental students on    talked about
how ADA member resources can help        the value of
make students’ transition from dental    ODA Peer
school to practice smoother and more     Review and
successful. Representatives of ODA       demon-
were joined by dental school seniors     strated his      Goin
and their significant others for an      “three-
evening of networking, friendship, and   legged” definition of a profession:
camaraderie.                             ethics, knowledge, and self-regulation.
                                         Peer Review is an integral part of the
Welcoming remarks                        third leg.                                 MAKING THE TRANSITION: OHSU senior dental students and their families dine on Caeser salad
Oshmi Dutta, DDS, chair of the ODA                                                  and pecan-encrusted chicken at the Embassy Suites Hotel in downtown Portland during the annual
                                                                                    Transition Dinner. Approximately 60 people attended the event, which brings graduating dental
New Dentist Committee and host for       Making the transition                      students together to hear speakers, learn more about the benefits of involvement in organized
the evening, advised students about      Two local new dentists shared how          dentistry, and encourage continuing membership in the ADA tripartite.

the “price-                              they recently made the transition from
less”                                    dental school to active dental prac-       DeMasi                                          Stay connected
benefits                                 tice. Alireza Saber, DDS and Patricia      may be so                                       Margaret Torgeson, ODA director of
from being                               M. DeMasi, DDS are married and             busy they                                       membership, also advised students to
a part of                                both graduated in 2000 from the            don’t see                                       stay in touch with their colleagues. All
organized                                School of Dental Medicine at the           much of                                         students completed “Stay Connected”
dentistry,                               State University of New York–Buffalo.      each other                                      forms, enabling ODA to contact them
such as                                  Saber and DeMasi encouraged dental         during                                          after graduation. Torgeson explained
practice                                 seniors to stay close to their neighbor-   business                                        how ADA, state associations, and
manage-                                  ing dentists, to join and participate in   hours.                                          local component societies can help
ment                                     organized dentistry, and to keep debt      Nonethe-                                        keep new dentists connected to
resources,                               low. While acknowledging the sugges-       less, they                                      people who can assist with their
market                                   tions may not be easy, “they are           still take                                      transitions into dental practice.
place                                    doable,” the couple advised.               time to                                            ADA and ODA both waive first-
issues,                                     They also recommended that each         serve as leaders in the Multnomah               year dues, but new dentist members
insurance       Dutta                    dental student “reflect carefully on       Dental Society, as well as helping with         still need to submit a completed
programs,                                where you want to be before taking         New Dentist Committee events and                membership application.
and the support of other member          the plunge in the wrong direction.”        initiatives. They also acknowledged                Membership questions can be
dentists. He encouraged all students     Networking with colleagues can             the role that Lora Mattsen, executive           directed to Margaret E. Torgeson,
to attend the 21st ADA New Dentist       provide support in that careful reflec-    director of the Multnomah Dental                ODA director of membership, 503-
Conference, which will take place in     tion. Although they work in the same       Society, had in helping them connect            218-2010 or 800-452-5628, ext. 108,
Portland later this month at the         dental practice in northeast Portland      with helpful colleagues when they first
downtown Hilton Hotel.                   and commute together, Saber and            arrived in Portland.

4   Membership Matters   June 2007                                                                                                                  
DANB brings dental-assisting information to Web
                                                                                                                                      assisting requirements and allow-
New feature compiles dental                                                                                                           able duties.
                                                                                                                                   • It assists employer dentists in the
assisting requirements for all                                                                                                        development of appropriate and
50 states into one convenient                                                                                                         legally accurate employment
                                                                                                                                      advertisements as they seek to
location on the Web                                                                                                                   recruit qualified dental assistants.
                                                                                                                                   • It provides an easy way for state
                                                                                                                                      dental boards, state dental associa-

           HE FIELD OF DENTAL ASSISTING                                                                                               tions, and other members of the
            is constantly changing.                                                                                                   oral health care community to
            Technological advances                                                                                                    compare dental assisting require-
            improve the ability of dental                                                                                             ments across the nation.
assistants to perform their jobs, while                                                                                            • It assists state dental boards in
new regulatory requirements present                                                                                                   communicating dental assisting
continuing challenges with which                                                                                                      regulatory requirements to dentists
dental offices must contend. Keeping                                                                                                  and dental assistants in each state,
up to date with both is essential.                                                                                                    with an eye toward improving
  To help dentists stay well informed                                                                                                 understanding among members of
about changes to the field, the Dental                                                                                                the oral health care team about the
Assisting National Board (DANB)             WHAT WOULD YOU LIKE TO KNOW? DANB’s new Web feature delivers up-to-date information       appropriate — and legal — delega-
                                            about dental assisting in every state.
created a feature on its Web site that                                                                                                tion of basic and advanced tasks to
provides information on dental              • at-a-glance job titles for each level      Prodigious research                          dental assistants.
assisting functions and requirements            of the dental assisting career           DANB has compiled all pertinent             DANB updates information
in each state. Since it is the dentist’s        ladder;                                  dental assistant practice information     throughout the year through legisla-
responsibility to ensure that dental        • links to information about which           using dental practice acts and admin-     tive monitoring and communication
assistants in his or her employ provide         DANB exams are recognized or             istrative rules from each state. The      with state regulators. DANB also
safe oral health care in compliance             required in each state;                  information is organized on a state-by-   offers hardcopy versions of online
with state laws, this new feature           • a link to each state’s board of            state basis and is designed to make       information in DANB’s State Career
makes it easy to find information.              dentistry Web site to ensure that        online navigation very simple. A          Ladder Templates for Dental Assistants
                                                the most recent information is           handy, one-page instruction guide         and DANB’s State Fact Booklet. Both
Easy access                                     posted, or in case any additional        that clearly explains how to read all     publications are for sale online or by
To access this information, visit               information about dental assisting       the information will be found at the      calling 1-800-FOR-DANB. and click the “State-              in that state is needed.                 top of each chart.
Specific Information” button. The             The link to the “Dental Assisting             The Web site is invaluable for         About DANB
section provides the following infor-       Functions and Requirements Chart” is         anyone who is:                            Established in 1948, DANB is a
mation on dental assisting practice for     especially valuable for anyone who is        • entering the dental-assisting field;    national certification and testing
every state:                                researching tasks that can be per-           • seeking to understand the rules         agency for dental assistants. DANB’s
• links to easy-to-read charts listing      formed in the dental office under state          and regulations for each state;       mission is to promote the public good
   functions and requirements that          law. Currently, there are no nationally      • employed as a dental assistant and      by providing credentialing services to
   clearly show the titles for each         accepted guidelines that govern the              planning to relocate;                 the dental community. DANB is
   level of dental assistant, the duties    practice of dental assisting. However,       • interested in continuing their          recognized by the American Dental
   dental assistants are allowed to         each of the 50 states does have a                education in dental assisting.        Association, Academy of General
   perform at each level and under          dental practice act governing the                                                      Dentistry, Academy of Oral and
   what type of supervision (if appli-      practice of dentistry and defining the       Many uses                                 Maxillofacial Radiology, American
   cable), the duties that are re-          allowable activities of dental assistants    The state-specific information is also    Academy of Dental Practice Adminis-
   stricted across all levels, and the      to varying degrees. Additionally, every      useful in a number of other ways.         tration, American Association of
   education, training, exams, and          state recognizes dental assistants in its    • Dentists can use it as a quick          Dental Examiners, American Dental
   credentials that are required in         dental practice act or administrative           reference to ensure that they are      Education Association, and American
   order to perform those duties;           rules.                                          up to date on their states’ dental     Dental Assistants Association.                                                                                                                     June 2007   Membership Matters   5
Foundation fills three dentist-director positions
                                         whitewater rafting, fishing, skiing, golf,   four years, and
                                         and woodworking. Nearing is married          spent more than
Nearing reelected; Goger and             to Barbara Zukin and they have three         two years on the
Simmons join ODF board for               children.                                    board of the
first time                                                                            Multnomah Dental
                                         Steven M. Simmons, DMD                       Society. In his spare
                                         After graduating from OHSU School            time, he enjoys

          HE BOARD OF DIRECTORS    of    of Dentistry, Simmons began his              fishing and wine
           the Oregon Dental Founda-     dental practice in British Columbia:         making. He and his      Goger           Nearing              Simmons
           tion welcomed two new         two years operating a mobile dental          wife Anne have
           members and one returning     clinic, and six years practicing in the      three children.                        McDonald Foundation of South
member following elections on April      Queen Charlotte Islands. He returned                                                Dakota to provide treatment to the
28. Michael J. Goger, DMD was            to Portland in 1986 and purchased his        Michael J. Goger, DMD                  underserved. In January, Goger made
elected to the three-year term vacated   current downtown general dental              Goger has been an active force in      his first international venture, as one
by Paul W. Kunkel, Jr., DMD, who         practice.                                    shaping organized dentistry for more   of six dentists, two senior dental
retired after many years of service to     Simmons’ prior volunteer experi-           than three decades. He recently        students, two hygienists, and eight
the foundation. Steven M. Simmons,       ence includes 12 years on the board of       retired from the ODS board after       support staff members who spent six
DMD will fill a two-year term. ODF       the OHSU School of Dentistry                 serving as a director for 33 years.    days in Ratanakiri, Cambodia, provid-
President Patrick M. Nearing, DMD        Alumni Association, including service        Although officially retired from his   ing dental care to 250 patients.
was reelected to a three-year term.      as chair of the Centennial Campaign          dental practice in Albany, Goger         In his spare time, Goger enjoys golf,
                                         Committee. He was a member of                volunteers regularly with Medical      hunting, fishing, and traveling. He and
Patrick M. Nearing, DMD                  ODA’s Annual Meeting Council for             Teams International and the Ronald     his wife Suzanne have one daughter.
A member of the
foundation board
since 1995, Nearing
currently serves as
president. He is also
a past president of
the Oregon Dental
Association and has
been awarded
fellowship in the
Academy of General
Dentistry, Interna-
tional College of
Dentistry, Academy
of Dentistry Interna-
tional, American
College of Dentistry,
and the Pierre
Fauchard Academy.
In 2005 he was
named Dentist of the
Year by the Oregon
Academy of General
  Nearing maintains
a private general
dental practice in La
Grande. He enjoys

6   Membership Matters   June 2007                                                                                             
Foundation awards $45,100 in spring ’07 grant cycle
                                                                            ODF Grant Awards by Grant Cycle 2005-07                                           ODF Grants – Spring 2007 Grant Cycle
Awards are largest distribution                                             50
                                                                                                                             $45,100              Virginia Garcia
                                                                                                                                                                               Assistance League
                                                                                                                                                                               of Portland                  Salem-Keizer Head Start
                                                                            45                                                                    Memorial Health Clinic

of any grant cycle to date                                                                                                                                                                                                            United Way of Lane County

                                              Grants Disbursed (in $000s)
                                                                            40   $39,135     $38,700   $39,300
                                                                                                                   $36,800                      Beaverton Rotary       Cornelius
                                                                            35                                                                                                        Portland
                                                                            30                                                                   Community
                                                                                                                                                 Outreach, Inc.                     Salem                         John Day                 Grant County

                                                                            25                                                                                                                                                             Health Department
                                                                            20                                                                                        Eugene                     Bend
           TION AWARDED    $45,100 in                                       15
                                                                                                                                               Assistance                          Springfield
                                                                                                                                                                                                                                          Advantage Smile for Kids
                                                                                                                                               League of Eugene
            grants to 11 dental care                                        10
            programs throughout                                              5
                                                                                                                                             Siskiyou Community
                                                                                                                                             Health Center
                                                                                                                                                                           Grants Pass
                                                                                                                                                                                                                                              Deschutes County
                                                                                                                                                                                                                                              Healthy Beginnings
Oregon this spring, the largest distri-                                      0
                                                                                 Spring 05   Fall 05   Spring 06   Fall 06   Spring 07
bution to date in any single grant
cycle. The grants represent a nearly 15   BY THE NUMBERS: The spring 2007 grant cycle represented a 15 percent increase over spring 2006, making it the largest single grant distribution in
percent increase over the spring 2006     the history of the Oregon Dental Foundation. Eleven dental care programs received funds averaging $4,100 each.

distribution of $39,300.
  “We’re delighted to see the growth      the Assistance League of Eugene’s                                              families and caregivers. Healthy                                  tive care
in our grant distribution,” said ODF      Children’s Dental Clinic, which                                                Beginnings serves the entire                                      and dental
Executive Director Karleanne Rogers,      provides dental care to public school                                          Deschutes County area with 12 full-                               hygiene.
“because it means the foundation is       age children ages 5 to 18 in Lane                                              day screening events per year.                                       Salem-
able to help a greater number of          County who have no insurance.                                                    Grant County Health Department                                  Keizer
people. Still, for every dollar we           Assistance League of Portland                                               (John Day) $4,000: Provides dental                                Head Start
award, there’s at least another dollar    (Portland) $6,000: Funding for                                                 care and education to Grant County                                Program
in requests we have to turn down, and     operational equipment and supplies                                             children and adults who are unable to                             (Salem)
that’s frustrating.”                      needed to maintain professional                                                access dental care. The grant also                                $5,100:
  The foundation generally has been       standards of practice. The Dental                                              provides two visits from the North-                               Funding for
able to fund only about half of the       Center provides checkups, cleaning,                                            west Medical Teams dental van.                                    three
requests for money it receives each       fluoride sealants, emergent care, and                                            Siskiyou Community Health Center                                fluoride
grant cycle. Grant amounts are            dental hygiene education.                                                      (Grants Pass) $3,000: Reduces                                     varnish
ordinarily limited to around $5,000.         Beaverton Rotary Foundation, Inc.                                           disparities in the oral health care of                            treatments
                                                                                                                                                                                                          IMPORTANT MISSION: The
  The foundation was established by       (Beaverton) $5,000: Funding for the                                            Josephine County children by provid-                              for Salem-     Oregon Dental Foundation
the Oregon Dental Association in          Beaverton Rotary Dental Check/                                                 ing preventive screenings, fluoride                               Keizer         funds community projects
                                                                                                                                                                                                          that improve the oral health
1982 and funds community projects in      Dental Aid Program, which addresses                                            varnishes, and dental education                                   Head Start of Oregon children.
support of its mission to improve the     the serious dental problems of chil-                                           through local venues, such as Boys &                              students
oral health of Oregon children.           dren from low-income families in                                               Girls Clubs, schools, etc. Services will                          and their at-risk siblings during the
                                          Beaverton.                                                                     be provided by Wellness on Wheels.                                2007-2008 school year. Dental health
Spring 2007 recipients                       Community Outreach (Corvallis)                                                United Way of Lane County                                       education, toothbrushes, and tooth-
Grant recipients for the spring 2007      $2,000: Operating funds for dental                                             (Springfield) $2,000: Provides two                                paste will be provided to the families.
funding cycle are as follows.             clinics that provide urgent care and                                           free clinics at the Lane Community
  Advantage Smiles for Kids               preventive education to low-income,                                            College Dental Hygiene Clinic for                                 Donations
(Redmond) $3,000: Funding to              uninsured adults and children with                                             low-income children, as well as                                   To assist the foundation’s charitable
provide dental and orthodontic            emergent dental needs from Linn and                                            treatment for acute dental pain for the                           work, mail your tax-deductible
services to economically disadvan-        Benton counties.                                                               parents of these children. The clinic                             donation to:
taged children without adequate              Deschutes County Healthy Begin-                                             seeks to blend education and treat-                                 Oregon Dental Foundation
dental insurance, specifically to         nings (Bend) $5,000: Provides                                                  ment for parents and children.                                      Post Office Box 2448
alleviate the physical and psychologi-    support and increased access to dental                                           Virginia Garcia Memorial Health                                   Wilsonville, Oregon 97070-2448
cal pain of children who are suffering    services through community dental                                              Clinic (Cornelius) $5,000: Funds to                               Donation can also be made through
with severe malocclusions.                and health screenings to young                                                 cover the initial three-month period                              the foundation’s Web site at:
  Assistance League of Eugene             children (birth to age 5) and en-                                              of a new clinic that will focus on                      
(Eugene) $5,000: Operating funds for      hanced dental education for their                                              services to children, including preven-                                                                                                                                                                             June 2007             Membership Matters                  7
Antitrust issues top agenda at ADA conference
                                           mind for antitrust purposes:               hard for the government to win, but       crown. Even if
                                           • Is there concerted action?               legal fees can be high.                   you win, legal
ODA President-elect Thomas                 • If so, does it unreasonably restrain                                               fees will be very
D. Pollard, DMD joins his                      competition?                           Per se analysis                           steep. Do not
                                              There is no antitrust violation when    Per se analysis comes into play with      discuss opting
colleagues from other states to            one dentist acts individually, but two     certain types of conduct that are         out of a reim-
discuss issues of concern                  dentists can be liable if they plan        always considered to be anti-competi-     bursement
                                           together to set the same fees or           tive. In other words, the conduct in      program at a
                                           attempt to exclude a rival from having     question is so egregious that courts do   dental meeting,
by THOMAS D. POLLARD, DMD                  an equal chance to compete. Two            not consider evidence about the           or refusing to
                                           dentists cannot agree to “hold the         purpose, effect, or justifications of     submit X-rays

          ARLIER THIS YEAR I attended      line” on reimbursement rates or to not     such conduct. It is only the per se       to insurance companies.
          the Presidents-Elect’s Confer-   participate in an insurance program.       illegal types of agreements that the        Dentists may look at appropriate fee
          ence in Chicago. It was a           It should be noted that concerted       Department of Justice prosecutes          surveys, which may be commercially
          great way to meet my coun-       action alone is not an offense unless it   criminally. Price fixing and group        available; public documentation, such
terparts from other states, share our      is also unreasonably anti-competitive.     boycotts are always considered            as competitors’ newspaper advertise-
common problems, and discuss some          “Reasonableness” is tied to whether        unlawful per se. Remember that it only    ments; and other means that would
possible solutions. While many items       the restraints materially and adversely    takes “two to tango.”                     not constitute concerted action.
were discussed, I would like to focus      affect competition in the marketplace.        Space permits me to only briefly       When “prices are up; antitrust risk is
on one issue in particular: antitrust.        Most antitrust conduct is examined      review the information provided by        up.” If in doubt, check with your
                                           under the rule of reason, in which a       ADA. It takes only one unhappy staff      attorney.
Dentistry on the radar                     court examines all relevant facts and      person to complain that you and a           For more information on antitrust,
Antitrust seems like something that        weighs the evidence. These cases are       friend set the same fee for a prophy or   visit
should not be much of an issue in
dentistry. However, dentists are on the
radar of regulators; lawsuits have been
brought and won. Individual dentists
can be fined up to $1 million per
violation and up to 10 years in jail.
Dental societies could be fined up to
$100 million or more if circumstances
warrant. The reality is that charges do
not have to be proved to cost the
dentist $50,000 or more in legal fees.
  Antitrust laws govern permissible
conduct in the marketplace. Section 1
of the Sherman Act prohibits con-
tracts, combinations, and conspiracies
that unreasonably restrain competi-
tion. The two key questions to keep in

Revamped advocacy
area launched on

To learn about advocacy, visit
and improved advocacy content area
on, designed to provide
visitors with the latest information on
the association’s advocacy efforts and
grassroots initiatives.
  Timed to go live in conjunction
with the annual Washington Leader-
ship Conference, the revamped
advocacy area features a variety of
enhancements, including:
• breaking advocacy news featured
    on the landing page;
• a listing of all new “A-Z” advocacy
• the addition of the ADA National
    Oral Health Agenda;
• updated information on ADPAC
    and the ADA’s Grassroots Action
    Team Network;
• links to all of the association’s
    advocacy publications, including
    Your Dental Advocate, State Legisla-
    tive Report and Washington Weekly

8   Membership Matters   June 2007                                                                                                         
Using digital photography in your dental practice
                                                 the notes made in the patient’s file.                                                                 matched by film. Automated features
                                                 This kind of accurate visual informa-                                                                 of both camera and flash make these
Digital cameras are low cost,                    tion is invaluable in defending against                                                               systems unfailingly simple to use for
easy to use, and provide                         claims of malpractice.                                                                                both intraoral photography and
immediate results                                   The second area is case presentation,                                                              portraits.
                                                 in which photographic documentation                                                                     The most common, professionally
                                                 is shared directly with other dentists                                                                oriented systems used today in dental
by DAVE HUTT                                     or health care providers. The purposes                                                                practices are the Canon Digital Rebel
                                                 may be to further dentist’s continuing                                                                XTi or 30D (with 100mm Macro lens

             LTHOUGH DENTAL OFFICES              education, seek specific treatment                                                                    and Ringflash) and the Nikon D40,
             have used cameras of all            options from other specialists, or                                                                    D80, or D200 (with 105mm VR
             sorts — from 35mm to                demonstrate skills to obtain board                                                                    Macro lens and R1 speedlight). These
             Polaroids — for many                certification in various specialties. For          in camera operation or film processing             state-of-the-art systems are fully
years, the availability and affordability        example, in order to achieve certifica-            were discoverable only well after the              expandable and easy to use. Some
of digital technology have made                  tion from the American Academy of                  fact, causing many dentists to forgo               dentists who specialize in cosmetic
photography an almost universal                  Cosmetic Dentistry, the applicant                  the use of photography entirely. In the            dentistry are building upon these
component of modern dental practice.             must provide a very specific and                   digital age, dentists — like all photog-           systems with additional lenses and
Photography is taught and practiced              precise set of intraoral photographs               raphers — recognize the value of                   advanced lighting to create sophisti-
in dental schools because dental                 that document the treatment process                immediate results that accompany the               cated portraits.
school faculties recognize that good             and outcome.                                       new technology.                                      Regardless of how far a dentist
photographic skills will be an essential            The third area is shade-matching.                 The cost of digital photography                  wishes to take his or her skills as a
part of their students’ future practices.        This practice has grown out of dental              compared to film is also a major                   photographer, digital photography has
                                                 laboratories’ increasing reliance upon             advantage. After the initial invest-               become an essential part of dental
Dental applications                              digital imaging to match color and                 ment in equipment (and prices for                  practice. It is easy to learn, cost-
There are three general (and some-               shading accurately in the construction             top-quality digital cameras have gone              effective, and produces excellent
times overlapping) areas of photo-               of crowns and veneers. Laboratories                down greatly over the years) the day-              results consistently and reliably. Not
graphic applications in the dental               may employ different methods to read               to-day costs are minimal.                          many technologies can make that
practice. The first area is patient              these images, but all of them rely on                Of course, neither of these advan-               claim.
education and documentation. A clear,            the dentist’s ability to make a sharp,             tages would be worthwhile if the
precise photograph of a tooth’s                                                                                                                         ABOUT THE AUTHOR
                                                 properly lit, and correctly exposed                cameras did not produce quality                     Dave Hutt is the professional
condition can more actively involve              digital photograph.                                images. Digital single-lens reflex                  sales supervisor for Pro Photo
the patient in his or her course of                                                                 models (the recommended camera for                  Supply in Portland. He and his
                                                                                                                                                        team specialize in high-end digital
treatment. Photographic documenta-               Digital advantages                                 dentists), with their larger sensors,               camera and lighting solutions for
tion of the progress of that treatment           Why digital? The answer is that digital            advanced processors, and high-quality               dental professionals, law enforce-
benefits the dentist as well. A good             photography has significant advan-                 lenses, produce pictures of stunning                ment, forensics, and commercial photogra-
                                                                                                                                                        phers. He holds a bachelor’s degree from the
photograph shows more detail than an             tages over film-based photography. In              clarity and sharpness with a color                  University of Wyoming. He can be reached at
X-ray, and corroborates and augments             conventional film photography, errors              accuracy that simply cannot be                      503-517-3632 or

                                              FREE LUNCH.
                           If you’re a member of ODA, we’ll buy you lunch!
                           Simply call our office at 503-635-5444 and we’ll take you to lunch
                           at a fine restaurant in the Portland metro area. In addition to exquisite
                           dining, you’ll enjoy sparkling and witty† conversation with a knowledge-
                           able CPA who will share his favorite tax-saving strategies with you,
                           review your prior returns to see if you’re taking advantage of all tax
                           savings, and suggest ways to help make your practice more profitable.
                           No strings. No catch. No obligation. Just a free lunch.
                               Not all offerees may find conversation sparkling and witty—but we’ll try.

                                 Ronald A. Neve, CPA, PC                                                                                                    • Individuals
                                                                                                                                                            • Partnerships
                                 •    FREE review of prior returns to see if you are taking advantage of all tax savings
                                                                                                                                                            • Corporations
                                 •    FREE one-hour consultation — and lunch
                                 •    Personal attention from a knowledgeable certified public accountant                                                   • PCs, LLCs & LLPs
                                   Offer good through August 31, 2007. Phone (503) 635-5444 to schedule lunch. Offer open only to members in good standing of the Oregon Dental Association.
                                   Luncheon appointments are first come–first served, subject to mutual availability, and limited to one lunch per ODA member.

                                  4248 Galewood • Lake Oswego • (503) 635-5444 •                                                                                                                                           June 2007      Membership Matters       9
OHSU School of Dentistry will hood 75 this month
Four students will be the first
to graduate from the reinstated
pediatric residency program                 Intensive training
                                            Pediatric dentistry resident Monisha
                                            Gagneja, DDS noted the intense
by SYDNEY CLEVENGER                         rotations in anesthesia, oral and
                                            maxillofacial surgery, emergency

            MONG THE   75 DENTAL            department, and CDRC (Child
            STUDENTS GRADUATING     at      Development and Rehabilitation
             Oregon Health & Science        Center at OHSU), and extensive
             University this month are      clinical exposure as preparation for
four pediatric dentistry residents —        her specialty.
the first such graduates since the             “I am more learned, more experi-
OHSU pediatric dentistry residency          enced, more confident, and better
program was restored two years ago,         prepared for the challenges that lie
after a 10-year hiatus due to state         ahead,” Gagneja said of her two-year
budget cuts.                                pediatric dentistry residency. After
  With declining numbers of dentists        graduation, Gagneja will work part-
nationally, particularly pediatric          time with Willamette Dental in
dentists who are increasingly at or         Vancouver, Washington.
near retirement age, the OHSU                  Linh Vo-Cheng, DMD, another
School of Dentistry is “pleased             graduating pediatric dentistry resi-
to be contributing once again to the        dent, is joining managed care den-
much-needed pipeline of highly              tistry, having been hired by Kaiser
qualified pediatric dentists available in   Permanente.                                                                                                                  OHSU PHOTO

the country,” said School of Dentistry         Dustin James, DMD intends to          NEW PEDIATRIC DENTISTRY GRADUATES: Graduating in June from the OHSU School of Dentistry
                                                                                     pediatric dentistry residency program are Monisha Gageja, DDS; Linh Vo-Cheng, DMD; Stephen
Dean Jack W. Clinton, DMD.                  open his own practice in Wilsonville.    Stuehling, DMD; and Dustin James, DMD.
                                            Although there are many pediatric
Demonstrated need                           dentists in the areas surrounding        Looking ahead                                  compassion, and excellent hand skills
According to Weston W. Heringer, Jr.,       Wilsonville, Heringer noted that the     “We’ve been waiting a long time to be          to their young patients.”
DMD, pediatric residency program            city itself has no pediatric dentists.   able to offer new pediatric dentists to          Beginning this fall, there will be
director, there are many Oregon                Stephen Stuehling, DMD is heading     the community,” Heringer said.                 eight pediatric dentistry residents at
communities without pediatric               north to join a private practice near    “These are great individuals who have          OHSU; four are expected to graduate
dentists and the                            Seattle.                                 worked hard and will bring caring,             each year.
pediatric dentistry
residency curriculum
has been shaped to
address that need.
  “Since we restarted
the pediatric residency     Heringer
program in the fall of
2005,” Heringer said, “our residents
have not only been caring for children
in the Dr. and Mrs. Carl Rietman
Pediatric Dentistry clinic, but actively
seeking outreach opportunities in
parts of the state where pediatric
dentists are in short supply and where
large numbers of children have no
regular access to oral care.”
  “Our four pediatric residency
graduates have spent time in La
Grande, where there are no pediatric
dentists for dozens of miles, and in
Hillsboro, caring for children in low-
income families,” Heringer said.
“They have worked in Medical Teams
International dental vans and partici-
pated at the Special Olympics Special
Smiles and the Mt. Hood Kiwanis
Camp for children and adults with
  Between July 1, 2005, and June 30,
2006, 1,590 children were treated at
the OHSU School of Dentistry — a
78 percent increase from the previous
year. About 5 percent of pediatric
dentistry patients are children with
special needs.
  “We tend to see more children with
special needs at OHSU than at the
average pediatric dentistry office,”
Heringer noted. “We feel our pediatric
dentistry residents are especially well-
prepared to care for such patients.”

10   Membership Matters   June 2007                                                                                                               
Fauchard Academy meets at ODC 2007                                                                                                                  NYU researchers
                                                                                                                                                    study twins for
Growth of Oregon chapter                                                                                                                            genes-caries link
evidenced by attendance at
first annual breakfast
                                                                                                                                                    Oral health histories may offer
                                                                                                                                                    clue to interaction between

          HE OREGON CHAPTER of the
          Pierre Fauchard Academy                                                                                                                   environment and dental caries
          had its first annual breakfast
          meeting at the Oregon
Dental Conference on April 12.                                                                                                                      NEW YORK UNIVERSITY RESEARCHERS ARE
Academy Vice President Charles Eller,                                                                                                               EXAMINING the oral health history of
DDS and Region 5 Trustee Daniel M.                                                                                                                  1,100 pairs of twins to determine how
Castagna, DDS joined Oregon                                                                                                                         genetics and the environment interact
members for the meeting.                                                                                                                            in caries development.
  David W. Howerton, DMD was                                                                                                                           An article in the fall/winter 2006
appointed vice chair of the Oregon                                                                                                                  issue of Global Health Nexus, the
chapter. Howerton and Weston W.                                                                                                   FRED A. BREMNER
                                                                                                                                                    publication of the NYU College of
Heringer, Jr., DMD will review future                                                                                                               Dentistry, reports on a study by
membership applications for the                                                                                                                     Patricia Corby, DDS and Walter A.
chapter. ODA President Sean A.                                                                                                                      Bretz, DDS that will assess the
Benson, DDS and OHSU School of                                                                                                                      relative significance of 15 potential
Dentistry Dean Jack W. Clinton,                                                                                                                     factors in caries development, includ-
DMD will serve select a senior dental                                                                                                               ing anatomical problems, salivary
student scholarship winner.                                                                                                                         protein profiles, oral bacteria levels,
                                                                                                                                                    sucrose taste preferences, and envi-
Agenda items                                                                                                                                        ronmental and sociological consider-
• The group discussed having an                                                                                                                     ations.
  award for a faculty member each                                                                                                                      According to the article, one way to
  year.                                                                                                                                             identify a genetic predisposition to
• The group supported Heringer’s                                                                                                                    caries is to compare identical twins
  idea to apply for a grant to support                                                                                                              with fraternal twins, who share only
  a dental team to work at Turnu                                                                                                                    half their genetic makeup. If identical
  Rosu Romania.                                                                                                                                     twins show a tendency to develop
• The next meeting will be held                                                                                                                     caries a certain way, while fraternal
  November 3, 2007 in Portland.                                                                                                                     twins show no such predisposition
                                                                                                                                                    toward identical patterns, investiga-
About the academy                          PIERRE FAUCHARD ACADEMY GATHERINGS — Top: Weston W. Heringer, Jr., DMD; Pierre
                                           Fauchard Academy Vice President Charles Eller, DDS; Region 5 Trustee Daniel M. Castagna, DDS;            tors may determine that genetics plays
The Pierre Fauchard Academy is an          OHSU School of Dentistry Dean Jack W. Clinton, DMD; and ODA President Sean A. Benson, DDS                a strong role.
international honorary dental organi-      join each other at the Pierre Fauchard Academy breakfast at ODC 2007. Bottom: ODA members
                                           inducted into the Pierre Fauchard Academy in 2006 pose for a photo. Front row: Thomas D. Pollard,           The five-year study is funded by a
zation that recognizes outstanding         DMD; Janet P Peterson, DMD, PhD; Patrick M. Nearing, DMD; Weston W Heringer, Jr., DMD; and
                                                        .                                                                                           $1.7 million grant from the National
dentists and celebrates their achieve-     Rickland G. Asai, DMD. Back row: Mark E. Jensen, DMD; ADA Delegate-at-Large Bruce A. Burton,
                                           DMD; Jay P Malmquist, DMD; ODA Secretary Treasurer Teri L. Barichello, DMD; ODA President Sean
                                                      .                                                                                             Institute of Dental and Craniofacial
ments. It seeks to support the highest     A. Benson, DDS; Michael E. Biermann, DMD; ODA Editor Fred A. Bremner, DMD; and David W.                  Research (NIDCR). The researchers
ideals of dentistry throughout the         Howerton, DMD.
                                                                                                                                                    hope their study leads to new meth-
world, in both ethical and moral           Fauchard, a dentist-surgeon born in               outstanding reputation, attracting                     ods, such as genetic tests that dentists
practice, through service to commu-        Brittany, France in 1678. Fauchard’s              discerning patients who journeyed                      could administer chairside for identify-
nity, country, and profession.             unprecedented competency and                      great distances to see him.                            ing people most at risk for caries.
  The academy is named after Pierre        conscientiousness earned him an                                                                                                                                     June 2007   Membership Matters   11
Institute of Medicine
                                            New savings with DHL
recommends changes                          ADA MEMBER ADVANTAGE IS TEAMING UP with DHL Express
to school offerings                         to offer ADA members a savings up to 25 percent when
                                            they ship with DHL, the world’s leading global express
                                            delivery company.
Continued from Page 1                         ADA members are eligible for member-only discounts on
                                            the following guaranteed DHL Services:
                                            • DHL Next Day (delivery by 10:30 a.m.), DHL Next Day
issues,” said the report issued by a           (delivery by 12 p.m.) and DHL Next Day (delivery by 3
National Academies’ Institute of               p.m.);
Medicine committee at the request of        • DHL 2nd Day;
Congress. “Improving childhood              • DHL Ground;
nutritional status improves the future      • DHL@Home;
health of the nation by diminishing         • DHL ShipReady;
individual risk factors for chronic         • Worldwide Priority Express, International Document
disease that include type 2 diabetes,          Service and Import Express.
cardiovascular disease, osteoporosis,         ADA members will also have access to the full suite of
and dental caries.”                         DHL technology tools to help dental practices automate
   The panel’s recommended standards        and control their shipping needs.
are among several elements of a               To find out more about DHL benefits, set up a new
school policy that could significantly      account, or for questions regarding a current account,
improve the nutritional quality of          contact the dedicated hotline at 800-636-2377 or visit
foods offered in schools, said the
Committee on Nutrition Standards for
Foods in Schools.

Oral-systemic relationship
“The role of diet in the etiology of
dental caries is well established,” said
the report titled, Nutrition Standards
for Foods in Schools, Leading the Way
Toward Healthier Youth.
   “There is consistently strong
evidence that frequent consumption
of sugar and other fermentable
carbohydrates is associated with the
development of caries,” the report
said. “Because of the synergistic
relationship between nutrition and
oral health, and because nutrition is a
critical component of oral health,
efforts to improve the dietary habits of
children and adolescents are needed.”
   The report, in a section on dental
caries, cites the Journal of the American
Dental Association and other interna-
tional research. ADA online informa-
tion sources on diet and oral health
are available for the public and
professionals on
   The Institute of Medicine estab-
lished the committee to review and
make recommendations on appropri-
ate nutritional standards for the
availability, sale, content and con-
sumption of foods at school, with
attention given to foods offered in
competition with federally-reimbursed
meals and snacks. The study was
sponsored by the Centers for Disease
Control and Prevention.
   The committee proposed two tiers
of competitive foods and beverages
that could be available in schools
based on grade level. The standards
would apply to foods and beverages
competitive with federally reimburs-
able school meals, which already must
conform to some nutrition guidelines,
and include à la carte cafeteria items,
products sold in vending machines
and at school stores, and other foods
and drinks available on school
grounds, but not to federal school
meals, bagged lunches, or snacks
children bring to school.
   The committee was not asked for
and did not recommend an implemen-
tation plan.

12   Membership Matters   June 2007                                                          
Volunteers receive training at mediation workshop

                                          PPROXIMATELY   40 MEMBER     11 newly appointed volunteers at the         member John L. Fawcett, DMD
                                            DENTISTS attended the      training session. These volunteers,          explained the impact of the Wyden Act
Continuing education                        ADA Mediation Training     from component peer review commit-           on the peer review system. Margaret
                                            Workshop presented on      tees around the state, help handle the       Torgeson, ODA director of member-
necessary to keep ODA’s        April 15 at ODA headquarters in         cases assigned to their committees.          ship and consumer affairs, highlighted
statewide system of peer       Wilsonville. Donald J. Sirianni, DMD,                                                some of the most critical guidelines in
                               chair of the ODA Peer Review            Honing mediation skills                      ODA’s peer review system, emphasiz-
review operating effectively   Committee, requested the attendance     As the majority of cases are resolved        ing how specific documents provided
                               of all current committee members and    through the mediation process, the           to the parties in the process reinforce
                                                                       workshop focused on showing attend-          the integrity of ODA Peer Review.
                                                                       ees how to strengthen their mediation
                                                                       skills. As part of that training, partici-   Ambitious agenda
                                                                       pants reviewed the ODA Peer Review           In presenting the workshop, ADA’s
                                                                       Manual and guidelines.                       objectives were to help participants:
                                                                         While only 20 percent of peer              • understand the difference between
                                                                       review cases result in a full committee         mediation and the peer review
                                                                       hearing, component committees need              committee hearing process;
                                                                       to have an adequate pool of volun-           • gain basic mediation skills; and
                                                                       teers who are trained and familiar           • learn an organized approach to
                                                                       with peer review guidelines. Hearing            conducting mediation.
                                                                       committees require a minimum of                The chief presenter was Deborah
                                                                       three dentists; one dentist serves as        Bishop, DMD of Lake Guntersville,
                                                                       mediator and is disqualified from            Alabama, a member of the ADA’s
                                                                       serving on the hearing committee.            Council on Dental Benefit Programs.
                                                                       Thus, each component committee               Donalda Ellek, PhD, manager of the
                                                                       requires a minimum of four volunteers        ADA Office of Quality Assessment,
                                                                       to ensure that ODA’s peer review             presented a video on mediation and
                                                                       system functions effectively.                also facilitated role-playing sessions.
                                                                         Attendees at the training session          John T. Mooney, DMD also attended
                                                                       represented 10 component dental              and offered comments on the effec-
                                                                       societies, two specialties, and the state    tiveness of mediation in resolving
                                                                       committee. Daren L. Goin, DMD,               disputes. Mooney is the ADA’s 11th
                                                                       immediate past chair of the state            District representative to the ADA
                                                                       committee, shared information on the         Council on Dental Benefit Programs.
                                                                       background and history of the current
                                                                       Peer Review Manual. Committee                Communication is key
                                                                                                                    The consensus of those experienced
                                                                                                                    with peer review is that communica-
                                                                                                                    tion is the key. The Q in “PARQ”
                                                                                                                    (Procedures, Alternatives, Risks,
                                                                                                                    Questions) is also critical. As an
                                                                                                                    example of the latter, experienced
                                                                                                                    mediator Kenneth B. Willeford, DMD
                                                                                                                    emphasized that his success in media-
                                                                                                                    tion has resulted from his consistent
                                                                                                                    practice of carefully listening to all
                                                                                                                    parties involved.
                                                                                                                       Sirianni is in the process of contact-
                                                                                                                    ing component Peer Review Commit-
                                                                                                                    tee chairs and component presidents
                                                                                                                    to seek their input on who would be
                                                                                                                    best qualified to serve on ODA’s Peer
                                                                                                                    Review Committee. Volunteers need
                                                                                                                    to have been in practice a minimum of
                                                                                                                    five years.

                                                                                                                    More information
                                                                                                                    Specific questions about what is
                                                                                                                    involved in peer review may be
                                                                                                                    directed to Margaret E. Torgeson,
                                                                                                                    ODA director of membership and
                                                                                                                    consumer affairs, 503-218-2010 or
                                                                                                                    800-452-5628, ext. 108, or


                                                                                                                      In the May issue, we ran
                                                                                                                      a photograph of Christ
                                                                                                                      Bouneff, DMD on page
                                                                                                                      13. Unfortu-
                                                                                                                      nately, the
                                                                                                                      caption identified
                                                                                                                      him as Anthony
                                                                                                                      B. Bouneff, DMD.
                                                                                                                      We sincerely
                                                                                                                      apologize to father
                                                                                                                      and son, and our
                                                                                                                      readers, for the error.                                                                                                     June 2007    Membership Matters   13
WLC:                                          political party he belonged to.
                                                Rep. Greg Walden not only saw
Oregon delegates meet                         us personally, he took us to the
with congressional                            congressional dinning hall for
                                              breakfast. It was a very special visit
representatives                               because we had an hour of Rep.
                                              Walden’s time and we had very
Continued from Page 1                         good exchange on the dental issues
                                              we came to champion.
to the issues facing Congress regarding         In all the times I have been
funding for the Indian Health Service,        fortunate enough to visit Washing-
Medicaid, and prevention of metham-           ton, this was by far my favorite trip
phetamine abuse.                              — and not just because it involved
  Finally, the WLC helped develop             food, either.
me into a better advocate for our
profession and gave me a glimpse of           James C. Catt, DMD
future issues that could have an              My first trip as an Oregon represen-
impact on Oregon.                             tative to the WLC exceeded all of     OREGON DELEGATION: Action Team leaders and participants in the Washington Leadership Confer-
                                              my expectations. I have attended      ence pose for a picture. Front: Michael E. Biermann, DMD; President Sean A. Benson, DDS; Daniel D.
                                                                                    Saucy, DMD; Vice President James C. Catt, DMD; ADA Delegate-at-Large Bruce A. Burton, DMD. Back:
Fred A. Bremner, DMD                          more “conferences” than I wish to     Weston W. Heringer, Jr., DMD; Executive Director William E. Zepp, CAE; Ronda L. Trotman, DMD;
Each year I attend the WLC, I am              count; most of them have had          President-Elect Thomas D. Pollard, DMD; Editor Fred A. Bremner, DMD; Darren S. Huddleston, DMD.
always impressed with the high quality        relatively the same format with the
of leadership and events. When I              main topic being the only distinctive    several sessions of grassroots legisla-             the nation, attendees were bought up
return home and learn of the positive         factor. The WLC, however, was            tive training.                                      to speed on legislative matters affect-
impact this event has had on legisla-         anything but trite! This conference         Thanks to ADA, its staff, and many ing our profession and the dental
tive advocacy, I know my time was             was a hands-on leadership course with politically active dentists from around health of our country. With a thor-
well spent.
   This session we lobbied our repre-
sentatives to cosponsor H.R. 1781,
the Dingell-Simpson Children’s Dental
Health Improvement Act of 2007. In the
June 1 ADA Legislative Update,
Kathleen Ford, ADA director of
political affairs, noted that 43 repre-
sentatives signed on as cosponsors
following the WLC, calling it “re-
markable progress.”
   ODA Executive Director William E.
Zepp, CAE gave a report to the
conference on the flexibility of ADA’s
public affairs initiative, calling it “a
tremendous support for us.”
   The breadth of legislative issues in
Oregon this year (fluoridation,
amalgam separators, scope of practice,
and denturists) moved ODA from
“tier 2” to “tier 1” status. Under the
provisions of the public affairs initia-
tive, states receive tier 1 support for
in-depth, targeted campaigns, and tier
2 support for specific issues. Zepp
praised the initiative for its flexibility,
noting that as soon as ADA found out
that Oregon was facing a vast array of
legislative battles, they were “flexible
enough to move in and give Oregon
some additional resources in the

Bruce A. Burton, DMD
The highlight of going to the WLC
was traveling with dedicated leaders
from Oregon who are willing to give
up time in their practices for the
greater good of dentistry and the
patients we serve. The group that
represented us was second to none in
their passion to help with issues that
affect the oral health of Oregonians
who need the most help.
  Rep. Mike Simpson, R-Idaho, a
fellow dentist, probably touched me
the most when he talked about how
and why he got involved in politics —
going from one of the most respected
professions to one that is not always
viewed in such kind terms. It was
great to hear that he wants to be
dentistry’s “go-to” person on Capitol
Hill. He came across as wanting to
serve rather than caring about what

14    Membership Matters   June 2007                                                                                                                     
                                                                                    FRED A. BREMNER                                                                                  FRED A. BREMNER

IMAGES OF WLC: Left: ADA Executive Director James B. Bramson, DDS; ADA President Kathleen Ross, DDS, ODA President-Elect Thomas D. Pollard, DMD; and ADA President-Elect Mark J. Feldman,
DMD pose for a photo. Right: Darren S. Huddleston, DMD and ODA President Sean A. Benson, DDS discuss dental issues with Jill Canino, legislative assistant to Sen. Gordon Smith.

ough understanding of the issues and              I should also mention the efforts of                made great inroads in Washington,            In addition to all of the dental
a basic knowledge of grassroots                 our own association. Due to ODA’s                     D.C. As an example, my own congres-        topics, we listened to an address by
methods, we were able to be much                relationships and our members’                        sional visits included significant face    Bob Woodward, author and assistant
more effective when we began lobby-             connections with their own senators                   time with Rep. Greg Walden over            managing editor of the Washington
ing our congressional members.                  and representatives, I feel as if we                  breakfast. Relationships do matter!        Post. He provided commentary on a
                                                                                                                                                 variety of governmental activities
                                                                                                                                                 ranging from the Iraqi war to health
                                                                                                                                                 care. Washington is a very exciting
                                                                                                                                                 place and Woodward has more than
                                                                                                                                                 three decades of experience navigat-
                                                                                                                                                 ing the political jungle. It was a
                                                                                                                                                 pleasure to listen to his insight.

                                                                                                                                                 Weston W. Heringer, Jr., DMD
                                                                                                                                                 The WLC was a great success. The
                                                                                                                                                 highlight for me was to hear Bob
                                                                                                                                                 Woodward, of Watergate fame, talk
                                                                                                                                                 about his work as a reporter. He has
                                                                                                                                                 written extensively on President Bush
                                                                                                                                                 and how he made his decisions to go
                                                                                                                                                 to war in Iraq. Whether or not you
                                                                                                                                                 support the war in Iraq and the
                                                                                                                                                 current administration, it was interest-
                                                                                                                                                 ing to hear from an investigative
                                                                                                                                                 reporter. He explained how he inter-
                                                                                                                                                 views people and how he gains the
                                                                                                                                                 information he uses to write and
                                                                                                                                                 report. Woodward admitted that some
                                                                                                                                                 of his own coverage of the early
                                                                                                                                                 information put out about the weap-
                                                                                                                                                 ons of mass destruction should have
                                                                                                                                                 been investigated and sources checked
                                                                                                                                                 and rechecked. He talked about the
                                                                                                                                                 more than three hours of interviews
                                                                                                                                                 he had with President Bush several
                                                                                                                                                 years ago. He had presented a list of
                                                                                                                                                 500 questions for the president. It was
                                                                                                                                                 interesting to hear him describe how
                                                                                                                                                 President Bush makes decisions and
                                                                                                                                                 how he talks and questions his advi-
                                                                                                                                                 sors. It was exciting for me to hear
                                                                                                                                                 firsthand how people in power work
                                                                                                                                                 and make decisions. We are lucky to
                                                                                                                                                 live in a country where reporters have
                                                                                                                                                 the freedom to do their jobs as they
                                                                                                                                                 see fit.

                                                                                                                                                 Darren S. Huddleston, DMD
                                                                                                                                                 Each time I return from the WLC, I
                                                                                                                                                 come away with an increased appre-
                                                                                                                                                 ciation for my ADA tripartite mem-
                                                                                                                                                 bership. The WLC educates us on the
                                                                                                                                                 main issues facing our dental profes-
                                                                                                                                                 sion — and there are many issues on
                                                                                                                                                 the horizon that can affect the way we
                                                                                                                                                 practice dentistry.
                                                                                                                                                   These issues range from low
                                                                                                                                                 children’s reimbursement rates with

                                                                                                                                                            Turn to WLC, page 16                                                                                                                                   June 2007     Membership Matters        15
WLC:                                      me, which means I can be more
                                          effective when discussing them.
Oregon delegates meet                     Networking with other attendees
with congressional                        should also have future value.
                                            Talking to our legislators was
representatives                           interesting. They appeared to be well-
                                          informed on many of the issues we
Continued from Page 15                    brought to them and they understood
                                          why we needed their support. Visits to
                                          Washington increase my knowledge
Medicaid, to a proposed bill by Rep.      about how politics in our country are
Diane Watson, D-Calif., to prohibit       run. It sometimes seems less than
the use of amalgam. Without repre-        honest or efficient, but it’s the only
sentation from ADA, how can we as a       game in town.
profession adequately and collectively
influence the direction of these          Daniel D. Saucy, DMD
initiatives? Our membership counts!       Dentists brought three important
  ADA has full-time staff and profes-     issues to our legislators during the
sional lobbyists who look out for our     WLC:
best interests every day. And how do      • funding of dental welfare for poor       “TO MY GOOD FRIEND, FRED”: Washington Post reporter Bob Woodward autographs a copy of his
they know our best interests as a             children;                              latest book, State of Denial, for ODA Editor Fred A. Bremner, DMD as ADA President Kathleen Ross,
                                                                                     DDS looks on.
profession? It comes through our          • federal incentives to encourage
grassroots involvement in our local           adequate staffing of the Indian          The cost of living is also pretty               people we send back to Washington to
societies. Through our component              Health Service; and                    exciting. Even taxi cab costs add up              represent us are special individuals
society we are able to discuss issues     • helping communities prevent meth         every time you change locations —                 and deserve to be continually thanked
with our trustee, who in turn raises          mouth.                                 with the obligatory tip, of course. The           for the work that they do.
those concerns with our state associa-    These were all preventive investments
tion. From our state association, the     in our country’s oral health and oral
information is given directly to ADA.     health care costs.
  As a member of the Oregon delega-          How incredibly busy our representa-
tion, I was able to meet with Rep.        tives are! One supplicating petitioner
Darlene Hooley, Rep. Greg Walden          after the other in their offices, inter-
and a staff member for Sen. Gordon        spersed with frequent “have-to-go-
Smith. With each meeting, I found         vote” alarms going off — three times
our representatives to be interested      during lunch that day. Rep. Darlene
and appreciative of our visit. Rep.       Hooley was scheduled until 10 pm the
Walden even hosted us for breakfast       day that we were there. Add to this
in the congressional dining room. I       the jet lag from traveling back and
feel we represented our profession well   forth to Oregon every weekend.
because of the background work that          Traveling back to Washington, D.C.
ADA did on our behalf.                    from Oregon takes a whole day of
  Through the combined efforts of         travel — if the planes connect and
personal involvement and the well-        there isn’t a snow storm or other delay.
respected ADA, we have a hand in          Coming back to Oregon is much
shaping the way we practice in our        easier with the 3-hour time gain, but
profession. The WLC is a prime            there is still the “will-my-flights-
example of this association. I can        connect” issue with which to contend.
definitely say membership does matter.       The weather can be a real issue in
                                          Washington. Bitter cold, humid as the
Thomas D. Pollard, DMD                    dickens, with only short bursts of
The WLC is valuable because it helps      pleasantry in between. Not very
me understand some of the problems        pleasant to me, a native Oregonian,
in health care. Some of the bills we      born and raised in the temperate
lobbied for now make more sense to        Willamette Valley.

16   Membership Matters   June 2007                                                                                                                    
EZ Pay dues-installment program renewed for 2008
                                                                                  ODA regrets that it cannot accept           their credit card in addition to the
                                                                                 EZ Pay payments by check.                    November dues installment.
Popular program eases cash
flow pressure by allowing                                                        Political contributions                      How to participate
                                                                                 Voluntary contributions to the Den-          To prepay your 2008 dues on the EZ
members to pay dues in three                                                     tists of Oregon Political Action             Pay plan, please use the form pro-
easy installments                                                                Committee (DOPAC) are not in-                vided below or contact Julie Marten,
                                                                                 cluded in the installment plan.              ODA membership records coordina-
                                                                                 Participants electing to contribute to       tor, 800-452-5628, ext. 109.

     T’S THAT TIME OF YEAR.  The         equal installments on a major credit    DOPAC will see a separate charge to
      Oregon Dental Association will     card. Participants authorize these
      once again offer its popular EZ    payments to be automatically charged                                      ✄   CLIP AND RETURN

      Pay dues-installment program for   to the card on or about September 15,
prepayment of 2008 membership dues.
ODA offers this service to all mem-
                                         October 15, and November 15, 2007.
                                         The first statement will be sent by        2008 EZ Pay
bers, regardless of dues status.         September 1, 2007, based on 2007

How the program works
                                         dues amounts. Any difference be-
                                         tween the amounts for 2007 and 2008
                                                                                    dues-Installment program
EZ Pay is an optional program that is    will be detailed in a mailing in late
designed to ease the demand for          October and any changes will be                                       STEP 1: DUES PAYMENT
payment of membership dues at year’s     reflected in the third and final pay-
end. Dues may be prepaid in three        ment in November.                           ❒ Yes. I would like to prepay my 2008 ADA, ODA, and component dental
                                                                                         society membership dues in three installments. I understand that
                                                                                         the credit card I specify below will be charged for each installment
                                                                                         on or about September 15, October 15, and November 15, 2007.

                                                                                     Name: __________________________________________________________________

                                                                                     Address: ________________________________________________________________

                                                                                     City: _________________________ State: ____________ Zip: ___________________

                                                                                     Office phone: ___________________________________________________________

                                                                                     E-mail: __________________________________________________________________

                                                                                     I authorize ODA to charge my 2008 EZ Pay installments to the following
                                                                                     credit card:

                                                                                     Card type (circle one):

                                                                                     Name as it appears on card: ____________________________________________

                                                                                     Card number: _________________________________________________________

                                                                                     Exp. date: ______/______/______ Card billing Zip Code: ___________________

                                                                                     Authorized signature: __________________________________________________

                                                                                                  STEP 2: VOLUNTARY DOPAC CONTRIBUTION

                                                                                     Contributions to the Dentists of Oregon Political Action Committee are
                                                                                     not automatically included in your three installments. If you elect to
                                                                                     include a DOPAC contribution, check the box below and specify the amount
                                                                                     you wish to contribute. That amount will be appear as a separate charge
                                                                                     to your credit card on or about November 15, 2007.

                                                                                     ❒   Yes. Please charge my credit card an additional onetime amount of:
                                                                                         ❒ $140 (Basic)                 ❒ $1,000 (President’s Club)
                                                                                         ❒ $250 (Capitol Club)          ❒ Other $________________
                                                                                         ❒ $500 (Leadership Club)
                                                                                         in November 2007 as a contribution to DOPAC. The suggested contri-
                                                                                         bution is $140. Unless otherwise specified, $100 will be given to
                                                                                         DOPAC and $40 to ADPAC.
                                                                                     I authorize ODA to charge my 2008 EZ Pay installments and my DOPAC
                                                                                     contribution (if applicable) to the following credit card:

                                                                                     Card type (circle one):

                                                                                     Name as it appears on card: ____________________________________________

                                                                                     Card number: _________________________________________________________

                                                                                     Exp. date: ______/______/______ Card billing Zip Code: ___________________

                                                                                     Authorized signature: __________________________________________________

                                                                                                Please clip and mail or fax your completed form to:
                                                                                                Oregon Dental Association
                                                                                                Post Office Box 3710
                                                                                                Wilsonville, OR 97070-3710 • Fax: 503-218-2009
                                                                                                                   ✄   CLIP AND RETURN                                                                                                                June 2007   Membership Matters   17
Five ODA leadership positions                                                                     Welcome new members!
open for nominations                                                                              THE OREGON DENTAL ASSOCIATION extends a warm welcome to the
                                                                                                  following dentists who have recently joined organized dentistry.
                                                                                                  We’re glad to have you on board!
THE NOMINATING COMMITTEE HAS                       Peterson, DMD, PhD, Chair, Nomi-
ANNOUNCED the following leadership                                    .O.
                                                   nating Committee, P Box 3710,                  Lance D. Bailey, DDS         Portland       Multnomah Dental Society
positions are open. Interested appli-              Wilsonville, Oregon 97070-3710 or              Thomas E. Houston, DMD       Harrisburg     Lane County Dental Society
cants should submit a letter of interest  Materials         Brent L. Leggett, DDS        Medford        Southern Oregon Dental Society
and a one-page résumé to Janet P  .                must be submitted by August 3,                 Alexis H. Ly, DMD            Hillsboro      Multnomah Dental Society
                                                   2007.                                          Jason K. Potter, DDS         Portland       Multnomah Dental Society
     ODA leadership positions                                                                     Gary A. White, DMD           Camas          Multnomah Dental Society
                                                                                                  Mimi Whittemore, DMD         West Linn      Washington County Dental Society
     PRESIDENT-ELECT                               ADA DELEGATE-AT-LARGE
     Elected by: House of Delegates                Elected by: House of Delegates
     Election held: September 7, 2007              Election held: September 7, 2007
     Term ends: 2008                               Term: 2008 ADA House
     Incumbent: Thomas D. Pollard, DMD                                .
                                                   Incumbent: Janet P Peterson, DMD
     Declared candidates: James C. Catt, DMD       Declared candidates: Sean A. Benson, DDS
     The vice president automatically stands for   *The winner will serve the remaining year of
     election to this position                     the incumbent’s unexpired term.

     VICE PRESIDENT                                LEADERSHIP DEVELOPMENT
     Elected by: House of Delegates                COMMITTEE
     Election held: September 7, 2007              Elected by: House of Delegates
     Term ends: 2008                               Election held: September 7, 2007
     Incumbent: James C. Catt, DMD                 Term: 1-, 2-, and 3-year terms
     Declared candidates: Rickland G. Asai, DMD    Positions open: Multiple
                                                   Declared candidates: Weston W. Heringer,
     SPEAKER OF THE HOUSE                                           .
                                                   Jr., DMD; Janet P Peterson, DMD, PhD;
     Elected by: House of Delegates                Henry C. Windell, DMD; Richard L. Tillman,
     Election held: September 7, 2007              DMD
     Term: 2008–2010                               *This is a new committee of the ODA House
     Incumbent: Rickland G. Asai, DMD              of Delegates
     Declared candidates: Jill M. Price, DMD

ODA-approved DBIC risk
management courses, 2007
THE OREGON DENTAL ASSOCIATION                      Check with your malpractice carrier
requires its members to complete                   for dividend qualification require-
three hours of approved risk manage-               ments.
ment education. The current report-                  To verify whether a course meets
ing period is January 1, 2005 to                   ODA requirements, obtain course
December 31, 2007.                                 approval, or verify whether you have
  The DBIC courses listed below                    met the requirement for this reporting
meet ODA requirements, although                    period, contact Lauren Malone,
other courses may also be approved.                coordinator of meetings and member-
                                                   ship, or 503-
 ODA-approved DBIC courses                         218-2010/800-452-5628, ext 106.

  • December 7, 2007: DBIC – Portland. Sponsored by the Multnomah Dental Society.
    Call MDS at 503-513-5010 for registration information.
  • December 14, 2007: DBIC – Sponsored by the Central Oregon Dental Society. Call
    Emine C. Loxley, DMD at 541-388-1500 for registration information.

18       Membership Matters      June 2007                                                                                                           
  Classified advertising                          Opportunities                                      Practices for sale                              Practices for sale, cont’d
  ODA MEMBERS                                    NORTHWESTERN WASHINGTON SEEKING                    DENTURE MASTERS — now opening offices           NORTH OREGON COAST — Wheeler; in
  $30 minimum for the first 30 words             EXPERIENCED DENTIST — for busy,                    in Oregon. Become an owner/associate in a       medical complex. Established practice with
  of each ad, then 65 cents per word.            established, rapidly growing, fee-for-service,     highly profitable and expanding market. For     low overhead, assumable lease, unique
  Confidential box numbers are                   group dental practice. Excellent immediate         more information call 541-345-0004.             opportunity, inquire at
  available for $5 per issue. You may            income opportunity ($180,000 to                                                                    or 503-680-8660.
  box your ad for $30 per insertion.             $375,000+ per year) depending on produc-           DENTAL PRACTICES FOR SALE — Down-
                                                 tive ability and hours worked. Secure long-        town Portland, Portland suburbs, rural          I-5 CORRIDOR, EAST OF EUGENE — 7
  NON-ODA MEMBERS                                term position. You can concentrate on              Oregon & SW Washington. No commission           operatories, 9 hygiene days/week, Collecting
  $50 minimum for the first 30 words             optimum patient treatment without practice         involved, accurately valued and fairly priced   $1 million+ excellent cashflow. 3,500+ active
  of each ad, then 65 cents per word.            management duties. Newly equipped,                 for new doctor’s success. Practice help,        fee-for-service patients makes this a 2 Dr.
  Confidential box numbers available             modern office with excellent staff and lab         mentoring & coaching through transition.        office, tons of new patients, pre-sale, owner
  for $10 per issue. You may box your            services provided. If you are bright, ener-        Contact Schatz & Company. Visit our Web         phasing out over 4-6 years, Paragon Dental
                                                 getic with a desire to be productive, very         site: Office: (503)       Transitions, 360-
  ad for $40 per insertion.
                                                 personable, and people oriented, and have          628-7251.                                       576-9809.
  TO PLACE A CLASSIFIED AD                       great general and specialty clinical skills, fax
  Visit, select the         resume to 425-401-9925 or write to: Dr.            SPOKANE SUBURB — Fully computerized, 8          DENTIST WISHING TO PURCHASE DENTAL
  Membership Matters link, then the              Hanssen, 5006 136th Place S.E., Bellevue,          ops, 2,400 sq. ft., 2,100+ fee-for-service      PRACTICE — in Gresham or deep eastside
                                                 WA 98006.                                          patients. 9 hygiene days/wk. Rapidly            Portland area. Contact or
  Classifieds link, and download the
                                                                                                    growing area. Huge growth potential. Safe       fax to 503-595-5955.
  submission form. You may also have
                                                 DENTAL PRACTICE HELP — Experienced                 and wonderful area to raise your family.
  a form faxed or mailed to you by               professionals who specialize in coaching &, 360-576-9809.
  contacting Julie Marten at 503-218-            mentoring dentists to a “better peace of                                                            Vacation rentals
  2010 (800-452-5628), ext. 109, or e-           mind.” References available! No charge             COLUMBIA GORGE — White Salmon is a
  mail:                consultation. Schatz & Company:                    beautiful place to live. Affordable, 3          SUNRIVER — 4 bedroom, 3.5 bath, sleeps
                                        Office: (503) 628-            operatories, room to expand, 1,750 active       10. Hot tub, pool table, 4 TVs, 3 VCRs, 2
  DISCOUNTS                                      7251.                                              patients, collecting $456K, terrific net        DVDs, canoe, bikes. Decks with golf course
  Multiple ad insertion discounts are                                                               income, low overhead, building available,       and meadow views. No smoking/pets.
  available. Contact ODA for details.            IMMEDIATE ASSOCIATE POSITION —                     Paragon Dental Transitions,                     $250-$275/night. 541-276-1865. Photos at
                                                 available in southwest Washington. An    , 360-576-9809.
                                                 excellent opportunity to be a part of a
  Classified ad copy is due by the 10th
                                                 positive, high-energy environment. Excellent
  day of the month prior to the month of         income potential for right candidate. Contact
  publication (e.g., to publish an ad in         Bryan Johnson 360-852-5111. E-mail
  the February issue, final ad copy is 
  due by January 10). All classified ads
  must be prepaid. ODA reserves the              ASSOCIATE WANTED — Well-established
  right to refuse any ad.                        high-quality dental practice in the NE
                                                 Portland Convention Center area. 5 new ops
  SEND FORMS AND PAYMENT TO:                     and a new future office in the plans. We are
  Oregon Dental Association                      seeking an associate who would like to join
  Attention: Julie Marten                        us and build a practice from within ours,
  Post Office Box 3710                           eventually forming a group practice. Please
  Wilsonville, Oregon 97070-3710                 fax resumes to Paul E Ortiz, DMD, PC 503-
  Submission forms containing credit
  card information for payment may be            “I AM BACK” — Thanks to all the doctors
  faxed to 503-218-2009.                         that called, asking if we can finance their
                                                 mobile dental clinics, their practice sale, or
                                                 new practice. Yes, this is our specialty.
  Display advertising                            Serving dentistry since 1952. Al Smith, ADI
                                                 Mobile Clinic Money Source, Inc., 503-603-
  Looking for an effective                       9803, e-mail:
  way to reach the dental
                                                 ASSOCIATE/PARTNER WANTED IN
  marketplace? Member-
                                                 HILLSBORO, OR — Well-established
  ship Matters puts you in                       comprehensive, family practice. 7 ops/
  front of more than 2,000                       1,600 sq. ft. Expanding to 3,200 sq. ft.
  Oregon dental profes-                          EagleSoft; CEREC®; Intraoral cameras;
  sionals 11 times a year.                       Diagnodent; CAESY; E-billing; Digital
  For current rates and                          radiography. 2- to 3-year buy-in. 50%
  information on display advertising,            partnership. 30% patient base Spanish-
  contact Carol Harris at LLM Publica-           speaking. Visit or call
  tions, 503-445-2227.                           Mercer Transitions at 1-800-588-0098.

                                                 Established in 1970, Willamette Dental
 Space available                                 Group (WDG) is a pioneer in the industry
                                                 focusing on quality patient care. Our multi-
CLASS A PROFESSIONAL OFFICES CONDO-              site group practice has excellent opportuni-
MINIUMS FOR SALE — Why rent when you             ties for general dentists, specialists, and
can own your own building for less than your     managing dentists. Our providers enjoy
lease payments? For sale or lease with an        freedom from administrative headaches as
option to buy, two 6, 000 sq. ft. office         we provide all support services. Dentists
condos divisible down to 1,500 sq. ft.           can earn a competitive compensation
Excellent location and demographics.             package, including guaranteed salary,
Contact Dr. Buck Reasor, Bluestone Hockley       benefits, and incentive pay. Visit our Web
Real Estate Services, 503-680-4366.              site at Send
                                                 curriculum vitae to Shannon Jones,
DENTAL SPACE FOR LEASE — Excellent      or call 503-
Beaverton Location (153rd and TV Hwy) New        952-2162.
Class A building with building signage
available. 2,800 sq. ft. divisible to 1,100      FULL-TIME DENTIST – Sleep Dentistry of
sq. ft. Beautiful second floor view of           Portland has a history of stability and growth
preserved habitat. Covered parking space         in the Pacific Northwest; we are the leading
available. Traffic count of 42,000 cars daily.   IV and oral sedation practice in Portland.
ADA-compliant elevator. Design your own          Come join our growing team and experience
floor plan for maximum flexibility. Generous     the opportunity of working with Portland’s
tenant improvement allowance. Contact            best clinical and administrative staff. Earn
Buck Reasor, DMD, Bluestone Hockley Real         an exceptional associate compensation
Estate Services at 503-222-3800.                 package @ 50%+ above the standard pay,
                                                 which includes incentive pay and benefits;
OFFICE SPACE FOR LEASE — Available in            medical, IRA, malpractice insurance, flexible
the Gateway area of NE Portland, 1,100 sq.       leave, and more! Fax resume to 503-666-
ft., 3-chair operatory in attractive building.   1147 or contact Brandon Kasch 503-666-
Call 503-256-2347.                               9519.

of natural light. Suites from 922 to 2,800       PORTLAND — looking for buyer or estab-
sq. ft. could combine to 6,100 sq. ft.           lished dentist to share, take over, or move
19,300 cars per day, Gary Martin, broker at      into existing space. Fax inquiries to 503-
CW Walker & Associates, 541-484-4422.            735-3179.                                                                                                                                     June 2007      Membership Matters    19
                                                                                tor of public and professional educa-
                                      Fluoridation:                             tion for ODA. “As amended, it gives
                                      Bill likely to pass                       local communities an opportunity to
                                                                                opt out of fluoridation in the next
                                      if ODA members                            election, but declares the matter
                                      contact legislators                       settled after that date. If passed, this
                                                                                bill will finally bring some closure to a
                                      Continued from Page 1
                                                                                debate that has been raging in Oregon
                                                                                for far too long,” he added.
                                      to opt out. To avoid the possibility of     Presently, only about 20 percent of
                                      asking voters a biased question, the      Oregonians have access to fluoridated
                                      amendment also specifies that the         water. If HB 3099 were to pass, and all
                                      ballot measure must read, “Shall          communities subject to the bill
                                      [governing body] of [jurisdiction]        implemented fluoridation, that figure
                                      decline to follow state requirement       would rise to about 70 percent.
                                      that communities of more than 10,000
                                      persons fluoridate water to reduce        How you can help
                                      dental disease?”                          Hamilton stressed that the most
                                                                                important factor now in passage of the
                                      “An excellent bill”                       bill is legislative contact. “HB 3099
                                      While the local option presents the       has a very good chance of passing,” he
                                      possibility that some districts might     said, “but we need all ODA dentists
                                      decline fluoridation, proponents felt     to contact their senators and repre-
                                      the bill was a good compromise. “HB       sentatives in support of the bill —
                                      3099 is an excellent bill,” said Brett    today!” The Legislature is scheduled
                                      W. Hamilton, MPA, managing direc-         to adjourn at the end of June.
                                                                                   In contacting your legislator, your
                                                                                message need not be long or complex.
                                                                                You need only say that you are in
                                                                                favor of statewide fluoridation and you
                                                                                strongly encourage your legislator to
                                                                                support HB 3099. As time is short,
                                                                                phone calls and e-mails are the
                                                                                quickest method of contact. To find
                                                                                your legislator, visit
                                                                                findlegsltr/ and enter your home
                                                                                address. Your senator’s and
                                                                                representative’s e-mail and phone
                                                                                number will be displayed on your
                                                                                computer screen.

                                                                                                                                                       Membership Matters (ISSN 1082-4111) is pub-
                                                                                                                                                       lished monthly (except October) by the Oregon Den-
                                                                                                                                                       tal Association, 8699 Southwest Sun Place,
                                                                                 Membership Matters: The Newsletter of the Oregon Dental Association

                                                                                                                                                       Wilsonville, Oregon 97070. All statements of opin-
                                                                                                                                                       ion and of alleged fact are published on the au-
                                                                                                                                                       thority of the writer under whose name they ap-
                                                                                                                                                       pear and are not to be regarded as the views of
                                                                                                                                                       ODA or its subsidiaries or affiliates. The entire con-
                                                                                                                                                       tents of this publication are copyrighted by the Or-
                                                                                                                                                       egon Dental Association, 2007.
                                                                                                                                                           Subscription to Membership Matters is a mem-
                                                                                                                                                       ber benefit of the Oregon Dental Association. The
                                                                                                                                                       annual subscription rate for nonmembers is $40.
                                                                                                                                                       Single copies may be purchased for $5 each.
                                                                                                                                                           Periodicals postage paid at Wilsonville, Oregon.
                                                                                                                                                       POSTMASTER: Send address changes and all cor-
                                                                                                                                                       respondence to Membership Matters, Post Office
                                                                                                                                                       Box 3710, Wilsonville, Oregon 97070-3710; 503-
                                                                                                                                                       218-2010 or 800-452-562 (toll-free in Oregon).

20   Membership Matters   June 2007                                                                                                                                   

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