Univision Named the Exclusive Licensing Agent of
Grupo Televisa Brands in the U.S. and Puerto Rico
November 30, 2011 02:12 PM Eastern Time
NEW YORK--(EON: Enhanced Online News)--Univision Communications, the leading media company serving
Hispanic America, has been named the exclusive consumer products licensing agent for Grupo Televisa’s brands
throughout the U.S. and Puerto Rico effective immediately. The two companies will work collaboratively to build
Grupo Televisa’s brands at retail by leveraging Univision’s significant multi-media platforms and unparallel
connection with Hispanic Americans. The agreement includes such iconic Televisa brands as El Chavo, Chapulín
Colorado, Hablando Sola, Chef Oropeza, as well as all licensing for Televisa novelas, reality series, live action and
game shows.
“This relationship is a natural extension of our already close working relationship with Grupo Televisa,” said Rick
Alessandri, senior vice president, Univision Enterprises. “To be able to have exclusive access to an incredibly deep
portfolio of brands which resonate and connect emotionally with our U.S. Hispanic consumer is an amazing
opportunity.”
“We are ready to give the market an experience to our properties off-screen” said Maca Rotter, executive director,
Televisa Consumer Products. “Grupo Televisa will have the opportunity to replicate what we have done successfully
in Mexico for the past eight years. We are confident that Univision Consumer Products will immediately become the
leading Hispanic licensing player within the U.S.”
Univision’s consumer products team, led by Francisco Arenas, vice president, will work to secure new
merchandising, licensing and promotional opportunities for the portfolio of brands as well as work to establish
relationships with key retail partners. His team will focus on a wide array of product categories including apparel and
accessories, toys and games, branded publishing, back-to-school items, stationery, home décor and more.
“We are excited to embark on this new venture and to be able to offer our core audience merchandising
opportunities with such powerful brands,” said Arenas. “We have already begun to build a talented team that will
help us bring new revenue streams for both companies.”
To help maximize opportunities with the vast portfolio of Televisa brands and to manage the day-to-day operations,
Omar Fajer Valencia has been appointed associate director of Consumer Products and Marketing. Fajer Valencia
most recently served as senior marketing manager of Televisa Consumer Products successfully managing national
and international brands from the creative process to the point of sale. He first joined Televisa as category manager
for Televisa Consumer Products.
Univision Enterprises focuses on three core businesses: Univision Direct, which develops products and services to
directly serve consumers, such as the Univision MasterCard Prepaid Card®; Univision Consumer Products, which is
focused on licensing; and Live Event Development and Activation.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets
include Univision Network, one of the top five networks in the U.S. regardless of language and the most-
watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic
households; TeleFutura Network, a general-interest Spanish-language broadcast television network
reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s
leading Spanish-language cable network, and a suite of six cable offerings - De Película, De Película
Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces
reality shows, dramatic series and other programming formats for the Company’s platforms; Univision
Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic
markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile
sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among
U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products
and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered
in New York City, UCI has television network operations in Miami and television and radio stations and
sales offices in major cities throughout the United States. For more information, please visit
www.univision.net.
About Grupo Televisa S.A.B.
Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world based on its market
capitalization and a major participant in the international entertainment business. It has interests in
television production and broadcasting, production of pay-television networks, international distribution of
television programming, direct-to-home satellite services, cable television and telecommunication services,
magazine publishing and distribution, radio production and broadcasting, professional sports and live
entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and
gaming. For more information, please visit www.televisa.com.
Contacts
Univision Communications Inc.
Marielena Santana, 212-455-5233
msantana@univision.net
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