NORWIN SCHOOL DISTRICT

Document Sample
NORWIN SCHOOL DISTRICT Powered By Docstoc
					                               NORWIN SCHOOL DISTRICT
                                          CURRICULUM MAP

       Course Name: Marketing Essentials       Course Number: BUS184    Length of Course: Year



Grading Period                        CONTENT                                    SKILLS
                                                                          Students will be able to:

First Nine Weeks
                   Chapter 1: Marketing Is All Around Us         Chapter 1: Marketing Is All Around Us
                                                                    Define marketing
                   Chapter 2: The Marketing Plan                    List the seven marketing core functions
                                                                    Understand the marketing concept
                   Special Topic: “Patents”                         Analyze the benefits of marketing
                                                                    Apply the concept of utility
                   Chapter 3: Political and Economic Analysis       Describe the concept of market
                                                                    Differentiate consumer and industrial
                                                                     markets
                                                                    Describe market share
                                                                    Define target market
                                                                    List the four components of the marketing
                                                                     mix

                                                                 Chapter 2: The Marketing Plan
                                                                    Conduct a SWOT analysis
                                                                    List the three key areas of an internal
                                                                     company analysis
                                                                    Identify the factors in an environmental scan
                                                                    Explain the basic elements of a marketing
                                                                     plan
                                                                    Explain the concept of market segmentation
                                                                    Analyze a target market
                                                                    Differentiate between mass marketing and
                                                                     market segmentation

                                                                 Special Topic: “Patents”
                                                                    Define patent
                                                                    Explain the three types of patents
                                                                    Explore the United States Patent and
                                                                     Trademark Office
                                                                    Analyze a patent
Grading Period   CONTENT                   SKILLS
                                    Students will be able to:
                           Chapter 3: Political and Economic Analysis
                              Define the concept of an economy
                              List the factors of production
                              Explain the concept of scarcity
                              Discuss how traditional, market, command,
                               and mixed economies answer the three basic
                               questions
                              Cite examples of various economic systems
                              List the goals of a healthy economy
                              Explain how an economy is measured
                              Analyze the key phases of the business cycle
                              Explain how product sales influence our
                               economy
                              Explain how marketing strategies used to
                               promote products influence our economy
 Grading Period                        CONTENT                                      SKILLS
                                                                             Students will be able to:
                    Chapter 5.1: Market Oriented Economic Systems   Chapter 5.1: Market Oriented Economic
Second Nine Weeks                                                   Systems
                    Chapter 19: Advertising                            Explain the characteristics of a free
                                                                        enterprise system
                                                                       Distinguish between price and non-price
                    Chapter 20: Print Advertisements
                                                                        competition
                                                                       Explain the theory of supply and demand
                                                                       Explain the affect of price change on the
                                                                        economy

                                                                    Chapter 19: Advertising
                                                                       Explain the concept and purpose of
                                                                        advertising in the promotional mix
                                                                       Identify the different types of advertising
                                                                        media
                                                                       Discuss the planning and selection of media
                                                                       Identify media measurement techniques
                                                                       Explain techniques used to evaluate media
                                                                       Summarize how media costs are determined
                                                                       Explain promotional budget methods

                                                                    Chapter 20: Print Advertisements
                                                                       Discuss how advertising campaigns are
                                                                        developed
                                                                       Explain the role of an advertising agency
                                                                       Identify the main components of print
                                                                        advertisements
                                                                       Explain the principles of preparing and ad
                                                                        layout
                                                                       List advantages and disadvantages of using
                                                                        color in advertising
                                                                       Describe how typefaces and sizes add variety
                                                                        and emphasis to print advertisements
 Grading Period                       CONTENT                                       SKILLS
                                                                             Students will be able to:

Third Nine Weeks   Midterm Project:                                  Midterm Project:
                            DESIGN YOUR OWN SNEAKER                  Identify a target market
                                                                     Implement all components of the promotional
                    Utilizing virtually ALL aspects of marketing,     mix
                    students will create and market their own        Use advertising media
                    sneaker with this well thought-out lesson.       Develop a PowerPoint slide show


                   Chapter 18: Visual Merchandising & Display       Chapter 18: Visual Merchandising & Display
                                                                     Explain the concept and purpose of visual
                                                                      merchandising
                                                                     Identify the elements of visual merchandising
                                                                     Describe types of display arrangements
                                                                     Understand the role of visual merchandisers on
                                                                      the marketing team
                                                                     List the five steps in creating a display
                                                                     Explain how artistic elements function in
                                                                      display design
                                                                     Describe the importance of display
                                                                      maintenance

                                                                    Chapter 30: Product Planning
                   Chapter 30: Product Planning
                                                                     Describe the steps in product planning
                                                                     Explain how to develop, maintain, and
                                                                      improve a product mix
                                                                     Identify the four stages of the product life
                                                                      cycle
                                                                     Describe product positioning techniques



                   Chapter 31: Branding, Packaging, Labeling        Chapter 31: Branding, Packaging, Labeling
                                                                     Discuss the nature, scope, and importance of
                                                                      branding in product planning
                                                                     Identify the various branding elements
                                                                     List three different types of brands
                                                                     Explain how branding strategies are used to
                                                                      meet sales and company goals
                                                                     Explain the functions of product packaging
                                                                     Identify the functions of labels
 Grading Period                        CONTENT                                   SKILLS
                                                                          Students will be able to:

Fourth Nine Weeks   Chapter 32: Extended Product Features        Chapter 32: Extended Product Features
                                                                  Identify different types of warranties
                                                                  Explore the importance of warranties in
                                                                   product planning
                                                                  Identify the major provisions of product safety
                                                                   legislation
                                                                  Explain consumer responsibilities and rights
                                                                   related to product performance

                                                                 Chapter 37: Identifying Marketing Career
                    Chapter 37: Identifying Marketing Career
                                                                 Opportunities
                    Opportunities
                                                                  Assess your goals, values, interests, skills, and
                                                                   aptitudes
                                                                  Appraise your personality
                                                                  Complete a career assessment
                                                                  Locate marketing career research resources
                                                                  Develop a plan to reach your career goals
                                                                  Explain the importance of marketing careers to
                                                                   the U.S. Economy

                    Chapter 38: Finding and Applying for a Job
                                                                 Chapter 38: Finding and Applying for a Job
                                                                  Identify a variety of sources for job leads
                                                                  Describe the best ways to develop job leads
                                                                  Name the legal document necessary to begin
                                                                   working
                                                                  Write a letter of application and complete an
                                                                  application form
                                                                  Write a resume and a cover letter
                                                                  Prepare for an interview


                    Final Exam: June

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:7
posted:11/30/2011
language:English
pages:5