Published by Courier-Life Publications • (718)615-2500 Issue No. 5 • 2007
A strong consumer
base is key to our econom-
ic growth. That’s one rea-
son why this spring I
launched the Bronx
Mitchell-Lama Task Force
(BXMLTF) which will
teach middle income ten- ADOLFO CARRION, JR.
ants how to aggressively
protect their homes.
The Mitchell-Lama program is the most successful This year’s Bronx Ball
housing program in the history of New York State, will be held at the
and yet it has been disappearing over the past renovated Paradise
decade. Landlords are opting out of the program and Theater (above) on the
imposing dramatic rent increases, driving out long- Grand Concourse. Past
time tenants. Thirty years ago, The Bronx had over inductees that will be
56,000 units of Mitchell-Lama housing; now there attending include (top
are under 35,000 left. left) Danny Aiello, (left
middle) Rita Moreno,
The BXMLTF will inform residents on critical (below left) Cathy
issues, teach them how to work with landlords and Moriarty-Gentile and
government agencies, give them tools to lobby for this year’s inductee,
fair legislation and teach renters how to become
(right) Doris Roberts
We’re also hiring a Housing Services Coordinator
that will work with tenants, elected officials and
advocacy organizations to collaboratively address
issues with Mitchell-Lama and other affordable hous-
ing developments. BXMLTF will also work with other
Mitchell-Lama movements in other boroughs and in
How can the City achieve its goal of 165,000
Getting Ready To Have A Ball
affordable housing units when we purge thousands
of Mitchell-Lama units each year? Losing affordable
• The Bronx Ball takes place at the famous Paradise Theater
housing is a citywide and statewide problem, and we
must be proactive in our efforts to address it. The
• Borough alumni to be inducted to the Bronx Walk of Fame
BXMLTF is a good start. very year some of the Bronx’s most enthusiastic at the red carpet to take another bow before their hometown
Adolfo Carrion, Jr.
Bronx Borough President
E cheerleaders get together for their own version of the
People’s Choice awards: The Bronx Ball. The swanky
affair, a fundraiser for the Bronx Tourism Council, is
a welcome home party for the Bronx-born celebrities whose
fans. Rita Moreno (1998), Danny Aiello (2002), Cathy
Moriarty-Gentile (2002); Sonia Manzano (2004); Robert
Klein (1997); and playwright John Patrick Shanley (2004)
are some of the alumni headed back to the Bronx to celebrate.
street signs are unveiled the following morning when they’re The 2007 Walk of Fame inductees to be feted at the Bronx
inducted to the Bronx Walk of Fame by Bronx Borough Ball are actress Doris Roberts; doo-wop pioneer Dion
President Adolfo Carrion, Jr. as part of the DiMucci; Improv Comedy Club founder Budd Friedman; and
annual Bronx Week celebration. posthumously, R&B legend Luther Vandross. Zagat Survey
BOEDC NON-PROFIT ORG. This year’s Bronx Ball is on Saturday, June founder and publisher Tim Zagat will receive the 2007 Bronx
198 East 161st Street, Suite 201 U.S. POSTAGE 23rd at the renovated Paradise Theater on Tourism Award.
Bronx, New York 10451 PAID the Grand Concourse, a natural metaphor for “There’s no other way to have this much fun and support
BRONX, N.Y. the restored borough, whose economy and the borough we all love,” says Bronx Tourism Council
Permit No. 01879
image are both at their highest levels in Executive Director Doris Quinones of the gala, which will be
decades. taped for broadcast by Bronxnet Television. Proceeds raised
Adding to this year’s buzz is the 10th at the Bronx Ball go towards the borough’s cultural affairs
anniversary milestone for the Bronx Walk of programming and tourism and public relations campaigns
Fame, a path along the Grand Concourse which the Council, a subsidiary of BOEDC, spearheads.
starting at E. 161st Street by the Bronx For ticket information and promotional opportunities at the
County Building. Many past inductees will be Bronx Ball, call (718)590-3949 or email email@example.com
BOEDC’s Real Estate P R E S I D E N T, T H E B R O N X O V E R A L L
E C O N O M I C D E V E L O P M E N T C O R P.
Division Helps Business
Find The Perfect Address
hen the Turner Construction Company was look- particular site, provide copies of site maps, and arrange site
ing for temporary office space to occupy while visits. And BOEDC will provide information related to local
construction of Yankee Stadium is underway, economic development initiatives, demographic data, and
they contacted Rome Birkett, BOEDC’s Technical city-sponsored auctions. Furthermore, BOEDC facilitates
Assistance & Real Estate Coordinator. In a matter of days, real estate acquisitions and develops financial packaging to
Mr. Birkett had identified a space that met Turner’s needs. make them possible.
Whatever the size of your company, BOEDC will provide One of the largest projects recently undertaken by
the same fast, efficient service to help you identify the right BOEDC’s Real Estate Division was assisting the merchants at
place for your company to start or expand. Plus, there is the Bronx Terminal Market relocate from that site in order to
no fee for this service; it’s provided free of charge by make way for the new Gateway Center. BOEDC was instru-
BOEDC, the economic consultant to the Office of Bronx mental in helping the 17 merchants who had been at the
Borough President Adolfo Carrion, Jr. Terminal Market find new locations within the borough.
BOEDC’s extensive database gives you access to a listing For personal assistance with your real estate needs,
of available properties (retail, commercial, industrial, and please contact Rome Birkett at (718)537-5261,
office space). They also help you identify the owner of a firstname.lastname@example.org.
R A FA E L A . S A L A B E R R I O S
Bronx Retail Initiative Offers Dear Businessperson:
ith the ability we all have to disseminate
Assistance To Borough Biz Groups W and retrieve information on any subject
with a few clicks of the mouse, information
is flowing at an unprecedented pace. But knowing
how to sort through the sea of data on the web and
he Bronx Overall Economic Development • Business Improvement District (BID) Planning
Corporation (BOEDC) and the South Bronx Overall • Business and Technology Training accessing what is timely, useful and accurate infor-
Economic Development Corporation (SoBRO) have • Community Forums mation can be a challenge.
teamed up to establish the Bronx Retail Initiative • Membership Development Now BOEDC is making it easier for Bronx entre-
(BRI) program to provide services to Local Development • Revenue Generation and Diversification preneurs and residents to get valuable business
Corporations (LDC’s) and emerging retail merchant organi- • Board Development information they can rely on and immediately begin
zations throughout the Bronx. The program is funded by • GIS Mapping putting to use. Together with our Bronx Business
Avenue NYC, a program of the New York City Department • Data Analysis and IT Solutions Center, we’re offering three separate
of Small Business Services. • Financial Analysis.
courses free of charge.
BRI’s services will include: In general, BOEDC will assist business groups located in
• Economic Development Planning Community Boards 7 through 12, and SoBRO will handle Our financial literacy workshops, funded by
• District Marketing Community Boards 1 through 6. The two organizations will HSBC, cover all aspects of money management and
• Market Research confer on boroughwide issues. If you are interested in uti- give residents and small business owners basic,
• Retail Development lizing Avenue NYC services, please contact Rome Birkett, powerful tools they can use to get their money
• Commercial Real Estate Development BOEDC, at (718)537-5261, email@example.com or Charles working harder for them.
• Streetscape and Storefront Improvements Jackson, SoBRO, at (718)292-3113, firstname.lastname@example.org. A separate 14-hour course on the legal, financial
and marketing challenges faced by small companies
is extremely popular and empowers both new and
Job Opening At BOEDC established businesses to confidently chart their
Lastly, through funding provided by the NYC
he Bronx Overall Economic Development and closing business loans and commercial mortgages is
Department of Small Business Services’ Avenue
Corporation (BOEDC), a non-profit corporation required. Must be detail oriented and able to work inde-
NYC initiative, we’re training merchant associations
servicing Bronx businesses, is looking for a bright, pendently. Strong follow-up, verbal, analytical and PC skills
motivated professional to fill a Credit Analyst posi- are also required. Must be able to communicate effectively and other business groups to more aggressively
tion. If you want to be part of the team that’s helping with business clients, work closely with BOEDC staff, and and strategically plan for the growth of our bor-
Bronx companies thrive, please send your resume accord- coordinate with attorneys for both lenders and borrowers. ough’s commercial districts.
ing to the instructions below. No phone calls, please. Salary commensurate with experience; excellent benefits These free educational opportunities are
package. Please provide a cover letter with salary history described in this newsletter. I invite you to take
Credit Analyst / Loan Processor/Closer and a resume detailing computer software proficiency. advantage of this important resource BOEDC is
Hands-on professional to conduct credit analysis; arrange Submissions without this information will not be consid- pleased to offer.
for loan packaging; and expedite collection of documenta- ered. Submit by fax to: Denise Gonzalez, (718)537-5262;
tion for timely closings of various government-funded loan by mail to BOEDC, 198 East 161 Street, Suite 201, Bronx,
programs. BA or BS degree in accounting or related field New York, 10451: Attn: Denise Gonzalez; or by email to
and a minimum of 3 to 5 years experience in processing email@example.com.
Free Financial Literacy Workshops Rafael A. Salaberrios
he Bronx Overall Economic Development participants attending all three workshops.
Corporation (BOEDC) is pleased to announce the Funded by HSBC and utilizing its “Your Money Counts”
availability of free Financial Literacy Workshops for Program, the courses can also be tailored by BOEDC to
Bronx business owners and residents. Through meet your organization’s specific needs. For information on
the Bronx Business Solutions Center, BOEDC presents an upcoming courses at the Bronx Business Solutions Center,
introductory course on Money Management, consisting of please call (718)960-7988. To have the course customized
three workshops: Banking; Using Credit & Credit History; and offered through your organization, please call Madeline
and Managing Your Money. A certificate will be given for Marquez at (718)590-3980.
The Official Publication For And About Bronx Business • BXBusiness 3
Eastchester & Zerega
Industrial Business PUBLISHER
Members of the Board:
Syed Ahsan -
Andrew Bregenzer -
Fernando Brinn -
Zones Offer Special ASSISTANT EDITOR
On Man Tse
Ability In Moion
Hon. Adolfo Carrion, Jr. -
Bronx Borough President
John Collazzi -
Assistance To Small Biz
ADVERTISING SALES Bronx Times Reporter
Nigel Browne Aloysius Colligan -
North Fork Bank
IN ASSOCIATION WITH Daniel Garcia -
The Bronx Overall Economic Salsa Caterers
Development Corp. (BOEDC) Michael Gill -
198 East 161st Street, Suite 201 GillWright Group
he Eastchester and Zerega Industrial Business Zones erties which were causing them to be fined. Other busi- Bronx, New York 10451 Christina Givelechian -
are two of five IBZs in the Bronx (the others are at nesses complained of abandoned cars blocking access to TEL: 718.590.6252 JP Morgan Chase
FAX: 718.590.3499/5814 Nancy Harding -
Hunts Point, Port Morris and Bathgate). These Zones their loading docks. Eastchester IBZ Coordinator George Nancy Harding Insurance
are designated by the Mayor’s Office of Industrial Llanos worked with the NYC Department of Sanitation and Rafael A. Salaberrios, President James Hartwick -
Manufacturing Businesses as a strategy to attract and retain the 47th Precinct to investigate the matters and provide res- Consolidated Edison Co.
BOEDC BOARD OF DIRECTORS Dennis Healey -
good-paying industrial jobs in New York City by providing olutions. Both agencies also helped the businesses better Wachovia Bank
swift, customized assistance with problems. understand the process for reporting future infractions so Patrick McGrath – Elvis Herrera -
The coordinators of the Eastchester and Zerega IBZs are that they would cause less disruption to their operations. JP Morgan Chase Bank Countrywide Home Loans
Raul Hidalgo -
based at the Bronx Overall Economic Development In addition to this sort of one-on-one assistance, the Treasurer: Citibank
Corporation (BOEDC), the economic development consultant Industrial Business Zones also offer generous benefits and Deidre A. Scott – Josephine Infante -
Hunts Point EDC
to the Office of Bronx Borough President Adolfo Carrion, Jr. incentives for corporate tenants. For information on the Design Police
Charles Johnson -
An example of the type of problems the IBZs help rectify Eastchester IBZ, please call George Llanos at (718)590-6415 Secretary: Johnson Security
occurred at the end of 2006 in the Eastchester IBZ. A large or email firstname.lastname@example.org. For the Zerega IBZ, please Maurice LaBonne – Ebony Kirkland -
North Shore Long Island Ebony Marketing Research, Inc.
number of businesses complained about the illegal dumping contact Bob Bieder at (718)590-7140 or email Michael Maloney -
of tires, wood crates and auto parts discarded on their prop- email@example.com. Hudson Valley Bank
Members of the Board: Alan Mintz -
Shaun M. Bell - Monroe College
Mount Hope Housing Company Peter Mosbacher -
Brian J. Byrne - The Bank of New York
Fordham Road BID Wins The
Robert E. Reiner -
Liberty Pointe Bank
John F. Calvelli -
David Rodriguez -
The Bronx Zoo
Ponce de Leon Federal Savings Bank
Rocco Damato -
Rafael A. Salaberrios -
2006 Forbes Enterprise Award
A.L. Bazzini Company, Inc.
John Del Valle -
Milton Santiago -
North Fork Bank
Dolores Fernandez -
Hostos Community College
he Fordham Road Business Improvement District The Fordham Road BID is a non-profit corporation under Frederick D. Greene - Rafael A. Salaberrios, President
(BID) is a proud winner of the 2006 Forbes contract with the City of New York to provide supplementary Manhattan College, Dennis Barreto
School of Business
Enterprise Award. After a rigorous judging process services to the community. The BID focuses on sanitation, Paloma Hernandez-Izquierdo -
by a panel of business experts which considered beautification, promotion and overall advocacy of the Fordham Omarro Benjamin
Urban Health Plan Robert L. Bieder
thousands of entries, the Fordham Road BID was selected as Road area – striving to make the district a more attractive and Lorance Hockert, Esq. - Rome Birkett
Hockert & Donnelley, LLC
a winner in the Non-Profit / Governmental Category and was dynamic locale in which to shop, work and visit. The BID Edwin Lopez -
recently displayed in an advertisement celebrating the winners boundaries extend from Third to Jerome Avenues along East Local 3, International Brotherhood Angel Cruz
in the April 16, 2007 issue of Forbes Magazine. Fordham Road and also includes the commercial areas on of Electrical Workers Lizzette Dorado
Jose Perez - Christina Ficicchia
The Forbes Enterprise Award recognizes outstanding small select side streets. The district is comprised of approximate- Mastermind Management, Ltd. Janett Florindo
businesses for their visionary practices and achievements. ly 80 buildings and almost 300 businesses ranging from Richard J. Roberto - Denise Gonzalez
The winners represent what is best about business, demon- nationwide chains to locally owned independent shops. BPD Bank Sharon Higgins
Arthur P. Schwartzman - George Llanos
strating their accomplishments in key areas including product For more information about this program or any of our Freeman & Davis LLP Benjamin Mancell
or service innovation, customer service, community involve- other services, please contact the Fordham Road BID office at Cheryl Simmons-Oliver - Madeline Marquez
ment, marketing, and employee development and support. (718)562-2104 or visit www.fordhamroadbid.org. Congressman Jose Serrano’s Office Jacquelyn Payne
Virginia F. Wright - Doris Quinones
Gill Wright Group Frank Randazzo
BIC BOARD OF DIRECTORS Maritza Suarez
Mapping The Bronx
Chairman: Migdalia Taveras
Michael Gill – Ivette Torres
Gill Wright Group
Vice Chairperson: SOLUTIONS CENTER STAFF
ooking for the ideal community to start or relocate resource in evaluating these. Sandra Erickson - Steven Rodriguez, Manager
your business within the Bronx? Interested in local With an up-to-date database of currently available proper- Erickson Realty Dionne Binns
population demographics and trends? Using ties in the borough, a list can be generated which matches Dean M. Deida
President of the Board: Denise Olivencia
Geographic Information Systems (GIS) technology, client specifications. Then maps are generated which dis- Rafael A. Salaberrios – Nestor Reyes
the Bronx Overall Economic Development Corporation play the location of selected properties along with other per- BOEDC Marcello Rios
(BOEDC) now produces useful maps to help you make tinent local information, such as existing businesses types,
Treasurer: SPECIAL THANKS TO
informed strategic decisions. transportation, zoning, and population demographics. Joseph Coleman - Adolfo Carrion, Jr. -
Demographic data extracted from the U.S. Census Merchant associations can also map the types of busi- RiteCheck Bronx Borough President
Bureau, such as population density, median household nesses located in their commercial corridor, along with other Anne Fenton
Secretary: Ronnie Sykes
income and housing tenure can be represented spatially, amenities such as schools, churches, hospitals, etc. Elvis Herrera - Mike Murphy
revealing patterns that may otherwise go unnoticed when Neighborhood organizations can map demographics for 2297 Enterprise Corp.
BOROUGH PRESIDENT STAFF
viewing raw numbers. Perhaps more importantly, multiple their districts, along with specifics such as school locations, Agatha Catechis
variables can be mapped simultaneously so that possible local transportation and major streets and highways. Sonia Malave
relationships between them can be analyzed; for instance, The possibilities for mapping information are essentially Lucille Roldan
mapping median household income with asthma hospitaliza- limitless. If data has a spatial component that is available,
tion rates. BOEDC can map it. Published by Courier Life Publications
When searching for available real estate, businesses often For further information or help in acquiring maps, please TEL: (718)615-2500 FAX: (718)615-3828
face a daunting number of variables such as square footage, contact Ben Mancell at (718)590-7211 or For information on your free subscription,
please send an email to firstname.lastname@example.org
cost, and land use, to name a few. BOEDC can be a valuable email@example.com.
4 BXBusiness • The Official Publication For And About Bronx Business
FedEx Discovers That Anheuser-Busch
Comes To The Bronx
The Bronx Delivers Too A nheuser-Busch is one of the most recent large
corporations to take a Bronx address.
Construction will soon be underway for a
new $40 million distribution center on a
New plant to open in 2008 vacant lot near the Hunts Point Cooperative Market.
The 166,000 square foot facility’s primary purpose will
he groundbreaking ceremony for a new Federal be to receive and store product from breweries for sale
Express distribution plant at the Harlem River to retail accounts. The project includes office space, a
Yards was held in early 2007, with Borough large refrigerated warehouse storage facility, fleet main-
President Adolfo Carrion, Jr. and Deputy Mayor tenance and a separate building to house their recycling
Dan Doctoroff among the dignitaries on hand to welcome operations. When it is completed in the Spring of 2009,
the new development. Avenue Bridge, is nicely suited for FedEx, providing easy the site will replace Anheuser-Busch’s Long Island City
The 98,400 square foot facility will replace FedEx’s access to Manhattan, Queens and the entire Bronx. facility.
current site along Manhattan’s west side near 34th Street. Within the site there is 24-hour security and minimal
John Georges, Regional Director of FedEx, expects the pedestrian traffic, thus minimizing any congestion in the
plant to be in operation by Spring 2008. surrounding community.
FedEx will bring some 300 employees with it, approxi- The Bronx Business Solutions Center (BSC) will work
mately 40% of whom are from the Bronx. closely with FedEx to assist with troubleshooting, vendor
The Harlem River Yards, situated near the Third procurement and recruitment services.
Staples In The HUB Hires 40 Bronx Residents
s part of the Bronx At The Business Solutions
A Work Initiative created
by Bronx Borough
Carrion, the Bronx Business
Center (BSC) offers businesses
pre-screened candidates who
meet employers’ criteria; inter-
view space; and assistance with From its inviting entrance gate and landscaping to its
Solutions Center (BSC), a part- hiring. glass facade building entryway, Anheuser-Busch is aim-
nership of the Bronx Overall Plans are underway for addi- ing for an environmentally-friendly, aesthetically pleas-
Economic Development tional fairs to fill positions at ing building.
Corporation (BOEDC) and the Staples stores opening The construction will include Leadership in Energy
Wildcat Service Corporation, throughout the city. and Environmental Design (LEED) certified construction
hosted a hiring event in May for Staples’ new store located The Bronx Business Solutions Center is located at 398 E. in its lighting, window, refrigerating and building mate-
in the Third Avenue HUB section of the Bronx. 149th St. (off Third Ave.) and provides small and large scale rials to make the facility energy efficient. Anheuser-
Each of the job seekers had the opportunity to be inter- hiring services free of charge. Busch has also committed to a partial build-out of the
viewed by a Staples hiring manger and were registered with For more information on how we can assist your busi- South Bronx Greenway where it abuts the site along the
the Workforce 1 (WF1) Career Center. ness, please call (718)960-7988. Bronx River.
To involve Bronx contractors in this new project,
Free Business Workshops Anheuser-Busch hosted a Construction Vendor
Workshop at which they highlighted potential bidding
he Bronx Business Solutions Center (BSC), a partnership information needed for starting a business including legal opportunities for Bronx construction firms. They antici-
T of the Bronx Overall Economic Development Corporation
(BOEDC) and the Wildcat Service Corporation, provides
technical, recruitment and troubleshooting assistance to
borough businesses. One of its most popular services is its
structures, finding financing, developing a business plan
and creating marketing strategies. Quickbooks For
Entrepreneurs provides business owners with in-depth
information on the use of the Quickbooks software as well
pate finding several Bronx contractors for such work as
electrical, mechanical, HVAC and landscaping. For infor-
mation on contracting opportunities, please call the
NYC Business Solution Center, Bronx Office, at
(718)960-7988, or you can download the Buy Bronx
series of business classes which address common business chal- as basic accounting principles, bookkeeping, managing
lenges for new and established businesses. business finances and generating reports. For information vendor form at www.bronxatwork.com and fax it
Plan For Success, a seven week, 14-hour course available on upcoming classes, contact the Bronx Business Solutions according to the instructions on the form.
in both Spanish and English, provides entrepreneurs with Center at (718)960-7988.
Your next corporate function or
outing will be more fun from the
minute your guests step aboard
the beautiful Bronx Trolley.
For information on reasonable
rental rates, call Janett Florindo at the
Bronx Tourism Council, (718)590-3518 New route and schedule! Visit www.bronxtrolley.com
The Official Publication For And About Bronx Business • BXBusiness 5
Beep Adolfo Carrion Joins
NYC & Company In Germany
To Promote Tourism
ronx Borough President Adolfo Carrion and NYC &
Company, New York City’s tourism, marketing and
events organization, pitched New York City early
this year at ITB, the leading trade fair for the global
tourism industry held annually in Berlin, Germany.
The five-day event drew roughly 10,900 exhibitors from
180 countries and almost 163,000 total visitors, including
nearly 84,000 trade professionals. Borough President
Carrion, NYC & Company CEO George Fertitta, and Vice
President of Tourism Development Fred Dixon were all on
hand to represent the city and answer questions about the
future of New York City tourism.
“It’s important that we showcase all the city has to offer,
from Manhattan and Brooklyn to the Bronx, Queens and
Staten Island,” said Carrion, who met with dozens of travel Beep Adolfo Carrion Joins NYC & Company In Germany to
professionals and international travel writers during the trade Promote Tourism at ITB, the annual leading trade fair for
show. “Visitors from around the globe will be blown away by the global tourism industry
the “real” New York - it’s safe, it’s beautiful, and it’s booming.”
“We are capitalizing on our strong economy, the value of
the dollar versus foreign currencies, historic lows in the
City’s crime rate, the vibrancy of our cultural attractions and
many other factors,” said Fertitta, who became head of NYC
& Company last year.
“We’re very pleased that George Fertitta’s marketing plan
calls for promoting New York City more aggressively over-
seas,” says Bronx Tourism Council Executive Director Doris
Quinones. “By promoting New York as a five-borough town
we gain a unique advantage over other cities competing for
tourism dollars, and we provide tourists with a richer cultur-
al experience when they visit.”
usinesspeople, artists, tourists, they all agree—
The Bronx is hot! Come see for yourself at the
Bronx Week celebration, a grand, ten-day series
of events taking place June 16th to June 24th.
Musical performances, business workshops, trolley
tours, a kids’ carnival, senior soirees, they’re all part of the
fun this year.
Bronx Week is hosted by Bronx Borough President
Adolfo Carrion, Jr. and produced by the Bronx Tourism
Council. Most events are free and open to the public
thanks to the generous support of our sponsors and part-
ners: Health Plus, Montefiore Medical Center, the Bronx
Overall Economic Development Corporation (BOEDC), HIP
Health Plan of New York, The New York Daily News, Con
Edison, Citibank, Verizon, JP Morgan Chase, Affinity
THE BRONX IN THE PALM OF YOUR HAND Health Plan, Monroe College, Bronx Design Group, Salsa
Caterers & Special Events, Metroplus, The Bronx Times
The Bronx Week 2007 official calendar of events features on its cover "Greetings From The Bronx", a classically- Reporter, News 12 The Bronx, Utopia Paradise Theater and
styled original work illustrated by Bronx artist Joel Guerrero. The piece depicts many of the borough's most Bronxnet.
famous landmarks. The artwork is available as a poster and a postcard. Visit www.BronxPosters.com or call If you’ve been meaning to discover, or rediscover, the
(646)295-3487 for more info. Bronx, this is the ideal time to do it. For a full calendar,
6 BXBusiness • The Official Publication For And About Bronx Business
IBZ Relocation Bronx Arts Group
Tax Credits Launches Public School
Help A Bronx
t the start of this school year,
the DreamYard Project Inc.
Business Stay launched the DreamYard
Preparatory School (DY Prep)
with a freshman class of 118 students.
layton Stone, owner of Supreme Piping & The school, located at 240 East 172nd
C Welding, originally contacted the Bronx Overall
Economic Development Corporation (BOEDC)
to request real estate assistance. He was inter-
ested in moving from his space in Eastchester
Street, will add a grade every year until it
is a 9th to 12th grade high school.
The school features a rigorous college
preparatory curriculum that prepares its
students for success in college and
to a larger space in Hunts Point. Not only did Mr. Stone
meaningful careers. Simultaneously,
get the assistance he needed, he got some unexpected
students are immersed in the arts
good news from IBZ Coordinator George Llanos: by
through electives and after-school pro-
moving from one IBZ to another, he would be eligible for grams. The arts are also integrated in
a $1,000 IBZ Relocation Tax Credit for each of his four the core academic subjects. A full-time
employees. theater artist and a full-time visual artist
In addition to the $4,000 savings, Mr. Stone learned are on-site to collaborate with teachers
he could receive other free services and financial assis- and teach classes.
tance from BOEDC with renovations planned at his new DreamYard, one of the Bronx’s largest
facility. arts-education providers, is the school’s From L-R: Niiyah Walker, Tiffany Malloy, Ryashia Cuiman, Stephenie Ortiz.
Mr. Stone, a true entrepreneur who started his fabri- lead partner, providing support like artis-
cation, steel and structural manufacturing business with tic programming, curriculum, instruction and school man- • Mentoring relationships between working professionals
his uncle from the backyard of his home in 1994, did so agement. and older teens
because both “wanted to take charge of their futures.” DreamYard currently works with 39 Bronx schools • Sponsorship opportunities
His advice to other fledgling businesses is straight- reaching over 8,000 students and hundreds of teachers. • Professional services
forward: “keep persisting and don’t give up”. They’re interested in partnering with local businesses in a This is a great way for your Bronx business to interact
For information on IBZ Tax Credits and other incen- variety of ways, including: with motivated borough teens in a meaningful way. For
tives, please contact George Llanos, Eastchester IBZ, • Career site visits to diverse businesses and organiza- more information about DreamYard or DY Prep and to dis-
tions for older teens cuss partnership possibilities, please contact Jason Duchin
at (718)590-6415 or firstname.lastname@example.org or Bob Bieder,
• Internship opportunities for older teens in a variety of at DreamYard Project Inc., 872 Gerard Ave, Bronx NY
Zerega IBZ, at (718)590-7140 or email@example.com.
organizations and roles 10452, (718)588-8007 or firstname.lastname@example.org.
Beep Encourages Bronx Businesses
To Help Increase Blood Donations
ronx Borough President Adolfo Carrion, Jr. is “I’ve found that Bronx businesses are good corporate tional choices.
B asking Bronx business people to roll up their
sleeves and donate blood to help those in need.
Carrion, who serves as Bronx Chair for the New
York Blood Center’s Volunteer Blood Donor Campaign, is
citizens, and they respond when we put out the call,”
said Bronx Borough President Adolfo Carrion, Jr.
“Keeping a safe and adequate blood supply is an impor-
tant responsibility for all of us, and I’m asking our busi-
In New York State eligible blood donors must be at
least age 16, weigh a minimum of 110 pounds and be in
generally good health. Anyone with questions about
their donor eligibility status should call the New York
helping the New York Blood Center achieve its goal of ness community to host blood drives this year and join Blood Center before assuming they’re ineligible.
making the Bronx blood supply self-sufficient. me in addressing this need.” Blood drives held in the The New York Blood Center is one of the nation’s
Bronx hospitals need more than 60,000 units of blood workplace give previous donors a chance to easily largest non-profit, community-based blood centers and
and blood products each year. But currently only 13,000 donate again and encourage new donors to give the gift has been providing transfusion products and services to
donations come from Bronx residents, leaving an annual of life. the greater NY/NJ community since 1964.
gap of 47,000 pints. Only about 1 percent of the Bronx The Borough President, a blood donor himself, has Businesses interested in hosting a blood drive should
population donates blood, and Borough President said that blood donations are an important component of call the New York Blood Center at 1-800-933-BLOOD,
Carrion is asking Bronx businesses to help improve this his Healthy Bronx Initiative which, among other things, visit www.nybloodcenter.org, or call the Bronx Borough
statistic by hosting blood drives. encourages Bronxites to make wise lifestyle and nutri- President’s Office at (718)590-3500.
The Official Publication For And About Bronx Business • BXBusiness 7
Downeast Seafood New York State Banking
Superintendent To Speak At
Bronx Bankers Breakfast
Moves To The Bronx T
owneast Seafood demonstrates that yes, you really full-time employees. The next stage of Downeast’s growth? New York
can start a small business in your New York apart- The Bronx, of course. (BIC), hosts
ment and turn it into a successful company. Thanks to a $2.5 million loan obtained with the help of the annual Bronx
Edward Taylor established Downeast Seafood the Business Initiative Corporation of New York (BIC) and Bankers Breakfast on
after spending time in the summer of 1989 working on a HSBC Bank, Downeast has purchased a building at 311 Friday, June 15, 8:30
50-foot claming boat at Arcadia Park in Maine. When he Manida Street. “This new facility will enable Downeast am at the Marina del
returned to New York, he borrowed $500 to purchase Seafood to expand its operations and increase our competi- Ray catering hall. “The
clams from Beal’s Lobster Company, rented a truck, and tive edge,” says Ed. Their Bronx site also has plenty of Banker’s Breakfast is
went door-to-door, selling clams to restaurants throughout room to accommodate the company’s history of growth. the largest industry
the city. Ed made a $200 profit that summer and “It will provide adequate space for storage, allowing us to event in the Bronx and
Downeast was born. import larger bulks of seafood,” said Downeast Treasurer brings together top
In 1993, Edward rented the basement in his apartment Tanya Maczko. That will translate into increased buying effi- lending institutions,
building so the company could grow, and in 1996 ciencies. real estate brokers and Richard Neiman, New York
Downeast set up shop on West 13th Street. Last year For information on what BIC can do for your company, Bronx businesses to
Downeast had sales amounting to over $9 million, and 27 call Executive Director Madeline Marquez at (718)590-3980. State Superintendent of
network and strategize
on continuing the Banks, is the keynote
investments that fuel speaker at BIC’s Bronx
BIC Helps A Company our borough’s growth,” Bankers Breakfast.
says BIC Executive
Director Madeline Marquez.
This year’s keynote speaker is Richard Neiman,
Stay In Brooklyn, Another recently appointed by Governor Spitzer as the NYS
Tickets to the Bronx Banker’s Breakfast are $50 in
advance and $60 at the door. Sponsorship opportuni-
To Expand In SoHo ties are also available.
For more information, please call (718)590-3980.
or years the Bronx Initiative Corporation (BIC)
F helped dozens of Bronx businesses relocate to,
stay, or expand in the Bronx by facilitating their
access to federal SBA loan funds, known as 504
Now, with SBA’s approval of statewide lending authority
for all its lending entities, BIC has taken on a greater role.
Renamed the Business Initiative Corporation of New York
(and retaining its BIC acronym), the organization keeps the
Bronx economy as its primary focus while making a contri-
bution to keep manufacturers and other small businesses
thriving in New York City.
One example is Aleta Industries, a manufacturer of com-
mercial and residential air conditioning and ventilation sys-
tems. Established in 1995 in the Williamsburg section of
Brooklyn, it eventually expanded to a 15,000 square foot
space in Greenpoint.
As Aleta started to outgrow the second space, manage-
ment considered relocating to New Jersey. With over $3
million in annual sales, Aleta employed over 30 people. To
the rescue came the Business Initiative Corporation of New
York, GE Capital, and the NYC IDA, who put together a finan-
cial package that made it possible for Aleta to purchase a
The Aleta team, once considering a move to New Jersey, is happy at home in Brooklyn thanks to a loan package from BIC.
building at 269 Freeman Street in Brooklyn. With the help of BIC and Terrace Capital, the chefs were
“The new location will provide Aleta more space for stor- able to announce the relocation of 3rd Plate, the business
age and warehousing of raw materials” says co-owner they started together in 2005, to a larger commercial kitchen
Zinovy Malinov. “It will also allow the company to acquire at 104 Charlton Street in SoHo.
raw materials in volume and take advantage of available dis- “The success of 3rd Plate has been a dream come true
counts.” for us, and we are excited to continue expanding our busi-
Further uptown in SoHo, chefs Ian and Din Grant were ness in our new, larger SoHo space,” Ian Grant says. “We
looking to expand their successful catering business, 3rd couldn’t have done this without the assistance of BIC and
Plate Gourmet Catering. The chefs had met at Manhattan’s Terrace Capital, especially Madeline Marquez, who made this
Institute of Culinary Education and worked at New York dream of purchasing the space a reality.”
Ian Grant, Chef and Co-owner of 3rd Plate Gourmet restaurants like Le Bernardin and Sapa before starting their To find out how BIC can help your company, call
Catering in SoHo, credits BIC for helping the company grow. own business. (718)590-3980 for more information.
8 BXBusiness • The Official Publication For And About Bronx Business
Rendering of the new Gateway Center looking east.
A Powerful New Economic
Development Project To A fter decades of neglect, the blighted Bronx Terminal
Market will be redeveloped into a new retail center,
park and esplanade on the Harlem River to be
Debut In The Bronx
known as the Gateway Center.
This project, being developed by The Related Company,
represents an exciting, long-awaited revitalization of the
West Haven neighborhood of the Bronx and converts a
large, underutilized site into prime retail space that will draw
shoppers from throughout the region. Additionally, the
Gateway Center will restore public access to the Harlem
River waterfront, a planning priority for Borough President
Adolfo Carrion, Jr.
“Good economic development happens when the com-
munity is a recognized, involved stakeholder in the
process,” says Carrion, who was instrumental in ensuring
that the development process was driven by community
The $500 million project is one of the largest private
investments ever made in the Bronx and is expected to be a
magnet for shoppers and for other businesses.
Retailers at the Gateway Center, which is already 60%
leased, include Home Depot, Applebee’s Restaurant, BJ’s
Wholesale Club, Target, Marshalls, Staples, Best Buy and
Bed, Bath & Beyond. It’s expected to be completed in 2009.
Artist's rendering of the new Gateway Center on Exterior Street. Construction underway for the Gateway Center.
Gateway Center • GW1
Gateway’s Fast Track Unit Is A Resource
For Local Businesses And Residents Alike
In early spring of 2007 Borough President Adolfo Carrion (left) toured the future site of the Gateway Center at the Bronx Terminal Market and met with the Executive Director of the
Fast Track Unit, Angel Cruz, Esq.
hile development of the Gateway Project is under- tifications; experience; financial standing; etc. The Fast Track Services to Job Seekers
way at the Bronx Terminal Market, local business- Unit also aids developers in dividing bid packages into smaller Once the construction portion of the project is completed,
es and residents have a special advocate in the units so that smaller firms can bid and perform the work. the Gateway Fast Track Unit will focus on a First Source
Gateway Fast Track Unit, an entity established to Additionally, the BSC and the Fast Track Unit help qualified Referral System which will match job openings at the
be a liaison between the community and the project. local firms apply for minority-owned and women-owned cer- Center’s retail tenants with a pre-screened pool of local
tification under programs offered by various agencies (e.g.,
applicants who match those specifications.
Services to Contractors NYC Dept. of Business Services; NYS Dept. of Business
The first role of the Gateway Fast Track Unit is to ensure Services; NYS Dept. of Economic Development; Port The Bronx Business Solutions Center is a partnership of
maximum involvement by Bronx-based contractors in con- Authority of NY&NJ; Dormitory Authority of NYS; and the NY BOEDC and Wild Cat Corp. and brings the services of the
struction of the Gateway Project. Working in conjunction & NJ Purchasing Council) and it provides technical assis- NYC Department of Small Business Services to the doorstep
with the Bronx Business Solutions Center (BSC), the Unit tance to local contractors, including bidding and contracting of borough companies.
provides numerous services to interested firms. procedures; record keeping; understanding underwriting cri- The Gateway Fast Track Unit is headed by Executive
It maintains a registry of Bronx-based businesses contain- teria; insurance; and other project management skills, all Director Angel Cruz, Esq. Its office is located at 557 River
ing the type of data developers need quick access to: informa- designed to increase the ability of small Bronx firms to capi- Avenue at 149th Street. For more information, visit
tion about minority-owned and women-owned local firms; cer- talize on the Gateway project. www.bronxgateway.com.
GW2 • Gateway Center
FOR THE BRONX Area Contractor
At The Bronx
Felix Associates owner Anselmo Saiz (left) and Angel
Cruz, Esq., Executive Director of the Gateway Fast
Project HIRE teachers and students join (front row, left to right): Carol White, Special Assistant For Community And Public Track Unit.
Relations of Bronx Community College; Carolyn G. Williams, President of Bronx Community College, New York City
Councilman and Majority Leader Joel Rivera, and other dignitaries as a $175,000 check for training Bronx residents is
major benefit of the development of the
presented to the Project HIRE.
A Gateway Center at the Bronx Terminal Market
is the opportunity to engage Bronx contractors
in lucrative contracts. One of these success
Project HIRE Selected stories is Felix Associates, a South Bronx-based con-
struction company recently awarded a multi-million dol-
lar contract on the project.
“This contract is one of our largest private ventures
To Provide Training In
ever,” says Anselmo Saiz, the company’s owner. ”And
because the Bronx Terminal Market is so close to our
facility, many of the challenges inherent with con-
struction projects of this magnitude can be resolved
Construction Trades Anselmo Saiz, a Cuban-American immigrant,
founded Felix Associates when the contractor he
worked for claimed bankruptcy. Facing the possibili-
ty of unemployment, Saiz instead became an entre-
onsistent with the terms of the Gateway Center’s Pedro Santamaria, a current Project Hire student. “The
Community Benefits Agreement, pre-apprentice- teachers here are great and very good at what they do. It preneur, and with borrowed equipment and money,
ship training in the building trades will be provided has been a very good experience for me”. he began his own firm.
to Bronx residents. On May 4, 2007, a $175,000 Students are given free job placement assistance after He started with 85 employees in 2003, and the
check was presented to Project HIRE at Bronx Community their training. Some are referred to union apprenticeships company now employs 300 people and has achieved
College, the organization selected to provide training. and other training programs. 50% - 60% annual growth. Mr. Saiz credits the Bronx
Project H.I.R.E offers an intensive 20-week course in The course is open to low-income Bronx residents, both transformation and building boom for his company’s
building trades and property maintenance. Students build a men and women, between the ages of 18 and 60. The next impressive growth and looks forward to continuing to
duplex apartment and, in the process of building it, they series of classes begins in July, 2007. Classes meet be part of the redevelopment of the Bronx. “This is
learn plumbing, carpentry, electrical wiring, boiler opera- Monday through Friday from 8 am to 3 pm. For informa- where we will stay,” he says.
tions, painting, tiling and sheet rock installation plus job tion call (718)289 5589 or apply in person Monday Bronx-based construction companies interested in
search skills. When the next cycle of classes begins, stu- through Thursday from noon to 3:30 pm at Project bidding on any portion of the Gateway Center should
dents tear down the apartment (thus learning demolition Hire/Bronx Community College, Gould Residence Hall, contact Business Developer Omarro Benjamin at
skills) and then start work building a new apartment. 181st St. and University Avenue, Room 211, Bronx, NY. (718)993-3282 or visit www.BronxGateway.com.
“Project HIRE is a great career learning program,” says 10453.
Gateway Center • GW3
Angel Cruz, Esq.
Trees Grow At Gateway
n addition to the economic
Gateway Fast Track Unit benefits that the Gateway
Center represents for the South
As a life-long resident of the Bronx, it is a
Bronx, the project is required
real honor to serve on this very exciting project to meet various environmental
which will yield economic benefits to the South thresholds. One of these is tree
Bronx for years to come. plantings on local streets between
the Harlem River and the Grand
The prime role of the Gateway Fast Track Concourse, from 149th to 153rd
Unit is to ensure compliance with a Community Street.
Benefits Agreement developed as part of this To achieve this goal, the Gateway
Fast Track Unit is embarking on an
milestone project, and to encourage the local
innovative program that mobilizes
community to take part in the rebuilding of volunteer residents to protect and
their neighborhood by tapping the procurement improve the community’s environ-
and employment opportunities that the Gateway ment.
Through a partnership with Trees
Center represents. NY, the Gateway Fast Track Unit will
The Bronx Terminal Market Community recruit residents to take part in a
Benefits Agreement is historic in nature Citizen Pruner Course where they
will learn how to care for and main-
because it is the first ever executed in the
tain their neighborhood’s new trees.
Bronx. It was negotiated over several months Bronx residents within the
and was primarily the work of a Task Force Gateway project zone will receive a
Coalition comprised of representatives appoint- scholarship to cover 100% of the
course cost. Additionally, Trees NY
ed by Bronx Borough President Adolfo Carrion, will provide Citizen Pruner groups
Jr. and the Bronx delegation of the New York with tree and tree pit care literature,
City Council. I want to thank the dedicated instructions for proper maintenance,
and basic tools as needed.
individuals who serve on the Task Force and
Trees NY will conduct four work-
give of their time and energy to steer this effort shops in the area: two in the sum-
and who provide their valuable insight to the mer of 2007; one in the fall of 2007,
Gateway Fast Track Unit. and a final workshop in the Spring
If you have any questions or need more infor- Since the start of the project in
mation about the Gateway Center at Bronx April of 2007, 76 trees have been
Terminal Market please visit our website at planted.
For more information, please
www.bronxgateway.com or visit our office at 557
contact the Gateway Fast Track Unit
River Avenue, Bronx, N.Y. 10451 (718)993-3282. at (718)993-3282 or visit
New trees planted on Gerard Avenue between 150th & 151st Streets.
THE FOLLOWING INDIVIDUALS SERVE
ON THE GATEWAY CENTER COMMUNITY
BENEFITS AGREEMENT TASK FORCE:
Retail Career Training For Gateway Jobs
Mount Hope Housing hen construction of the 1.1 million square feet service/sales training and staffing needs of NYC business-
Lenny Caro of shopping space at the Gateway Center has es, has agreed to host specialized classes at Hostos
Bronx Chamber of Commerce
Dee Ezell been completed and retailers have begun Community College for local Bronx residents.
Community Board 4 operations, approximately 2,400 new, full- The curriculum developed by the NYCSSTP utilizes
Dolores Fernandez time retail jobs will have been created in the South Bronx. industry-driven standards to train workers in the skills
Hostos Community College
Yolanda Gonzalez Who will benefit from these jobs? Thanks to a major identified by businesses as most needed by the successful
Nos Quedamos employment initiative by the Gateway Fast Track Unit, customer service professional. All courses have been
Ted Jefferson many of those positions will be held by specially-trained developed with the National Retail Federation and are cus-
Black United Leadership of the Bronx
Susan Mendoza local residents. tomized to fit the needs of the individual businesses.
Bronx Independent Living Early next year, The Fast Track Unit and the Bronx Working with the nearby Bronx Workforce One Career
Business Solutions Center, in association with the New Center, each participant will go through an assessment
Lillian Smith York City Sales and Service Training Partnership(NYC- process to determine what training is required. Candidates
Concourse Village Stock Holders Association SSTP), the National Retail Federation (NRF), and Hostos that pass the training will be fast tracked into interviews
Community College, will team up to help local residents with retailers at the Gateway Center.
REPRESENTATIVES OF ELECTED OFFICIALS:
Earl Brown prepare in advance for new career opportunities coming to Classes are slated to begin in early 2008. For more
Office of Bronx Borough President Adolfo Carrion, Jr. their neighborhood when the stores open in September of information, contact the Gateway Fast Track Unit at
Jim Fairbanks 2009. (718)993-3282 or visit www.bronxgateway.com for
Office of Council Member Helen Foster
Vanessa Gibson NYCSSTP, a consortium created to meet the customer announcements.
Office of Assembly Member Aurelia Greene
Office of Council Member Maria del Carmen Arroyo
Cheryl Simmons Oliver
Office of Congressman Jose Serrano Pest Control During Gateway Construction
TECHNICAL ADVISORS: o address the increase in rodents that typically the east, 149th to the south and the Harlem River to the west.
Rafael Salaberrios accompanies large scale excavation projects, the There is no cost for these cans; The Related Company, the
The Bronx Overall Economic Development Corporation (BOEDC)
Gateway Fast Track Unit is ensuring that rodent- project developer, is making them available to the affected
Office of Bronx Borough President Adolfo Carrion, Jr. resistant, steel trash cans with lids are provided to all community free of charge. If you live or own a business in
Wilhelm Ronda residential buildings and businesses located in the area bor- the area described above and have not received your cans yet,
Office of Bronx Borough President Adolfo Carrion, Jr.
dered by 153rd Street to the north, the Grand Concourse to please call the Gateway Fast Track Unit at (718)993-3282.
GW4 • Gateway Center
The Official Publication For And About Bronx Business • BXBusiness 9
New Director Of Bronx An EZ Bridge
Empowerment Zone And Health For
Counsel To BOEDC Appointed Non-Profits
OEDC is pleased to announce that Frank C.
Randazzo, formerly a partner in the law firm of
OEDC has a new financial resource for non-
Pino & Associates LLP and a Bronx Assistant
District Attorney, has been named the new Director
of the Bronx portion of the New York City Empowerment
Zone and Legal Counsel to BOEDC.
Frank will oversee the delivery of services and benefits
B profit organizations located in the
Empowerment Zone (EZ): the EZ Non-Profit
Loan Fund. This fund provides short-term,
no-interest bridge loans to non-profits that are
experiencing cash flow problems due to a delay in
available to entities relocating to or operating within the
receiving funding from government or foundation
Bronx Empowerment Zone, a federally designated area
where economic development is being spurred through
EZ non-profit organizations can apply for up to
benefits like low-cost loans, grants, and tax incentives to
$100,000 in bridge funding, as long as the antici-
commercial, cultural and other entities looking to grow and
pated funding can be verified with the funding
prosper in the area. He will also provide legal counsel on
source. Financed through the New York City
loans and contracts and other issues involving the
Empowerment Zone, this fund is designed to allow
Empowerment Zone, BOEDC and its affiliates.
non-profits to continue providing services to the
“The South Bronx in general, and the Empowerment
community while waiting for approved funding to
Zone area in particular, are among the most exciting places
come through, a process which can sometimes
in the city to be doing business right now,” said Randazzo,
involve several months.
whose private practice clients included several major inter-
While bridge loans are available through other
national equipment and vehicle manufacturers. “And I’m
sources, they all charge interest. This is the only
very much looking forward to being part of the great
no-interest bridge loan fund in the area and consti-
BOEDC team helping businesses and non-profits partici- Frank Randazzo, Director of the Bronx Empowerment Zone. tutes another benefit of being located in the Bronx
pate in the tremendous success story that is this vibrant
Empowerment Zone. For an application and further
community.” ter for borough-wide businesses, the Bronx Business
information, please contact Kate Shackford at
As part of BOEDC’s continued effort to foster develop- Solutions Center, will continue to work on Empowerment
(718)590-3498 or email@example.com.
ment in the Empowerment Zone, Steven Rodriguez, who Zone administration by serving as its Chief Business
also acts as the Director of BOEDC’s one-stop service cen- Development Officer.
ACCION NY - American Diabetes
Success To Host
Story Feria De Salud
fter getting her start in the business by working
for a banana distribution company, entrepreneur
he American Diabetes Association (ADA) invites
Joann Soto used hard work, creativity, and busi-
ness savvy to build up her business network, Bronx companies to participate in its 3rd Annual
and began her own import and distribution business. Feria de Salud (Health Fair) on Saturday, September
Ms. Soto established J.S. Imports in 2002, becoming 15, 2007 from 11:00 a.m. to 4:00 p.m. at St. Mary’s
one of only a handful of women to break into New York's Recreation Center and Park in the South Bronx.
predominantly male importing industry. The ADA will kick off Hispanic Heritage Month with this
When Ms. Soto applied for a loan at her local Citibank bilingual event, which provides corporate participants with
branch to grow her new business, her banker, Wendy an opportunity to reach a key target audience of Bronx resi-
Garcia, used a similar approach to ensure that she dents and Latinos from throughout New York City.
obtained the needed financing. At the time, Ms. Soto Diabetes is a serious illness that disproportionately
lacked the credit history needed to qualify for a Citibank affects Latinos; one in eight Latinos has diabetes in compar-
loan, and Garcia had to think creatively about other ison to one in twenty non-Latino whites. Diabetes is an
financing options. She referred Ms. Soto to ACCION, incurable disease and an urgent health problem in the
where she qualified for her first business loan. At Latino community. Therefore, it is important to educate the
ACCION, Ms. Soto took advantage of free credit community about the seriousness of diabetes and the
resources provided by the Training, Resource, and importance of proper management.
Advising Center, improving her credit along with her The festivities will include live music, dancing, games,
business. Eight months later, she returned to Citibank to nutritional information, cooking demonstrations, speakers
inquire about additional financing, and qualified for a on topics related to diabetes and a variety of product and
business line of credit! "Believe me, I wouldn't have Joann Soto, owner of J.S. Imports, built a highly suc- service booths. Participants will be offered opportunities to
been able to do it without ACCION," says Ms. Soto. cessful business with the support of ACCION New York. win prizes and giveaways.
For more information, please call Henry Cruz at
(212)725-4925 x-3408 or email firstname.lastname@example.org.
10 BXBusiness • The Official Publication For And About Bronx Business
A Newsletter On Environmental Trends And Opportunities For Businesses
A Free, Clean-Energy Available
Shuttle Service Is To Encourage
Green Roofs &
Coming To Hunts Point Solar Panels
n August of 2007, a clean-energy shuttle service will reliable technology that does not add to the already high In The Bronx
I start making the rounds in Hunts Point,
providing long-awaited public transportation
options to workers and residents in portions of the
peninsula (please see map for route).
emissions contributing to the poor air quality in the neigh-
These vehicles, designed by Azure Dynamics, were made
possible in part by the New York Power Authority (NYPA),
The three Clean Air Transportation (CAT) shuttle vans are
20-passenger hybrid electric vehicles, the first of their kind
in this class of vehicle.
New York State Energy Research and Development
Authority (NYSERDA) and Clean Air Communities (CAC).
Additional funding was provided by the Bronx
With Hunts Point containing some of the highest child Empowerment Zone and BOEDC’s Bronx Initiative for he Bronx Initiative for Energy and the
asthma rates in the country, the CAT shuttles will act as a Energy and the Environment (BIEE).
T Environment (BIEE), a program of the Bronx
Overall Economic Development Corporation
(BOEDC), has established the Empowerment
Zone (EZ) Environmental Fund to help finance green
technologies in the EZ.
The fund provides grants of up to $100,000 to
cover the incremental costs of the installation of
either a green roof or solar panels and is available to
businesses located in the EZ that receive an EZ loan.
The South Bronx Overall Economic Development
Corporation (SoBRO) is the first to receive a
$100,000 grant for the installation of two green
roofs on its new housing development at 130 Willis
Avenue. “To BOEDC’s credit, their green roof fund-
ing has not only provided SoBRO with a better
understanding of the benefits of this technology, but
it has also inspired us to use this innovative
approach in all our future projects,” says Neil
Pariser, Senior Vice President at SoBRO.
The grant requires a match from another funding
source. In the case of green roofs this would be
covered by the normal cost of installing a conven-
tional roof, with the balance for the green roof instal-
lation being covered by BIEE. For solar panel instal-
lations, the New York State Energy Research and
Development Authority (NYSERDA) will cover the
match through the NY Energy $mart grant program.
In addition, it is required that one job be created for
an EZ resident for every $50,000 granted.
Through this funding, BIEE expects to demon-
strate to businesses the energy savings and environ-
mental benefits of green roofs and solar panels and
encourage their use in the EZ and beyond.
For additional information please contact Kate
Shackford at (718)590-3498 or kshackford
The Official Publication For And About Bronx Business • BXBusiness 11
A Q & A Session With One
Of NYC’s Leading Green
ast autumn Bronx Borough President Adolfo
L Carrion, Jr. released to the Bronx Borough Board a
concept paper titled “It’s Not Easy Being Green:
How to Achieve Pro-Growth and Pro-Environment
Policies by Encouraging the Production of Green
Construction Materials by the NYC Manufacturing
Industry.” The Borough Board also heard a panel on
green manufacturing. Stefanie Feldman, Director of
Sustainable Business at the Industrial and Technology
Assistance Corporation (ITAC) was one of the panelists.
Here are highlights of the question and answer session
What is ITAC?
ITAC is a 20-year-old economic development organization
that provides hands-on, in-depth business services to New
York City manufacturers and technology firms to help keep
them productive and competitive in NYC. We are committed
to this mission because we believe that these sectors pro-
vide quality jobs for New Yorkers.
How did ITAC get into the business
of business sustainability?
ITAC started looking at the green building trend two years
ago because green building standards encourage local pro-
curement, potentially giving NYC manufacturers a competi-
tive advantage based on their geographic location. We
found that “Going Green” isn’t just good environmental poli-
cy for NYC manufacturers, it’s good for business.
Together with the New York Industrial Retention Network
(NYIRN) we conducted a survey of the architectural and
design community in NYC and found that:
• Green building represents a fundamental change in how
buildings are being designed and built, and it’s not just a
passing fad. Most architects equate green design with good
• There is a misconception among architects and design-
ers that there is no manufacturing left in NYC. Few of them
were familiar with our largest manufacturers of building What services is ITAC offering Any final thoughts?
products. companies interested in the As we look at developing a green manufacturing sector
We released two reports: a policy report with recommen- in NYC, it is important to remember that becoming
dations to support green buildings and a green manufactur- new green marketplace? "green" isn't like turning on a light switch or something
ing economy; and a Q&A brochure for manufacturers intro- We’re providing personalized assistance such as: that can happen overnight. It is a journey of continuous
ducing them to the green building market. Both reports are Our Made in NYC website which links the architecture improvement—there is no such thing as "sustainable
available on our website at and design community with manufacturers: www.madein- enough".
www.itac.org/itac_publications.aspx. nyc.org/BuildingGreenpage.cfm Change is never easy, especially if a firm feels like they
One-on-one coaching to help manufacturers understand are doing it alone or without support. Developing as
What was the local manufacturing how the green building market can help them grow their many tools and resources as possible to help companies
business and to help them develop strategies for their green achieve this goal is not only important to help the firms
industry’s response to the reports? products. stay competitive and stay in NYC, but also to improve the
The survey results indicated that all companies were Helping companies access existing Research & communities in which we live and work.
interested in being "green", especially since they saw it as a Development resources throughout the State, including fed- I encourage any firm that is interested in learning more
growing market segment and because by being greener, erally-funded programs that encourage R&D investment. about the benefits of going green to contact me directly
they could reduce their operating costs. However, few felt Helping companies "green" their operations through waste at (212)442-2990 or email@example.com. Firms can visit
that they had resources available to them to make this tran- and water assessments, application of lean enterprise tech- ITAC’s website at www.itac.org for more information on
sition on their own. niques and our efficient relocation program, MoveSmart. how our programs can benefit their firms’ bottom line.
12 BXBusiness • The Official Publication For And About Bronx Business
The Most Island and Neighborhood News Under the Sun!
1 YEARS OF
New York’s Liveliest Newspaper
Covering The Caribbean and African
• News from the Caribbean Islands
• Features on the vibrant cultural scene, including
reggae, calypso, soca & hip hop music, theatre,
dance and other art forms
• Covering the communities of East Tremont,
Williamsbridge, Morris Park, Baychester, Harlem,
Mt. Vernon, Wakefield, Flatbush, Crown Heights,
Bed-Stuy, Canarsie, Cambria Heights, Jamaica, S.
Ozone Park, St. Albans, Springfield Gardens, Hollis,
Queens Village, Far Rockaway, and on Long Island
- Elmont, Hempstead, W. Hempstead and Uniondale
Since 1990, Caribbean Life has:
• Increased readership from 50,000 to over quarter of a million readers each week
• Expanded from Brooklyn to Queens, Long Island, Manhattan, the Bronx and
Now look for us every Wednesday at your favorite retail locations along the
So, If You Mean Business ... Advertise in
Corporate Headquarters: 1733 Sheepshead Bay Road, Brooklyn, NY 11235 • (718) 615-2500 • Fax (718)-615-3830
The Official Publication For And About Bronx Business • BXBusiness 13
City Island Realtor Green
teven Franciosa, CPA and co-owner of F & R Realty made this investment possible,” says Mr. Franciosa.
S in City Island, became intrigued when he learned
that innovative technologies could both save him
money and improve the environment.
Assisted by the expertise of the Gaia Institute on City
The green roof, to be installed on the lower roof of his
building, will insulate it, cutting down on the costs of air
conditioning in the summer and heating in the winter. The
roof will also absorb 50-70% of stormwater during heavy
Island, Mr. Franciosa decided to install three environmental rains and will at least double the life of the roof. The PVs
technologies: a green roof; photovoltaics (PVs), also known
as solar panels; and a Rainwater Capture System.
A zero-interest $100,000 loan from the Bronx Initiative
will offset electrical costs and will be partially funded
through a grant from the New York State Energy Research
and Development Authority (NYSERDA). The Rainwater
for Energy & the Environment’s (BIEE) Environmental Capture System will catch the water coming off the upper
Revolving Loan Fund helped make the transition to green roof and slowly release the water into the underground
technologies possible. water system.
“I want to invest in these technologies not only because For information on how green technologies can save your
he Demonstration Green Roof on the Bronx
they help the environment, but also because they will save business money, contact Kate Shackford at (718)590-3498
me a lot of money in the long run. The no-interest loan or firstname.lastname@example.org. County Building at East 161st Street &
Grand Concourse was installed last autumn
and is in full bloom this spring. The 10,000
square foot roof is one of 15 green roofs funded
Energy Survey Reimbursement through the Bronx Initiative for Energy and the
Environment (BIEE), a program of the Bronx Overall
Economic Development Corporation (BOEDC), the
Program Extended economic development consultant to the Office of
Bronx Borough President Adolfo Carrion, Jr.
“I am extremely excited that my office was able to
he Bronx Initiative for Energy and the Environment If the business implements any of the energy savings recom- provide this green roof as a gift to New York City.
T (BIEE), a program of the Bronx Overall Economic
Development Corporation (BOEDC), has extended
its Energy Survey Reimbursement Program to allow
more small businesses the chance to take advantage of sig-
mendations outlined in the survey, the fee will additionally be reim-
bursed by the New York State Energy Research Development
Authority (NYSERDA). The business will also be eligible to receive
a zero interest loan from BIEE to implement the recommendations.
The new roof will reduce air pollution and save ener-
gy. This will certainly make the rest of the city
“green” with envy, and I hope that this project will
inspire other buildings to follow our lead,” said
nificant savings. For further information on the Energy Survey Carrion.
Businesses with electricity costs of under $75,000 per Reimbursement Program or on the zero interest This is the first time that this technology has been
year can receive an energy survey for $100-$400 and Environmental Revolving Loan Fund, please contact Kate used on a building managed by the New York City
BOEDC will reimburse the survey fee in full. Shackford at (718) 590-3498 or email@example.com. Department of Citywide Administrative Services
(DCAS), which manages 53 public buildings in the
“We are proud to have supported the addition of
Green Building this innovative feature atop one of the Bronx’s most
distinctive public buildings,” said DCAS
Commissioner Martha K. Hirst. “This green roof will
benefit our tenants and the City by showing how
Boom In The Bronx
such projects can reduce energy costs while protect-
ing the environment.”
A green roof (or eco-roof) serves many purposes.
Green roofs help alleviate New York’s stormwater
he new Bronx Library Center, the Fordham Bedford Environmental Construction Outfitters of New York), wood retention problem. New York City’s combined sewer
T Housing Corporation’s Green Rehabilitation
Program, buildings within the Melrose Commons,
Taino Plaza, the new Bronx Hall of Justice, the
soon-to-be-built Mt. Hope Community Center, the new
suppliers like F.W. Honerkamp Co. and cork floor manufac-
turer Globus Cork can outfit entire green buildings.
Several financial opportunities are available to developers
of green buildings. The Enterprise Foundation’s Green
system cannot handle heavy rains; when there is
over one tenth of an inch of rain, raw sewage is
released into our waterways. But green roofs retain
70-90% of stormwater, gradually draining the excess
into the drainage system.
Martin Luther King Apartments (the nation’s first “Energy Communities Initiative is providing over $250 million for the
Star” rated apartment building), Related’s Gateway Center, development of affordable and low-income green housing in Green roofs also filter the air and lower air tem-
and the new Anheuser Bush distribution facility are exam- New York City. Tax credits are available through New York perature. A conventional black roof can reach 170
ples of current and upcoming buildings in the Bronx which State’s Green Building Tax Credit (GBTC). Both owners and degrees on a hot summer day; a green roof will
feature green technologies. tenants of buildings can take advantage of the credit if they remain at 80-90 degrees. A Canadian study esti-
Green buildings can be new or rehabilitated. They are meet energy, indoor air quality, materials, commissioning, mates that covering 6% of an urban area will result
constructed with the goal of using building materials and water conservation, appliance and size criteria. There are in lowering of air temperature by 5-10 degrees.
processes that have minimal environmental impact and are additional credits for adding fuel cells, solar panels and air- A green roof also provides economic benefits. It
healthier for the people who occupy the space. conditioning equipment that uses green refrigerants. will last at least twice as long as a conventional roof.
If you think building green costs more, think again. A Additionally, the recent law, Intro 324A, mandates all The green roof also insulates a building, providing
report issued in 2004, which compared several certified municipal building projects which receive more than $10 up to 30% energy savings (in air conditioning and
green buildings (also known as LEED: Leadership in Energy million of city funds be built to green building standards. heating) for the floor underneath the roof and 10-
and Environmental Design) against non-certified buildings, Essentially, the green building trend is growing, and the 15% for the overall building.
found that there was no statistical difference in the con- Bronx is a leader in this important trend. The roof was designed by Green Roof Service,
struction costs. On June 22nd the Bronx Initiative for Energy & The LLC, and installed by Tecta America’s J.P. Patti and
Green buildings offer numerous advantages to building Environment, a program of BOEDC, will host a free Bronx Magco, Inc. divisions, who are located in nearby
owners, developers and tenants. Reduced utility costs, Green Roofs Tour. Through its Greening the Bronx Grants Saddle Brook, NJ, and Jessup, MD, respectively.
improved indoor air quality, water conservation and durabili- Program, BIEE has committed funding for fifteen green Magco, Inc., will continue to monitor the green roof
ty are some of the savings and benefits green buildings roofs in the borough, the largest number of any of other to maintain a healthy system, and Green Roof
yield. borough in NYC. Seven of these roofs have been installed Service will conduct a two-year scientific monitoring
What’s more, some of the area’s leading environmental and will be visited on the tour. of the roof to measure stormwater retention and
suppliers are right here in the Bronx. General suppliers of For more information or to make your reservation for the temperature.
green building materials such as Green Depot (formerly tour, call (718)590-3498.
14 BXBusiness • The Official Publication For And About Bronx Business