Mobile Text Message
Advertising for Restaurants
Using the comprehensive suite of SMS Mobile
Marketing Tools from INLINK Technologies to help
you reach your marketing objectives.
Harold Brown
7247 W Colt Drive • Boise, ID 83709
ph: 208-362-6611 • cell: 208-949-0809
www.mobileadvertisingedge.com
hbrown@mobileadvertisingedge.com
Mobile Text Message Advertising for Restaurants
Table of Contents
Text message advertising dominates mobile advertising today. .................................................................. 2
3 big reasons why SMS text message advertising holds the top spot ...................................................... 3
How SMS text message advertising works ................................................................................................... 4
Making text message advertising work for your restaurant......................................................................... 5
Defining your objectives. .......................................................................................................................... 5
Promoting your campaigns at every possible consumer touchpoint ....................................................... 6
Incentivizing the opt in. ............................................................................................................................ 7
Timing, timing, timing. .............................................................................................................................. 7
Using the INLINK Technologies suite of marketing tools .............................................................................. 8
Coupons: The stars of the mobile advertising show. ................................................................................ 8
Some of the more common uses of mobile coupons include the following: ....................................... 8
Giveaways and Raffles. ............................................................................................................................. 8
Exclusive Membership .............................................................................................................................. 9
Voting and Polling ..................................................................................................................................... 9
Event Buzz ............................................................................................................................................... 10
Instant Additional Information ............................................................................................................... 10
Customer Follow-up................................................................................................................................ 10
Messaging Tips ............................................................................................................................................ 11
Pricing.......................................................................................................................................................... 12
The plans ................................................................................................................................................. 12
Premium SMS Tools included in the plans .............................................................................................. 12
Premium SMS Tools information ............................................................................................................ 13
Basic Mobile Marketing Tools ................................................................................................................. 14
Text message advertising dominates mobile advertising today.
Mobile marketing is growing at break-neck speed. By 2015 mobile marketing is predicted to be
the dominant mode of online advertising. Restaurants are among the first to adopt and embrace
mobile marketing and advertising.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
Text messaging, also called SMS, for short message service, has exploded in the United States.
According to CTIA, the wireless industry trade group, the 3.5 billion text messages sent and
received every day now exceeds the number of cell phone calls per day. Text message
advertising has grown along with the overall growth in text messaging among consumers.
3 big reasons why SMS text message advertising holds the top spot
1) Popularity of the mobile phone and texting
The mobile phone is the most pervasive media on the planet, with 70 percent of the world's
population having mobile access. Every one of those handsets is capable of sending and
receiving an SMS messages. And 80 percent of mobile phone subscribers use SMS regularly.
2) Staying power
When it comes to mobile messaging, despite the stunning growth of mobile email, Web,
applications, IM, social media and multimedia messaging SMS is still king. Consumers still
love text and more and more marketers are recognizing the marketing power of text message
advertising.
Text is far more widely available and more affordable for the majority of consumers and almost
all mobile users know how to use SMS. Not so for other mobile media. For the foreseeable
future SMS will remain among the most used mobile applications along with voice calling.
3) Acceptance
SMS has already become an accepted channel for free and paid-for mobile services, such as
news alerts. Consumers have become willing subscribers to opt-in services where they receive
mobile marketing messages.
Text messaging isn’t just for kids anymore. According to a September 2, 2010 report from the
Pew Internet and American Life Project, Cell Phones and American Adults, 72% of US cell
phone users age 18 and over now send and receive text messages—up from 65% a year ago.
The bottom line; many of your customers and prospects already text. They are comfortable with
it. They respond to mobile promotions. Smart marketers fish in pools where the prospects and
customers already are. Today, the prospects are in the mobile pool.
Now is the time to launch your own mobile marketing program and start connecting with
prospects and customers on their cell phones and pad devices. We make that easy and affordable
for you to do.
We have partnered with INLINK Technologies to give you the tools and pricing you need to
promote your organization and interact with your customers better, faster and cost effectively.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
How SMS text message advertising works
The first thing to know about SMS text message advertising is that it is a form of permission
based marketing. Before sending marketing messages to a consumer that consumer has to
initiate the relationship by sending a text message to the advertiser. Here are the steps associated
with launching your text message campaigns.
1. Promotion: Consumers respond to a promotion asking them to text a keyword to a short
code, a five or six digit series of numbers or letters. (Example: Text CONNECT to
60674 for a free drink with your next meal.)When consumers opt in they are raising their
hands and telling you they are interested in having a text conversation with your
company, an ongoing dialog. You have been invited into their world as a welcome guest.
2. Auto Reply: When they opt in a reply message is instantly sent to them and their
information is added to your online subscription list. The auto reply message should
fulfill the promise made by the offer that motivated the opt in. This is the first step in
building a relationship with the person who opted in. It is a great place to put instant
gratification to work for you in a positive way. Be sure to thank them for opting in.
They can also leave the conversation by opting out at any time by replying via SMS text
message with the words STOP, thus taking their cell phone number off of your subscriber
list.
3. Log on and advertise: Once a consumer has joined your subscription list, your golden
database, you can log on to your INLINK Technologies account send them additional
text messages containing text coupons, special offer notices, giveaways, news about your
company, links to images information gathering forms or surveys.
4. You can use your subscription list at any time for personal follow-up phone calls or mass
text messages. You can mass message everybody who responded to your campaign or
select a group of contacts with the click of a button. You aren’t limited to gathering just
the phone number. You can use the forms function available from INLINK
Technologies and gather more information.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
Making text message advertising work for your restaurant
Think of mobile text advertising as an interactive direct response medium, one that creates an
ongoing dialog between your establishment and consumers. It is a tool for connecting with
people, telling them about something of interest to them and soliciting a response. It eclipses
traditional direct response platforms because it allows you to connect with people instantly,
conveniently and seamlessly -- and it is highly personal, actionable and targeted.
Defining your objectives.
It almost goes without saying, the cornerstone of successful mobile campaigns is deciding what
you want to accomplish. Objectives typically fall into several larger categories.
1. Increasing overall revenue
2. Increasing revenue per customer
3. Customer acquisition
4. Customer retention
5. Building brand
Drill down a little and your objectives might include things like these:
Filling seats during slow times.
Promoting specific menu selections or categories
Introducing new products or services.
Promoting products or services such as the following;
o Catering
o Meetings facilities
o In house events
o Event tie-ins with local sports teams or other groups or activities
o Other venues such as an arcade or is hotel affiliations or functions.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
A cautionary note. One thing to consider as you clarify and refine your objectives is the danger
of over using price-off deals. The recent lightning-speed growth of group buying sites like
Groupon, LivingSocial, SocialBuy and BuyWithMe are educating consumers across the country
to wait for the next ―deal‖ to get steep discounts of 50 to 90% on dining, hotel rooms and other
products and services. Groupon alone reportedly has over 50 million subscribers worldwide.
The danger, of course, is over using deep discounts can amount to training your customers to
only frequent your establishment when they get a ―deal.‖ As with all promotions, balance is the
key to maintaining long term profits.
Restaurants and bars have been promoting happy hour specials for years. Happy hour is in no
danger of going extinct, but the consumer mind-shift to deep discount ―deals‖ carries with it an
implied threat to the bottom line that bears watching.
Promoting your campaigns at every possible consumer touchpoint
Think about including your campaign keyword and short code on everything consumers come
into contact with. Consider putting them on things like table-top ads, napkins, business cards,
menus, menu holders, clothing, bulletin boards, your voice mail message, door and window signs
and posters and outdoor signage. Include them in advertising in all media you use, in email
signatures, on your website, on social media, on microblogs such as Twitter and virtually any
other touchpoint for your target audience. Getting creative here can really pay off.
Integrate promotions to build synergy. Just as you would upgrade an order during a one on one
contact with a guest, look for ways to build awareness of your mobile campaign by tying it in
with other promotional campaigns. For instance, if you are testing a Groupon promotion you can
add an incentive to opt in to your mobile campaign when the coupons are redeemed. A logical
promotion would be to offer the customer a additional special on their next visit for the item
featured in the Groupon promotion. And that is just the tip of the iceberg.
And don’t forget the awesome power of word of mouth. Enlist your employees as word of mouth
touchpoints. Educate them about the program and enlist them to spread the word and reward
them for doing so.
Find other ways to encourage people to get the word out on social networks, through contests, on
workplace bulletin boards and anywhere else you can think of that will generate word of mouth
buzz about your campaigns.
Promoting your campaigns doesn’t have to be a complicated undertaking. A coffee shop owner
already had a punch card loyalty program in place. Expanding on that program, he enlisted the
help of loyalty customers to promote his new mobile campaign. He created a volunteer army of
loyal sales reps.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
Participating loyalty customers received promotional business cards with the keyword and short
code printed on them along with an offer for a free coffee for joining the mobile program. The
name of each loyalty customer promoting the offer was written on the cards they were given. For
every new opt in brought in by a loyalty customer that loyalty customer received double punches
on a loyalty card. Simple idea. Low cost. Worked like a charm.
Incentivizing the opt in.
Give consumers a reason and a reward for opting in. This is not a build-it-and-they-will come
scenario. You must entice consumers with a reward for playing in your sandbox. This
proven tactic is now commonplace among savvy mobile marketers
Tap into the exciting advantages this medium offers you by taking a page out of the direct
marketer’s playbook by engaging consumers by encouraging them to respond NOW. You can
offer time sensitive specials, coupons, rewards for completing forms or surveys or responding to
your advertising, casting a text vote or participating in a giveaway.
Test your incentives. Use different keywords for each incentive you are testing. Monitor the opt
in rate , the opt out rate and the success of advertising to generate revenue or reach your
objectives.
Timing, timing, timing.
Timing isn’t everything, but is sure does matter when it comes to your campaigns. In the bigger
picture the sweet spot for sending messages is either daily or weekly.
You can find out what your customers prefer by giving them a choice of keywords. Your
campaign message would then read text KEYWORD1 for daily specials and KEYWORD2 for
weekly specials to 66704. You can also use the survey function available from INLINK
Technologies with a single keyword. More about that later.
Peel the onion a layer or so beyond the daily or weekly preferences and you will likely want to
match the reason for the initial opt in to the timing of your messages.
For instance, if the opt in promotion was for a discount to upsize a pizza or for an evening meal
special, sending a related special offer message at 9 am would be an obvious mismatch. A better
time would be 3 pm or maybe pre-drive time hours.
On the other hand if your campaign is for lunch specials, sending the message at 10 am would be
a great match. Consider testing the times to see what works best for you. Once you decide on a
time it will be important to stick to it. Your customers will look forward to your messages and
getting messages on time will matter to them.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
With INLINK Technologies you can match keywords to specific campaigns so it is easy to
manage the timing accordingly.
Using the INLINK Technologies suite of marketing tools
INLINK Technologies offers a comprehensive suite of SMS mobile marketing tools that will
allow you to interact with consumers in ways that encourage participation and engagement and
provide you with additional marketing information.
Coupons: The stars of the mobile advertising show.
While mobile coupons have been around for the better part of a decade, they were not widely
available or used until recently. Today mobile coupons hold the number one spot in usage and
consumer acceptance in the mobile marketing arena.
The easiest way start using coupons is creating a text or image coupon that the consumers
present by displaying it on their cell phones. The coupon code is then honored at the point of
purchase. Text messages can be accessed by almost all cell phones. Consumers must have a
smartphone to access images, posing some limitations to image coupons.
Some of the more common uses of mobile coupons include the following:
Price Reductions. Typical coupon price-off approach with instant delivery, a call to
action and an expiration date or time. A great example of this is a text coupon that says
Text CONNECT to 60674 for a free drink. Offer. Offer expires at 1:30 pm today.
Buy one-get-one free. Needs no explanation. May work best as a ―bring a friend‖
promotion.
Multiple-item purchase. The savings is tied to the consumer buying more than one of a
given product. Buy x number of offerings or meals and get a discount on the next one.
(Buy three get one free.) Must be used during a single visit.
Giveaways and Raffles.
Giveaways and Raffles are great ways to build a good mobile subscription lists. They give
consumers a reason to act and a motivation for doing so at the moment.
A giveaway is where something is 'won' every certain number of received text messages.
For example, a 50% off discount would be given to every 10th person that texts your campaign.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
With a raffle only one prize is given to a random winner. In either case the winners are
automatically notified by your Winner Message.
A suggestion: If your subscription list was built using giveaways or raffles consider doing a
manual giveaway by offering every 10th (you choose) patron displaying a specific text ad during
a given time slot a reward, such as a free drink, meal or a discount.
The participants in this promotion are already guests in your establishment or the drive through
so it is not managed by INLINK Technologies and must be managed manually. The text
message ad serves to drive the traffic with the incentive of ―winning‖ something during visits. It
also ties in with the reason for the initial opt in.
Exclusive Membership
Create content that is only available to your mobile subscribers. They are joining your mobile
VIP Club. You can offer exclusive promotions, discounts, and news. For example, exclusive
members could receive early notification of upcoming special offers, members-only product
promotions or members-only events.
Exclusivity fuels desire and inspires engagement here. Consider ways to capitalize on limited
availability of offerings, status related seating and the like. One example is offering members of
the club first choice of just-received seasonal items or limited quantity, high demand items.
Voting and Polling
American Idol and reality shows have established instant voting via text messaging as a staple of
American living that gives audience members a chance to express their opinions and preferences.
The ability for people to interact with your restaurant through mobile voting or polling lets you
tap into this relatively new phenomenon.
With theINLINK Technologies program, after you have enabled the Voting function for a
campaign when people text your keyword campaign, everything in their message past your
keyword will be tallied. For example, if your keyword was 'vote' and someone texted 'vote 1', a
vote would be recorded for '1'. Similarly, if someone texted 'vote 2', a vote for '2' would be
tallied.
It will be very important to compose your promotional message so people will easily understand
the options and how to vote. For example: If you were polling to see if customers prefer a free
drink or a free dessert with their meal your message could read Reply 'VOTE 1' to vote for a free
drink. Reply 'VOTE 2' to vote for a free dessert.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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Mobile Text Message Advertising for Restaurants
You can use the voting function to promote opt ins or to gather information from people after
they have already opted in.
Event Buzz
Engage consumers and raise event awareness with updates and SMS reminders of upcoming
events. A good way to look at this is to consider almost anything that is not a menu item
promotion an event. Once the event has started, energize the buzz with additional messages
announcing special offers available during the event.
Socialize the events. Find creative ways to encourage interaction and engagement by using
Facebook, Twitter and other social media the build the buzz before, during and after the event.
Encourage your customers to spread the word about how great the event is and was on their
social media pages. If you have a blog, posting event articles before, during and after events
could fan the flames of events buzz.
Instant Additional Information
You can make information available 24/7. For instance you can provide your address and hours
of operation in response to an ad that would be seen in traffic or where the viewer would not
ordinarily be able to write down the information or phone the restaurant. You could also connect
mobile responders to a mobile website while their interest is running high.
Before sending visitors to a website be certain it is mobile friendly by testing it on several mobile
phones and devices, including those that are not smartphones.
Customer Follow-up
Not all text message campaigns need to be initiated by an incoming message. You can manually
enter new contacts in your database. (No surprises. You must get permission first.) This gives
you the ability to follow up with your customers after the sale. Consider doing a satisfaction
survey, conducting a giveaway event for related items, special offers and ongoing coupon
promotions.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
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Mobile Text Message Advertising for Restaurants
Messaging Tips
Keep it simple, specific and actionable. Use your 160 characters well. Tell them what is in it
for them and how to respond. Keep the message about one topic.
Time it right. Test for the best times for your business. Test times of day and frequency. Strive
for being a welcome guest whose messages are well received and not an uninvited pest who
messages too frequently. Be consistent to be remembered and welcomed and avoid becoming a
forgotten messenger by messaging too infrequently. If you forget them they will forget you.
Get instant attention. Peak their interest – FAST. Lead with a strong attention grabber that will
grab their attention and induce the customer to read on. Test using a one or two words in capital
letters. Use proven words like LIMITED, NEW, SALE, SPECIAL, SAVE, and other time worn
attention grabbers.
Go where they already are. Remember it is all about them, your subscribers. Talk to them
about what is already important to them. (Why did they opt in?) Avoid using Text Speak unless
your demographic clearly indicates it is OK to do so. When in doubt, leave it out.
Fan the flames of desire. Create a sense of urgency. Think time-limited offers, special
invitations, exclusive offers, coupons, sales and other ways to engage the customer and
encourage them to act NOW. Hint: Fear of loss is a powerful motivator. Can you use it?
Make it interactive. Call them to action by telling them what to do. Have them click, go, vote,
save this message, complete a form or take some other action. Do surveys to learn more about
what they want to hear about. Engage them on a broader scale by inviting them to participate in
something.
Finally, imagine your subscriber is running late for an appointment. She lives in a time-starved
world where advertisers bombard her daily with countless messages. She defends herself against
the mind numbing onslaught of ads by mentally blocking them out – often without even thinking
about it.
You have to grab her attention in a flash and deliver an interesting and inspiring message to her.
If you plan to keep her as a subscriber, continue the dialog and do business with her you must not
waste her precious time or energy with off target or irrelevant information. You must deliver
what she is interested in receiving.
Your mission is to make an ongoing series of trades with her. You trade her attention for
something that she will find engaging. Something that will inspire her to take action. Something
that will make her feel good about getting future messages from your company – and responding
to them.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
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Mobile Text Message Advertising for Restaurants
Pricing
The plans
Plan Msg / Mo Keywords Annual 3 Month Trial Msg per Year
Copper 100 1 $99/year $29/quarter 1,200
Bronze 200 3 $179/year $49/quarter 2,400
Silver 500 5 $349/years $109quarter 6,000
Gold 1,000 10 $599/year $179/quarter 12,000
Platinum 2,500 25 $1199/year $349quarter 30,000
Additional Keywords are available for $25 per yer per keyword. Keywords can be changed at any time.
Additional message credits are available for .05 (5 cents) each.
Message credits: One credit for an incoming text message and one credit for an outgoing message sent.
Example: 10 opt-ins are 10 credits. A message sent to 50 subscribers is 50 credits.
Message credits included with your account are renewed for your account automatically each month on
the day you signed up for your account. Monthly message credits do not roll over to the next month.
If your usage approaches the monthly limit included in your plan an email will be sent to notify you. If
you use all the allotted message credits in a given month the account will be paused. While the account
is paused people can opt-in but no reply message will be sent and mass messages cannot be sent.
Premium SMS Tools included in the plans
Tools Function
Mass Texting Send messages in addition to the Auto Reply msg
Chain Messaging Send up to 3 combined messages at once
Giveaways & Raffles System managed giveaways and raffles
Voting & Polling System managed voting
Pre-Quals & Custom Surveys Use online forms to gather information
Image Slideshow Upload images & create slideshow presentations
Notifications Email or text notifications of tet messages received
Reporting Web reporting & Graphing of campaign performance
24/7 Online Access 24/7 Access to web campaign manager
Export & Import Export & import mobile phone numbers
Reporting Real time reporting of messages sent and received
Tutorials Access to tutorials videos about using your account
Additional Keywords (each) Keywords beyond those included in the plan
Additional Messages Messages beyond those included in the plan
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Mobile Text Message Advertising for Restaurants
Premium SMS Tools information
Chain Messaging
Do you have an important message to communicate to your customer base? With Chain
Messaging, you don't have to stick to the 150 character limit. Instead, you can chain multiple
texts together so that your mobile customers will receive sequential messages. Using each
message included with your monthly plan total ensures that you maximize the efficiency of your
mobile ad campaign.
Mass Texting
As people send you text messages, your contact database will grow. With Mass Texting, you can
select individual contacts, or groups of contacts by campaign, and send one text message to all
contacts selected. This is an invaluable feature because it gives you the power to communicate
with an exclusive clientele who will likely be eager to participate in your promotions, events, and
sales.
Pre-Quals and Custom Surveys
Gather important customer data with this tool. You create online forms for your customers so
they can provide additional information or even fill out a pre-qualification loan questionnaire!
The surveys can quickly add serious value to your contact database, supplying the names and
contact information of people already interested in your business. That makes for easy sales! The
pre-qualification loan application let you focus on interested buyers that most likely have the
financing required to purchase a house, vehicle, or whatever else! INLINK makes your job
easier.
Giveaways
Giveaways and raffles generate extraordinary buzz and ample leads. When customers send a text
message to your giveaway campaign, they will automatically have a chance to win the prize that
you specify. You can set up a promotion to declare a winner every X number of text messages
received, or declare a single random winner from all the people who texted in. To get the most
effective results, purchase this tool with the Pre-Quals & Customer Survey premium tools so that
you can gather additional information from people as they enter your giveaways.
Voting & Polling
When customers interact through voting, the experience becomes more memorable. Memorable
advertising is effective advertising. You gain valuable marketing information from the results
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and get additional opportunities to contact your customers. Confirm votes, tally results and notify
your customers of the outcome. This feature, in conjunction with Giveaways and Customer
Surveys, can mine incredibly useful sales leads.
Image Slideshow
Why show just one image? If a picture is worth a thousand words, a slideshow communicates the
full value of your product instantly. Sell a house with a handful of beautiful images. With the
Image Slideshow, you'll be able to upload multiple images and attach that slideshow to a text
message.
Additional Dedicated Keywords
As you experience success with your existing text message campaigns, you may decide that you
need additional keywords. Or you may want to organize your campaigns differently. As with any
new keyword, you can use the Keyword Generator to find the right keyword and all the same
tools will be available.
Additional Text Messages
Did you start with a smaller plan and suddenly realize how much success you're now
experiencing? No problem! You can purchase additional messages at any time for only 5 cents
each or upgrade to a larger plan for more included messages. As your customer database grows,
you're bound to use more messages.
Basic Mobile Marketing Tools
These powerful tools, included in every plan, will help you order print materials, manage your
SMS text campaigns, handle accounts and communicate with your consumers.
Account Manager
The online account manager makes all the important details of your account easy to understand
and use. Rest assured, your assets are protected with 128-bit encryption and secure
authentication. View order and payment history, manage payment and account options,
purchase additional keywords or text messages, and add premium account options at any time.
Custom Advertising Media
Your success is our primary goal. Prosperous mobile marketing campaigns need physical
advertising to achieve maximum efficiency. Create and purchase the advertising supplies you
need, directly from our website. Each customer's media receives discrete short codes and
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Mobile Text Message Advertising for Restaurants
dedicated keywords. Choose from several design templates. Advertising media include labels,
decals, sidewalk signs, vinyl lettering, static cling signs, trade show banners, magnetic signs, and
more.
Campaign Manager
Your text message campaigns are the center piece of your mobile marketing strategy. Our
campaign manager makes the process simple and straightforward. Find the perfect keywords,
change your auto-reply messages, and monitor the success of each of your campaigns. Your
finger on the pulse - it's how you'll interact with your campaigns, your customers, and your SMS
tools.
Keyword Generator
New text messaging campaigns need keywords to associate customers with your products.
People text the keyword on their phones to subscribe to your business content, whether it's more
information or offerings. The keyword generator makes this process easier, finding additional
available keywords in case your first choice has already been taken.
Contact Manager
As people send texts to your keywords, their phone numbers will be stored. This bank of
numbers is your new customer contact list. Each new contact is an opportunity for you to reap
the benefits of repeat purchases. These numbers will be available to all your campaigns so that
you can send customers direct text messages or combine them in our bulk message premium
tool, from any campaign and at any time. Also, you can update each contact with additional
details as they become available, either by direct call or through our short survey premium tool.
In addition, all contacts can be exported to a CSV (comma-separated values) file. Establishing a
loyal customer base is the foundation of all successful modern business models driven by capital
gains.
Campaign Evaluator
The Campaign Evaluator graphically displays the message traffic for each of your keywords so
that you can easily compare different campaigns and identify trends. Since each text message
campaign is tied to your custom keyword, you can see which keywords pull in the best results.
Having instant feedback can inform your decisions and focus your marketing strategy. Don't lie
to yourself, a focused, informed market strategy means you're good at what you do.
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Mobile Text Message Advertising for Restaurants
SMS Email Forwards
As a text message campaign option, you can have any incoming text message automatically
forward to your email account or mobile phone so that you'll immediately know when people
interact with your keyword campaigns, without having to log into your account.
Please note that any messages sent to your mobile phone will be subtracted from your total plan
messages.
Text Message Designer
The text messages that you send out are at the heart of your campaign. Choose a new keyword
and you'll also create an auto-response message that instantly transfers your information to the
text sender. Messages can also be sent directly to a contact or in response to a single message.
The Text Message Designer will help you create your message that will appear on most people's
mobile phones. It also ensures that you stay under the 150 character SMS (short message service)
limit. If you find that 150 characters isn't enough to convey your message, you can upgrade to
the Chain Messaging premium tool which will allow you to break up your message across
multiple SMS text messages. Our best practice guidelines will help ensure that you provide a
successful advertising experience that doesn't overwhelm your customers.
You can also select images and files to share within the message with our Image/Doc
Attachments tool. In addition, the Image Slideshow premium tool will allow you to attach an
entire photo slideshow!
The Pre-Quals & Short Survey premium tool will allow you to create a form for your customer
to fill out. Any additional information that you're able to collect can vastly increase the efficiency
of your future marketing campaigns.
Image & Doc Attachments
Attaching just one image, assuming it's the right one, can brighten up your entire presentation
and add a wealth of valuable information that words alone simply cannot achieve. Imagine
sending out a picture of a beautiful foamy cappuccino with your new "40% off cappuccinos" ad
campaign. Or imagine texting your entire list of potential home buyers a freshly minted picture
of the sunset from the backyard of the new home you're selling. The options and benefits of this
tool are as obvious as they are infinite. Simply upload the file to your account and attach it to
your short link message.
Harold Brown • 7247 W Colt Drive • Boise, ID 83709 • ph 208-362-6611 • cell 208-949-0809
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hbrown@mobileadvertisingedge.com • www.mobileadvertisingedge.com
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