Title: To buy a franchise or not to
Keywords: franchise consultant,franchise concept,Franchise Models,Franchise
System,Franchise Brokerage,Business Coaching,Strategic Business Planning
Article:
Well, the trials and tribulations of a franchise consultant or franchise broker explain it all.
We need to make sales in order to make money, which is like the way it is. YET from my
perspective, we really do not care if someone prefers to buy a franchise. Though, you might
find this franchise concept a bit confusing… and somewhat counterintuitive… it’s true.
Now, I check out hundreds of inquiries a week. Some come from advertising; while others
from lead sources and also from referrals. Throughout the week, my franchise business, like
all businesses, is allocating advertising dollars in the hope of landing a potential customer.
The advertising yields inquiries and it is the job of my employees to quickly assess the needs
of the prospect and see if they have the potential candidate to buy a franchise and be
successful.
Much to the dismay of many, who regularly bash franchise brokers and franchise consulting
services provider; there are many in my profession who actually HAVE a conscience. We,
actually, focus efforts on determining suitability and then make professional
recommendations based on our experience.
While many skeptics may doubt our abilities to determine what models work and actually
assess the probability of success, more often than not, many qualified franchise consultants
and brokers can get a good feel of a client and their abilities. We have a process that people
must follow to determine; if buying a franchise is right for them or not.
Now, it is time to get back to my initial point that raised the question that, “why do we not
care if someone chooses not to buy a franchise?”
Well, it is simple because franchising is not for everyone. In fact, given the restrictions, the
costs and the limitations, the franchise concept of purchasing the right to someone else’s
business is right for people, even if they possess both the financial resources and experience.
If you are not willing to be coach-able and follow the process; then, you are not taking
advantage of one of the biggest advantages of franchise ownership.
So, if a franchise broker is NOT concerned about whether a prospect elects to buy a franchise
or not; then, what are they focused on? This seems to be easy because we all want a concrete
DECISION.
Like any other sales role, the phrase goes, “the yes’s are great, the no’s are ok; but, the may
be’s will kill you”.
I have seen many qualified candidates not taking the next step out of fear and uncertainty.
They simply cannot hold on to the possibility of failure and thus are FROZEN in the
forgotten world of indecision. While you may think standard operating procedure is the old
fashioned HARD SELL; the reality is, it is not. In the world of franchise consulting and
brokerage; you do not sell franchises because one helps people buy.
Franchise ownership or even franchise business ownership for that matter, is NOT for
everyone. If your issue is fear and you cannot get comfortable with the risk, the best solution
is to simply say NO. If you have enough of a hard time with making the commitment to take
the next step; then, you should be rest assured that the next steps would also get harder.
Author bio: The author of this article has specialization in Franchise Concepts.His enormous
experience is summed up in the article ‘Franchise Disclosure Document brings the master
plans for the Franchise Opportunities’.Along with this he also provides franchise
consulting,franchise development and brokerage services to both individuals and franchise
systems.Read more:http://www.buyafranchiseconsulting.com