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http://www.chinaccm.com/4S/4S16/4S1603/news/20090415/112713.asp
2008-2009 Annual Report on China's Online Game Market
Report Highlights As a whole, although appearing no highlights in capital market in 2008, China's online game market achieves rapid growth. Facing the impact of global economic crisis, China's online game market can go upstream and meet new opportunities, which show the development potential of online game market. Firstly, China's online game market keeps a growth rate of nearly 50%. Moreover, increasing penetrating rates of broadband and online game subscribers improve the development foundation of China's online game market. Secondly, game products turn from single MMORPG to leisure game, FPS game, web game, and other types, which provide more choice to game players and develop ¡°blue sea¡± in online game market. Thirdly, profit mode of online game trends to approach equilibrium. More and more game operators select rational profit mode basing on game features and players' demand. Fourthly, the development of derivatives markets promotes the development of online game market. Virtual product trading market and embedded advertisement markets develop industrial ecological system of online game market. On the other hand, China's online game market faces new challenges. Firstly, major segmenting market, MMORPG, is getting more competitive, which brings more risks to game operators. For example, Giant and Netdragon are facing a situation of dropping performance. Secondly, lack of qualified personnel has become increasingly prominent, which leads to blind competition among game enterprises. Finally, tax policy to virtual product trading has been a common question to both government and enterprise. In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Online Game Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and comb more deeply the development track of application value. * Backed by full and accurate market description data, the report depicts changes in market size, user number, investment, and market segments, and discerns the market's development trend. * It sums up leading brands' performance in 2008 in the dimension of market segments,
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Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
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More Information From: competition situation and competitive strategies, and reviews the makings of leading players in the marketplace. * Through modeling regression and expert verification in the overall market and market segments, the report presents valuable trend analysis and quantitative result. * Moreover, the report provides multidimensional analysis of the impetuses and obstacles for market segments, and user requirements.
Table of Contents Main Conclusions Key Findings I. Overview of the Global Online Game Market in 2008 (I) Market Size & Growth 1. Market Size & Growth, 2005-2008 2. New Model Application (II) Basic Characteristics (III) Major Countries & Regions 1. USA 2. Europe 3. South Korea II. Overview of China's Online Game Market in 2008 (I) Market Size & Growth 1. Market Size & Growth, 2005-2008 2. Price Trend (II) Basic Characteristics (III) Market Structure 1. Product Structure 2. Operation Model Structure 3. Regional Structure (IV) Brand Market Shares 1. Overall Market Shares, 2007-2008 2. Operation Model Shares in 2008 3. Game Types Shares in 2008 III. Forecast of China's Online Game Market, 2009-2011 (I) Market Size, 2009-2011 (II) Market Structure, 2009-2011 1. Product Structure 2. Operation Model Structure 3. Regional Structure IV. Development Trend of China's Online Game Market, 2009-2011
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Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com
More Information From: (I) Product Technology (II) Operation Model V. Study of Market Segments (I) MMORPG Market 1. Competition Situation 2. Impetuses 3. Obstacles (II) Leisure Game Market 1. Competition Situation 2. Impetuses 3. Obstacles VI. Competition Situation in China's Online Game Market (I) Overall Competition Situation 1. Competition between Existing Vendors 2. Potential Entrants & Substitute Products (II) Leading Vendors' Competitive Strategies & SWOT Analysis 1. Sdo 2. NetEase 3.... VII. User Requirements Study (I) Present Situation of Game Players (II) Preference for Game Types (III) Games Habits (IV) Potential Demand VIII. Recommendations
List of Tables Size of China's Online Game Market, 2005-2008 Size of China's Online Game Market, Q1-Q4 2008 Distribution of Product Types in China's Online Game Market in 2008 Distribution of Operation Models for Online Games in China in 2008 Sdo's Competitive Strategies for 2008 Giant's Competitive Strategies for 2008 ... List of Figures Size of the Global Online Game Market, 2005-2008 Growth of the American Online Game Market, 2005-2008 Growth of the South Korean Online Game Market, 2005-2008
Contact Info:
Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com
More Information From: Size & Growth of China's Online Game Market, 2005-2008 ...
Contact Info:
Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com