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http://www.chinaccm.com/4S/4S16/4S1603/news/20090415/112048.asp
2008-2009 Annual Report on China's Internet Marketing Market
Report Highlights Because Internet has become important media, its marketing dissemination value has attracted more and more enterprises' attention. IT, automobile and fast consumable industries have larger growth in Internet marketing's investment scale and investment growth. Meanwhile, enterprises' Internet marketing is not limited in websites' advertisements; SEM and community marketing have attracted more enterprises' attention. In 2008, there are lots of representative cases: L'Oreal's search engine marketing, Wanglaoji's community marketing... As for enterprises, according to their industrial, enterprises' and products' characteristics choosing relevant media and making integrated marketing communications solutions are the base of adopting Internet marketing too. Meanwhile, how to monitor marketing launch's effectiveness and marketing communications' income become the issue that enterprises should consider. As for advertising, PR and marketing plan companies, how to grasp the characteristics and development trend of Internet marketing market, choose the demands of industrial segments and enterprises' Internet marketing with good growth become the basic information preparation of making future development plan. In the face of Internet marketing market's rapid development and industrial strong demands, we release 2008-2009 Annual Report on China's Internet Marketing Market, which analyzes present situation, gets a clear understanding on market essence and have an insight on future from the following angles: * Comprehensive analysis on China's Internet marketing market: the report depicts Internet marketing's market size, industrial segments' Internet marketing investment, and major enterprises' marketing strategies. * Comprehensive analysis on Internet marketing cases: the report selects L'Oreal search engine marketing, Wanglaoji's community marketing so as to provide information and reference. * Meticulously comb all links of Internet marketing: the report helps enterprises to understand
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Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com
More Information From: Internet marketing's fundamental procedure, key links, comprehensively evaluates marketing effects. * On the basis of substantial researches on enterprises, the report analyzes enterprises' marketing demands, provide abundant and detailed information. * In-depth analysis on Internet marketing market's development trend, the report provides support for industrial policies.
Table of Contents Main Conclusions Key Findings I. Overview of the Global Internet Marketing Market in 2008 (I) Market Size & Characteristics 1. Market Size & Growth in 2008 2. New Marketing Modes (II) Basic Characteristics (III)Major Countries & Regions 1. USA 2. Europe 3. Japan 4. South Korea II. Overview of China's Internet Marketing Market in 2008 (I) Market Size & Growth (II) Basic Characteristics (III) Market Structure Analysis 1. Industry Structure 2. Network Media Structure III. Forecast on the Development of China's Internet Marketing Market, 2009-2011 (I) Forecast on the Size of China's Internet Marketing Market, 2009-2011 (II) Forecast on the Structure of China's Internet Marketing Market, 2009-2011 1. Industry Structure 2. Network Media Structure IV. Analysis on Development Trend of China's Internet Marketing Market, 2009-2011 (I) Market Environment (II) Products and Services (III) Technology (IV) Media Channels V. Analysis on Market Segments in China's Internet Marketing Market in 2008 (I) Portal Media
Contact Info:
Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com
More Information From: 1. Transmission Mode 2. Placement Mode 3. Analysis on Commercial Dissemination Value 4. Analysis on Portal Media's Audience 5. Analysis on Portal Media's Best Using Practice (Choice Will, Acceptance Degree, Media Advantage, Suitable Industry...) 6. Assessment on Major Vendors (1) Sina (2) SOHU ... (II) Search Engine Media 1. Transmission Mode 2. Placement Mode 3. Analysis on Commercial Dissemination Value 4. Analysis on Portal Media's Audience 5. Analysis on Portal Media's Best Using Practice (Choice Will, Acceptance Degree, Media Advantage, Suitable Industry...) 6. Assessment on Major Vendors (1) Baiu (2) Google ... (III) Community Media 1. Transmission Mode 2. Placement Mode 3. Analysis on Commercial Dissemination Value 4. Analysis on Portal Media's Audience 5. Analysis on Portal Media's Best Using Practice (Choice Will, Acceptance Degree, Media Advantage, Suitable Industry¡) 6. Assessment on Major Vendors (1) www.tianya.cn ... (IV) Blog Media 1. Transmission Mode 2. Placement Mode 3. Analysis on Commercial Dissemination Value 4. Analysis on Portal Media's Audience 5. Analysis on Portal Media's Best Using Practice (Choice Will, Acceptance Degree, Media Advantage, Suitable Industry...) 6. Assessment on Major Vendors
Contact Info:
Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com
More Information From: (1) Sina Blog ... (V) Video Media 1. Transmission Mode 2. Placement Mode 3. Analysis on Commercial Dissemination Value 4. Analysis on Portal Media's Audience 5. Analysis on Portal Media's Best Using Practice (Choice Will, Acceptance Degree, Media Advantage, Suitable Industry¡) 6. Assessment on Major Vendors (1) Tudou.com (2) touku.com ... VI. Enterprise Requirements Study (I) Enterprises' Internet Marketing Budget (II) Enterprises' Internet Marketing Media Approval Degree (III) Enterprises' Comment on Internet Marketing's Result (IV) ... VII. Recommendations
List of Tables Table on Portal Media's Placement Modes Table on Search Engine Placement Modes Table on Blog Media Placement Modes Table on Community Media Placement Modes Table on Video Media Placement Modes ... List of Figures Size of China's Internet Marketing Market in 2008 Structure of China's Portal Media's Audience Sex in 2008 Structure of China's Portal Media's Audience Age in 2008 Structure of China's Portal Media's Audience Educational Background in 2008 Structure of China's Portal Media's Audience Income in 2008 Figure on Portal Media's Dissemination Modes Users' Choice Will on Portal Media Users' Acceptance Degree on Major Portal Media Portal Media's Marketing Dissemination Advantage ...
Contact Info:
Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com