Take out a piece of paper
Name the Seven Dwarves
Difficulty of Task
• Was the exercise easy or difficult.
It depends on what factors?
•Whether you like Disney movies
•how long ago you watched the movie
•how loud the people are around you when
you are trying to remember
As you might have guessed, the next topic
we are going to examine is…….
Memory
The persistence of learning over time
through the storage and retrieval of
information.
So what was the point of the seven dwarves
exercise?
The Memory process
• Encoding
• Storage
• Retrieval
Encoding
• The processing of information into the
memory system.
Typing info into a computer Getting a girls name at a party
Storage
• The retention of encoded material over
time.
Pressing Ctrl S and Trying to remember her name
saving the info. when you leave the party.
Retrieval
• The process of getting the information out
of memory storage.
Finding your document Seeing her the next day
and opening it up. and calling her the wrong
name (retrieval failure).
Turn your paper over.
Now pick pick out the seven
dwarves.
Grouchy Gabby Fearful Sleepy
Smiley Jumpy Hopeful Shy
Droopy Dopey Sniffy Wishful
Puffy Dumpy Sneezy Pop
Grumpy Bashful Cheerful Teach
Snorty Nifty Happy Doc Wheezy
Stubby Poopy
Seven Dwarves
Sleepy, Dopey, Grumpy, Sneezy, Happy, Doc and Bashful
Did you do better on the first or second dwarf memory
exercise?
Recall v. Recognition
• With recall- you must retrieve the
information from your memory (fill-in-the
blank tests).
• With recognition- you must identify the
target from possible targets (multiple-choice
tests).
• Which is easier?
Flashbulb Memory
• A clear moment
of an emotionally
significant
moment or event.
Where were you when?
1. You heard about 9/11
2. You heard about the
death of a family member
3. During the OJ chase
Types of Memory
• Sensory Memory:
• Short-Term Memory
• Long-Term Memory
Sensory Memory
• The immediate, initial recording of sensory
information in the memory system.
• Stored just for an instant, and most gets
unprocessed.
Examples:
•You lose concentration in class during a lecture. Suddenly you
hear a significant word and return your focus to the lecture. You
should be able to remember what was said just before the key word
since it is in your sensory register.
•Your ability to see motion can be attributed to sensory memory. An
image previously seen must be stored long enough to compare to
the new image. Visual processing in the brain works like watching
a cartoon -- you see one frame at a time.
•If someone is reading to you, you must be able to remember the
words at the beginning of a sentence in order to understand the
sentence as a whole. These words are held in a relatively
unprocessed sensory memory.
Short-Term Memory
• Memory that holds a few items briefly.
• Seven digits (plus of minus two).
• The info will be stored into long-term or
forgotten.
How do you store things from short-term to long-term?
You must repeat things over
Rehearsal and over to put them into
your long-term memory.
Working Memory
(Modern day STM)
• Another way of describing the use of
short-term memory is called working
memory.
• Working-Memory has three parts:
1. Audio
2. Visual
3. Integration of audio and visual (controls
where you attention lies)
Long-Term Memory
• The relatively permanent and limitless
storehouse of the memory system.