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									INTERNATIONAL MARKETING DIRECTOR
Senior - Graduate studies / Master's Degree

Stella MORABITO
75009 Paris 09
France

0142661896 / 0670684862




Master in Technology and Management at Ecole Centrale Paris (2007-2008)
Graduate and postgraduate studies in MARKETING: HEC (France, 1987), Università Luigi Bocconi
(Italy, 1989)
Master in Economics of the Media Industry: Académie Carat Espace (France, 1991)

4 European languages fluently spoken and written: English, French, German, Italian
Excellent knowledge of the European and Export distribution channels
Proven track record in the opening of new markets and the launching of new business activities in the
EMEA area
Strong ability to coordinate and work with cross-functional teams

Rigorous, determined, organized, analytical, pragmatic and enterprising
Excellent communication skills, leadership, result-oriented and autonomous.



Work experience

SENIOR PROJECT MANAGER
Since            faberNovel
April 2008
                 Mission: Innovation Project Manager for the prototyping and implementation of
                 innovative products and services for major Parisian public companies : RATP (Parisian
                 transport system), City of Paris, Paris Modern Art Museum (Palais de Tokyo), XV-XX
                 Hospital for the visually impaired, etc.


MASTER IN TECHNOLOGY & MANAGEMENT (MSTM)
September 2007   Ecole Centrale Paris (Engineering School)
March 2008
                 Mission: The MSTM master helps BA post-graduate professionals to acquire a
                 specific knowledge of technical and innovation-related subjects in order to be able to
                 lead multi-functional teams and manage innovative industrial and technological
                 projects.
                 Means: Technical courses: Physics, Chemistry, Energy, Materials, Electronics,
                 Telecommunications, Mobile Phones, and IT.
                 Management seminars: Innovation Marketing, Methods for Innovation, Protection of
                 Innovation, History of Technologies, Strategic Management of IS, Digital Engineering,
                 Buying, Project Management, Cooperation Technologies.
                 Conception of an Innovative Product (CPI) in collaboration with ESSEC post-graduate
                 students and ECP engineers. Conception and launch of EventFolio, a social network
                 dedicated to conferences, trade shows and fairs.
                 Appraisal: This master will lead me to marketing or project management
                 responsibilities in the industrial or service sectors (including public companies), in large
                 or medium companies willing to put innovation at the core of their development
                 strategy.
                 Industries I am particularly interested in are: telecommunications, consumer
                 electronics, web 2.0 services, energy, media and consultancy.
MARKETING DIRECTOR - EXPORT, SWITZERLAND, GREECE & IRELAND
January 2004     TTE EUROPE SAS
August 2007
                 Mission: Establishment of strategic and operational marketing plans. Management of
                 a team of 6 marketing and area managers. Management and follow-up of the main
                 marketing budgets. Price calculation and margins' monitoring. Training activities
                 adressed to the internal teams and the customers. Set-up of exhibits (Switzerland,
                 Greece, Ireland and Dubai). Media planning and trade marketing activities.
                 Appraisal: Re-design of the commercial and brand policy in Switzerland leading to a
                 1% increase in value market share in 3 months. Creation of a budget follow-up system
                 enabling a very precise monitoring of the marketing budgets throughout the EMEA
                 area and a precise evaluation of the investment capacity in each country.
                 Establishing of a partnership for the distribution of small appliances in Morocco.


EXPORT AREA MANAGER - A/V ACCESSORIES & SATELLITE
February 2000    THOMSON SALES EUROPE
December 2003
                 Mission: Launch of the ACCESSORIES & SATELLITE business throughout Export
                 countries and in Switzerland. Range definition, choice of distribution channels and
                 price policy. T.O. and commercial margin responsibility.
                 Means: T.O. = € 3 million
                 Territories / customers: Switzerland (Expert, MediaMarkt, Conforama, ...), Greece
                 (Radio Korassidis, Carrefour, Expert, Praktiker,...), Cyprus, Malta, Maghreb, Middle
                 East, Israel, Turkey, Romania, Bulgaria, Croatia, Serbia
                 Appraisal: Annual T.O. increased from € 0 to € 3 million in 3 years
                 Contribution margin of 35%, against an average of the industry of 10%


EXPORT AREA MANAGER - RESIDENTIAL PHONES
September 1998   THOMSON SALES EUROPE - GE
February 2000
                 Mission: Sales and marketing of General Electric (GE) residential phones in all EMEA
                 countries plus Eastern European countries, including Russia
                 Means: Annual T.O. = € 13 million
                 Territories: Maghreb, South Africa, Middle East, Israel, Turkey, Greece, Russia,
                 Estonia, Lithuania, Latvia, Poland, Czech Republic, Hungary, Bulgaria, Fyrom, Cyprus,
                 Malta.
                 Managing a team of 4.
                 Appraisal: Opening of 6 new markets in 6 months: Turkey, Egypt, Dubai, Bahrain,
                 Morocco and Tunisia.
                 Spectacular development of sales in Russia: +30% during 1999.
                 5% T.O. increase and 20% volume increase in a market declining by 15%.
                 Just in time management of an annual rotating stock of 200k units.


PRODUCT MANAGER FRANCE - SATELLITE RECEPTION
October 1993     THOMSON SALES FRANCE
September 1998
                 Mission: Definition and time-to-market launch of the satellite reception product range
                 for the French market. Establishment of brand and price policies according to
                 distribution channels. Sales, turnover and margin forecasts. Sales force training and
                 product support. Trade marketing and events. In charge of the full marketing mix.
                 Means: Yearly T.O. = € 8 million
                 Coordination of a team of 4
                 Appraisal: Volume market share increased from 0% to 15% and annual T.O.
                 increased from € 35k to € 8 million in 3 years.
                 Creation and launch of the DEUS (Digital Equipment Universal Systems) quality label
                 for Thomson's digital satellite products.


BUSINESS MANAGER - NEW TECHNOLOGIES
December 1991    VIDEOTIME (BERLUSCONI GROUP - Italy)
September 1993
                 Mission: Managing of projects on High Definition, interactive and multimedia TV.
                 Appraisal: Founding member of HIPA1250, the association of HDTV independent
                 producers.
                 Conception of training material on the merging of TV, computers and
                 telecommunications.


BUSINESS MANAGER - INTERNATIONAL TV DEVELOPMENT
March 1990       FININVEST (BERLUSCONI GROUP - Italy)
December 1990
                 Mission: Planning of international TV investments and follow-up of TeleFünf business
                 development in Germany.
                 Appraisal: Set up of a business plan for the opening of the first private TV channel in
                 Bulgaria.
                 Definition of TeleFünf program grid in Germany.


Diplomas and education

ECOLE CENTRALE PARIS (ECP)
September 2007   Specialized Master in Technology and Management (MSTM)
November 2008
                 Area of specialisation: Social networks, TV on mobile, new technologies for flat
                 screens


HEC - Ecole des Hautes Etudes Commerciales - Jouy-en-Josas (France)
September 1986   PIM - International Management Program - 1987
July 1987

                 Area of specialisation: Marketing and Economic Policy


UNIVERSITA LUIGI BOCCONI - Milano (Italy)
October 1983     Degree in Business Administration. 110/110 with honours and mention. Thesis : "The
October 1989
                 Company Image as a Resource. The Swatch Case".
                 Area of specialisation: Marketing


ACADEMIE CARAT ESPACE - Paris (France)
January 1991     Master in Economics of the Media Industry.
December 1991
                 Thesis: "The Impact of High Definition Television on the Strategy and Structure of the
                 Audio Visual Industry at a Worldwide Level (Europe, USA and Japan)".
                 Area of specialisation: Media Industry and new TV technologies


Computing skills

Languages
Excel, Word, PowerPoint, Outlook, SAP, B.O., Photoshop, Acrobat


Language skills

French
Speaking competence: Fluent              Written competence: Fluent


English
Speaking competence: Fluent              Written competence: Fluent


German
Speaking competence: Fluent         Written competence: Fluent


Italian
Speaking competence: Native         Written competence: Native speaker
speaker


Spanish
Speaking competence: School level   Written competence: School level


Various

ALUB - Alumni Università Bocconi
Member


Centrale Paris Alumni
Member


HEC Web
Member


HEC - Multimedia and IS
Member


EPWN - European Professional Women Network
Member


TAC - Thomson Alumni Club
Member

								
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