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									                            BMA5121 Asian Business Insights III

Lecturer:               Dr. Nitin Pangarkar
Office:                 BIZ1, 02-22
Telephone:              6516-5299
e-mail:                 bizpn@nus.edu.sg

Introduction
This (half) course aims to provide participants with some of the key ideas in the
internationalization process. In the process, we will look at some debates (e.g., whether to go
global or not) as well as some the current topics (e.g., challenges in competing in emerging
markets or the challenges posed by emerging market firms). The course is conducted in a
seminar format and I am hoping that it proves extremely interactive. The issues we will tackle
are multi-disciplinary issues that are the hallmark of the global/ general manager’s job. The
course will offer plenty of opportunities for students to: bring their diverse perspectives and
experiences; solve complex business problems; and build on the knowledge acquired in several
previous functional courses. To deepen the learning, you are required to study a company and
present your analysis of the company’s strategy as well as recommend some further strategies
going forward.

Required materials:
There is no book for the course. We will use a set of readings from the library eReserves instead.
Additional cases/ materials will be handed out in class.

General standards
This is a discussion-oriented class where all students are expected to participate. The readings
cover many of the issues and challenges in depth and provide structure for the discussion in
class. You are expected to read all of the assigned materials before class and to be prepared to
discuss them. If you are not prepared for a particular class, please let me know in advance so
that I don’t embarrass you inadvertently. Please also inform me if you must be absent, leave
the class early, or arrive late for professional reasons. Please turn off your mobile phones while
you are in class. Unless it is absolutely essential, please refrain from leaving the class in the
middle of a discussion.

Assessment
You will be assessed on the following four components. Please note that the key deliverable for
the course is the presentation.

Participation                           20%
Case analysis (one case)                20%
Peer review of a presentation           10%
Group project presentation              50%
Course Schedule (subject to minor changes)

Session   Topic                      Readings + comments
no.
1            Discussion of course
              administrative
              issues
             The ‘To go global or      George S. Yip, George A. Coundouriotis (1991).
              not’ debate                Diagnosing global strategy potential: The World
                                         Chocolate Confectionery Industry, Strategy and
                                         Leadership, 19(1): 4-14.
                                        William Holstein (2008). Indian outsourcers go global.
                                         Strategy+ business.com
                                        Optional: Kenichi Ohmae (1995). Putting global logic
                                         first, HBR (an excerpt of his book: The end of the
                                         nation state). Adopts the country perspective but is
                                         interesting because he is one of the first proponents
                                         of the global movement.
                                        Optional (it’s a bit difficult to read but is very
                                         insightful for its approach): Pankaj Ghemawat, Global
                                         value creation: The adding value scorecard, from
                                         Redefining global strategy: Crossing borders in a
                                         world where differences still matter, HBS Press
2            Case discussion:          Case study: Read and prepare
              Asia Pacific
              Breweries
              Regionalization
              Strategy
             The ‘To go global or      Marcus Alexander and Harry Corine (2008). When you
              not’ debate (contd)        shouldn’t go global, HBR.

3            Case discussion:       Case study: Read and prepare
              Jollibbee Foods
              International
             Going global: The         ‘Chips and Biryani’, Forbes Global 2000 (about the
              challenge (and             experience of Cadence in India), April 17, 2006.
              rewards) of               Making China your second home market: An
              competing in               interview with the CEO of Danfoss, McKinsey
              emerging markets           Quarterly, Feb 2006.
                                        Optional: Warren Liu (2008). KFC in China: Secret
                                         Recipe for Success. Wiley
4            Case discussion:          Case study: Read and prepare
              Silvio Napoli and
              Schindler India
             Going global: The         To be announced
              challenge faced by
               local firms in
               emerging markets
5               Going global:                Tarun Khanna and Krishna Palepu: Emerging
                   The challenge               giants: Building world class companies in
                   posed by firms              developing markets, Harvard Business Review,
                   from emerging               Oct 2006.
                   markets                    Global champions from emerging markets,
                                               McKinsey Quarterly, 2005, Issue 2.
                                              Simon Collinson and Alan Rugman (2007). The
                                               regional character of Asian multinational
                                               enterprises, Asia Pacific Journal of Management

           Case discussion: Tata              Case study: Read and prepare
           Motors’ Acquisition of
           Daewoo Commercial
           Vehicles
6          Company visits              Though they are listed as session 6, the schedule of
                                       company visits depends on the availability of companies
                                       and we will shift our sessions around to accommodate
                                       the visits.
7          Presentations               Each group is required to make a presentation on the
                                       internationalization of a selected company


Group project presentation

The group project is intended to achieve two objectives. First, it will give you an opportunity to
apply some of the material learned in the course to business contexts closer to home. Second, I
am hoping that the term projects will make the course more live and up-to-date. For the term
project, you are required to identify a multinational firm that has ventured internationally—
whether thru exports, or direct investment or joint ventures/ alliances.

Once you have identified the firm to be studied, you should collect data regarding the firm
(most likely it will be secondary data but primary data is welcome too) and prepare a
presentation. In preparing the presentation, you should focus on one or more key issues in
internationalization, which are listed below:

        Choice of entry mode: Appropriateness (or lack of it) of entry mode in a new market,
        differences in choice from the firm's previous history or from rivals, consistency of entry
        mode with the overall global strategy (including entry mode choices in other markets),
        impact of choice (help or hindrance) in implementing further strategies in that market;

        Collaborative strategies: Extent of use, choice of partners, extent and type of linkages
        within the network of collaborative agreements, leverage obtained through alliances in
        following an international strategy;

        Global strategy. Key characteristics of the strategy, appropriateness of the strategy
        given the industry context, similarity or differences versus similar firms’ strategies, key
        benefits derived by the firm from the strategy. You may also choose to focus on
        implementation issues under this broad heading with the caveat that information about
        these issues is much harder to get;

        Success or failure in implementation of a global strategy: Salient aspects regarding the
        choice of global strategy (standardization in product, service or strategies), degree of
        adaptation across different markets, pursuit of economies of scale (choice of
        'technologies'), kinds, degree and frequency of coordination;

        Competitive interaction and rivalry issues: Globalization as a response to previous
        challenges from rivals, appropriateness of these responses given industry economics,
        degree of success in warding off threats.

        The above list of issues is not exhaustive and you may also select other issues as long as
such issues are related to class discussions or to the topic of global strategy, in general. You
could also focus on more than one issue as long as you don’t sacrifice depth of analysis too
much. You also need to note that even if you focus on one of the above issues, you need to
provide an adequate (broad-brush) coverage of the other issues, since these issues together
determine the international strategy of the firm. The project presentation should be problem-
driven. The firm being studied should be facing some problems/ issues in its operations. You
are also expected to give a few recommendations to the firm for addressing the issues that it is
facing.

         You may also note that the presentation has to provide a brief general overview
regarding the operation as well as evolution of the company. You need to cover issues such as
founding of the company, the product range to begin with, the growth of the company,
diversification into other products, government support (if any) obtained during expansion,
problems faced during expansion, the extent of internationalization of the firm, whether the
firm derives any advantages from its international position, the firms’ position in its industry vis-
à-vis its global rivals, the organization structure of the firm, its management practices and
systems, future plans of the firm and any problems that you foresee for the firm in the next 5
years. In summary, you need to identify the domestic as well as the international strategy of the
firm and dwell on a few aspects of the international strategy in depth.

        The presentation should not merely state facts but preferably table issues for
discussion. One criterion for evaluating the presentation would be the amount of discussion
generated in the class. At least two members of each group must be involved in the
presentation. Preferably the whole group should be involved in the Q&A session. Innovative
presentation (e.g., a panel discussion, role playing) formats are welcome.

								
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