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					Franchise Presentation
    History and Background

• Little Italy started its journey from Pune in the year 1989 as ‘La Pizzeria’, at a time when
the concept of Italian dining was not known in India.

• Officially, brand ‘Little Italy’ was established in the year 1995 with the opening of the
Little Italy – Juhu outlet. This is when the real journey of Little Italy began.

• A lot of thought, hardwork and attention to detail had to be done, to be where Little
Italy is today.

• Italian Chefs were introduced to maintain the purity & authenticity of the cuisine.

• Ingredients were and are still imported from Italy to get the taste and flavors right!

• The dishes, interiors, seating, ambience etc are all designed to give guests a glimpse into the Italian
way of enjoying the meal.
The Men behind Little Italy


 Mr. Raj Mehta                Late Mr. Umesh Mehta
    Our Motto
• Quality, Service, Cleanliness & Value – These are the unflinching ‘Little Italy’ ideologies which
enables the customers to get quality products; served quickly, with a smile in a clean, pleasant and
accommodating environment.

• Commitment to exceed customer expectation’s and enable customer delight in every restaurant,
each and every time!

• Passion & Responsibility for enhancing and safeguarding the ‘Little Italy Brand’

• Seize every opportunity to innovate and lead the industry on behalf of the customers
    Awards

The Times Food Guide Award (Pune, Mumbai, Hyderabad, Kolkata etc) – 2004 - 2010

The Best Italian Veg. Restaurant in India – 1999 – Awarded by the Italian Government

The International Tourism Council Award

The Best Veg. Restaurant Award - 1997

The Best Italian Chef Award – 1999 – Awarded by the President of
Italy

The Best Italian Veg. Restaurant in Mumbai - 1999

The Best Italian Veg. Restaurant in India - 2001

The Best Italian Cuisine Award - 2007
Our Outlets
 Mumbai:        Ahmedabad    Kolkata
 Charni Road
 Ghatkopar      Baroda       Nashik
 Marine Drive
 Malad          Hyderabad    Goa

                Chennai      Jaipur
 Bangalore:
 Koramangala    Raipur       Ranchi
 Jayanagar
 Indiranagar    Jamshedpur   Shirdi

                Coimbatore

 Pune:
 Ganesh Khind
 Bund Garden
 A Few Guidelines for Franchises

•   ‘Little Italy’ is a registered trademark and will also be solely used as the restaurant name.

• The restaurant will only serve quality Vegetarian Italian and Mexican food with a fully licensed bar along with home
delivery and optional catering service.

• Little Italy can support you in the market research and in searching for the appropriate location for the outlet. You
can also nominate a specific site. However, the right to the final approval stays with Little Italy.

• The outlet should have provision to seat at least 70 people at any given time. The minimum kitchen area required is
800 Sq.Feet. There should be a supplemental area for storage and staff room

• The minimum restaurant area (carpet) required is 2000 – 2500 Sq.Feet in a prime location with adequate parking
space (Valet parking required)

• The location should not become a hassle to obtain a bar license. Minimum water capacity is 10,000 Liters and
electricity should be minimum 100 KVA.
Franchise Model

Little Italy operates on two well designed
models for its franchises.



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  50 : 50 Model

• In this model the franchise makes the fixed investment necessary for the entire project
and the property where the outlet will be located.

• The operations, the management and the day-to-day running of the restaurant will be
handled by the experienced Little Italy team

• Here, Little Italy and the Franchise will share 50% of the profit or loss calculated on the
basis of EBITDA

• Little Italy recruits and trains the kitchen and the service staff and operates the
restaurant.

• Minimum investment required is Rs. 75 Lacs – 1.25 Crore


           Click Here
 8% Model

• In this model the franchise makes the fixed investment necessary for the entire project
and the property where the outlet will be located.

• The operations, the management and the day-to-day running of the restaurant will be
handled by the franchise.

• The Little Italy management will only act as a facilitator, guide and support.

• Here, the franchise will pay 8% of the gross monthly revenue to brand ‘Little Italy’.

• Little Italy will recruit and train the service staff for the franchise. However, the entire
management of the staff will need to be taken care by the franchise.

• Minimum investment required is Rs. 75 Lacs – 1.25 Crore.
  Why Grow With Us?

• The opportunity to operate your own business under the brand name ‘Little Italy’

• To be a part of India’s most successful and only restaurant offering Veg. Italian cuisine

• The opportunity to partner with a successful and most recognizable specialty cuisine restaurant
brand. This will guarantee your very own future financial security by letting you operate a successful
restaurant business.

• Central warehouse and central supply chain. This ensures the quality and timely dispatch of all
required materials, goods and services.

• A strong, comprehensive and extensive training program of more than two months for the staff.
Exposure to theoretical, practical and on-site working for the staff.

• Support with respect to field support, site selection and lease negotiation.

• Regular visits by our Head Chefs and Managers in order to maintain our standards and
quality of food.
   Certain Requisites

• The interior designs of the outlet need to compliment the style and standard of our existing outlets.
Little Italy will conduct routine checks on this.

• Kitchen equipment must be provided as per the standard ‘Little Italy’ requirements. You can either
arrange for this or import from Italy which will be supplied to you by Little Italy at cost price.

• Little Italy imports branded food items from Italy and supplies to the outlets. Food items bought
from the local market will be supervised and should be approved by Little Italy.

• Little Italy will design the menu for you in accordance with the market requirements. Our
experienced chefs and management team will conduct routine visits to check the standard of the food
served, the hygiene maintained and public relation’s at its own cost.

• Little Italy will provide the Billing software and the POS to the outlets for the purpose of your day to
day billings, accounts, costing, inventory management etc.
   Investment


                               Particulars                         Amount (INR)
                              Restaurant Deposit                 Depending on the Property

                                 Franchise Fee                          Rs.15,00,000

                               Interior Expenses                Rs.1500 to Rs.2000 per Sq.Feet

                Crockery/Cutlery/Linen/Kitchen Equipments etc   Rs.15,00,000 to Rs.20,00,000

                         Bar License Fees (if required)              Can be worked out

                             Total investment                   Rs. 75Lacs - 1.25Crore




These are approximate figures and will vary in different
places
Staff Requirements


                   Staff              Number
                  Head Chef             One
                   Sous Chef            Five
                  Staff Cook            One
                    Helpers             Five
                     Utility             Six
                Store in Charge         One
                  Supervisor            One
                    Cashier             One
                  Accountant            One
                 Delivery Boy           Two
                  Watchman              Two
            Valet Parking Assistant     One
                    Waiters             Ten
                    Captains           Three
                   Manager              One
                    Total               41
  Some of our outlets…


Little Italy - Juhu
Little Italy – Koramangala, Bangalore
Little Italy – Ganesh Khind Rd, Pune
Little Italy - Kolkata
Little Italy - Jaipur
                                 Thank You
                                Mr. Raj Mehta
                                CMD – Little Italy
    Contact Details:
    Telephone (M):09822559929
               (O):020-25662222
             Email: rajmehtahs@gmail.com
Website : www.littleitaly.in
Follow us on: http://www.facebook.com/littleitaly.restaurant

				
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