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PANASONIC FURTHER CHAMPIONS THE HIGH DEFINITION EXPERIENCE ACROSS THE SOCIAL WEB WITH LAUNCH OF LIVING IN HD INSIDER PROGRAM

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PANASONIC FURTHER CHAMPIONS THE HIGH DEFINITION EXPERIENCE ACROSS THE SOCIAL WEB WITH LAUNCH OF LIVING IN HD INSIDER PROGRAM
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PANASONIC FURTHER CHAMPIONS THE HIGH DEFINITION EXP

ACROSS THE SOCIAL WEB WITH LAUNCH OF LIVING IN HD INSI

Program Offers Content Creators an Inside Look at Panasonic’s HD Technologie

Win a Full Suite of Products



08.31.2009 – SECAUCUS, N.J – Beginning today, Panasonic’s Living in HD

community (www.livinginhd.com) is looking for bloggers, video bloggers, Twitter Pitc

photographers, podcasters and other content creators on the Social Web to Are you a blo

photographer,

participate in the Living in HD Insider program. As part of the program, one winner

'Living In HD' I

will receive a full content creator suite of Panasonic High Definition products to fuel

#LiHD

their creativity, as well as the unique opportunity share their experiences with HD

technology with community members. News Facts

Panasonic's

Living in HD Insiders will have the opportunity to see new Panasonic HD technology bloggers, vi

before products hit store shelves and spend time with Greg Harper, technology photograph



expert and Living in HD Answerman. The winning Living in HD Insider will also content cre

participate i

receive a Panasonic LUMIX G1 camera to give away to their own online network to

program.

encourage their readers and followers to join the Living in HD community.

An opportun

and product

To enter for a chance to become the next Living in HD Insider, people should visit

an opportuni

www.livinginhd.com/go/promo/lihdinsider/ from August 31-October 9. Participants generations

must be a current Living in HD member with a complete profile. Along with their Enjoy a uniq

application, entrants must also submit a video that compellingly and convincingly to share thei

answers why they believe they should win the content creator suite and how they HD and culti



would encourage their community to get involved with LivinginHD.com. around their

A chance to

creator suit

The judging process will be conducted in two phases. First, from October 12-15, the

to further fu

Living in HD committee will narrow down the applicants to 10 finalists. The finalists

A chance to

will then be introduced to Living in HD community members, who will then vote on

community o

their favorite candidate from October 19-23. Participants can boost their chances of Panasonic L

winning by driving their existing audience to participate and vote on the Living in HD camera.

website.

Resource Li

Video blogg

Living in HD is a community for people who like to share their life with others through

Become a 'Li

photos and videos, learn new tips and tricks and connect with others who are

interested and excited about High Definition technology. The Living in HD community Tags

is powered by people who have answers and those who have questions in an Panasonic, L

environment that fosters sharing, inspiration and growth. in HD Insider

video blogge



About Living In HD Family Program videographe

podcasters,

First launched in August 2007, the Living in HD Family program supplements the

giveaway, VI

online LivinginHD community, by examining how real people use technology in their

camera, plas

every day lives. Participating families receive a free suite of interconnected High

Definition products including VIERA Flat Panel HDTVs, home theater systems, Blu-

ray Disc™ players, LUMIX digital cameras and HD camcorders. They provide 

feedback on how they use the products in their everyday lives and share their own

inspirational and creative project ideas at the LivingInHD.com community website.

To date, over 60 families have been selected and are participating in the LIHD

Family program with 100 expected to be selected and participating by 2010. Visit

www.livinginhd.com to enter for a chance to be selected as one of the participating

Households.





About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a

market and technology leader in High Definition television, is a Division of

Panasonic Corporation of North America, the principal North American subsidiary of

Panasonic Corporation and the hub of Panasonic's U.S. marketing, sales, service

and R&D operations. Information about Panasonic products is available at

http://www.panasonic.com/. Additional company information for journalists is

available at http://www.panasonic.com/pressroom.





Short URL:

http://pitch.pe/23965





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6

About Panasonic 'Living in HD'

First launched in August 2007, the Living in HD Family program examines how real

people use technology in their every day lives. Participating families receive a free

suite of interconnected High Definition products including VIERA Flat Panel HDTVs,

home theater systems, Blu-ray Disc™ players, LUMIX digital cameras and HD 

camcorders. They provide feedback on how they use the products in their everyday

lives and share their own inspirational and creative project ideas at the

LivingInHD.com community website. To date, 60 families have been selected and

are participating in the LIHD Family program with 100 expected to be selected and

participating by 2010.





Contacting Panasonic 'Living in HD'

Panasonic 'Living in HD'

Panasonic (US Headquarters)

One Panasonic Way

Secaucus, NJ 07094

1-800-211-PANA (7262)

Website: http://livinginhd.com/

Facebook: http://www.facebook.com/pages/Living-in-HD/58868560387?ref=mf

Twitter: http://twitter.com/livinginhd



Press Contact

Allison Bethurem

Office: 510-508-4034

Email: allisonb@future-works.com



Interview Request

Chris De Maria

Office: 201-348-7182

Email: demariac@us.panasonic.com



Product Sample Request

Chris De Maria

Office: 201-348-7182

Email: demariac@us.panasonic.com









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