Business Ethics & Social Responsibility

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11/29/2011
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							Business Ethics & Social Responsibility




Business Ethics – principles and
standards that determine acceptable
conduct in business


                                          2-1
A Timeline of Ethical and Socially
Responsible Concerns




                                     2-2
Business Ethics & Social Responsibility




Social responsibility– business’s obligation to
maximize its positive impact and minimize its
negative impact on society


                                                  2-3
Business Ethics & Social Responsibility




Laws and regulations encourage businesses to
conform to society’s standards, values, and
attitudes.
(E.g., in USA:Sarbanes-Oxley Act – 2002)
                                               2-4
The Role of Ethics in Business
 Concern about unethical business
 practices continue –




 HealthSouth’s accounting improprieties
 and securities fraud

                                          2-5
The Role of Ethics in Business

 Unethical and/or Illegal
   •Accounting fraud
   •Deceptive advertising
   •Unfair competitive practices
   •Internet theft




                                   2-6
The Role of Ethics in Business
 Ethical Conduct
   •Builds trust
   •Promotes confidence
   •Validates relationships


 Learn how to recognize and resolve
 ethical issues


                                      2-7
Recognizing Ethical Issues in Business

 Ethical issue –
       an identifiable problem,
 situation, or opportunity that requires
 a person to choose from among several
 actions that may be evaluated as right
 or wrong, ethical or unethical.


                                           2-8
Recognizing Ethical Issues in Business

 How to judge the ethics of a
 situation –

 examine the situation from your
 stakeholders’ position, including
 customers and competitors


                                         2-9
   Types and Incidences of Observed Misconduct




Many business issues may seem straightforward and easy to resolve on the
surface, but are in reality very complex.                                  2-10
Sources of Unethical Behavior in Organizations

1. Overly aggressive financial or business
   objectives
2. Abusive & intimidating behavior
3. Conflict of interest
4. Fairness & honesty
5. Communications
6. Business relationships


                                                 2-11
    Sources of Unethical Behavior
    Abusive and intimidating behavior




“




                                        2-12
Sources of Unethical Behavior in Organizations

Conflict of interest –
  – the most common ethical issue identified
    by employees.
  – Advance personal interests over others’
    interests
  – Benefit self at the expense of the company




                                                 2-13
Least Corrupt Countries




                          2-14
Business Ethics

 Fairness & honesty – the heart of
 business ethics
   •How employees use resources
   •No harm to customers
   •Accurate representations
   •Disclosure


                                     2-15
Business Ethics




     Most Popular Office Supplies Employees Pilfer

  “More Employees Taking Supplies,” The News Journal
                                                       2-16
Personal Ethics

           Honesty?

 Have you ever
      cheated on exams?
   •copied documents from Internet
   •shoplifted
   •cheated to win at sports

                                     2-17
Ethical Concerns

            Communications


•False/misleading advertising
•Deceptive personal selling tactics
•Product safety and quality
•Unsubstantiated claims
•Product labeling

                                      2-18
Ethical Concerns

        Business Relationships



 •Relationships with customers
 •Relationships with suppliers
 •Relationships with co-workers


                                  2-19
Ethical Concerns

       Plagiarism




The act of taking someone else’s work
and presenting it as your own without
mentioning the source


                                        2-20
Making Decisions About Ethical Issues
    Questions to Consider in Determining Whether an
                    Action Is Ethical




 Open discussion of ethical issues does not eliminate ethical
 problems; it does promote trust and learning in an
 organization.                                                  2-21
Improving Ethical Behavior in Business




Ethical decisions in an organizations are
influenced by three key factors


                                            2-22
Improving Ethical Behavior in Business




Codes of Ethics –
Formalized rules and standards that describe
what a company expects of its employees.


                                               2-23
Codes of Ethics

                        National Business Ethics Survey (NBES)




According to the NBES, employees in
organizations with written standards of conduct
are more likely to report misconduct when they
observe it.


                                                                 2-24
Codes of Ethics

       Whistleblowing



The act of an employee exposing an employer’s
wrongdoing to outsiders, such as the media or
government regulatory agencies.


                                                2-25
Business Ethics – Taking Responsibility




                                          2-26
Nature of Social Responsibility
 SR: A business’s obligation to maximize its positive
 impact and minimize its negative impact on society


4 Dimensions
 1.   Economic
 2.   Legal
 3.   Ethical
 4.   Voluntary (philanthropic)

                                                        2-27
Pyramid of Social Responsibility




                                   2-28
Nature of Social Responsibility

 Corporate Citizenship


 The extent to which businesses meet the legal,
    ethical, economic, and voluntary
    responsibilities placed on them by their
    stakeholders.


                                                  2-29
Nature of Social Responsibility

 Best (American)
 Corporate Citizens

 1.   Intel Corporation
 2.   Eaton Corporation
 3.   Nike Inc.
 4.   Deere and Co.
 See the top 20 list on page 53

                                  2-30
Arguments For and Against SR




                               2-31
Social Responsibility Issues

 Owners & Stockholders



 •   Primary concern with profit or ROI
 •   Financial community at large
 •   Proper accounting procedures
 •   Protecting owner’s rights and investments

                                                 2-32
Social Responsibility Issues

 Employee Relations


 •   Provide a safe workplace
 •   Adequate compensation
 •   Listen to grievances
 •   Fair treatment

                                2-33
Social Responsibility Issues

 Consumer Relations


 Consumerism – the activities that independent
   individuals, groups, and organizations
   undertake to protect their rights as
   consumers.


                                                 2-34
Social Responsibility Issues

 Environmental Issues


 • Animal rights
 • Pollution
 • Going Green


                               2-35
Social Responsibility Issues

                           Community Relations



 •General community and global welfare
 •Hardcore unemployed
 •Charitable contributions (United Way)
 •Avon’s Breast Cancer Awareness Crusade

                                             2-36

						
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