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United States in 2003/4, reported consumer losses due to fraud amounted to $200 million, half of which involved online auctions (The Economist, 2005) There are measures that users of e-Bay can take to protect themselves from being victims of fraudulent activity. These include: Check out the seller or buyer through feedback from other users; Do not bid too high since sellers can get agents to bid on items to artificially raise the price; Establish whether or not the item bid for is insured; Find out where the trader is based; Do not pay by money transfer services, pay by credit card or via PayPal accounts. PROS CONS PRESENT Strength Weakness First-mover advantages in Managing expansion into online auction market; key markets such as Japan; Global brand awareness; Communications with Network externalities created professional traders who by developing a community of are reliant on the e-Bay buyers and sellers; website; Brand loyalty of buyers and Understanding cultural sellers because of quality of differences in foreign service; markets. Economies of scale from huge customer base; Profitable from first month of trading; Acquisition of specialist firms to create synergy and provide value-adding and differentiated services; Conservative management style. FUTURE Oportunities Threats Expanding services; Security breaches and Expanding internationally, fraud; especially in the growth Intensity of competition; markets of China and India; Pressure to meet Forming alliances with other expectations of firms to manage expansion. shareholders, stakeholders and customers; g Pressure to maintain growth rates; Pressure to maintain profit levels; Retaining key management personnel.
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